A company that just settled data 'snooping' charges with New Jersey made only $2,500 for selling 400,000 individuals' data—16 cents a person. » Read More
Pro sports teams are spending a lot of time and money trying to gain a winning edge through data, but the 'Moneyball' approach can be a big error.
Is a picture worth a thousand words … to a Fortune 500 company? Social media analysts think Instagram is the next tweet and like data mine.
From keeping you healthy to determining the NFL's schedule, here are a few more surprising ways companies are using your private information.
Scotland Yard was the first to use fingerprinting to catch criminals. Now, it's criminals turn to break into Apple iPhone's fingerprint sensors.
Big data has been used for a variety of things, but its latest use might be its most strange yet: The hunt for Bigfoot.
Mike Fridgen, CEO, Decide.com, explains how consumers are harnessing big data to get the best prices.
Big data is being disrupted. It's landing in the hands of the masses, cutting out traditional tech giant middlemen like Oracle and Microsoft.
Smith College economics professor Andrew Zimbalist explains how some major league franchises may be wasting their money trying to stay competitive by making big data an all-star.
Zuckerberg said government surveillance hurt users' trust in Internet companies and that knowing more about the programs would help relieve public concerns.
Why the craft beer category is defined by Sam Adams maker Boston Beer Co.
Can’t hit a curve ball? No problem. Just because you don’t have game, doesn’t mean you can’t work in sports. Become a data superstar.
Christian Chabot, co-founder and CEO of Tableau Software, explains how his product lets customers access and use big data directly.
LinkedIn’s grand vision is the creation of a map based on its user activity that surveys every economic opportunity in the world.
Caesars Entertainment chairman and CEO Gary Loveman discusses what his company has learned by collecting information on customers.
Sin City's casinos are amassing a trove of information on every patron's habits. It's the newest game in the strip's quest for profits.
Vern Brownell, D-Wave president & CEO, explains how quantum computing can revolutionize everything from Wall Street to national security.
Following revelations that the NSA may be compromising encryption standards, tech companies in the U.S. are on the defensive. NBC News reports.
Social media analysis firm Topsy has indexed every tweet every sent, all 425 billion. Marketers can now comb through the social media world's version of the Dewey Decimal system.
In an age of massive data-crunching capabilities, can the stock Vegas bookie character still be the genius behind the three-and-a-half-point NFL spread?
Derrick Harris, GigaOM, explains how "Deep Learning" computers are able to process and understand massive amounts of data on their own.
All around us, there's a technological revolution underway powered by devices as small as a grain of rice. They are sensors, capable of tracking and recording everything we do.
Forward-thinking minds in science and tech are integrating high-tech device and human body and going further than ever.
From eBay auctions to Facebook likes, the cloud holds heaps of information. Now the question is what to do with it.
Business icons and provocateurs share their innovative models. Learn how to upend old industries and start new ones that move markets.
Ace the college-planning game with CNBC's guide to saving wisely, maximizing financial aid, and choosing the right school.
The Small Business Survey provides insight to Main Street opinions on regulation and hot issues facing smaller firms.