CNBC Titans Herb Kelleher

About the Show

Herb Kelleher, the co-founder and former CEO of Southwest Airlines, grew the company from a small regional carrier with just four jets into an industry leader. A straight-talking iconoclast, Kelleher is adored by Southwest employees and he’s respected on Wall Street. Southwest has an unprecedented 38 straight years of profitability, a record no other US airline can touch.

Web Extras

  • Southwest Airlines planes
    By: Jennifer Schlesinger|Special to CNBC

    Southwest Airlines is known for its low-priced fares and unmatched profitability in the industry—38 profitable years in a row, according to the company. Part of the profitability comes from Southwest’s ability to get  airplanes in and out of the gate faster than its competitors.

  • By: Herbert D. Kelleher|Founder, Chairman Emeritus, Southwest Airlines

    Southwest suffers from the same ills that plague the rest of the industry: cycles of boom followed by bouts of financial Armageddon, severe competition, and overregulation. Our exception is attributable to the way our employees have responded to these challenges by taking care of each other and taking care of our customers.

  • When the Wright Brothers successfully launched their airplane from the sand dunes of Kitty Hawk, N.C., on a chilly day in December, 1903, they likely never imagined the enormous global industry that would follow.In 2010, commercial airline industry revenues topped $554 billion and are forecast to hit $598 billion in 2011, according to the International Air Transport Association. The growth over the last 108 years has been enormous, and so have the changes. Some were born of necessity, others of

    Here, we take a look at the evolution of air travel: the good, the bad and the inbetween — they're all "firsts" that changed the industry.

  • Southwest Airlines: Success Formula

    Herb Kelleher discusses why the airline has never offered a first class cabin.

  • Southwest Airlines: Herb Kelleher

    Kevin Freiberg, Author of "Nuts! Southwest Airlines' Crazy Recipe for Business and Personal Success," tells a story that perfectly exemplifies Herb Kelleher's humility and complete lack of ego.

  • A Friendship with Southwest Airlines' Herb Kelleher

    Southwest's ad man, Roy Spence, talks about the first time he met Herb Kelleher and formed a personal and professional relationship that would span decades.