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Europe Video

The Merchandising Strikes Back

Wednesday, 2 Sep 2015 | 7:00 PM ET

New Star Wars toys hit the shops on Friday. CNBC looks at the history of Star Wars merchandise and how it's big business.

Darth Vader, center, and Stormtrooper figurines are displayed during the kick-off of Disney's Star Wars Celebration 2015 at the Anaheim Convention Center, April 16, 2015.
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