Sports Business College Basketball

  • John 'Big Nut' Peters, fan of the Ohio State Buckeyes, holds up a sign which reads 'March Madness' against the Michigan State Spartans during the Final Game of the 2012 Big Ten Men's Conference Basketball Tournament.

    With the NCAA men's basketball tournament field finally set, it's time to break down the bracket in our own unique way.

  • John Shurna #24 of the Northwestern Wildcats attempts to control the ball against Andre Ingram #30 of the Minnesota Golden Gophers during their first round game of 2012 Big Ten Men's Basketball Conferene Tournament.

    It’s not easy being purple. There’s nothing I can take to numb the pain I feel this morning. Not Tylenol, not Aleve, not even a couple beers later on can temporarily lift the ache I feel in my heart.

  • Marinatto Celebrates Big East Conference

    John Marinatto, Big East commissioner, discusses the Big East kick-off at Madison Square Garden on Tuesday and how the conference plans to stay relevant after some big name defections, like Syracuse and Pittsburgh.

  • Jeremy Lin Big Heads

    For years, fans have held mini heads of players on a stick. I remember holding one myself in 1999 of our best player Evan Eschmeyer while I was at Northwestern.

  • When not many people believed in Jeremy Lin, there was Roger Montgomery. The sports agent, whose only other NBA client is Mo Evans, who plays for the Washington Wizards, traveled to Harvard during Lin's senior year on the belief that one day Lin would be an every-day NBA player.

  • Sometimes the spectators at sporting events can draw as much attention as the players. It’s now common to find celebrity sports fans in the spotlight during telecasts of their favorite teams.These avid and loyal fans spend big bucks to sit up close – often in the first row. Take "Sopranos" actor Steve Schirripa , a longtime New York Yankees baseball fan who likes to sit behind home plate, where tickets cost up to $2,500a game. Or “Fantastic Four” star Jessica Alba, who often sits courtside at Go

    Who are these die-hard celebrity sports fans? Find out who made our list and how much just one of their tickets might cost.

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    Tom Brady and Tim Tebow are plenty marketable. But the two quarterbacks have two prominent deals that aren't exactly in slam-dunk endorsement categories: men's shoes and underwear.

  • Cryon-X machine

    In November, Cleveland Cavaliers guard Manny Harris got into a Cryon-X machine on Nike’s campus in Beaverton, Ore. When he came out, he had a nasty freezer burn on the side of his right foot. The machine is the new age version of an ice bath and is the latest in athlete recovery methods. In just three minutes, the company that makes it, Millennium ICE, says the machine cranks the temperature inside to minus 166 degrees Fahrenheit, thus oxygenating the blood, helping to reduce fatigue and muscle soreness.

  • Direct TV Auto

    For $3,995, Firestone's company will provide you with the equipment -- a dish and receiver -- and DirecTV is only $6 more a month if you are already a DirecTV spacersubscriber. The programming you get in your car mirrors what you get in your house.

  • Chris Paul

    On Thursday night, word swirled around the Twitterverse that Chris Paul could be on his way to the Lakers in a trade with the Rockets and the Hornets. At best, the Hornets get a couple of starters and a draft pick. At worst? An all out PR disaster for the league within minutes of ratifying its 10-year Collective Bargaining Agreement with the players.

  • Jason Kidd #2 of the Dallas Mavericks drives against LeBron James #6 of the Miami Heat in Game Six of the 2011 NBA Finals.

    Basketball's  labor-management battle costs dearly, Nike puts its stamp on the NFL merchandizing and a sponsorship goes to a new level.

  • Jim Boeheim

    Whether Syracuse men's basketball coach Jim Boeheim is fired or not, is anyone's guess. Just know this: He has said enough to be fired.

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    It’s been a tough year for Mike Peduto, one of the owners of Circle City Tickets, the largest sports ticket brokerage in Indianapolis. Demand has waned for Indiana Hoosiers basketball tickets. There’s virtually no demand for the Indiana Pacers on the secondary market. And then, the good old reliable Colts are off to an 0-7 start.

  • Tom Cruise as Jerry Maguire

    Last night, 60 Minutes aired a piece on superagent Drew Rosenhaus and mentioned that he was the main inspiration for "Jerry Maguire." The film's director Cameron Crowe chimed in after I suggested it was modeled more after agent Leigh Steinberg than Drew.

  • Court Grip

    Basketball players have palmed their shoes for years, hoping to solve the age-old problem of slipping on the court. It seems like no product has helped and evolving shoe technology couldn't solve the problem either.

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    The Sporting Goods Manufacturers Association has released its extensive study on team sports in America, arrived at by conducting more than 38,000 interviews earlier this year. Here are some of the most interesting facts.

  • College Tailgate Party

    I'm the first to defend the business behind sports, but if all turns out as expected, and geographical conference alignment goes out the window with the superconference, there are some incredibly big losers in this game: The student fans and the parents of the players.

  • Green Bay Packers QB Aaron Rodgers

    Green Bay, Wisconsin, is one of my favorite places on earth. I know, it sound strange. Who'd pick the frozen tundra over the waves in Maui? Um, me.

  • Michigan State

    When she was in high school, Barbara Cossman bought a magazine that had an audio chip in it. It was one of things that she never forgot. So when she came to the University of Michigan and became director of publications for the Wolverines, her dream was embed the audio file of a famous play into a gameday program. Saturday, Cossman's dream will become a reality, as Michigan has printed 15,000 programs to be sold for its game against Notre Dame. Each gameday program includes an audio file of "The Catch," Desmond Howard's famous touchdown against Notre Dame twenty years ago.

  • Peyton Manning

    Peyton Manning's neck injury is bad for Colts fans, but it might be even worse for fantasy football owners who picked him right before the quarterback's rehabilitation issues became public.