PGA Tour Golfer Jordan Spieth discusses winning the U.S. Open and his endorsement deal with Under Armour.» Read More
Watch out world. The Cincinnati Bengals wide receiver is getting his own cereal.
Last year, I wrote a story about a company called Brand Affinity Technologies (BAT). It’s a company that basically does what sports marketers do –- match athletes with brands. Unlike sports marketing firms, which only have permission work with a finite athletes, BAT has a huge roster of athlete offerings on its list (now up to 3,600) and deals which usually pair an athlete and a company in an Internet campaign are typically consummated within a couple days.
For years, we've been talking about the importance of American sports brands, including shoe companies like Nike, getting into China. We haven't talked as much about Chinese shoe companies getting into this country. That's about to change.
Weight loss brand Nutrisystem has confirmed it has dropped troubled football great Lawrence Taylor.
Earlier this week, Anheuser Busch agreed to make Bud Light the official beer sponsor of the NFL starting in 2011, taking over for current sponsor Coors Light. SportsBusinessJournal put the bill at $1.2 billion, which averages out to $200 million per year - double what its predecessor paid for the deal. So the question is, is it worth it?
Nike is holding its first investor conference in three years and they've announced some pretty startling numbers.
Armstrong says the next company he will put his golden hands on is Honey Stinger, an 8-year-old small natural foods company based in Steamboat Springs, Colo., that makes honey-based energy gels, bars and chews.
Simple fact: What makes tomorrow's game so awesome is that Butler just shouldn't be playing. Why? Because it's the ultimate have against the ultimate have-not.
As the 2010 Winter Olympics come to a close, we wanted to know which athletes made the most of their Olympic opportunity.
If you're looking for the hottest ticket in Canadian sports history, look no further than Sunday's gold medal men's hockey matchup.
Thirty years ago, the United States beat Russia in an Olympic hockey game now dubbed “The Miracle on Ice.” We spoke to Howard Schwartz of Grandstand Sports, who has exclusive rights to “Miracle” memorabilia.
There are a lot of unanswered questions that will come out of Tiger Woods’ news conference, but the most valuable one focuses on how indefinite the world’s best golfer was about his return.
While the goal is obviously to prevent ambush marketing, the rule certainly hurts Olympians from signing deals with non-sponsors since those companies are longshots to be granted waivers.
Tiger Woods' indefinite leave has affected how the world's No. 1 golfer is featured on the Nike Golf Web site. Instead of the usual Tiger on the brand's front page it's now occupied by pictures of Justin Leonard and Paul Casey. In fact, Woods isn't even featured on the athlete page. The athlete on the top of that page is Stephen Ames.
PGA Tour commissioner Tim Finchem gave his first interview since Tiger Woods made news headlines off the course to CNBC's "Squawk on the Street" this morning. Below, you can watch the entire interview and read some of the highlights.
For six years, Tiger Woods was the advertising face for Accenture, the big consulting firm. But now that Mr. Woods has confessed to infidelities amid an assault of media coverage, Accenture wants him to disappear, the New York Times reports.
Global consulting firm Accenture is ending its sponsorship of Tiger Woods, saying the golfer is "no longer the right representative" after the "circumstances of the last two weeks."
Tiger Woods' decision to withdraw from professional golf due to a sex scandal is already raising questions about his future as a magnet for corporate sponsors.
Tiger Woods is taking an indefinite leave from professional golf to work on saving his family, using the word "infidelity" for the first time in a statement posted on his Web site.
During the media frenzy that has unfolded since Tiger Woods' car accident, Accenture removed the golfer's image from the front page of its Web site.