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  Friday, 1 May 2009 | 2:00 PM ET

The Economy's Other Green Shoots: A Gardening Boom

Green shoots aren't just popping up in the economy. In case you haven't noticed, we're in the midst of a gardening boom. »Read more
  Wednesday, 29 Apr 2009 | 10:26 AM ET

Under Armour Cup Recall: Small, But Hurts

Posted By: Darren Rovell
Having been a business reporter for almost a decade, I've learned two things about product recalls. »Read more
  Tuesday, 28 Apr 2009 | 3:48 PM ET

Kitchen Bailout: Food Companies Go Retro

A growing number of food manufacturers are showing the staples in their portfolio a little more love these days in an attempt to remind frugal gourmets of the basics. How basic? Think butter and canned goods. This is not only because they want to cash in on consumers' newfound frugality, and defend against private label, but also because there have been fewer new product introductions vying for ad dollars. »Read more
  Tuesday, 28 Apr 2009 | 2:36 PM ET

Under Armour Now Officially A Shoe Company

Posted By: Darren Rovell
Wall Street was quite impressed with Under Armour’s first-quarter earnings today as shares have soared by more than 12 percent. »Read more
  Monday, 27 Apr 2009 | 5:17 PM ET

How Flu Fears Will Crimp Spending—and Where

The threat of a widespread swine flu outbreak weighed on the markets Monday, and for good reason: Even if the virus is contained, it's still likely to put a crimp on spending for a wide array of goods. »Read more
  Thursday, 23 Apr 2009 | 1:17 PM ET

Poll: How Are Credit Card Companies Treating You?

The lending practices of U.S. credit card companies will be under the microscope Thursday as President Barack Obama meets with executives from 13 leading credit card issuers. We wanted to know if you feel you've been unfairly treated by the credit card companies. »Read more
  Monday, 20 Apr 2009 | 4:12 PM ET

A New Pepsi Generation?

A new Pepsi generation may be dawning. In major shift in strategy, PepsiCo unveiled a plan to buy back control of two of its largest bottlers for $6 billion. If successful, the move is likely to continue to shake-up the beverage industry for some time. »Read more
  Friday, 17 Apr 2009 | 10:00 AM ET

McDonald's CEO: Consumers Still 'Skittish'

Consumers remain "skittish," but the economy may be in the very early stages of a recovery, McDonald's CEO and Vice Chairman Jim Skinner said Friday. »Read more
  Thursday, 16 Apr 2009 | 12:34 PM ET

Mall Bankruptcy Is New Domino In Commercial Property

No doubt General Growth Properties' bankruptcy filing will have far-reaching implications for commercial real estate. The bankruptcy, which is said to be the largest real-estate failure in U.S. history, will further pressure already stressed property values for U.S. malls and mall mortgages and spark further consolidation. »Read more
  Tuesday, 14 Apr 2009 | 11:47 AM ET

Martha Stewart Gets Boost as Consumers Focus on Home

Posted By: Cortney Collins
As consumers have become more cautious with their spending, domestic diva Martha Stewart notes that they are buying less extravagant items and instead focusing on their homes, food, children and pets. »Read more

About Consumer Nation

  • From the products to the pitches to the people who buy them, we are a Consumer Nation. This blog focuses on all things consumer, taking the pulse of the attitudes that shape purchasing decisions, and providing insights that will help keep marketers, entrepreneurs and investors up-to-date on where trends are heading.


  • Christina Cheddar Berk is editor of CNBC.com's Consumer Nation and chief trend spotter.

  • Courtney-Reagan-140.jpg

    Courtney Reagan is CNBC's Retail Reporter.

  • Tom Rotunno

    Tom is a Senior Editor and Assignment Desk Manager for CNBC TV. He also writes about the business of beer for CNBC.com.

  • Staff Writer

  • Stephanie Landsman is one of the producers of "Fast Money."

  • Coordinating Producer, Squawk on the Street & Squawk Alley