Darren Rovell is CNBC's Sports Business Reporter. He is responsible for both analyzing and reporting on the sports business world on all of CNBC's programming including "Squawk Box ," "Power Lunch ," "Closing Bell ," and "On the Money."
The makers of a deer antler velvet product are suing Major League Baseball for libel after the league told players to stop taking the performance enhancer so as not to risk testing positive for a steroid that wasn't listed as an ingredient. Read More
From the outside, The Ainsworth will look like every other bar in New York City tonight. Some TVs will be showing Game 7 of the Rangers/Senators series, while others will be tuned into the NFL Draft. But patrons on the inside will be able to see that bar is taking it a step further. Read More
With the last game of the regular season tonight, the NBA released its traditional jersey sales rankings on Thursday morning, based on sales at its online store and its temporary store in Manhattan. Read More
Ask any fan of the Mets or the Nationals what the best part about coming to the ballpark is and you’re bound to get fans to put Shake Shack at the top. Read More
New York Jets backup quarterback Tim Tebow has a new challenge on his hands. AshleyMadison.com, a Web site that matches married people to pursue affairs, is offering $1 million to any woman who can prove she has had sex with the devout Christian, who has insisted he is still a virgin and will wait until he is married. Read More
In 2008, San Jose State defensive end Jarron Gilbert was leaping up the draft boards thanks in part to a video posted on YouTube that showed him jumping out of a pool. Gilbert, who has only played in four games to date, was selected in the third round of the 2009 draft by the Buffalo Bills. This year’s video that is making the rounds comes courtesy of Justin Bethel, a defensive back from Presbyterian. Read More
I’ve heard it ever since I joined the NBC family: Why can’t we watch the Olympics live? My answer I think was better than most. Because, unlike any sport out there, it has done fine on tape delay. Read More
While some have called Coke's further investment in Zico the next step to making it the next great beverage, others say coconut water, which has been heavily marketed as nature's sports drink, might be at its peak today. Read More