Apple's Jeff Williams announces the next generation of the Apple Watch which is now more suited for swimming.
CNBC's Julia Boorstin reports on Apple's latest software updates, including a redesign of Apple Music's interface.
CNBC's Kayla Tausche reports on the beginning of Apple's event, with COO Jeff Williams discussing product advancements for Apple Watch including Pokémon GO.
Apple's Jeff Williams announces the updates to the Apple Watch operating system: watchOS3.
Dean Crutchfield, The Dean Crutchfield Company Founder, discusses Apple's branding strategy and how today's announcements may sway consumer sentiment around the tech giant.
CNBC's Kayla Tausche reports the latest on Apple's product event including a promoted tweet showing off details of the new iPhone 7.
Ian Winer, Wedbush Securities, and Nancy Tengler, Heartland Financial, discuss the likelihood that today's iPhone 7 announcemnt will be enough to get people to upgrade or even switch from Android.
CNBC's Kayla Tausche reports the latest on Apple's product event including Amazon releasing a landing page for iPhone 7 accessories about an hour early.
Walter Mossberg, Recode and The Verge, speaks with CNBC's Kayla Tausche ahead of the Apple product event about what to expect out of the tech giant.
Discussing what investors can expect from Apple's product event, with Channing Smith, Capital Advisors Managing Director, and Angelo Zino, S&P Global Market Intelligence Senior Technology Analyst.
Steve Case, Revolution Chairman & CEO and America Online Co-Founder, discusses his view of Apple's business ahead of the tech giant's product event.
Apple, Dave & Buster's and Southwest Airlines are making headlines this Wednesday morning before the opening bell.
"Fast Money" trader Guy Adami hits the streets of Times Square to see what people expect from Apple's new iPhone 7. The "Fast Money" traders share their takes on Apple ahead of tomorrow's big product event.
CNBC's Josh Lipton reports the latest on Apple, and what to expect from tomorrow's big product event.
Jason Ware, Albion Financial CIO, and CNBC's Jon Fortt discuss the expectations around Apple's September event, including what innovations the iPhone 7 could feature.
CNBC's Josh Lipton reports on what to expect from Apple's September event, including the iPhone 7 and an update to the Apple Watch.
The "Fast Money Halftime Report" traders and Stephanie Link, TIAA Global Asset Management, discuss the trade on Apple ahead of tomorrow's big product event.
The video game giant is expected to reveal details on a new pair of systems Wednesday afternoon.
CNBC's Eric Chemi looks into the current wireless headphone technology ahead of the expectation for the iPhone 7 to do away with the standard headphone jack.
Lauren Goode, The Verge Senior Editor, and Mike Culver, Libratone President, discuss the likelihood that Apple will ditch the standard headphone jack on its iPhone 7.