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  • Top college players could be worth $1M on open market Saturday, 12 Apr 2014 | 9:02 AM ET
    Shabazz Napier #13 of the Connecticut Huskies celebrates on the court after defeating the Kentucky Wildcats 60-54 in the NCAA Men's Final Four Championship at AT&T Stadium on April 7, 2014 in Arlington, Texas.

    If college athletes ever get paid, their salaries could be in the hundreds of thousands of dollars, if not millions.

  • UConn doubles down on March Madness benefits, again Monday, 7 Apr 2014 | 4:24 PM ET
    Ryan Boatright, left, and Breanna Stewart of the University of Connecticut Huskies

    The University of Connecticut is sending its two basketball teams to the NCAA final's, and good things are happening to the school.

  • NCAA final game: UConn vs. Kentucky Monday, 7 Apr 2014 | 12:56 PM ET
    NCAA final game: UConn vs. Kentucky

    UConn and Kentucky go head to head in Monday night's NCAA championship game. NBC Sports "SportsDash" host Dave Briggs shares his predictions.

  • 'Squawk Box' talks Masters & NCAA Monday, 7 Apr 2014 | 6:53 AM ET
    'Squawk Box' talks Masters & NCAA

    NBC Sports "SportsDash" host Dave Briggs shares his NCAA picks, and discusses the chance for Jordan Spieth at the Masters now that Tiger Woods has dropped out.

  • Gators' march to Final Four Friday, 4 Apr 2014 | 7:54 AM ET
    Gators' march to Final Four

    Dr. Bernie Machen, University of Florida president, discusses his team's success trip on the road to the NCAA semi-finals, and the big business of college basketball.

  • Wildcat's road to Final Four no slam dunk Thursday, 3 Apr 2014 | 7:54 AM ET
    Wildcat's road to Final Four no slam dunk

    Eli Capilouto, University of Kentucky president, discusses school pride and the big business of college basketball.

  • Restaurants hope Final Four is a slam dunk Tuesday, 1 Apr 2014 | 12:27 PM ET
    NCAA Final Four signage at AT&T Stadium on March 31, 2014 in Arlington, Texas

    The Final Four NCAA basketball tournament will make for a busy and profitable weekend, food retailer CEOs tell CNBC.

  • Final Four sparks pizza wars Tuesday, 1 Apr 2014 | 10:22 AM ET
    Final Four sparks pizza wars

    Patrick Doyle, President & CEO of Domino's Pizza, shares his winning strategy to beat the competition.

  • NCAA... and then there were four! Monday, 31 Mar 2014 | 6:49 AM ET
    NCAA... and then there were four!

    Dave Briggs, NBC Sports "Sportsdash" host, provides his thoughts on the likely outcome in the NCAA championship playoff. I think the officiating for the last three or four games have been atrocious, says Briggs, but Florida will likely cut down the net.

  • College sports unions: 'Careful what you wish for' Thursday, 27 Mar 2014 | 4:33 PM ET
    Northwestern University quarterback Kain Colter, No. 2, wears APU for "All Players United" on wrist tape as he scores a touchdown during an NCAA football game against Maine in Evanston, Ill.

    If the ruling on allowing Northwestern University football players to unionize stands all challenges, it may not be so easy to do.

  • Could be beginning of tectonic shift in college sports: Pro

    NBC Sports' Rob Simmelkjaer provides insight into the NLRB allowing Northwestern football players to unionize.

  • Madison Square Garden gets Sweet 16 boost Thursday, 27 Mar 2014 | 11:51 AM ET
    Madison Square Garden gets Sweet 16 boost

    Jesse Lawrence, TiqIQ CEO, breaks down ticket sales and prices for the NCAA's Sweet Sixteen games being held at Madison Square Garden.

  • Confident Northwestern will withstand appeal: Expert Thursday, 27 Mar 2014 | 11:36 AM ET
    Confident Northwestern will withstand appeal: Expert

    Tim Waters, National Political director, discusses the ruling by the NLRB that says football players at Northwestern University are employees and can unionize.

  • Northwestern athletes entitled to unionize Wednesday, 26 Mar 2014 | 3:23 PM ET
    Northwestern athletes entitled to unionize

    CNBC's Dominic Chu reports Northwestern University athletes won their case before the NLRB. Chu explains the employer, employee relationship between the university and the players.

  • See what a Sweet 16 ticket costs in your region Wednesday, 26 Mar 2014 | 12:24 PM ET

    Ticket prices for the remaining March Madness games vary a lot, depending on the teams and where they play.

  • NCAA prez: College athletes don't need paychecks Wednesday, 26 Mar 2014 | 8:58 AM ET
    Mark Emmert, NCAA President.

    An all-expenses paid degree should be enough incentive for the college athletes who don't turn pro, NCAA President Mark Emmert told CNBC.

  • Should student athletes be paid? Wednesday, 26 Mar 2014 | 7:53 AM ET
    Should student athletes be paid?

    They are not unionized employees of the university, says Mark Emmert, NCAA president, explaining why he thinks college athletes should not be paid but rather it allows the players to obtain an education that will help them throughout their lives. Also a look at where all the NCAA money goes.

  • Oh no! There go all the March Madness brackets Friday, 21 Mar 2014 | 4:57 PM ET
    Jibri Bryan #34 of the Mercer Bears celebrates with teammates after defeating the Duke Blue Devils 78-71 during the Second Round of the 2014 NCAA Basketball Tournament at PNC Arena on March 21, 2014 in Raleigh, North Carolina.

    The sighs heard round the office Thursday were likely from those who came out on the wrong end of their bracket picks for the NCAA tourney.

  • Buffalo Wild Wings bracket boost Thursday, 20 Mar 2014 | 10:40 AM ET
    Buffalo Wild Wings bracket boost

    Sally Smith, Buffalo Wild Wings president and CEO, discusses the big business her company gains from March Madness and their use of tablets at the table.

  • March Madness: Is there a chance to win $1 billion? Tuesday, 18 Mar 2014 | 10:30 AM ET
    Warren Buffett

    Warren Buffett is offering $1 billion to anyone who will fill the perfect NCAA tournament bracket. But the odds and numbers are in his favor.