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  • March 24- The decision by a handful of high-profile consumer brands to pull advertising from Googles YouTube over offensive content could threaten the sites long-term strategy of stealing ad dollars from television, analysts and ad industry professionals said Thursday. The immediate financial impact of the controversy is likely to be limited, in part...

  • March 23- The decision by a handful of high-profile consumer brands to pull advertising from Googles YouTube over offensive content could threaten the sites long-term strategy of stealing ad dollars from television, analysts and ad industry professionals said Thursday. The immediate financial impact of the controversy is likely to be limited, in part...

  • March 23- Consulting and outsourcing services provider Accenture Plc reported a 4.7 percent increase in quarterly net revenue, helped by strong demand for its digital and cloud services. Net income attributable to Accenture fell to $838.8 million or $1.33 per share in the second quarter ended Feb. 28, from $1.33 billion or $2.08 per share, a year earlier.

  • SAN FRANCISCO— AT&T, Verizon and several other major advertisers are suspending their marketing campaigns on Google's YouTube site after discovering their brands have been appearing alongside videos promoting terrorism and other unsavory subjects. The spreading boycott confronts Google with a challenge that threatens to cost it hundreds of millions...

  • SAO PAULO, March 22- LATAM Airlines Group SA, the biggest carrier in South America, on Wednesday named a new chief executive of its shrinking operation in Brazil, where a deep recession has battered profitability in recent years. Brazilian Jerome Cadier, currently senior vice president of marketing for the Chile- based airline group, will take over LATAM's...

  • March 21- Some advertisers are working overtime to scrub their spots from websites including Breitbart News, an unintended consequence of the automated ad buying systems that are meant to lower costs and allow for more targeted advertising. Breitbart News, once run by U.S. However, ads from album creation site Mixbook and online invitation company Paperless...

  • March 21- Some advertisers are working overtime to scrub their spots from websites including Breitbart News, an unintended consequence of the automated ad buying systems that are meant to lower costs and allow for more targeted advertising. Breitbart News, once run by U.S. However, ads from album creation site Mixbook and online invitation company Paperless...

  • March 21- Some advertisers are working overtime to scrub their spots from websites including Breitbart News, an unintended consequence of the automated ad buying systems that are meant to lower costs and allow for more targeted advertising. Breitbart News, once run by U.S. However, ads from album creation site Mixbook and online invitation company Paperless...

  • Britain is the largest market for Alphabet Inc's Google outside the United States, generating $7.8 billion mainly from advertising in 2016, or nearly 9 percent of the U.S. giant's global revenue. "Google faces a hostile industry of media owners in Europe... and we expect they will be all too happy to highlight future brand safety failings," said Brian Wieser, a senior...

  • Britain is the largest market for Alphabet Inc's Google outside the United States, generating $7.8 billion mainly from advertising in 2016, or nearly 9 percent of the U.S. giant's global revenue. "Google faces a hostile industry of media owners in Europe... and we expect they will be all too happy to highlight future brand safety failings," said Brian Wieser, a senior...

  • Britain is the largest market for Alphabet Inc's Google outside the United States, generating $7.8 billion mainly from advertising in 2016, or nearly 9 percent of the U.S. giant's global revenue. "Google faces a hostile industry of media owners in Europe... and we expect they will be all too happy to highlight future brand safety failings," said Brian Wieser, a senior...

  • Britain is the largest market for Alphabet Inc's Google outside the United States, generating $7.8 billion mainly from advertising in 2016, or nearly 9 percent of the U.S. giant's global revenue. "Google faces a hostile industry of media owners in Europe... and we expect they will be all too happy to highlight future brand safety failings," said Brian Wieser, a senior...

  • *New company to be valued at $2.4 bln. Chicago- based Cision, which owns press release distributor PR Newswire, marketing software firm Gorkana and media service Help a Reporter Out, expects to have an enterprise value of $2.4 billion. Cision, which is controlled by U.S. private equity firm GTCR LLC, will become a unit of blank-check firm Capitol Acquisition Corp III,...

  • RIO DE JANEIRO, March 18- Meat companies JBS SA and BRF SA took out full-page advertisements in Brazilian newspapers on Saturday in efforts to burnish their image a day after police conducted a series of raids investigating bribes at meatpacking facilities. Facing a crisis that even Brazil's government said threatens its reputation as one of the world's...

  • NEW YORK, March 15- Major U.S. media companies Time Warner Incs Turner, Viacom Inc and 21st Century Fox Incs Fox Networks Group will launch OpenAP, a program for advertisers to laser focus their commercials at specific audiences on television. Targeted advertising has mostly been deployed for smaller and one-time ad deals, but "each upfront weve been getting more...

  • NEW YORK, March 15- Major U.S. media companies Time Warner Incs Turner, Viacom Inc and 21st Century Fox Incs Fox Networks Group will launch OpenAP, a program for advertisers to laser focus their commercials at specific audiences on television. Targeted advertising has mostly been deployed for smaller and one-time ad deals, but "each upfront weve been getting more...

  • NEW YORK— Heinz is launching ketchup ads inspired by the TV show "Mad Men." Kraft Heinz is noting tongue-in-cheek that the "Pass the Heinz" campaign was created by the main character of "Mad Men," ad executive Don Draper. The Kraft Heinz Co. says the campaign will run as print ads in the New York Post and Variety, and on outdoor billboards in New York City.

  • The 2017 revenue forecast for Snap's Snapchat was trimmed by $30 million due to higher than expected revenue sharing, eMarketer said.

  • March 14- The 2017 advertising revenue forecast for Snap Incs Snapchat has been trimmed by $30 million due to higher than expected revenue sharing with its partners, digital marketing firm eMarketer said in its latest ad spending forecast on Tuesday. Snap Inc disclosed the revenue sharing details in its SEC filing ahead of this months initial public offering.

  • NEW YORK, March 14- Nasdaq Inc has provided blockchain technology to run a new exchange to trade guaranteed advertising contracts as more mainstream finance projects using the record keeping software move into the real world. Nasdaq, one of the world's largest providers of technology for exchanges and clearing houses, has been an outspoken supporter of the...