We are faced with the prospects of four consecutive quarters of negative revenue growth in 2015.
Currency experts expecting the euro to reach parity with the U.S. dollar have been labeled "tiresome" by one strategist.
This is all about cost savings, driven by Affordable Care Act.
The dollar held firm against a basket of currencies on Tuesday as traders await the Federal Reserve's decision.
CNBC's Simon Hobbs reports on all the market moving events in Europe today, including Germany's BASF cuts outlook on oil, and UK's BP turning negative.
Tuesday's earnings results illustrate the severe "revenue recession" the S&P 500 is experiencing, though margins remain near the record highs.
Investors expect relatively cautious FOMC forward guidance, which in turn will weigh on the dollar, says Roy Teo, senior FX strategist at ABN Amro Bank.
The dollar dipped on Monday although an improvement in risk appetite after China's monetary easing limited the losses.
CNBC's Simon Hobbs reports on all the market moving events in Europe today, including acceleration in Germany's economy despite the VW scandal.
The euro stumbled to a two-month low against the dollar on Friday.
The Futures Now team talks about where U.S. dollar and Euro could be heading next and why.
CNBC's Simon Hobbs reports on all the market moving events in Europe today, including the European Central Bank signaling its ready to expand its quantitative easing program.
ECB President Mario Draghi's dovish comment suggested to many that further easing will be taken in December.
The prospect of the euro falling to equal the dollar has returned with a vengeance after the ECB signaled it was willing to extend QE.
The European Central Bank is likely to cut the deposit rate in December, which would push the euro lower, says Saktiandi Supaat, head of global FX strategy at Maybank.
The euro tumbled on Thursday after European Central Bank President Mario Draghi said the bank discussed a further interest rate cut.
October has been a great month for the stock market, and not just the U.S. This has been a global rally.
The IPO market is suffering withdrawals and postponements, and stocks that have priced are roughly 20 percent below the midpoint of price talk.
Sean Callow, senior currency strategist at Westpac, says emerging market currencies will experience volatility closer to the Fed policy meeting in December.
Sim Moh Siong, FX strategist at Bank of Singapore, discusses the motives behind Beijing's the currency reforms.