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As part of a national marketing campaign to woo female fans, Belk Stores renews its sponsorship of the college football game that bears its name.
Win or lose, a lawsuit against the NCAA to give college athletes compensation for the use of their likeness will likely change collegiate athletics.
CNBC's Dominic Chu reports on the gifts players at college bowl games will receive, including Fossil watches and Oakley sunglasses. The limit each player can receive is up to $550.
CNBC's Dominic Chu looks at what college football bowl games award the best gifts to the players. Chu also breaks down the ticket prices of the BCS games.
Get ready sports fans. There are 35 college football bowl games for your holiday viewing, and next year's even better.
Former college football coach Barry Switzer has turned a man cave in his Oklahoma home into a base for a webcast he calls Coaches' Cabana.
CNBC's Jane Wells talks to legendary coach Barry Switzer about his new venture, CoachesCabana.com.
Barry Switzer covers Oklahoma games from his "coaches cabana," reports CNBC's Jane Wells. Since Switzer never shows the games, they don't have to pay rights to the NCAA.
Broadcasting live from Barry Switzer's man cave? CNBC's Jane Wells reports on the legendary coach's webcast of himself and his friends watching and commenting on college games. The service is spreading to other schools with other coaches.
Brian Stutland of Stutland Volatility Group, looks at how options traders are betting on Electronic Arts after dropping production of their NCAA college football game for 2014.
Saturday's rematch between Alabama and Texas A&M is one of the most anticipated games in college football—and one of the most expensive.
NFL Commissioner Roger Goodell believes football is made to be played in the elements, so he's excited about having the Super Bowl in the Northeast. He also addresses the NFL's concussion settlement with the Players Association.
CNBC's Jane Wells offers a look inside Eugene, Oregon's brand new state of the art football facility at the University of Oregon.
CNBC's Jane Wells is live in Eugene, Oregon, at the University of Oregon discussing the new $68 million football facility, with University of Oregon's starting quarterback Marcus Mariota, and head coach Mark Helfrich.
If money can buy championships, then the pressure is on the University of Oregon, where money is no object inside its new Football Performance Center.
CNBC's Jane Wells is live at the mulitmillion-dollar football complex at the University of Oregon with Rob Mullens, athletic director, to discuss the department's $95 million budget.
CNBC's Jane Wells is live at the mulit-million dollar football complex at the University of Oregon reporting why college football is one of the most lucrative sports out there.
CNBC's Jane Wells visits the University of Oregon's $68 million football performance center, paid for by alum and Nike co-founder Phil Knight and his wife, Penny.
Bob Bowlsby, Big 12 commissioner, talks about the new playoff system coming to college football and the demand by fans.
Washington Redskin's running back Alfred Morris went from a 6th round draft pick to one of the leading rushers in the NFL.