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  • Fake Steve Jobs and His Real Bad Argument Friday, 12 Sep 2008 | 4:36 AM ET
    Apple Store 5th Ave NY

    Look, I don't want to play the role of Apple defender, because heaven only knows message boards and Apple shorts think I support this company too much already.

  • This is the guy who is running arguably the most effective, most innovative company in arguably one of the most exciting and dynamic sectors in tech. And he just doesn't tend to sit down for TV interviews.

  • Research In Motion: Time For Their Spotlight Wednesday, 10 Sep 2008 | 1:47 PM ET

    Apple owned the spotlight yesterday with its iPod event in San Francisco, but today and tomorrow it will all be about Research in Motion, with CEO Jim Balsillie preparing to keynote the big CTIA Wireless expo Thursday, which comes a week before the company issues its quarterly earnings.

  • Steve Jobs Talks New iPods, Health: My One On One Tuesday, 9 Sep 2008 | 4:37 PM ET
    Apple CEO Steve Jobs introduces the new iPod Nano in San Francisco, Tuesday, Sept. 9, 2008.

    Steve Jobs is healthy, was taken by surprise by all the speculation about his health swirling around him after his last public appearance in June, and says while he could "stand to gain 10 or 15 pounds," he's doing just fine.

  • Apple Event "Let's Rock": The Live Blog Tuesday, 9 Sep 2008 | 12:42 PM ET
    iPod - Lets Rock!

    This is the live blog of the Apple "Let's Rock" event. The first post is at the bottom of the page, with the last enry at top.

  • As you might imagine, the reactions to the my earlier post today about Apple fatigue plaguing investors seems to have struck a nerve. Here are some more of your responses:

  • I just knew that when I wrote that last post about some on the Street growing tired of Apple, that it would lead to a few responses from some of you. Well, I was right.

  • Apple "Fatigue" Hitting The Street? Monday, 8 Sep 2008 | 1:41 PM ET
    A flag showing the Apple Computer logo flies outside the Apple shop in Regent Street, London

    Yet this time around, it seems to me that Apple is laboring to manufacture the magic. Investor expectations have been ratcheting up at fever pitch for four straight years. It's simply getting more difficult to wow them every time.

  • New Microsoft Ad With Seinfeld Hardly a "Shoe-In" Friday, 5 Sep 2008 | 2:40 PM ET
    Jerry Seinfeld

    A few weeks ago, I detailed in a blog Microsoft's decision to use comedian Jerry Seinfeld as its new pitchman. I wrote then of the unusual choice of a professional complainer who hasn't done anything meaningful since his show Seinfeld went off the air a decade ago.

  • Apple Says "Let's Rock" With New "Family" Of IPods Thursday, 4 Sep 2008 | 1:58 PM ET

    Attention will turn from Jobs himself to those new products and what Apple will do for iPod. This is still clearly the little music player that could, and can. Investors have been waiting for iPod sales to slow precipitously, and while they are slowing, it's not nearly as bad as investors feared.

  • Yahoo

    Both companies are in the red today thanks to the JP Morgan report out this morning suggesting weakness in display advertising because of the general economic malaise gripping so many companies during this non-recession recession.

  • Google Puts a Shine to 'Chrome' Tuesday, 2 Sep 2008 | 1:02 PM ET
    Google Headquarters

    Never mind that chrome is typically the stuff that gets dented on older car bumpers, Google thinks Chrome will be the answer to Microsoft's browser dominance on the net.

  • Microsoft to Slash Xbox 360 Price in Japan: Nikkei Monday, 1 Sep 2008 | 1:03 AM ET
    Xbox 360

    Microsoft will slash the price of its Xbox 360 game console in Japan by about 30%, below Nintendo's Wii and Sony's PlayStation 3 as it tries to boost its market share, a newspaper reported on Monday.

  • Steve Jobs' Mark Twain Moment: "Reports of My Death..." Thursday, 28 Aug 2008 | 12:47 PM ET
    Steve Jobs

    The news business can be an ugly business sometimes. Just ask Apple and its CEO Steve Jobs—the subject of an erroneous obituary report Thursday. We in the news business sensationalize, we rationalize, we sanitize, we get things wrong, and sometimes we stick with stories far too long. But the ugly little truth is that the news business can actually (mis-)manage the news itself...

  • Industry Rethinks Moneymaking Software Practice Thursday, 28 Aug 2008 | 11:05 AM ET

    Software companies pay hundreds of millions of dollars to PC makers like Hewlett-Packard to install their photo tools, financial programs and other products, usually with some tie-in to a paid service or upgrade. With margins growing thinner than most laptops, this critical revenue can make the difference between profit and loss for the computer makers, says the New York Times

  • Intel Sees Strong 2008—And No Slowdown Monday, 25 Aug 2008 | 10:46 AM ET
    Exterior view of Intel headquarters in Santa Clara, California.

    Intel CFO Stacy Smith joined the "Squawk Box" crew live on set Monday morning for the first time, and it was a good visit. In many ways.

  • Verizon Searches for Google Friday, 22 Aug 2008 | 1:38 PM ET
    Verizon

    Here's an intriguing tidbit, courtesy of The Wall Street Journal: Google and Verizon are on the verge of a deal, whereby Google would be the default search engine for the carrier, and the two would split ad revenue. While the deal isn't done yet, it offers up interesting scenarios -- and would represent another loss for Microsoft.

  • Apple's "Mac vs. PC" ads are advertising legend now, and in 30 seconds can do more to spotlight the differences between Apple and Microsoft than just about anything else. So effective, they even annoyed Bill Gates. Microsoft's counter-attack? Jerry Seinfeld (!)

  • Intel Moves to Free Gadgets of Their Recharging Cords Thursday, 21 Aug 2008 | 7:34 AM ET

    Intel has made progress in a technology that could lead to the wireless recharging of gadgets and the end of the power-cord spaghetti behind electronic devices, the New York Times reported.

  • Welcome, Freshmen. Have an iPod. Thursday, 21 Aug 2008 | 7:16 AM ET
    A customer at an Apple store at Southpark Mall in Charlotte, N.C., examines the new Apple iPhone during the first day of sales for the device, Friday, June 29, 2007. (AP Photo/Jason E. Miczek).

    Taking a step that professors may view as a bit counterproductive, some universities are doling out Apple iPhones and Internet-capable iPods to students, the New York Times reported.

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  • Working from Los Angeles, Boorstin is CNBC's media and entertainment reporter and editor of CNBC.com's Media Money section.

  • Jon Fortt is an on-air editor. He covers the companies, start-ups, and trends that are driving innovation in the industry.

  • Josh Lipton is CNBC's technology correspondent, working from CNBC's Silicon Valley bureau.

  • Mark Berniker

    Mark Berniker is CNBC's Silicon Valley/San Francisco Bureau Chief covering technology and digital media.

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Re/code

  • Co-CEO, Revere Digital; Co-Executive Editor, Re/code; and Co-Executive Producer, The Code Conference. Re/code is part of the CNBC network.

  • Co-CEO, Revere Digital; Co-Executive Editor, Re/code; and Co-Executive Producer, The Code Conference. Re/code is part of the CNBC network.