Business Strategy Endorsements


  • Nike to keep working with Sharapova despite ban

    The sports apparel giant says it will continue to sponsor the tennis star despite a two-year ban by the International Tennis Federation.

  • Cristiano Ronaldo now the world's highest-paid athlete

    The Portuguese soccer player knocks Floyd Mayweather out of the top spot after earning $88-million over the past year.

  • Yosemite Park, brought to you by...?

    The national park service is set to expand corporate branding to federal protected areas across the country. This is going to give outsiders influence on how the parks operate, says Jeff Ruch, Public Employees for Environmental Responsibility, discussing the negative impact of branding national parks.

  • Derek Jeter's second career

    Derek Jeter, five time World Series champion, discusses his partnership with Telisa Yancy of American Family Insurance. It is a perfect fit for me, says Jeter. And Jeter talks about the launch of his own media company and his desire to help the game of baseball grow. I'll always be a Yankee, he says.

  • LeBron James' Nike endorsement deal could be worth $1B

    The NBA superstar's lifetime endorsement deal marks the largest agreement in Nike history.

  • Tee time with Justin Rose

    Justin Rose, pro golfer, discusses the upcoming PGA Zurich Classic, defending his championship crown, Olympic golf in Rio and golfing for a cause.

  • Nike ditches Johnny Manziel

    The company drops its endorsement deal with the former Cleveland Browns quarterback.

  • Blaze Pizza

    Jim Mizes, Blaze Pizza president & COO, discusses LeBron James' endorsement and the company's expansion plans abroad.

  • Road to Rio 2016

    Three-time Olympic champion Kerri Walsh Jennings, beach volleyball player talks about going for the gold in the 2016 Olympic Games and balancing the role of mother, wife and Olympic athlete.

  • Golf's new golden boy: Jordan Spieth

    PGA Tour Golfer Jordan Spieth discusses winning the U.S. Open and his endorsement deal with Under Armour.

  • American Pharoah nabs sponsorship gold

    Expect to see the Triple Crown winner on a slew of licensing deals, says CNBC's Jane Wells.

  • New England Patriots’ Tom Brady

    Despite findings that Brady was probably aware of equipment tampering, his cash flow and sponsor support likely will not wane.

  • Sport's world war: Under Armour vs. Nike

    Brian Nagel, Oppenheimer & Company, and Patrick Rishe, Sportsimpacts founder, discuss Under Armour's first quarter results and the rivalry among athletic clothing companies to nab top talent.

  • Masters Champion Jordon Spieth.

    Jordan Spieth, pro golfer, discusses his Masters' win and the big business of endorsement deals.

  • Nike reports mixed Q3 results

    Michael Binetti, UBS equity research analyst, discusses Nike's revenue miss, and its lofty valuation as the company bets big on star athlete endorsements and its "Back to the Future" shoe.

  • UA's celebrity image plan: CEO

    Kevin Plank, Under Armour CEO, discusses celebrity endorsement deals, including Tom Brady and competing with Nike.

  • Under Armour's fitness connection: CEO

    Wearables will equal apparel one day, says Kevin Plank, Under Armour CEO, discussing his company's digital fitness strategy.

  • Players are role models - like it or not: NFL's McNair

    We are being held to a higher standard and need to act accordingly, says Houston Texans owner Bob McNair, discussing why the NFL needs to have "zero tolerance" towards players that commit crimes.

  • Sport wars: Nike vs. Under Armour

    Sam Poser, Sterne Agee, shares his thoughts on the rivalry between Nike and Under Armour as the two companies battle it out for top athlete endorsers.

  • The business of Tom Brady

    Tom Brady, New England Patriots quarterback, discusses his endorsement deals with Under Armour. And Bob Kraft, The Kraft Group chairman & CEO, and New England Patriots owner, weighs in.