Consumer Goods Consumer Nation


  Tuesday, 2 Feb 2010 | 2:13 PM ET

Sears & The 'Dollars for Dishwashers' Dilemma

Imagine you're the nation's largest seller of appliances and the government rolls out a multi-million dollar rebate program to encourage consumers to trade in their energy-guzzling appliances for more energy efficient ones. Good news, right?

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  Monday, 1 Feb 2010 | 3:31 PM ET

Who's Getting Some Love This Valentine's Day?

I guess if they truly love you, they will understand.

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  Monday, 1 Feb 2010 | 11:48 AM ET

Chips, Dip, Mobile Phone: Ready for The Big Game?

Attention Super Bowl Advertisers: Are you mobile Web-enabled?

In order to get more out of their Super Bowl ad dollars , more and more companies who are advertising during the Big Game are turning their ads into a larger event, with the television commercial being accompanied by Web sites and social media efforts.

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  Tuesday, 26 Jan 2010 | 1:40 PM ET

Building Buzz: It's Not Just About Free Pizza

Word-of-mouth marketing company House Party took a lot of ribbing over a cringe-inducing video that was filmed for the Microsoft Windows 7 parties last fall (including in's own "Pony" blog ).

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  Friday, 22 Jan 2010 | 11:06 AM ET

Wake Up Retailers! Fashionistas Are Back

Posted By: Krystina Gustafson

Fashion-savvy consumers have shopped their closets bare and are slowly heading back to the mall to revamp their wardrobe with the latest trends — but they're not spending on just anything.

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  Tuesday, 19 Jan 2010 | 4:17 PM ET

Off Target?

Posted By: Jane Wells

If you've been into a Target store the last couple of weeks, you may have noticed some space set aside for "The Great Save." This is Target's experiment with bulk sales you might find atCostco or Wal-mart Stores' Sam's Club.

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  Tuesday, 19 Jan 2010 | 10:44 AM ET

Want To Know How Tiffany's Sales Will Fare? Watch the Market

Posted By: Krystina Gustafson

The stock market rally may help high-end jeweler Tiffany post its first quarter of positive same-store sales comparisons since the first quarter of 2008, Citigroup analyst Kimberly Greenberger said.

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  Thursday, 14 Jan 2010 | 4:40 PM ET

En Garde, Retailers .... P&G Takes Products Direct to Web

The pressure on retailers just got racheted up a notch.

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  Thursday, 14 Jan 2010 | 2:50 PM ET

Costco Says Hold on a Minute, or 24 Seconds

Posted By: Jane Wells

Last week I wrote about research from Gomez, part of Compuware, which measured how quickly retail Web sites responded to consumers over the holiday.

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  Thursday, 14 Jan 2010 | 11:15 AM ET

Deprivation & Consumers: Is There a Case for Renewed Spending?

Posted By: Krystina Gustafson

Consumers were forced into a crash spending diet brought on by last year's financial crisis and vanishing supplies of consumer credit. But like many people who have let their New Year's resolutions fall by the wayside, will consumers return to old spending habits if credit becomes more available?

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About Consumer Nation

  • From the products to the pitches to the people who buy them, we are a Consumer Nation. This blog focuses on all things consumer, taking the pulse of the attitudes that shape purchasing decisions, and providing insights that will help keep marketers, entrepreneurs and investors up-to-date on where trends are heading.


  • Christina Cheddar Berk is editor of's Consumer Nation and chief trend spotter.

  • Courtney-Reagan-140.jpg

    Courtney Reagan is CNBC's Retail Reporter.

  • Tom Rotunno

    Tom is a Senior Editor and Assignment Desk Manager for CNBC TV. He also writes about the business of beer for

  • Staff Writer

  • Stephanie Landsman is one of the producers of "Fast Money."

  • Coordinating Producer, Squawk on the Street & Squawk Alley