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Business Strategy Endorsements

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  • We're Taking Your E-Mails Tuesday, 14 Aug 2007 | 11:39 AM ET
    darren_email.jpg

    I must say that when I write about soccer, my e-mail box always fills up. There might not be a ton of soccer fans in the U.S., but after WWE fans, they're the most vocal, passionate fans I've ever seen. So yesterday, I did my part to bash Beckham, saying that he could leave the MLS worse off than before he arrived. I put up a poll and expected maybe 10 percent of readers to agree with me. After all, it's a bit early. Well, with at least 140 votes in, an amazing 27 percent of people said that they thought that the MLS is worse off because of Beckham. Here's a mixed mailbag on Beckham.

  • David Beckham

    When I first heard that David Beckham was coming to play in Major League Soccer, I knew the truth. Beckham would be great for the financial success of the league for at least one year, but that soccer wouldn't be any better off. But with Beckham constantly sidelined, I actually think that MLS might actually come out in worse shape than when before Beckham started.

  • John Daly: Should He Be Spokesman For Coke? Weigh In Thursday, 9 Aug 2007 | 3:50 PM ET
    Diet Coke

    Imagine there is a sports star and he's absolutely obsessed with your product. Sure he has some major issues here and there, but he's a fan favorite. And he can't live a day without your product. Would you take a chance on him? How could you not? In an era where it's sometimes hard to believe that athletes really use the products they pitch, John Daly is what they call a breath of fresh air. He loves Diet Coke.

  • Li-Ning

    If you're watching CNBC today, you'll see my piece on the battle of shoe brands in China as the Olympics approaches. (You can also see it on CNBC.com right now or in clip below). Anyway, unfortunately there's only so much to fit in in "television time" and I had three great interviews with top executives from Nike, adidas and Li-Ning. So I thought it would only be fair if I could run the best parts of the three interviews in the blog.

  • Worst Ad, Kragen & Bonds, Quinn: Readers Respond Thursday, 9 Aug 2007 | 9:59 AM ET
    Papelbon driving a yellow Lamborghini

    Many of you are aware that Boston Red Sox pitcher Jonathan Papelbon won the worst athlete ad contest here on this blog for his work in spots for 125 Auto. In the advertisement, Papelbon is seen ordering his 2004 Hummer. Well, Papelbon must not have his deal with 125 Auto anymore. Alert reader Chris caught what looks to be Papelbon driving out of the player parking lot at Fenway Park last month in what Chris suggests is a yellow 2006 or 2007 Lamborghini Gallardo.

  • Barry Bonds' Homer: Kragen Auto Parts Circles Bases Too Wednesday, 8 Aug 2007 | 10:49 AM ET
    Barry Bonds record breaking shot.

    Matt Murphy, who caught home run ball No. 756, wasn’t the only winner on Tuesday night, so too was Kragen Auto Parts, whose rotating sign was behind home plate when Barry Bonds hit the record-breaking shot. Eric Wright of the sponsorship evaluation firm Joyce Julius & Associates told me this morning that he believes Kragen will receive in between $5 million and $6 million in equivalent advertising time for being associated with the moment...

  • tiger_woods_AP.jpg

    Tiger Woods is the only athlete who will come close to earning $100 million in endorsements this year. But the actions of two of the companies he had deals with questions whether Woods is worth the price companies pay. Last week, American Express signed a deal to become the official card of the PGA of America and the USGA and in the process decided to end its deal with Woods after a 10-year relationship with the brand.

  • Plan B., Yao And T-Shirts: Readers Respond Tuesday, 7 Aug 2007 | 11:03 AM ET

    Yesterday, I wrote about how a company called Plan B. found out that 71 percent fewer fans showed up on discounted beer night. This surprised me a little bit, but not some readers. From Larry Rascak:Personally I would avoid discount beer night like the plague, simply because I would not want to be at a ballgame (or in the parking lot, or driving home) with the sort of people who would go to a game just to drink a lot of cheap beer. Is this really that big a surprise?

  • Tom Glavine's 300th Win And The "Ties" That Bind Monday, 6 Aug 2007 | 12:26 PM ET
    glavine300.jpg

    If you're a big fan of Tom Glavine and you are happy he won his 300th game last night, you might as well get his 300th win tie. Oh yeah, it costs $1,000. Tie company Vineyard Vines is making 300 of the ties, which will be sold exclusively at www.rallyfoundation.com. The entire cost of the tie will be donated to the Rally Foundation, which raises awareness and funds for childhood cancer research.

