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Business Strategy Endorsements

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  • Clijsters Set to Cash In on US Open Win Monday, 14 Sep 2009 | 2:09 PM ET
    Kim Clijsters, of Belgium

    After becoming the first mom to win the U.S. Open in nearly 30 years, Belgium's Kim Clijsters is set to cash-in on the feel good story of this year's tournament, beyond the $1.6 million first place check.

  • Economy Smacks Sense Into Shoe Endorsements Friday, 24 Apr 2009 | 9:07 AM ET
    nfl_logo_1.jpg

    Sports Business Journal reported this week that not one potential first round NFL draft pick has signed a shoe deal. And while those quoted cited the economy or a lack of star power, it actually has more to do with the fact that the economy has made companies like Nike and Adidas realize that most of the deals they've signed in the past just didn't make sense.

  • Phelps And Kellogg's Live On Thursday, 12 Mar 2009 | 2:52 PM ET

    Our Darren Rovell has been all over the decision by Kellogg's to not renew a contract with Olympian Michael Phelps, a contract which put the swimmer's face on boxes of Corn Flakes and Frosted Flakes.

  • Adidas Sends Players To College For March Madness Thursday, 12 Mar 2009 | 9:58 AM ET
    adidas_shoe_red_black.jpg

    Some of the biggest endorsers of Adidas never went to college. So the shoe and apparel company is hoping to grab attention by putting college jerseys on the four players who went straight from high school to the NBA.

  • The company continues to breach contracts as its assets are frozen due to the SEC probe and that means that anyone that has a deal with Stanford can disassociate from the firm.

  • Kellogg’s: No Comment On Phelps Cereal Donation Wednesday, 11 Mar 2009 | 3:27 PM ET

    When Kellogg’s announced last month that they would not renew Olympic swimmer Michael Phelps, they issued a statement essentially saying that his pot-smoking ways didn’t jive with the values of their company.

  • Inaccurate Sports Commercial Of The Day Tuesday, 10 Mar 2009 | 12:31 PM ET

    In the past, this site has served as a watchdog of sorts for bad sports commercials. Well, unfortunately for the people at DirecTV, they might want to reconsider making some changes to their "Mega March Madness" package commercial.

  • Bye Bye Luxury Box Tuesday, 10 Mar 2009 | 12:16 PM ET
    Dallas Cowboys

    Yesterday, the Dallas Cowboys unveiled the first finished luxury suite at their new stadium. To save time and money, they might want to stop work on some of those, including the league’s first ever field level suites.

  • Movie In The Works For Indian Pitchers Monday, 9 Mar 2009 | 2:32 PM ET
    The Million Dollar Arm

    A couple weeks ago, I told the story of Rinku Singh and Dinesh Patel, the two pitchers that the Pittsburgh Pirates signed from India after they competed in a reality show called “The Million Dollar Arm.”

  • Major League Baseball Bans "A-Fraud" Friday, 6 Mar 2009 | 2:24 PM ET
    a-fraud_jersey.jpg

    Any fan hoping to make fun of New York Yankees third baseman Alex Rodriguez can no longer get a No. 13 Yankees jersey with the word "A-Fraud" on the back.

  • Reebok Holding On To Life Friday, 6 Mar 2009 | 12:44 PM ET

    In August 2005, Adidas bought Reebok for $3.8 billion. The idea was simple. Combine Reebok’s strengths in the United States with the strength of adidas worldwide and build a global company that would beat Nike as the No. 1 shoe and apparel brand.

  • Accenture Hits A Hole In One With Tiger Ad Friday, 6 Mar 2009 | 11:32 AM ET
    tiger_weeds.jpg

    I haven’t been too impressed with the print advertising Accenture has rolled out since they signed Tiger Woods many years ago.

  • Dodgers Sponsor Already Using Manny In Ad Friday, 6 Mar 2009 | 8:53 AM ET
    Manny Ramirez

    A little more than a day after the Los Angeles Dodgers officially announced they had signed Manny Ramirez, a Dodgers sponsor is already putting the slugger in a promotion.

  • Is A-Rod Injury A Positive? Thursday, 5 Mar 2009 | 2:44 PM ET

    It is being reported that Alex Rodriguez is having surgery to remove a cyst from his right hip and could be out 10 weeks and we here at "SportsBiz" think that this is actually good thing from a PR perspective.

  • I Got The Horse Right Here: Anyone Want Him? Tuesday, 3 Mar 2009 | 8:59 AM ET
    Fasig-Tipton_logo.jpg

    Wealthy buyers will be flocking the Fasig-Tipton horse sale today at the Calder Racetrack in Miami to bid on thoroughbreds in the two-year-old-in-training sale.

  • CNBC.com Gives Vince From ShamWow! His Award Monday, 2 Mar 2009 | 11:07 AM ET
    Vince_Offer_ShamWow_8080.jpg

    Last month, the ShamWow! won our "As Seen On TV" Tournament. And while ShamWow! owner and spokesman Vince Offer accepted winning the title over the phone, we brought him into our studio on Friday to give him his prize.

  • Earlier today, I sat down with Casey Wasserman, CEO of the Wasserman Media Group, to discuss the state of sports marketing.

  • How Bank of America Justifies Sports Spending Friday, 27 Feb 2009 | 12:33 PM ET

    A Bank of America official told us that for every $1 they spend on sports marketing, they net $3. They also said that out of all the new checking accounts that were opened in 2008, 10 percent of those were attributed to their sports marketing programs.

  • Citi Field Is Still On Friday, 27 Feb 2009 | 11:10 AM ET

    With the U.S. government agreeing today to boost its stake in Citigroup to as much as 36 percent, the pressure to undo the bank's 20-year, $400 million naming rights deal with the New York Mets could be growing.

  • For Nike, Tiger Never Lost Friday, 27 Feb 2009 | 9:43 AM ET
    nike_logo.jpg

    Never has a sports star returned from major surgery with so few doubters. After an eight-month absence, Tiger Woods was a heavy 4-to-1 favorite to win the WGC-Accenture Match Play Championship.