The iPhone 6 starts at $199 and the larger iPhone 6 Plus costs $299 and up. But some retailers and carriers are looking to give you a better deal.» Read More
Paying with your iPhone may not be as secure as you think.
Apple’s new payment system could become a big problem for PayPal, Re/code reports.
Wal-Mart said it will sell the newest suite of Apple iPhones below the recommended price.
Disney's CFO says Apple Pay makes life easier for its guests and employees, and also addresses the company's acquisition of Maker.
Discussing the Apple Watch design and security of Apple Pay, with Bruce Tognazzini, Nielsen Norman Group principal. Tognazzini says Jobs would not have liked the dial used to navigate the Apple Watch.
Sorry, Apple fans. The watch was cool but that wasn't the big deal of Apple's announcement. Here's what it was, says Michael Yoshikami—and it's a game-changer.
Why the timeline of the Apple Watch is good for other retailers, with CNBC contributors Jan Rogers Kniffen, and CNBC's Herb Greenberg.
Apple just made its assault on antiquated payment systems—will it kill some new ones in the process?, asks Fast Money trader Brian Kelly.
There may be a few pieces missing from the Apple's Watch, the tech giant's first foray into wearable devices.
Instacart is partnering with Apple. Apoorva Mehta, Instacart CEO, discusses how Apple pay will impact Instacart's bottom line.
Motif Investing co-founder and CEO Hardeep Walia, explains his company's new wearable tech motif, which allows investors to get into not only companies like Apple, but connectivity and display companies involved in the space.
As new phones from Samsung and Apple hit the market, all the big carriers are aiming to pick up new customers from their rivals.
Shares in luxury watchmakers lost their shine on Wednesday after Apple released its hotly-anticipated smartwatch.
Traders say the Apple Watch was the disappointment of the day, when Apple introduced it along with two new iPhone 6 models and a payment system.
Brian Blair, Rosenblatt Securities, discusses what he expects to see when Tim Cook unwraps Apple's latest products. Everyone is going to be focused on the wearable, says Blair.
Analysts believe Apple's new payment system could finally drive mass adoption of paying with phones.
The stock rises about 2.5 percent, on average, in the week after introducing a new iteration of the iPhone.
With Apple widely expected to take the wraps off its latest smartphone, hopes are high that the iPhone 6 would boost Asian suppliers' revenue.
Some of Apple's biggest rivals may pick the company's Tuesday product unveiling to promote their own products via social media.
As consumers soon line up at Apple stores for the iPhone 6, iCracked will be right there with them, trying to buy their old phones.
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Matt Hunter is the senior technology editor at CNBC.com.
Cadie Thompson is a tech reporter for the Enterprise Team for CNBC.com.
Working from Los Angeles, Boorstin is CNBC's media and entertainment reporter and editor of CNBC.com's Media Money section.
Jon Fortt is an on-air editor. He covers the companies, start-ups, and trends that are driving innovation in the industry.
Josh Lipton is CNBC's technology correspondent, working from CNBC's Silicon Valley bureau.
Mark Berniker is CNBC's Silicon Valley/San Francisco Bureau Chief covering technology and digital media.
It's clear major retailers doubt Apple's entry into mobile payments, too, says PayPal exec Bill Ready.
Money manager Jeffery Gundlach thinks Apple has lost its luster, but investor Roger McNamee thinks it has more room to run.
Cheryl Shuman hopes to change public perception about marijuana use and is asking high-net worth circles to fund her efforts.