Consumer Goods Consumer Nation


  Thursday, 19 Feb 2009 | 3:23 PM ET

Pepsi Deal Will Rock The Energy Drink Aisle

Pepsi's latest challenge: Taking on the task of distributing Rockstar energy drinks. Looks like competition in the category is about to get a boost of adrenaline. »Read more
  Monday, 9 Feb 2009 | 5:23 PM ET

Absolut Breakthrough: CBS Allows Spirits Ad During Grammys

Those tuning into the Grammys may have caught a glimpse of a television milestone, and it didn’t happen on stage at the music awards show. Absolut vodka debuted a new ad, marking the first time a spirits brand aired a commercial during the Grammys. More importantly, it was also a first for spirits advertising in prime time in several CBS markets.  »Read more
  Friday, 6 Feb 2009 | 3:26 PM ET

Earthlink Dialing Up the Savings to Woo New Business

Earthlink's PeoplePC is slashing prices to sway cost-conscious consumers to switch over to its dial-up service. »Read more
  Thursday, 5 Feb 2009 | 4:58 PM ET

High-End Gemstones Are Diamonds in the Rough

For so long, it's been all about value in the retail sector, and looking at the latest retail sales results, that hasn't changed yet. But an often overlooked type of retail business is emerging as a new diamond in the rough: gemstones. »Read more
  Wednesday, 4 Feb 2009 | 2:46 PM ET

Advertisers May Need to Embrace Consumer Fear

Companies are trying to find the right pitch for these tough times, and those who think it’s just about cutting prices, extending warranties, or throwing in something for free are sadly mistaken. »Read more
  Tuesday, 3 Feb 2009 | 2:25 PM ET

The Coming Retail Real Estate Nightmare

The visible signs of the carnage in the retail sector will soon be too hard for many to ignore. The International Council of Shopping Centers projects 148,000 retail stores will be shuttered in 2008, and another 73,000 stores will close in the first half of this year. If those estimates prove correct, the number of closures last year will be the highest since at least 2001, and this year, closures will be on track for a similarly brisk pace. »Read more
  Tuesday, 3 Feb 2009 | 2:25 PM ET

Retailers Try to Find the Light When Neighbors Go Dark

With growing numbers of store closures, shopping mall operators are going to have to think outside the "Big Box" to fill vacant space. Here's what some retailers and shopping center operators are doing when they lose an anchor. »Read more
  Tuesday, 3 Feb 2009 | 2:08 PM ET

Consumers Are 'Living Off Their Fat'

Consumers are hunkering down and spending less. This behavior is having a far-reaching impact on the economy. At, we are launching the "Consumer Nation" blog to track these developments. »Read more

About Consumer Nation

  • From the products to the pitches to the people who buy them, we are a Consumer Nation. This blog focuses on all things consumer, taking the pulse of the attitudes that shape purchasing decisions, and providing insights that will help keep marketers, entrepreneurs and investors up-to-date on where trends are heading.


  • Christina Cheddar Berk is editor of's Consumer Nation and chief trend spotter.

  • Courtney-Reagan-140.jpg

    Courtney Reagan is CNBC's Retail Reporter.

  • Tom Rotunno

    Tom is a Senior Editor and Assignment Desk Manager for CNBC TV. He also writes about the business of beer for

  • Staff Writer

  • Stephanie Landsman is one of the producers of "Fast Money."

  • Coordinating Producer, Squawk on the Street & Squawk Alley