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Procter & Gamble

About the Show

Only in America could two immigrants — an English candle-maker and an Irish soap-maker — create what would become the most powerful consumer goods company in history. In the 1830s, when William Procter and James Gamble founded the company that would bear their names, they could never have envisioned that one day their products would touch everything from babies’ bottoms to ladies’ eyebrows. With intimate interviews and unprecedented access to legendary former CEOs John Pepper and A.G. Lafley, as well as with current Chief Executive Bob McDonald, this episode of CNBC Titans pulls back the curtain for an inside look at Procter & Gamble.

Web Extras

  • P&G Consumers     Friday, 1 Jul 2011 | 5:06 AM ET

    Former Procter & Gamble CEO A.G. Lafley's reflects on the "consumer is the boss" business strategy.

  • P&G Globalization     Friday, 1 Jul 2011 | 5:05 AM ET

    Procter & Gamble CEO Bob McDonald on the globalization goals of the company.

  • P&G: Connecting with Consumers     Friday, 1 Jul 2011 | 5:03 AM ET

    VP of advertising and brand building Marc Pritchard discusses how advertising helps a company connect with consumers locally and globally.

  • P&G: Tide     Friday, 1 Jul 2011 | 5:00 AM ET

    Historian Ed Rider on mystery of Tide name and slogan "Oceans of Suds."

  • P&G: Ivory Soap     Friday, 1 Jul 2011 | 5:01 AM ET

    Author Fred Dalzell explains how the company came up with the Ivory slogan "It Floats."

  • P&G Brands     Friday, 1 Jul 2011 | 5:08 AM ET

    Former Procter & Gamble CEO A.G. Lafley explains why a billion dollar brand is important.

  • A CEO'S Career     Friday, 1 Jul 2011 | 5:09 AM ET

    Former CEO A.G. Lafley reflects on his career at P&G.