  • Michael Vick: Rating Those Dogfighting T-Shirts Monday, 6 Aug 2007 | 10:16 AM ET
    hannibal_vick.jpg

    When Kobe Bryant was charged with sexual assault, we saw a few nifty entrepreneurs come up with T-shirts to try to cash in on the news. There were the Kobe Bryant T-shirts were made to look like a jersey, with Kobe's number on it and "Colorado Prison League" on the front. One supporter made a "Free Kobe" shirt. But never in the history of sports have we seen the cottage industry that has become Michael Vick dogfighting T-shirts.

  • Yao Ming: Why Is NBA Star MIA In Homeland? Thursday, 2 Aug 2007 | 8:56 AM ET
    Yao Ming

    One of the most surprising things about being here in Beijing is the absence of Yao Ming. I thought he'd be everywhere. Sure, he made his name in Shanghai, but I thought he was the pride of China. Well, apparently not. Aside from a Coca Cola ad on an occasional billboard and a wildlife poster, Yao isn't a force here.

  • China And The 2008 Olympics: Greetings From Beijing Monday, 30 Jul 2007 | 8:53 AM ET
    beijing_2008_darren.jpg

    I'm here thanks to a long plane ride, during which I watched "Blades of Glory" twice and read two books on the history of China. You thought the Boston Celtics were a dynasty? Imagine being dominant for 300 years! Anyway, I've come all this way so that I can bring you all the important business stories of the '08 games on the year-out anniversary on Wednesday, August 8 and actually throughout next week on CNBC.

  • michael_vick_nikeswoosh.jpg

    As many of you know, yesterday I called for Nike to dump Michael Vick. They sort of did that minutes ago, when they suspended his contract.  My prediction? They'll never reactivate it. It's a really good move. They were never going to use Vick again, so there was no reason to stand by him. I'm not ignorant enough to think that they my writing did anything.

  • vick_michael_escorted.jpg

    I wandered on to NFLShop.com to do my daily check on everything Michael Vick and I noticed something strange. I couldn't find Michael Vick No. 7 jerseys anywhere. So I called the NFL and asked them why they had made this decision. "We have suspended sales of Vick-related merchandise on our official league e-commerce site, NFLShop.com," said NFL spokesman Brian McCarthy. "This includes Vick jerseys and collectible items such as autographed balls and other memorabilia."

  • Worst Athlete Contest Ad: We Have A Winner!! Friday, 27 Jul 2007 | 12:17 PM ET

    At the end of June, I announced my worst athlete ad contest. I received many entries of athletes in all sorts of ads from my readers, but I really didn't have any trouble picking a winner. Congratulations to reader Joe Gudema who sent me Red Sox closer Jonathan Papelbon doing ads for 125 Auto. Thankfully, it's on YouTube for your viewing pleasure.

  • Nike: Drop Michael Vick Right Now Thursday, 26 Jul 2007 | 11:58 AM ET
    Michael Vick

    When activist organizations ask for a shoe and apparel company to drop athletes before the legal process has seen them through, I usually don't agree. The main reason I stand up for these companies is that it's good for business to ride it out. People forget and if you have an athlete who is acquitted of charges who is a big star, they will prove they can sell again.

  • Tour de France: Let Riders "Do" Drugs? Wednesday, 25 Jul 2007 | 2:10 PM ET
    vinokourov.jpg

    As many of you know, I started boycotting my watching of the Tour de France this year because of all the drug scandals. Of course, the scandals have continued. German cyclist Patrik Sinkewitz tested positive for testosterone and was suspended, Alexandre Vinokourov and his team withdrew after he tested positive for blood doping and we're waiting for the suspension one more rider that tested positive.

  • NBA's Stern Talks About Ref Scandal Tuesday, 24 Jul 2007 | 12:21 PM ET

    NBA commissioner David Stern addressed the media today to discuss what the league knows about former NBA referee Tim Donaghy betting on games. This is my live commentary as it happened.

  • Michael Vick Protest Brings "Dog Day Afternoon" Tuesday, 24 Jul 2007 | 10:00 AM ET
    Long Beach Armada

    The minor league baseball independent Long Beach Armada is hosting "Michael Vick Animal Awareness Day" on Sunday. Any fan who trades in his or her Michael Vick T-shirt or jersey will get free admission to the game and a donation will be made in their name to a non-profit that helps "inspire a better understanding of dogs." Those shirts and jerseys will be destroyed in some manner, the team says. Fans can also bring their dogs to the game, will be provided a special entrance to the ballpark and sit in a special section of the ballpark.

  • NBA Ref Donaghy: Is Media Focus "Over" Wrong Stat? Monday, 23 Jul 2007 | 9:57 AM ET
    Tim Donaghy

    After watching much of the media look at the wrong data when considering whether NBA referee Tim Donaghy bet on the games he officiated, I've decided to let the cat out of the bag. Folks, you're not going to get anywhere by looking at the point spreads.