Cam Newton’s media workout yesterday in San Diego was by most accounts a stellar performance. Former NFL quarterback Trent Dilfer, now an ESPN analyst, said scouts “would have been slobbering.” And while it might start to move him up the draft boards, the workout could also help the Heisman Trophy winner up the ante in the biggest marketing battle over an NFL Draft pick since Reggie Bush five years ago.
Sponsorships on jerseys could bring the major sports leagues more than $370 million, according to a new study by Horizon Media. The report suggested that a logo on the game day jerseys of top NFL teams like the Cowboys, Patriots, Giants, Jets and Eagles was worth $14 million each per year. A corporate logo on a Yankees jersey would be worth some $13 million a season, while the Lakers represented an NBA high value of $4 million.
The NFL issued offered another option on Tuesday night for the 400 fans who had purchased seats to the Super Bowl in sections 425A and 430A, only to be turned away because the fire marshal had deemed the temporary setup unsafe. In a statement provided to CNBC, the league made an offer.
Counterfeiting costs American businesses alone more than $200 billion and, not surprisingly, the sports apparel counterfeiting business is continuing to grow.
On Wednesday, high school football recruits can formally declare their allegiance to a college by signing a National Letter of Intent. The document must be signed in order for a player to get a scholarship.
Ben Roethlisberger has two Super Bowl rings and he’s heading for his third. But not many people are talking about the marketing bump he can receive if he joins an elite group of quarterbacks (Terry Bradshaw, Joe Montana, Troy Aikman and Tom Brady) that have won three titles.
The most exciting team in college football this past season played its home games in the state of Alabama.
On the night of the BCS National Championship game between Oregon and Auburn, Sports Illustrated’s college football reporter Stewart Mandel sent out a tweet that mentioned a hilarious sign he saw at the game.
ESPN is announcing today its partnership with the University of Texas to form the Longhorn Network.
In what appears to be the most comprehensive report on sports fans and their drinking habits, a newly published study says that nearly 8 percent of fans leaving the measured sporting events were legally drunk. Doctors at the University of Minnesota took breathalyzer tests of 362 adult fans who attended 13 of the Major League Baseball games and three NFL games.
The NCAA has posted the announced attendance numbers from the college football regular season. Here are some interesting facts.
For the fifth time in as many years an SEC team won the BCS national championship last night. What does that mean? It means that Auburn, based in the most fan rabid conference in the country, can expect to see a huge increase in licensing royalties. While schools have typically seen at least a 25 percent royalty bump after winning the national championship, I'm guessing Auburn's take is going rise by more than 50 percent.
When Oregon and Auburn take the field tonight to do battle for the BCS National Championship, two shoe and apparel brands will be facing off as well: Nike versus Under Armour.
On Wednesday night, eBay's StubHub pulled off all of its tickets to Monday's BCS National Championship Game.
Stanford Jim Harbaugh has a choice. Should he stay coaching the college game or should he leap to the NFL? If he stays at Stanford, he obviously has built up more goodwill there and therefore can afford a few lean years, but that’s the exception.
Ramone Ward always marveled at how coaches covered their mouths when they called out plays. He thought there was an easy solution and it's a money generator as well.
It's hard to believe, but UCONN won the right to lose money by being the Big East's BCS participant. According to the New Haven Register, the school is now set to lose at least $2.5 million on the deal.
Los Angeles Lakers guard Kobe Bryant has signed his second straight international endorsement deal. This time it’s with Turkish Airlines.
“As long as I’m president of the NCAA, we will not pay student athletes to play sports,” Emmert said, in a keynote speech at the IMG International Athletics Forum presented by Sports Business Journal and Sports Business Daily.
For 20 minutes on Sunday night, Wisconsin students swooped up the 5,800 Rose Bowl tickets that were available on the school’s athletic department Web site at the $150 face value.