CNBC's Julia Boorstn explains why sports commissioners are in such high demand at this year's gathering of tech and media executives at the Allen & Company Sun Valley Conference.
Pavle Sabic, director of market development at S&P Capital IQ, discusses its league table that assesses credit risk at the top soccer clubs.
NYC is struggling to find corporate sponsors for the ticker tape parade honoring the U.S. Women's soccer team despite big TV ratings for their exciting win.
NFL Commissioner Roger Goodell tells CNBC that a Tom Brady/Deflate-gate decision is coming soon and could happen next week.
Yahoo gets into online gambling. It has unveiled an upgraded version of its fantasy sports mobile app called Daily Fantasy that lets users bet real money on competitions amongst friends or in larger tournaments.
David Hunt, Hunt Auctions President, discusses the historic baseball auction.
Nike scores the University of Michigan contract, ousting Adidas.
ESPN is the latest company to cut ties with Donald Trump.
The Americans won the match 5-2 to clinch the title for the first time, with Carli Lloyd scoring three of her team's goals.
Novak Djokovic is the bookmakers' favorite to win Wimbledon this year, but home-grown Andy Murray could be the winner for brands looking for a marketing boost.
Jon Stainer, President EMEA at Repucom, discusses Wimbledon's social media profile and the importance of brand engagement.
Jenson Button, British Formula One driver for McLaren, talks about this weekend's Grand Prix.
CNBC caught up with Formula One 2009 World Champion Jenson Button, to talk tech, F1 rules but also find out if one of our own can compete...using virtual reality.
Dale Earnhardt, Jr., NASCAR race car driver, and Steve Letarte, NBC Sports analyst, discuss the big business of NASCAR.
David Zaslav, Discovery CEO, discusses the $1.45 billion deal to televise the Olympic games in 2018, 2020, 2022 and 2024 on television and on the Internet.
Matt Powell, vice-president of industry analysis at NPD Group, discusses Nike's recent "terrific" earnings report.
Discussing the trade in Nike's stock, Laurent Vasilescu, Macquarie retail analyst, thinks Nike still has room to run, but Sam Poser, Sterne Agee CRT, says the valuation is too high.
NBA's Andre Iguodala, Golden State Warriors, talks about his journey from the basketball court to Silicon Valley.
CNBC's Dominic Chu takes a look at how TaylorMade and Microsoft will apply cloud computing to the game of golf. And David Abeles, TaylorMade Golf CEO, talks about golf going high tech and the future of the game.
PGA Tour Golfer Jordan Spieth discusses winning the U.S. Open and his endorsement deal with Under Armour.