Discussing BT & Sky's £5.1 billion payment for the TV rights to the English Premier League, Ian Whittaker, media analyst at Liberum Capital, asks whether it was worth it.
Over the last year, Premiere League clubs spent £950 million on transfer fees. Jon Smith, CEO of The First Artist Company, talks about the Premiere League soccer stars' super salaries.
Furniture stores in Ohio and Kentucky are set to pay out $1.5 million to customers after Ohio State's college football championship victory.
Eric Chemi, CNBC's senior editor-at-large, and Dave Briggs, NBC Sports, discuss the title game between Oregon and Ohio State.
Dave Briggs, NBC Sports, takes a look at Monday night's college football playoff championship game, and week two of the NFL playoffs.
David Briggs, NBC Sports, discusses the big action in college football and why Allstate showed how to sponsor a bowl game.
In establishing a national championship playoff, college football's power players boosted the sport's ability to rake in revenue.
Dave Briggs, NBC Sports, discusses NBA's LeBron James and PGA's Tiger Woods' birthday. And Briggs, discusses Jim Harbaugh's possible return to Michigan as head coach.
Dave Briggs, NBC Sports, discusses the big business of college football games.
Are high college football coaching salaries justified? Steve Olenick, Kantor Davidoff partner, and Andrew Zimbalist, Robert A. Woods, weigh in.
The "Squawk Box" news team and Dave Briggs, NBC Sports, discuss this year's World Series playoff, and week 8 in the NFL.
FCC commissioner Ajit Pai doesn't expect the NFL to rush to pay TV now that TV blackouts are banned.
While at the MGM Grand for the Floyd Mayweather fight, billionaire investor Warren Buffett decided to branch out from stock picks and bet on a sports book.
The pro football season is preparing to kick off, but one Las Vegas bookmaker has already picked the winner of Super Bowl XLIX.
Shoppers at Ashley Furniture are getting $1 million in free stuff, after the owner in College Station, Texas, said it would reimburse anything bought last week if A&M Aggies beat South Carolina Gamecocks by more than 10 points. Mark Wilks, Ashley Furniture Store owner, says he's happy about the deal.
A new helmet with an embedded HD video camera is taking professional and college football by storm.
The seemingly "unlimited ability" of colleges to increase costs has "run its course" as a business model for higher education, Purdue's Mitch Daniels tells CNBC.
More than 20 current and former athletes sued, saying that players should share in the profits of college athletics.
The University of Notre Dame is planning to make way for new football turf, so it's selling off used grass for nearly $150 a pop.
Michael Sam may not have been chosen until the final round of the NFL draft, but the first openly gay player drafted is already selling fast.