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Look, I don't want to play the role of Apple defender, because heaven only knows message boards and Apple shorts think I support this company too much already.
This is the guy who is running arguably the most effective, most innovative company in arguably one of the most exciting and dynamic sectors in tech. And he just doesn't tend to sit down for TV interviews.
Apple owned the spotlight yesterday with its iPod event in San Francisco, but today and tomorrow it will all be about Research in Motion, with CEO Jim Balsillie preparing to keynote the big CTIA Wireless expo Thursday, which comes a week before the company issues its quarterly earnings.
Steve Jobs is healthy, was taken by surprise by all the speculation about his health swirling around him after his last public appearance in June, and says while he could "stand to gain 10 or 15 pounds," he's doing just fine.
This is the live blog of the Apple "Let's Rock" event. The first post is at the bottom of the page, with the last enry at top.
As you might imagine, the reactions to the my earlier post today about Apple fatigue plaguing investors seems to have struck a nerve. Here are some more of your responses:
I just knew that when I wrote that last post about some on the Street growing tired of Apple, that it would lead to a few responses from some of you. Well, I was right.
Yet this time around, it seems to me that Apple is laboring to manufacture the magic. Investor expectations have been ratcheting up at fever pitch for four straight years. It's simply getting more difficult to wow them every time.
A few weeks ago, I detailed in a blog Microsoft's decision to use comedian Jerry Seinfeld as its new pitchman. I wrote then of the unusual choice of a professional complainer who hasn't done anything meaningful since his show Seinfeld went off the air a decade ago.
Attention will turn from Jobs himself to those new products and what Apple will do for iPod. This is still clearly the little music player that could, and can. Investors have been waiting for iPod sales to slow precipitously, and while they are slowing, it's not nearly as bad as investors feared.
Both companies are in the red today thanks to the JP Morgan report out this morning suggesting weakness in display advertising because of the general economic malaise gripping so many companies during this non-recession recession.
Never mind that chrome is typically the stuff that gets dented on older car bumpers, Google thinks Chrome will be the answer to Microsoft's browser dominance on the net.
Microsoft will slash the price of its Xbox 360 game console in Japan by about 30%, below Nintendo's Wii and Sony's PlayStation 3 as it tries to boost its market share, a newspaper reported on Monday.
The news business can be an ugly business sometimes. Just ask Apple and its CEO Steve Jobs—the subject of an erroneous obituary report Thursday. We in the news business sensationalize, we rationalize, we sanitize, we get things wrong, and sometimes we stick with stories far too long. But the ugly little truth is that the news business can actually (mis-)manage the news itself...
Software companies pay hundreds of millions of dollars to PC makers like Hewlett-Packard to install their photo tools, financial programs and other products, usually with some tie-in to a paid service or upgrade. With margins growing thinner than most laptops, this critical revenue can make the difference between profit and loss for the computer makers, says the New York Times
Intel CFO Stacy Smith joined the "Squawk Box" crew live on set Monday morning for the first time, and it was a good visit. In many ways.
Here's an intriguing tidbit, courtesy of The Wall Street Journal: Google and Verizon are on the verge of a deal, whereby Google would be the default search engine for the carrier, and the two would split ad revenue. While the deal isn't done yet, it offers up interesting scenarios -- and would represent another loss for Microsoft.
Apple's "Mac vs. PC" ads are advertising legend now, and in 30 seconds can do more to spotlight the differences between Apple and Microsoft than just about anything else. So effective, they even annoyed Bill Gates. Microsoft's counter-attack? Jerry Seinfeld (!)
Intel has made progress in a technology that could lead to the wireless recharging of gadgets and the end of the power-cord spaghetti behind electronic devices, the New York Times reported.
Taking a step that professors may view as a bit counterproductive, some universities are doling out Apple iPhones and Internet-capable iPods to students, the New York Times reported.
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Matt Hunter is the senior technology editor at CNBC.com.
Cadie Thompson is a tech reporter for the Enterprise Team for CNBC.com.
Working from Los Angeles, Boorstin is CNBC's media and entertainment reporter and editor of CNBC.com's Media Money section.
Jon Fortt is an on-air editor. He covers the companies, start-ups, and trends that are driving innovation in the industry.
Josh Lipton is CNBC's technology correspondent, working from CNBC's Silicon Valley bureau.
Mark Berniker is CNBC's Silicon Valley/San Francisco Bureau Chief covering technology and digital media.
The move to normalize relations with Cuba will strengthen the Castro "dictatorship," a former U.S. diplomat says.
The Florida Republican senator also says Congress won't support lifting the half-century embargo on Castro's Cuba.
Here's why the new BlackBerry, the Classic, "will further change how people think about BlackBerry," says CEO John Chen.