Derek Jeter, five time World Series champion, discusses his partnership with Telisa Yancy of American Family Insurance. It is a perfect fit for me, says Jeter. And Jeter talks about the launch of his own media company and his desire to help the game of baseball grow. I'll always be a Yankee, he says. » Read More
Jim Mizes, Blaze Pizza president & COO, discusses LeBron James' endorsement and the company's expansion plans abroad.
Three-time Olympic champion Kerri Walsh Jennings, beach volleyball player talks about going for the gold in the 2016 Olympic Games and balancing the role of mother, wife and Olympic athlete.
PGA Tour Golfer Jordan Spieth discusses winning the U.S. Open and his endorsement deal with Under Armour.
Expect to see the Triple Crown winner on a slew of licensing deals, says CNBC's Jane Wells.
Despite findings that Brady was probably aware of equipment tampering, his cash flow and sponsor support likely will not wane.
Brian Nagel, Oppenheimer & Company, and Patrick Rishe, Sportsimpacts founder, discuss Under Armour's first quarter results and the rivalry among athletic clothing companies to nab top talent.
Jordan Spieth, pro golfer, discusses his Masters' win and the big business of endorsement deals.
Michael Binetti, UBS equity research analyst, discusses Nike's revenue miss, and its lofty valuation as the company bets big on star athlete endorsements and its "Back to the Future" shoe.
Kevin Plank, Under Armour CEO, discusses celebrity endorsement deals, including Tom Brady and competing with Nike.
Wearables will equal apparel one day, says Kevin Plank, Under Armour CEO, discussing his company's digital fitness strategy.
We are being held to a higher standard and need to act accordingly, says Houston Texans owner Bob McNair, discussing why the NFL needs to have "zero tolerance" towards players that commit crimes.
Sam Poser, Sterne Agee, shares his thoughts on the rivalry between Nike and Under Armour as the two companies battle it out for top athlete endorsers.
Tom Brady, New England Patriots quarterback, discusses his endorsement deals with Under Armour. And Bob Kraft, The Kraft Group chairman & CEO, and New England Patriots owner, weighs in.
Tom Brady, New England Patriots quarterback, talks about TB 12 sports therapy and the upcoming football season. And Bob Kraft, New England Patriots owner, weighs in.
Regulatory filings show that Cleveland Browns quarterback Johnny Manziel is slated to receive warrants to purchase stock with his latest endorsement.
In dealing with her more than a dozen sponsors, including Revo, NASCAR driver Danica Patrick tells CNBC she does not like to overpromote her brands on Twitter.
America's top female skier won't be in Sochi, and that could mean trouble for U.S. medal hopes and TV viewership.
NASCAR driver Danica Patrick appeared on CNBC's "Squawk Box" to discuss her new deal to be "brand ambassador" for REVO sunglasses.
Rapper, actor and former Sprite pitchman Biz Markie is changing his tone on sugary drinks by endorsing zero calorie soda maker Zevia.
David Friedman, president of Wealth-X, talks about sports earnings after Phil Mickelson won the Golf British Open, but whose wealth remains $400 million below Tiger Wood's.