Business Strategy Endorsements

More

  • Endorsements key to sport earnings: pro

    David Friedman, president of Wealth-X, talks about sports earnings after Phil Mickelson won the Golf British Open, but whose wealth remains $400 million below Tiger Wood's.

  • Marcus Lemonis of Camping World sponsors the NASCAR Camping World Truck Series. Other companies have sponsored NASCAR drivers too, but which drivers, and which companies?

  • CEO Grows Under Armour Brand With Tom Brady

    Kevin Plank, Under Armour chairman, president and CEO, and New England Patriots quarterback Tom Brady discuss the company's newest endorsement deal and its strategy to expand its brand.

  • Jason Collins becomes the first openly gay athlete currently playing professional sports in the U.S.

    When Jason Collins stepped out of the closet, he opened the door to marketing opportunities that go with the fame of doing something first, sports marketing experts said Tuesday.

  • Jason Collins becomes the first openly gay athlete currently playing professional sports in the U.S.

    There are companies who will want to associate with Collins. But, as they say, it's not a slam dunk.

  • Oscar Pistorius

    American sportwear company Nike suspended its endorsement contract with South African Paralympian Oscar Pistorius on Thursday after he was charged with murdering his girlfriend a week ago.

  • Emirates airline sealed a five-year branding deal with Formula One motor racing on Tuesday as it tries to outdo regional rivals for global prominence.

  • Lance Armstrong during an interview with Oprah Winfrey regarding the controversy surrounding his cycling career January 14, 2013 in Austin, Texas.

    His titles, his awards and his legacy, are mostly gone. Not even his confessional to Oprah can bring them back. Lance is done - or is he?

  • Government Cashes Out AIG

    CNBC's Eamon Javers and John Carney discuss whether taxpayers really profited from the government's bailout of AIG and HSBC's $2 billion money-laundering fine.

  • Nike Terminates Contract With Lance Armstrong

    Nike has announce it is ending its contract with Lance Armstrong, due to seemingly insurmountable evidence that he participated in doping and misled Nike, reports CNBC's Andrew Ross Sorkin.

  • Jay-Z

    Jay-Z’s contributions to the Brooklyn Nets have been wildly disproportionate to his one-fifteenth ownership stake in the NBA team. And so are his expected earnings.

  • The value of the average home in the U.S. in April was $147,300, according to the real estate website  The home of the professional athlete, however, is likely to be anything but average.The professional athlete is often a distinct type of home buyer who’s different from the average American, in part because the contract and endorsement money makes possible the purchase of colossal, multimillion-dollar homes. However, these athletes can have serious problems selling off real estate.A multimillio

    The average U.S. home value is $147,300, but a professional athlete's home is anything but average. Read ahead to see 10 of the coolest athlete homes on the market.

  • Richard Mille RM027 watch

    No wonder tennis star Rafa Nadal was so sad about losing his watch this week. The company that makes it is totally sold out of the product.

  • NFL Draft Prospect Andrew Luck on Endorsement Deals

    CNBC's Darren Rovell reports on several NFL draft prospects and the endorsement deals they've signed.

  • QB Cam Newton & the Business of Football

    Discussing the business of sports endorsements, with CNBC's Darren Rovell, and Cam Newton, Carolina Panthers QB.

  • Paula Deen

    Paula Deen has been teaching comfort food cooks since 2002. On January 17, 2012, she announced her diagnosis of Type 2 diabetes. She also announced that she had become the spokesperson for the anti-diabetes drug Victoza. However, she’s hardly the only celebrity chef to make a questionable endorsement deal.

  • olympic_flag_200.jpg

    London has been waiting for the Olympics since they were awarded to the UK's capital by the International Olympics Committee in 2005.

  • Mike Vick's Endorsement & NFL Dispute

    CNBC's Darren Rovell with details on the NFL's labor dispute and an endorsement deal for Michael Vick, with Adam Adler, Fuse Science CEO.

  • The 42nd Annual World Series of Poker got underway on May 31, and on July 19, it came to a close. Held at the Rio All Suite Hotel and Casino in Las Vegas, the nine players who emerged victorious from this  will return four months later as “The November Nine” and compete in the $10,000 No Limit Hold’em Championship. The event was broadcast on the cable sports network ESPN, which begs the question, “Is poker actually a sport?”Poker is without question a game of strategy with high stakes and tense

    The definition of the word “sport” is wide and includes activities that nobody should be disqualified from participating in simply because they lack an Adonis-like physique.

  • On June 29, 2011, news broke that Tiger Woods had secured an endorsement deal with Kowa Company Ltd., the Japanese manufacturer of Valentin Kowa pain relieving heat rub. It’s his first deal since the very embarrassing sex scandal that broke in December 2009 and cost him his marriage, his squeaky-clean image and four of his sponsors. When news of his personal troubles spilled into the public eye, Accenture, AT&T and Gatorade terminated their sponsorship deals with him, and Gillette allowed their

    Click ahead to see the athletes who defied logic and came back to their respective sports after conventional wisdom pronounced their careers dead and buried.