Adidas shares leaped as much as 8.8 percent on Thursday, as the German sportswear retailer intensifies its push into Nike's home territory.» Read More
The definition of the word “sport” is wide and includes activities that nobody should be disqualified from participating in simply because they lack an Adonis-like physique.
Earlier today (Monday), Tiger's agent Mark Steinberg, former head of IMG Golf, announced that he would be joining Excel Sports Management. Here's our conversation.
The biggest free agent in the sports agency world told CNBC he was joining New York-based Excel Sports Management as a partner.
Tiger Woods says he won't play the British Open as his left leg continues to heal.
Michael Vick got to write his comeback story on the field, now he has seen his image come full circle off of it. In a remarkable move, CNBC has learned that Nike, which severed Vick’s contract in 2007 after he admitted to his involvement in a dogfighting ring, has re-signed the Philadelphia Eagles quarterback. (Updated)
There are plenty of impressive golf courses across the US. Click to see some of the most luxurious ones!
For the last five years, Peter Beveridge has been innovating in the eye-black space. Looking to grow even more, having sold more than five million pairs of eye black last year, Beveridge has signed its first female spokesperson, Bethanie Mattek-Sands.
Rory McIlroy's US Open win was a big victory for his sponsors, including Oakley, which had a branding all over the 22-year-old golf phenom from Northern Ireland. Oakley logos on McIlroy's shirt, collar, belt, pants and glasses yielded $14.7 million in equivalent television advertising time, according to Front Row Marketing, a sponsorship evaluation firm. Due to McIlroy's tremendous lead, and lack of Tiger, McIlroy's sponsors got an incredible amount of branding time.
Rory McIlroy's US Open win might have made all of the Irish happy, except the bookmakers, that is.
I'll start with this: Sponsors of athletes, teams, tournaments and facilities, for the most part, do a bad job at maximizing their sponsorships. They buy signage, they film commercials and they don't do what they're supposed to do, which is engage sports fans by giving them a reason to positively associate their company to the fan experience. That's why it's so refreshing to see what American Express has done with its sponsorship of the US Open golf and tennis events in recent years.
Click to see which states are gaining ground, and how much spending has changed in the top five states for golf-related activities, according to American Express.
This might be one of the toughest days all year to do business on Wall Street. Summer Fridays are always tough for investment bankers and traders who want to get work done. There are just two many people who leave work early. Or don’t show up at all.
As 22-year-old Irishman Rory McIlroy continues to impress in the majors, it becomes more and more apparent that the PGA Tour needs to wrestle this golf phenom away from the European Tour and keep him for themselves.
The IRS and UK tax authorities are now focusing on taxing non-U.S. based athletes endorsement income, reports CNBC's Darren Rovell.
Weekend warriors will do anything to improve their golf game from getting custom clubs to buying the best balls. But there's a new one I had never heard of -- high-end performance golf socks.
President Barack Obama and House Speaker John Boehner will hit the golf course Saturday—for a chance to 'bond' over the links. Who do you think will win?
CNBC's Darren Rovell has the story on how golfers are changing fashion at the U.S. Open with the perfect golf socks.
Ever since Bruce Jenner appeared on a Wheaties box, companies have used top athletes to boost sales. Check out our list of top athletes with lucrative endorsement deals.
Golfing legend, Arnold Palmer, Arnold Palmer Enterprises president, weighs in on the business of endorsements says Tiger Woods is young enough and capable to come back.
Earlier this afternoon, I had a chance to sit down with Mark Steinberg, who is leaving IMG and will be bringing Tiger Woods with him. We talked about the future of both of them.