NCAA rule changes resulted in nearly $160 million a year in additional benefits for major-college athletes. USA TODAY reports.» Read More
On Monday Night Football, the country was wowed by undrafted Giants wide receiver Victor Cruz, who became the first receiver to score three touchdowns in a preseason game since Terrell Owens did it in 1998. Until a couple of weeks ago, he was a virtual secret to almost everyone in the industry.
As expected, getting into the shoe business hasn’t been the easiest for Under Armour. They quickly took significant market share in the first year in football and baseball cleats, but decided to slow down their move into the category after investing heavily in the training and running shoe markets and not making as much noise.
The Orange Bowl lost an orange sponsor when FedEx decided not to renew the BCS game. But sources tell CNBC that Discover Card, which also has orange in its logo, is expected to be the new sponsor of the BCS game.
It’s that time of year again, where we comb the rosters of the BCS conference schools and find the names that stick out. It’s a tough task and it requires hours of scrutiny, which is why I employed my assistant James Kaminsky to narrow down the list from hundreds to the final 33 names. In order to be eligible, you just have to have creative parents — that’s all folks.
When Matt Leinart showed up to Arizona Cardinals camp this week, he was wearing a different logo on his feet. The Nikes that he had been affiliated for his four years at USC and his first four years in the NFL had been quietly replaced by Reeboks.
Sports management firm IMG announced yesterday that it was acquiring ISP, a collegiate sports marketing firm that, like IMG, buys and then sells the marketing rights to the inventory for college sports teams.
Today, we sat down with Larry Scott, the commissioner of the Pac-10 and the soon-to-be-named Pac-12. Following his dance with Texas and the poaching of Big 12 teams, which garnered much attention this summer, the conference settled on Colorado and Utah. This week, Scott took the conference’s football coaches to New York and later to ESPN’s Bristol, Conn., campus after unveiling a new logo.
This weekend, Andre Dawson, umpire Doug Harvey and manager Whitey Herzog will be inducted into the Baseball Hall of Fame in Cooperstown. Not exactly a group that will draw a crowd. And that's Cooperstown's problem.
With agent investigations now taking place at North Carolina, South Carolina and Florida, the NCAA is telling us that its investigative team is getting more tips and acting on them now more than ever before. Puhleeze. The NCAA hasn't been interested in monitoring agent conduct for a quarter of a century.
It has been three months, and Tim Tebow still hasn’t taken a single (real) snap under center for the Denver Broncos, yet he’s leading the league in jersey sales.
Dan Abbate is a fan of the grill. What he’s not a fan of is having his hot dogs roll off the grill. So the entrepreneur came up with a wacky idea: A Big Hot Dog.
For the past four years, Mark Titus has done a great job becoming the world’s most famous walk-on. When blogs got hot, he was there with Club Trillion. When lack of playing time didn’t allow him to display his skills, he took to YouTube with one of the most hilarious videos you’ll ever see.
Starting with his initial story that day that was the first to detail a possible move by six Big XII schools to the Pac-10, Brown has broken nearly every part of the college realignment story that resulted in a new 10-team Big XII with Colorado leaving for the Pac-10 and Nebraska going to the Big Ten.
Pressured perhaps by the heat that Texas legislators might push for Baylor to go to the Pac-10 as a condition of the three other Texas schools making the move, Colorado jumped to the Pac-10 as soon as they got the invitation. Perhaps believing that the conference was destined to crumble, Nebraska went for greener pastures to the Big Ten. As hard of it is to believe, the record will show, that the loss of these two teams saved the Big XII.
For the fourth straight year, Major League Baseball will beat out the National Football League in licensing revenue this year, according to Ira Mayer, publisher of The Licensing Letter, an industry trade publication that focuses on the licensing business.
Last month, I wrote about how companies and PR executives weren’t making the cut when it came to getting the attention of reporters in this world of increasing clutter. As an example of a company doing it right, I talked about Jack Daniels announcing its new partnership with golfer Trevor Immelman by putting my name on a bottle of Gentleman Jack, with a note from Immelman himself.
Tomorrow marks the six-month anniversary of Tiger Woods’ car accident and the revelation of the affairs that followed. With the half-year mark upon us, we take a look at Brand Tiger and the companies that are and were affiliated with him.
Sports fans love lists and that means that a new offshoot of Dan Abrams’ Mediaite site called SportsGrid has a pretty good chance of being a highly trafficked site. SportsGrid.com, which will launch Wednesday morning, borrows the PowerGrid system built for its sites like Mediaite, the main site that includes rankings of media members and Styleite, a fashion and beauty culture site, and translates it to the sports world.
The recent announcement that FedEx would not be back as title sponsor of the Orange Bowl is noteworthy for the reason why the 21-year relationship ended.
As the cost of constructing these buildings continues to climb, how do you offset the need for greater revenue generation when there is an inherent lack of ability to accommodate additional event days for other uses in these custom, single purpose designs?