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Consumer Discretionary Consumer Electronics

  • Apple Watch Series 2 is swim-proof

    Apple's Jeff Williams announces the next generation of the Apple Watch which is now more suited for swimming.

  • Apple unveils redesign to Apple Music interface

    CNBC's Julia Boorstin reports on Apple's latest software updates, including a redesign of Apple Music's interface.

  • Pokémon GO coming to Apple Watch

    CNBC's Kayla Tausche reports on the beginning of Apple's event, with COO Jeff Williams discussing product advancements for Apple Watch including Pokémon GO.

  • New features for Apple's watchOS3

    Apple's Jeff Williams announces the updates to the Apple Watch operating system: watchOS3.

  • Why do we stick with Apple?

    Dean Crutchfield, The Dean Crutchfield Company Founder, discusses Apple's branding strategy and how today's announcements may sway consumer sentiment around the tech giant.

  • Apple posts video of iPhone 7 on Twitter

    CNBC's Kayla Tausche reports the latest on Apple's product event including a promoted tweet showing off details of the new iPhone 7.

  • Will people upgrade to the iPhone 7?

    Ian Winer, Wedbush Securities, and Nancy Tengler, Heartland Financial, discuss the likelihood that today's iPhone 7 announcemnt will be enough to get people to upgrade or even switch from Android.

  • Amazon's iPhone 7 leak page

    CNBC's Kayla Tausche reports the latest on Apple's product event including Amazon releasing a landing page for iPhone 7 accessories about an hour early.

  • Mossberg: Apple has catching up they ought to do

    Walter Mossberg, Recode and The Verge, speaks with CNBC's Kayla Tausche ahead of the Apple product event about what to expect out of the tech giant.

  • Low expectations for Apple event?

    Discussing what investors can expect from Apple's product event, with Channing Smith, Capital Advisors Managing Director, and Angelo Zino, S&P Global Market Intelligence Senior Technology Analyst.

  • Steve Case on Apple's 'third wave'

    Steve Case, Revolution Chairman & CEO and America Online Co-Founder, discusses his view of Apple's business ahead of the tech giant's product event.

  • Stocks to Watch: September 7, 2016

    Apple, Dave & Buster's and Southwest Airlines are making headlines this Wednesday morning before the opening bell.

  • Apple's iPhone event: What the people want

    "Fast Money" trader Guy Adami hits the streets of Times Square to see what people expect from Apple's new iPhone 7. The "Fast Money" traders share their takes on Apple ahead of tomorrow's big product event.

  • New iPhone expected at Apple event tomorrow

    CNBC's Josh Lipton reports the latest on Apple, and what to expect from tomorrow's big product event.

  • Lower expectations for Apple event: Ware

    Jason Ware, Albion Financial CIO, and CNBC's Jon Fortt discuss the expectations around Apple's September event, including what innovations the iPhone 7 could feature.

  • Will Apple wow us?

    CNBC's Josh Lipton reports on what to expect from Apple's September event, including the iPhone 7 and an update to the Apple Watch.

  • A customer enters the new Apple store in Covent Gardens, London.

    The "Fast Money Halftime Report" traders and Stephanie Link, TIAA Global Asset Management, discuss the trade on Apple ahead of tomorrow's big product event.

  • SONY Playstation PS4

    The video game giant is expected to reveal details on a new pair of systems Wednesday afternoon.

  • Putting wireless headphones to the test

    CNBC's Eric Chemi looks into the current wireless headphone technology ahead of the expectation for the iPhone 7 to do away with the standard headphone jack.

  • The future for headphones

    Lauren Goode, The Verge Senior Editor, and Mike Culver, Libratone President, discuss the likelihood that Apple will ditch the standard headphone jack on its iPhone 7.