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  • PGA Golfer Phil Mickelson attends a press conference at the World Golf Hall of Fame Inuction Ceremony on May 7, 2012 in St. Augustine, Florida.

    When news broke that Tiger Woods, Bubba Watson and Phil Mickelson would be paired together on the first day of the US Open, Phil Mickelson Sr. knew he needed to increase his on-site inventory at tournament host Olympic.

  • Trump's Real Estate Plays

    Donald Trump, Trump Organization chairman & president, weighs in on making money in housing; the "unfair" recall election of Wisconsin Gov. Scott Walker; the issue of President Obama's birthplace; and Friday's weak jobs numbers.

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    Since 2006, I have been telling you who is going to win the title. Since that time, I have had the champion on my list all six times.

  • Big XII Conference

    The University of Missouri said it could earn as much as $12 million more per year from an new TV deal in the Southeastern Conference, compared to the deal it had in the Big 12.

  • Golf Course

    While many companies are stripping away some of the costly perks bestowed on CEOs, one remains a staple of many executive compensation packages: the country club membership.

  • Jeremy Lin

    With the last game of the regular season tonight, the NBA released its traditional jersey sales rankings on Thursday morning, based on sales at its online store and its temporary store in Manhattan.

  • Bubba Watson, Darren Rovell

    Fifteen minutes before we are going on air, Bubba Watson is politely asking our makeup person Mary Ann what she is doing combing his hair. “I don’t need that,” Watson tells her. “I’m Bubba, Masters champion, that’s how my hair looks.” That, in a nutshell, is what makes Bubba Watson the most refreshing golfer on the PGA Tour, in a long time. Nah, make that ever.

  • Bubba Watson discusses his journey to winning $1.44 million at the 2012 Masters golf tournament in Georgia, with CNBC's Darren Rovell.

  • One-on-One with Golf Masters Champ Bubba Watson

    Bubba Watson discusses his journey to winning $1.44 million at the 2012 Masters golf tournament in Georgia, with CNBC's Darren Rovell.

  • Callaway Golf incoming CEO Chip Brewer told CNBC the maker of golf clubs and clothing shed its Top-Flite golf ball business to focus on its two core brands, Calloway and Odyssey.

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    If you're watching the Masters golf tournament this weekend at Augusta National Golf Club in Georgia and dreaming about attending a future golfing event, United Airlines has a program to make your wish come true.

  • Callaway's Comeback Story

    The 2012 masters golf tournament is underway and one of golf's most iconic names, Callaway, announced it is selling its brand to Dick's Sporting Goods. Chip Brewer, Callaway Golf CEO, weighs in.

  • Tickets scalpers look for badges along Washington Road in front of Augusta National Golf Club.

    Increased television coverage, improved technology, Tiger Woods — all of these factors are leading bookies and casinos to believe that this week’s Masters could be the most wagered-on golf event in history. the New York Times reports.

  • 76th Masters Begins Today

    Golf season is officially underway. Brandel Chamblee, of the Golf Channel, weighs in.

  • Virginia 'Ginni' Rometty

    The public means to put pressure on Payne, but Rometty is in a much tougher position. She has so much to lose.

  • Augusta Golf Club: Men Only?

    CNBC's Darren Rovell reports on the controversy over this weekend's Masters Golf Tournament at the Augusta National Golf Club and whether IBM's new CEO, Virginia Rometty should be invited to become a member.

  • IBM CEO Forcing Change in Augusta?

    IBM is a major sponsor for the 2012 Masters Golf Tournament and Augusta National Golf Club's insistence on keeping the membership ''estrogen-free'' places IBM's new CEO Virginia Rometty in a bind. CNBC's Darren Rovell and Mike Walker, Golf Magazine senior editor discuss.

  • Tiger Woods holds the trophy after winning the Arnold Palmer Invitational presented by MasterCard at the Bay Hill Club and Lodge.

    In the days after life started unraveling for Tiger Woods, it was hard to ever see the light. Hard to believe that he didn't alienate the masses. Hard to believe that he'd ever be marketable again.

  • Golden Bear on Tiger's Comeback

    Golf champion Jack Nicklaus is teaming up with the PGA at the industry's largest trade show to revitalize golf as sport. CNBC's Darren Rovell speaks with him about Tiger Wood's comeback.

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    Tom Brady and Tim Tebow are plenty marketable. But the two quarterbacks have two prominent deals that aren't exactly in slam-dunk endorsement categories: men's shoes and underwear.