It sounds like a setup for a joke: Hey, did you hear the one about the high school swim champ who got Taco Bell to make him a customized Speedo? It's not a hoax, though — more of a lesson in the power of social media marketing and teenage chutzpah.
Anheuser-Busch InBev is stealing a page from its own playbook with Beck's Sapphire, a pilsner-style brew that woos younger adults with is upscale image.
Starbucks will use its ubiquitous coffee cups to tell U.S. lawmakers to come up with a deal to avoid going over the "fiscal cliff'' and triggering automatic tax hikes and spending cuts.
ConAgra will continue to make acquisitions a key to its growth strategy even after the Ralcorp deal, CEO Gary Rodkin told CBNC on Thursday.
After high food inflation sapped demand for Cheerios and other General Mills foods in 2012, CEO Ken Powell told CNBC on Tuesday he's expecting a pick up in sales volumes next year.
Dec. 12, 2012, will see the final release of The Stone Brewing Company Vertical Epic Ale series, one of the longest running undertakings in craft beer.
Six news stories that have consumers buzzing in the world of beer, wine and spirits this week.
Wal-Mart entered India's supermarket sector in 2010 with a $100 million bet on a consultancy with no employees, no profits, and a scant $14,000 in revenue.
Britain's Tesco, the world's No. 3 retailer, has launched a strategic review of its loss-making United States chain Fresh & Easy.
Simon Thillou likes to think of La Cave à Bulles, his shop here devoted only to beer, as a place where beer lovers can gather to taste new brews and, of course, discuss the state of the world. But this was one controversy he never saw coming, and wishes he never had: a proposed 160 percent increase in the tax on beer.
Online sales jumped on Cyber Monday, sending e-commerce retailers' shares higher and suggesting strong growth from earlier in the holiday shopping season is continuing for now.
Despite the uncertain state of the economy there is a standout group of big spenders this holiday season: pet owners.
Americans will spend nearly $53 billion on their cats and dogs this year. PetSmart CEO Robert Moran, offers insight. Pets are now being looked at as "members of the family," he says, discussing just how much is spent on pets during the holiday season.
Blue Nile’s investments are starting to pay off as the online jewelry retailer sees a return to growth and forecasts a record 2012, CEO Harvey Kanter, told CNBC’s “Squawk on the Street” on Monday.
HSN is coming off the strongest weekend in its 35-year history, but CEO Mindy Grossman told CNBC’s “Squawk on the Street” the company is focused on customer engagement across all its sales platforms, not on a single day or weekend.
How well retailers fare on Cyber Monday will offer insight into Americans’ evolving shopping habits during the holiday shopping season.
This was supposed to be the "Year of the Tablet" but Black Friday dispatches from the mall keep pointing to strong sales of big-screen TVs. So what gives? Didn't shoppers get the memo?
Black Friday bargains aside, uncertain economic times have launched consumers on a never ending quest for “great value on great products”, the president and CEO of Tanger Factory Outlet Centers told CNBC Friday.
The CEO of department store goliath Macy's said Friday he has no immediate plans to open the company's doors earlier to conform with the recent trend of early Thanksgiving sales.
Every year it seems the holiday season gets more competitive for retailers. First it was free shipping, now it’s free layaway and price-matching in guaranteed, speedy in-store pickup. Promises, promises. But do the programs really work?