But brands will have to deliver top quality ads for the concept to work.
CNBC's Arjun Kharpal reports on the state of the virtual reality market.
Aurelien Simon, head of VR at Unit 9, explains the need for content to help fuel the market for virtual reality.
Hugo Barra, vice president of international at Xiaomi, shares his insight into Chinese consumers and China's smartphone market.
Hugo Barra, vice president of international at Xiaomi, talks about his company's virtual reality headset and how it will sell in China and other markets.
The Samsung Galaxy Note 7 has great features including being waterproof, but it doesn't come cheap, says Enderle Group's Rob Enderle.
Some "disturbing" data points may have left Apple's status at risk, Colin Gillis of BGC Partners told CNBC.
Ken Sena of Evercore ISI discusses his downgrade call to sell Twitter with the "FMHR" traders.
T-Mobile US CEO John Legere and Sprint chief Marcelo Claure traded barbs on Thursday as the two wireless providers announced unlimited data plans.
DuoSkin allows you to control your devices using a temporary tattoo.
Pizza Hut releases first playable DJ box in select locations in the UK.
Christopher Bishop, laboratory director at Microsoft Research Cambridge, talks about the trends that are emerging and dominating the tech space.
FacilityLive CEO and founder, Gianpiero Lotito talks about the next generation of search engines.
Alphabet's Duo is testing whether users have room for yet another Google app on their home screen.
As cyber-attacks become more sophisticated, digital firms need to be better equipped. Darktrace’s Co-Founder and Director of Technology, Dave Palmer explains.
CNBC's Aditi Roy reports on Alphabet's change in direction for its Google Fiber service to help cut costs.
The product refresh may include a new 10.5-inch iPad Pro and a low-cost version of the 9.7-inch model.
Tesla removed the word "autopilot" and a Chinese term for "self-driving" from its China website after a driver in Beijing complained.
The international e-Games showcase kicks off in Rio on Monday, a two day pop-up event. EGames Group CEO, Chester King discusses.
GE installed a wireless sensor network to detect and predict when volcanoes erupt, and is capturing the scientific trip on social media.