Business Strategy Endorsements

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  • Lil' Jon

    Lil Jon already endorses Oakley and Crunk Energy Drink. His latest endorsement is NoHo, the No Hangover Defense. He found out about the product from a friend, tried it, and became a believer.

  • The Jock Tax

    The IRS and UK tax authorities are now focusing on taxing non-U.S. based athletes endorsement income, reports CNBC's Darren Rovell.

  • Lee Westwood Masters Gold Tournament

    Welcome to my Business of The Masters live blog. Throughout the day, I'll be providing you with all sorts of nuggets about the golf world's first major taking place in Augusta, Ga. Check back here periodically for updates.

  • UNITED KINGDOM - JULY 01: Photo of Bob MARLEY; Bob Marley performing live on stage at the Brighton Leisure Centre, (Photo by Mike Prior/Redferns)

    At the London Olympics in 2012, the public will have plenty of reason to keep their eye on Jamaica's track and field team.

  • Under Armour

    Former Auburn University Heisman Trophy winning quarterback Cam Newton has signed a shoe and apparel deal with Under Armour.

  • Maria Sharapova

    At 5:47 p.m. ET on Tuesday, Maria Sharapova took the court at Arthur Ashe Stadium to play her first round match against Jarmila Groth. She was carrying two bags. One, a Nike Cole Haan designer bag. The other? A bag with the words “Prince” on it.

  • Troy Polamalu

    If you're a shampoo brand, there's no better endorser than Pittsburgh Steelers safety Troy Polamalu, whose long Samoan locks flow out of his helmet.

  • Ochocincos_cereal_box.jpg

    Watch out world. The Cincinnati Bengals wide receiver is getting his own cereal.

  • An example of BAT's endorsement match ups, McDonalds and New York Yankees' catcher Jorge Posada.

    Last year, I wrote a story about a company called Brand Affinity Technologies (BAT). It’s a company that basically does what sports marketers do –- match athletes with brands. Unlike sports marketing firms, which only have permission work with a finite athletes, BAT has a huge roster of athlete offerings on its list (now up to 3,600) and deals which usually pair an athlete and a company in an Internet campaign are typically consummated within a couple days.

  • Evan Turner of Ohio State stands with NBA Commisioner David Stern after being drafted by the Philadelphia 76ers second overall at Madison Square Garden on June 24, 2010 in New York City.

    For years, we've been talking about the importance of American sports brands, including shoe companies like Nike, getting into China. We haven't talked as much about Chinese shoe companies getting into this country. That's about to change.

  • Lawrence Taylor

    Weight loss brand Nutrisystem has confirmed it has dropped troubled football great Lawrence Taylor.

  • budweiser_bud_light_200.jpg

    Earlier this week, Anheuser Busch agreed to make Bud Light the official beer sponsor of the NFL starting in 2011, taking over for current sponsor Coors Light. SportsBusinessJournal put the bill at $1.2 billion, which averages out to $200 million per year - double what its predecessor paid for the deal. So the question is, is it worth it?

  • Nike is holding its first investor conference in three years and they've announced some pretty startling numbers.

  • Lance Armstrong

    Armstrong says the next company he will put his golden hands on is Honey Stinger, an 8-year-old small natural foods company based in Steamboat Springs, Colo., that makes honey-based energy gels, bars and chews.

  • Simple fact: What makes tomorrow's game so awesome is that Butler just shouldn't be playing. Why? Because it's the ultimate have against the ultimate have-not.

  • Vancouver 2010 Winter Olympics gold medal

    As the 2010 Winter Olympics come to a close, we wanted to know which athletes made the most of their Olympic opportunity.

  • Canadian flag

    If you're looking for the hottest ticket in Canadian sports history, look no further than Sunday's gold medal men's hockey matchup.

  • Thirty years ago, the United States beat Russia in an Olympic hockey game now dubbed “The Miracle on Ice.” We spoke to Howard Schwartz of Grandstand Sports, who has exclusive rights to “Miracle” memorabilia.

  • Tiger Woods Makes First Statement Since Crash.

    There are a lot of unanswered questions that will come out of Tiger Woods’ news conference, but the most valuable one focuses on how indefinite the world’s best golfer was about his return.

  • olympic_flag_200.jpg

    While the goal is obviously to prevent ambush marketing, the rule certainly hurts Olympians from signing deals with non-sponsors since those companies are longshots to be granted waivers.