Business Strategy Endorsements

  • Road to Rio 2016

    Three-time Olympic champion Kerri Walsh Jennings, beach volleyball player talks about going for the gold in the 2016 Olympic Games and balancing the role of mother, wife and Olympic athlete.

  • Golf's new golden boy: Jordan Spieth

    PGA Tour Golfer Jordan Spieth discusses winning the U.S. Open and his endorsement deal with Under Armour.

  • American Pharoah nabs sponsorship gold

    Expect to see the Triple Crown winner on a slew of licensing deals, says CNBC's Jane Wells.

  • New England Patriots’ Tom Brady

    Despite findings that Brady was probably aware of equipment tampering, his cash flow and sponsor support likely will not wane.

  • Sport's world war: Under Armour vs. Nike

    Brian Nagel, Oppenheimer & Company, and Patrick Rishe, Sportsimpacts founder, discuss Under Armour's first quarter results and the rivalry among athletic clothing companies to nab top talent.

  • Masters Champion Jordon Spieth.

    Jordan Spieth, pro golfer, discusses his Masters' win and the big business of endorsement deals.

  • Nike reports mixed Q3 results

    Michael Binetti, UBS equity research analyst, discusses Nike's revenue miss, and its lofty valuation as the company bets big on star athlete endorsements and its "Back to the Future" shoe.

  • UA's celebrity image plan: CEO

    Kevin Plank, Under Armour CEO, discusses celebrity endorsement deals, including Tom Brady and competing with Nike.

  • Under Armour's fitness connection: CEO

    Wearables will equal apparel one day, says Kevin Plank, Under Armour CEO, discussing his company's digital fitness strategy.

  • Players are role models - like it or not: NFL's McNair

    We are being held to a higher standard and need to act accordingly, says Houston Texans owner Bob McNair, discussing why the NFL needs to have "zero tolerance" towards players that commit crimes.

  • Sport wars: Nike vs. Under Armour

    Sam Poser, Sterne Agee, shares his thoughts on the rivalry between Nike and Under Armour as the two companies battle it out for top athlete endorsers.

  • The business of Tom Brady

    Tom Brady, New England Patriots quarterback, discusses his endorsement deals with Under Armour. And Bob Kraft, The Kraft Group chairman & CEO, and New England Patriots owner, weighs in.

  • Innovating sports medicine: Tom Brady

    Tom Brady, New England Patriots quarterback, talks about TB 12 sports therapy and the upcoming football season. And Bob Kraft, New England Patriots owner, weighs in.

  • Cleveland Browns’ quarterback Johnny Manziel signs autographs after practice during training camp in Berea, Ohio.

    Regulatory filings show that Cleveland Browns quarterback Johnny Manziel is slated to receive warrants to purchase stock with his latest endorsement.

  • In dealing with her more than a dozen sponsors, including Revo, NASCAR driver Danica Patrick tells CNBC she does not like to overpromote her brands on Twitter.

  • Lindsey Vonn arrives for training for the Women World Cup Downhill on Dec. 18, 2013, in Val d'Isère, France.

    America's top female skier won't be in Sochi, and that could mean trouble for U.S. medal hopes and TV viewership.

  • NASCAR driver Danica Patrick appeared on CNBC's "Squawk Box" to discuss her new deal to be "brand ambassador" for REVO sunglasses.

  • Biz Markie

    Rapper, actor and former Sprite pitchman Biz Markie is changing his tone on sugary drinks by endorsing zero calorie soda maker Zevia.

  • Endorsements key to sport earnings: pro

    David Friedman, president of Wealth-X, talks about sports earnings after Phil Mickelson won the Golf British Open, but whose wealth remains $400 million below Tiger Wood's.

  • Marcus Lemonis of Camping World sponsors the NASCAR Camping World Truck Series. Other companies have sponsored NASCAR drivers too, but which drivers, and which companies?