CNBC's Darren Rovell reports what it will mean to the horse racing industry if I'll Have Another wins the Belmont Stakes and captures the Triple Crown.
Since 2006, I have been telling you who is going to win the title. Since that time, I have had the champion on my list all six times.
The University of Missouri said it could earn as much as $12 million more per year from an new TV deal in the Southeastern Conference, compared to the deal it had in the Big 12.
I’ll Have Another wasn’t exactly a huge longshot, but he certainly was getting treated like one. But there was the horse, in Friday’s New York Times, predicted to come in dead last.
Short term rentals in private homes is a big business for Louisville residents on Derby day.
Horse ownership is a rich man's game, but that doesn't mean Derby winners all cost a fortune.
Sports fans have long ditched the fancy hats for caps, except for Derby weekend in Kentucky.
With the last game of the regular season tonight, the NBA released its traditional jersey sales rankings on Thursday morning, based on sales at its online store and its temporary store in Manhattan.
Bubba Watson discusses his journey to winning $1.44 million at the 2012 Masters golf tournament in Georgia, with CNBC's Darren Rovell.
Golf season is officially underway. Brandel Chamblee, of the Golf Channel, weighs in.
In the days after life started unraveling for Tiger Woods, it was hard to ever see the light. Hard to believe that he didn't alienate the masses. Hard to believe that he'd ever be marketable again.
There are horse syndicates at all levels, for all prices. You can buy into a horse for as little as $1,000, although more heralded prospects will likely run you at least $10,000 for a 5-to-10 percent share.
Tom Brady and Tim Tebow are plenty marketable. But the two quarterbacks have two prominent deals that aren't exactly in slam-dunk endorsement categories: men's shoes and underwear.
For $3,995, Firestone's company will provide you with the equipment -- a dish and receiver -- and DirecTV is only $6 more a month if you are already a DirecTV spacersubscriber. The programming you get in your car mirrors what you get in your house.
On Thursday night, word swirled around the Twitterverse that Chris Paul could be on his way to the Lakers in a trade with the Rockets and the Hornets. At best, the Hornets get a couple of starters and a draft pick. At worst? An all out PR disaster for the league within minutes of ratifying its 10-year Collective Bargaining Agreement with the players.
Basketball's labor-management battle costs dearly, Nike puts its stamp on the NFL merchandizing and a sponsorship goes to a new level.
Last night, 60 Minutes aired a piece on superagent Drew Rosenhaus and mentioned that he was the main inspiration for "Jerry Maguire." The film's director Cameron Crowe chimed in after I suggested it was modeled more after agent Leigh Steinberg than Drew.
The Sporting Goods Manufacturers Association has released its extensive study on team sports in America, arrived at by conducting more than 38,000 interviews earlier this year. Here are some of the most interesting facts.
Green Bay, Wisconsin, is one of my favorite places on earth. I know, it sound strange. Who'd pick the frozen tundra over the waves in Maui? Um, me.
When she was in high school, Barbara Cossman bought a magazine that had an audio chip in it. It was one of things that she never forgot. So when she came to the University of Michigan and became director of publications for the Wolverines, her dream was embed the audio file of a famous play into a gameday program. Saturday, Cossman's dream will become a reality, as Michigan has printed 15,000 programs to be sold for its game against Notre Dame. Each gameday program includes an audio file of "The Catch," Desmond Howard's famous touchdown against Notre Dame twenty years ago.