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With 27 percent of Christie's clients now coming from Asia, the company’s CMO, Marc Sands, talks about how the auction house draws in customers from the region, and why digital platforms are so important.
CNBC takes a behind-the-scenes look at Christie’s with its CMO Marc Sands, who explains why the auction house isn’t a gentleman's club, but rather a very modern organization steeped in history.
Is virtual reality the next digital stage for Christie’s to take? The auction house’s CMO, Marc Sands weighs in.