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Sports Business College Basketball

  • NJ-nets-barclays-center-inside-200.jpg

    At Friday's ribbon cutting for the Barclays Center, the new Brooklyn home for the NBA's Nets franchise, a transformation was clear.  The New Jersey Nets were never cool. The BROOKLYN Nets are.

  • tickets_money_200.jpg

    Sports ticketing has always been under pricing and availability pressures—and  subject to the wrath of fans. But a fairly new way of doing business is being tested by sports leagues, hoping to boost revenues and fan access.

  • desk_chalkboard_200.jpg

    Since 2006, I have been telling you who is going to win the title. Since that time, I have had the champion on my list all six times.

  • Big XII Conference

    The University of Missouri said it could earn as much as $12 million more per year from an new TV deal in the Southeastern Conference, compared to the deal it had in the Big 12.

  • Jeremy Lin

    With the last game of the regular season tonight, the NBA released its traditional jersey sales rankings on Thursday morning, based on sales at its online store and its temporary store in Manhattan.

  • NCAA Final Four 2012

    If my calculations are right, tonight's tip time puts halftime around 10:30pm ET, the end of the game at around 11:50 pm ET and the annual tradition of One Shining Moment at around 10 minutes past midnight.

  • Tiger Woods holds the trophy after winning the Arnold Palmer Invitational presented by MasterCard at the Bay Hill Club and Lodge.

    In the days after life started unraveling for Tiger Woods, it was hard to ever see the light. Hard to believe that he didn't alienate the masses. Hard to believe that he'd ever be marketable again.

  • Warren Buffett

    When the 13th seeded Ohio Bobcats take on North Carolina tonight in the NCAA Tournament, the team is also playing the underdog role for its apparel sponsor, Russell Athletic.

  • March Madness Earnings

    CNBC's Darren Rovell has a college basketball update, and says the NCAA earns up $770 million during March madness.

  • NCAA Basketball Trophy

    Out of the 16 teams left in the men's NCAA basketball tournament, four come from the Big Ten (Indiana, Wisconsin, Michigan State and Ohio State).

  • James Southerland #43 of the Syracuse Orange celebrates with his teammates after a point against the UNC Asheville Bulldogs during the second round of the 2012 NCAA Men's Basketball Tournament.

    March Madness can be the bane of an employer's existence as employees research their brackets and sneak scores at work in between spreadsheets. But if you're a boss, think twice before you go making a big crackdown: The madness could actually be good for productivity!

  • NCAA's Moneyball

    CNBC's Darren Rovell has the stats on the millions of Americans expected to tune in on March Madness.

  • The NCAA makes it a taboo subject because players don’t get paid royalties for their jerseys. Their excuse? The players’ names are not on the back. But every year, schools give manufacturers specific numbers that correlate to the best players on their team. So we went to the folks at Fanatics, the leading retailer of college merchandise online, and asked them what schools with what numbers sold best this year.

    We went to the folks at Fanatics, the leading retailer of college merchandise online, and asked them what schools with what numbers sold best this season.

  • Head coach Mark Gottfried of the North Carolina State Wolfpack.

    There are some nice bonuses for coaches whose teams make the NCAA Tournament. Many of them make a standard $25,000 to $30,000 for reaching the Big Dance. But NC State’s Mark Gottfried has a bonus for making the tournament that rivals a championship bonus.

  • John 'Big Nut' Peters, fan of the Ohio State Buckeyes, holds up a sign which reads 'March Madness' against the Michigan State Spartans during the Final Game of the 2012 Big Ten Men's Conference Basketball Tournament.

    With the NCAA men's basketball tournament field finally set, it's time to break down the bracket in our own unique way.

  • John Shurna #24 of the Northwestern Wildcats attempts to control the ball against Andre Ingram #30 of the Minnesota Golden Gophers during their first round game of 2012 Big Ten Men's Basketball Conferene Tournament.

    It’s not easy being purple. There’s nothing I can take to numb the pain I feel this morning. Not Tylenol, not Aleve, not even a couple beers later on can temporarily lift the ache I feel in my heart.

  • Marinatto Celebrates Big East Conference

    John Marinatto, Big East commissioner, discusses the Big East kick-off at Madison Square Garden on Tuesday and how the conference plans to stay relevant after some big name defections, like Syracuse and Pittsburgh.

  • Jeremy Lin Big Heads

    For years, fans have held mini heads of players on a stick. I remember holding one myself in 1999 of our best player Evan Eschmeyer while I was at Northwestern.

  • When not many people believed in Jeremy Lin, there was Roger Montgomery. The sports agent, whose only other NBA client is Mo Evans, who plays for the Washington Wizards, traveled to Harvard during Lin's senior year on the belief that one day Lin would be an every-day NBA player.

  • Sometimes the spectators at sporting events can draw as much attention as the players. It’s now common to find celebrity sports fans in the spotlight during telecasts of their favorite teams.These avid and loyal fans spend big bucks to sit up close – often in the first row. Take "Sopranos" actor Steve Schirripa , a longtime New York Yankees baseball fan who likes to sit behind home plate, where tickets cost up to $2,500a game. Or “Fantastic Four” star Jessica Alba, who often sits courtside at Go

    Who are these die-hard celebrity sports fans? Find out who made our list and how much just one of their tickets might cost.