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CNBC Titans Procter & Gamble

About the Show

Only in America could two immigrants — an English candle-maker and an Irish soap-maker — create what would become the most powerful consumer goods company in history. In the 1830s, when William Procter and James Gamble founded the company that would bear their names, they could never have envisioned that one day their products would touch everything from babies’ bottoms to ladies’ eyebrows. With intimate interviews and unprecedented access to legendary former CEOs John Pepper and A.G. Lafley, as well as with current Chief Executive Bob McDonald, this episode of CNBC Titans pulls back the curtain for an inside look at Procter & Gamble.

Web Extras

  • P&G Consumers Friday, 1 Jul 2011 | 5:06 AM ET
    P&G Consumers

    Former Procter & Gamble CEO A.G. Lafley's reflects on the "consumer is the boss" business strategy.

  • P&G Globalization Friday, 1 Jul 2011 | 5:05 AM ET
    P&G Globalization

    Procter & Gamble CEO Bob McDonald on the globalization goals of the company.

  • P&G: Connecting with Consumers Friday, 1 Jul 2011 | 5:03 AM ET
    P&G: Connecting with Consumers

    VP of advertising and brand building Marc Pritchard discusses how advertising helps a company connect with consumers locally and globally.

  • P&G: Tide Friday, 1 Jul 2011 | 5:00 AM ET
    P&G: Tide

    Historian Ed Rider on mystery of Tide name and slogan "Oceans of Suds."

  • P&G: Ivory Soap Friday, 1 Jul 2011 | 5:01 AM ET
    P&G: Ivory Soap

    Author Fred Dalzell explains how the company came up with the Ivory slogan "It Floats."

  • P&G Brands Friday, 1 Jul 2011 | 5:08 AM ET
    P&G Brands

    Former Procter & Gamble CEO A.G. Lafley explains why a billion dollar brand is important.

  • A CEO'S Career Friday, 1 Jul 2011 | 5:09 AM ET
    A CEO'S Career

    Former CEO A.G. Lafley reflects on his career at P&G.