Rohan Oza, CAVU Ventures co-founder talks about his branding strategy and why his products are disrupting the food industry.
Samsung, the single most popular smartphone brand in India, commanded a roughly 30 percent market share just over a year ago. "In a country like India, there are two religions- one is Bollywood and the second is cricket," said Arvind R Vohra, Gionee's India head, noting that both avenues have helped popularize its brand. Chinese brand executives said innovative...
The athlete inks a multiyear deal to promote Bridgestone golf balls.
Suan Anderson, FBR Capital Markets, shares her outlook on Under Armour as sneaker wars heat up in Asia.
The Olympic swimmer lands a new deal with ROBOCOPP to endorse personal alarms.
The disgraced swimmer is backing an alarm called Robocopp, which proclaimed him 'likely be the best swimmer this country has produced.' NBC News reports.
Chef Michel Roux Jr. discusses his television career, including his split from the BBC show Master Chef.
NFL star quarterback Colin Kaepernick has landed in the center of a furor after his refusal to stand during the national anthem.
Gwen Jorgensen, Olympic gold medalist talks about bringing home the gold from Rio and sponsorships in sports.
An industry insider claims companies think twice before signing the athlete to an endorsement deal because of a number of factors.
The Hewlett Packard Enterprise CEO says she can't support 'demagogue' Donald Trump.
Presidential candidate Donald Trump said that Bernie Sanders is "selling out" after Sanders endorsed Hillary Clinton.
Silicon Valley loves Hillary Clinton. Or at least they like her a lot more than they like Donald Trump, Recode reports.
CNBC's Wilfred Frost looks at the European Cup championship and how endorsements from the likes of Nike and Adidas are cashing in on the tourney.
The stakes are high as the European Soccer Championship kicks off and Nike and Adidas vie for top spot in the world of endorsements.
The sports apparel giant says it will continue to sponsor the tennis star despite a two-year ban by the International Tennis Federation.
The Portuguese soccer player knocks Floyd Mayweather out of the top spot after earning $88-million over the past year.
The national park service is set to expand corporate branding to federal protected areas across the country. This is going to give outsiders influence on how the parks operate, says Jeff Ruch, Public Employees for Environmental Responsibility, discussing the negative impact of branding national parks.
Derek Jeter, five time World Series champion, discusses his partnership with Telisa Yancy of American Family Insurance. It is a perfect fit for me, says Jeter. And Jeter talks about the launch of his own media company and his desire to help the game of baseball grow. I'll always be a Yankee, he says.
The NBA superstar's lifetime endorsement deal marks the largest agreement in Nike history.