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Jack Daniel's

About the Show

CNBC Titans: Jack Daniel's Preview
Jack Daniel and his Tennessee Whiskey are American legends revered by rebels and rock stars. In 1866, four years after Jasper "Jack" Daniel became a licensed distiller at the ripe old age of 16, he founded the nation¿s oldest distillery in Lynchburg, Tenn. Today, Jack Daniel¿s is the most popular whiskey in the world.

Jack Daniel and his Tennessee Whiskey are American legends revered by rebels and rock stars around the world. In 1866, four years after Jasper “Jack” Daniel became a licensed distiller at the ripe old age of 16, he founded the nation’s oldest distillery in Lynchburg, Tenn. For more than 150 years, the distillery’s iconic Jack Daniel’s Whiskey has endured high liquor taxes, prohibition and even the transformation of its headquarters into a dry county. Today Jack Daniel’s is the world’s most popular whiskey with more than $2 billion in sales.

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