Presidential candidate Donald Trump said that Bernie Sanders is "selling out" after Sanders endorsed Hillary Clinton. » Read More
Tom Brady, New England Patriots quarterback, talks about TB 12 sports therapy and the upcoming football season. And Bob Kraft, New England Patriots owner, weighs in.
Regulatory filings show that Cleveland Browns quarterback Johnny Manziel is slated to receive warrants to purchase stock with his latest endorsement.
In dealing with her more than a dozen sponsors, including Revo, NASCAR driver Danica Patrick tells CNBC she does not like to overpromote her brands on Twitter.
America's top female skier won't be in Sochi, and that could mean trouble for U.S. medal hopes and TV viewership.
NASCAR driver Danica Patrick appeared on CNBC's "Squawk Box" to discuss her new deal to be "brand ambassador" for REVO sunglasses.
Rapper, actor and former Sprite pitchman Biz Markie is changing his tone on sugary drinks by endorsing zero calorie soda maker Zevia.
David Friedman, president of Wealth-X, talks about sports earnings after Phil Mickelson won the Golf British Open, but whose wealth remains $400 million below Tiger Wood's.
Marcus Lemonis of Camping World sponsors the NASCAR Camping World Truck Series. Other companies have sponsored NASCAR drivers too, but which drivers, and which companies?
Kevin Plank, Under Armour chairman, president and CEO, and New England Patriots quarterback Tom Brady discuss the company's newest endorsement deal and its strategy to expand its brand.
When Jason Collins stepped out of the closet, he opened the door to marketing opportunities that go with the fame of doing something first, sports marketing experts said Tuesday.
There are companies who will want to associate with Collins. But, as they say, it's not a slam dunk.
American sportwear company Nike suspended its endorsement contract with South African Paralympian Oscar Pistorius on Thursday after he was charged with murdering his girlfriend a week ago.
Emirates airline sealed a five-year branding deal with Formula One motor racing on Tuesday as it tries to outdo regional rivals for global prominence.
His titles, his awards and his legacy, are mostly gone. Not even his confessional to Oprah can bring them back. Lance is done - or is he?
CNBC's Eamon Javers and John Carney discuss whether taxpayers really profited from the government's bailout of AIG and HSBC's $2 billion money-laundering fine.
Nike has announce it is ending its contract with Lance Armstrong, due to seemingly insurmountable evidence that he participated in doping and misled Nike, reports CNBC's Andrew Ross Sorkin.
Jay-Z’s contributions to the Brooklyn Nets have been wildly disproportionate to his one-fifteenth ownership stake in the NBA team. And so are his expected earnings.
The average U.S. home value is $147,300, but a professional athlete's home is anything but average. Read ahead to see 10 of the coolest athlete homes on the market.
No wonder tennis star Rafa Nadal was so sad about losing his watch this week. The company that makes it is totally sold out of the product.
CNBC's Darren Rovell reports on several NFL draft prospects and the endorsement deals they've signed.