Business Strategy Endorsements

  • darren_eyeback.jpg

    Just when you thought that all the advertising space was occupied on the field, here comes the folks from The company will sell millions of pairs of EyeBlack--yes, the stuff that's supposedly used to cut down on glare--with college and high school logos on it this year.

  • AMP 88 Racecar

    I'm really loving the fact that Dale Jr. will be driving the No. 88 car next year with Amp on his hood instead of Mountain Dew. When it was first rumored that "Little E" would shed Budweiser for Mountain Dew, I wasn't that excited. Why? Because Mountain Dew is already the fourth largest soda brand in the US, behind Coke, Pepsi and Diet Coke. If Earnhardt had Mountain Dew on his hood, we'd never know if he did anything for them. Like Budweiser, the brand was just too big before he arrived.

  • Longs Drugs Challenge Trophy

    At the end of every golf and tennis tournament, the champion gets a trophy. Unless it's the grand slams, these trophies don't have any tradition. So it's a clean slate: Do anything you want, but make sure it's something that gets attention for the big sponsor.

  • fedex_cup.jpg

    So I have some correcting to do. In my commenting on the PGA Tour's FedEx Cup payout plan, I said it was an annuity. Why wouldn't I? Everyone, including the players have been calling it that. But I spoke with Ron Price, the Tour's CFO, who clarified that it's actually a deferred compensation.

  • NFL_kickoff_07.jpg

    So I'm here in Indianapolis for tonight's NFL Kickoff. But with hours to go until the game, besides my segments I'm doing for CNBC, I have to find something to do with myself. Having done my tours of stadiums and arenas, I'm always up for a game of bean bag toss.

  • Peyton Manning

    On the day the NFL season kicks off, we're running two stories on marketing of Reggie Bush & Peyton Manning. The New Orleans Saints running back will appear in 12 national spots (including promotional, non-paid commercials) this year, while the Colts' Manning will be doing his thing again--you'll see a series of fun spots coming out from the likes of Sprint and MasterCard today.

  • Phil Mickelson

    FedEx. We have a problem? Tiger Woods, who led the field heading into the Barclay's, the first FedEx Cup tournament, didn't play in it. Now, Phil Mickelson, who just won the second FedEx Cup tournament (the Deutsche Bank Championship) and is now in first place, isn't playing the BMW, the third tournament on the list.

  • John Isner

    The latest greatest hope for American tennis, six-foot-nine John Isner was officially welcomed in as a Prince endorser this morning. Isner, who recently graduated from the University of Georgia, has been playing with Prince's 03 racket technology that has been the buzz of the tennis industry.

  • The University of Michigan's loss to Appalachian State on Saturday was such an upset partly because of the financial differences between the two schools. If Appalachian State sells out every home game this year, they will make roughly $2.1 million (charging a little more than $20 a head with 16,650 seats per game. Michigan has sold out all eight home games already...

  • bo_sox_yankees.jpg

    I love the rivalries and I love to cover the business of rivalries. Because it’s amazing what people will pay for a ticket and how many people feel they have to be in the stadium. Just got a great number from the folks at eBay’s StubHub. For last night’s Red Sox-Yankees game, there were 9,216 tickets sold on StubHub. Just to give you an idea, that’s about 16 percent of the crowd.

  • Matt Murphy

    I know. There's still 17 days left for someone to bid on Barry Bonds' home run balls No. 755 and No. 756. But I think it's a big deal--though not surprising--that 25 hours after the auction was put online there's not a single bid registered. The minimum bid for No. 755 is $60,000. The minimum bid for No. 756 is $100,000.

  • ana_ivanovic_juice_plus.jpg

    To the dismay of many of you, I have to get on to covering something other than Ana Ivanovic, so today will be the last day (at least until next week, if she makes a run at the U.S. Open) I'm going to focus on her story. First, to the business. If you haven't already, or would like to look again, check out the beautiful slide show we made.

  • Ana Ivanovic

    With the start of the U.S. Open today, I am hereby declaring it National Ana Ivanovic day. I'm sure the government won't sanction it because she's not an American citizen, but so what? The fifth-ranked tennis beauty is playing Aiko Nakamura today in Louis Armstrong Stadium. All day on CNBC, you'll see the awesome story of Ivanovic, who could be the next force in the sports marketing world if she wins the final grand slam of the year.

  • no_vick.jpg

    On the day that Atlanta Falcons quarterback Michael Vick pled guilty to charges related to dogfighting, Nike announced on Friday night that it has ended its relationship with its former endorser.

  • ivanovic_ana_site.jpg

    I'm going to be very professional here. I promise. Ana Ivanovic, the 19-year-old from Serbia, is the most beautiful athlete in the world. I know it's all subjective. It's just my opinion. But I have a feeling others, when they have a chance to see her--either in photos or in person will agree.

  • Maria Sharapova

    It doesn’t take much skill to discover who’s now. It’s a little bit better to call who’s next. So I’m doing it right now. Ana Ivanovic is the next Maria Sharapova. And the only thing Maria can do about it is make sure that she has a better record on the court than Ivanovic. Because the marketing momentum of this 19-year-old Serbian seems to be unstoppable.

  • EleVen By Venus Williams

    Today, tennis star Venus Williams will announce that she is signing an endorsement deal with Steve & Barry's, the retailer that has made plenty of waves with its Starbury shoe, which it sells for $14.98. The deal from the very start is already the most expansive merchandise deal in the history of tennis. I sat down with Howard Schacter, Steve & Barry's chief partnerships officer, to talk about the line that will be called Eleven by Venus Williams and will launch in November.

  • Next week, Michael Vick will plead guilty for his connection with crimes related to dogfighting. It’s not known how long he’ll go to jail for or what the NFL will do, but I will say this, how bad of a hit the Atlanta Falcons take financially will totally be dependent on how well they can do on the field over the next 3 to 5 seasons.

  • vick_michael_escorted.jpg

    With a grand jury scheduled to meet Monday and Atlanta Falcons quarterback Michael Vick reportedly exploring plea options on his dogfighting charges, we're making this blog today an all All-Vick Edition: What will be Vick's legacy when all of this is over? Vick's Wikipedia entry currently has 4,570 words on his playing career (including high school, college and the NFL) and 3,030 words on his dogfighting charges.

  • dale_racecar.jpg

    From the first day I heard that Dale Earnhardt Jr. was negotiating to get his No. 8 back from his mother and DEI, I wondered why. I know he has been connected with that for a long time, but this was part of a change -- not only a new team, but a new sponsor and likely, along with that, a new color.