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Business Strategy Endorsements

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  • Jordan Spieth in the green Tuesday, 14 Apr 2015 | 8:45 AM ET
    Masters Champion Jordon Spieth.

    Jordan Spieth, pro golfer, discusses his Masters' win and the big business of endorsement deals.

  • Nike reports mixed Q3 results Friday, 20 Mar 2015 | 8:04 AM ET
    Nike reports mixed Q3 results

    Michael Binetti, UBS equity research analyst, discusses Nike's revenue miss, and its lofty valuation as the company bets big on star athlete endorsements and its "Back to the Future" shoe.

  • UA's celebrity image plan: CEO Thursday, 5 Feb 2015 | 7:46 AM ET
    UA's celebrity image plan: CEO

    Kevin Plank, Under Armour CEO, discusses celebrity endorsement deals, including Tom Brady and competing with Nike.

  • Under Armour's fitness connection: CEO Thursday, 5 Feb 2015 | 7:32 AM ET
    Under Armour's fitness connection: CEO

    Wearables will equal apparel one day, says Kevin Plank, Under Armour CEO, discussing his company's digital fitness strategy.

  • Players are role models - like it or not: NFL's McNair Wednesday, 17 Sep 2014 | 6:34 AM ET
    Players are role models - like it or not: NFL's McNair

    We are being held to a higher standard and need to act accordingly, says Houston Texans owner Bob McNair, discussing why the NFL needs to have "zero tolerance" towards players that commit crimes.

  • Sport wars: Nike vs. Under Armour Tuesday, 16 Sep 2014 | 7:42 AM ET
    Sport wars: Nike vs. Under Armour

    Sam Poser, Sterne Agee, shares his thoughts on the rivalry between Nike and Under Armour as the two companies battle it out for top athlete endorsers.

  • The business of Tom Brady Friday, 5 Sep 2014 | 7:13 AM ET
    The business of Tom Brady

    Tom Brady, New England Patriots quarterback, discusses his endorsement deals with Under Armour. And Bob Kraft, The Kraft Group chairman & CEO, and New England Patriots owner, weighs in.

  • Innovating sports medicine: Tom Brady Friday, 5 Sep 2014 | 7:09 AM ET
    Innovating sports medicine: Tom Brady

    Tom Brady, New England Patriots quarterback, talks about TB 12 sports therapy and the upcoming football season. And Bob Kraft, New England Patriots owner, weighs in.

  • Johnny Football puts derivatives in playbook Thursday, 7 Aug 2014 | 12:26 PM ET
    Cleveland Browns’ quarterback Johnny Manziel signs autographs after practice during training camp in Berea, Ohio.

    Regulatory filings show that Cleveland Browns quarterback Johnny Manziel is slated to receive warrants to purchase stock with his latest endorsement.

  • Danica Patrick on new shades, Twitter etiquette Thursday, 7 Aug 2014 | 9:54 AM ET

    In dealing with her more than a dozen sponsors, including Revo, NASCAR driver Danica Patrick tells CNBC she does not like to overpromote her brands on Twitter.

  • Vonn is gone: What Lindsey's exit means for games Tuesday, 7 Jan 2014 | 2:50 PM ET
    Lindsey Vonn arrives for training for the Women World Cup Downhill on Dec. 18, 2013, in Val d'Isère, France.

    America's top female skier won't be in Sochi, and that could mean trouble for U.S. medal hopes and TV viewership.

  • NASCAR's Danica Patrick's new endorsement deal Monday, 28 Oct 2013 | 12:37 PM ET

    NASCAR driver Danica Patrick appeared on CNBC's "Squawk Box" to discuss her new deal to be "brand ambassador" for REVO sunglasses.

  • Soda pitchman Biz Markie sours on sugary drinks Wednesday, 11 Sep 2013 | 12:49 PM ET
    Biz Markie

    Rapper, actor and former Sprite pitchman Biz Markie is changing his tone on sugary drinks by endorsing zero calorie soda maker Zevia.

  • Endorsements key to sport earnings: pro Monday, 22 Jul 2013 | 5:40 AM ET
    Endorsements key to sport earnings: pro

    David Friedman, president of Wealth-X, talks about sports earnings after Phil Mickelson won the Golf British Open, but whose wealth remains $400 million below Tiger Wood's.

  • The hottest rides around: Nascar's top cars Saturday, 20 Jul 2013 | 7:00 AM ET

    Marcus Lemonis of Camping World sponsors the NASCAR Camping World Truck Series. Other companies have sponsored NASCAR drivers too, but which drivers, and which companies?

  • CEO Grows Under Armour Brand With Tom Brady Wednesday, 5 Jun 2013 | 10:38 AM ET
    CEO Grows Under Armour Brand With Tom Brady

    Kevin Plank, Under Armour chairman, president and CEO, and New England Patriots quarterback Tom Brady discuss the company's newest endorsement deal and its strategy to expand its brand.

  • Collins’ Bold Move Could Spur 'First-Out' Boost Tuesday, 30 Apr 2013 | 4:00 PM ET
    Jason Collins becomes the first openly gay athlete currently playing professional sports in the U.S.

    When Jason Collins stepped out of the closet, he opened the door to marketing opportunities that go with the fame of doing something first, sports marketing experts said Tuesday.

  • NBA's Collins Comes Out: Will Endorsements Follow? Tuesday, 30 Apr 2013 | 8:45 AM ET
    Jason Collins becomes the first openly gay athlete currently playing professional sports in the U.S.

    There are companies who will want to associate with Collins. But, as they say, it's not a slam dunk.

  • Nike Suspends Contract With Pistorius Thursday, 21 Feb 2013 | 6:49 AM ET
    Oscar Pistorius

    American sportwear company Nike suspended its endorsement contract with South African Paralympian Oscar Pistorius on Thursday after he was charged with murdering his girlfriend a week ago.

  • Emirates Airline Signs Formula One Sponsorship Deal Tuesday, 5 Feb 2013 | 6:27 AM ET

    Emirates airline sealed a five-year branding deal with Formula One motor racing on Tuesday as it tries to outdo regional rivals for global prominence.