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CNBC's Julia Boorstin explains Twitter was the real "winner" in last night's big ad game. Also, a look at how several brands were able to take advantage of the power outage by using it as a marketing opportunity.
CNBC's Julia Boorstin reports which financial, media and energy companies are reporting earnings next week. Visa, Disney and Anadarko are among the names. (1:06)
This year, PepsiCo(PEP)'s Doritos brand is stepping up its 'Crash the Bowl' Super Bowl ad campaign, with the help of Producer and Director, Michael Bay.
CNBC's Brian Shactman reveals which ads were among the favorites with fans at last night's big game. And, Herb Greenberg reports BlackBerry and Best Buy tried their hand at Super Bowl ads this year.
A version of a commercial from SodaStream International was not televised during Super Bowl Sunday. The more aggressive ad, which features Coca-Cola and Pepsi bottles exploding, is instead going viral on YouTube.
New Orleans is bracing for fallout from the Super Bowl power outage that stopped the game for more than 30 minutes.
The producers of "Spider-Man" on Broadway and ousted director Julie Taymor told CNBC they're ready to settle their long-running court case.
Stephen Davies, CEO, Javelin Wealth Management says he had reduced his cash weights and remains fully weighted on equities, with an emphasis on Asia and emerging markets.
Have you had it with Super Bowl hype? Check out Animal Planet's "Puppy Bowl IX." And no, the kitties in the halftime show won't be lip-syncing!
One company found that energy usage in the US drops by more than 5% during the game and as much as 7.5% during the half-time show, even though it would take 10 coal-fired power plants to fire all the televisions being watched.
Miles Nadal, MDC Partners chairman & CEO, explains how social media is changing the way advertisers reach consumers.
Netflix is premiering its original series, 'House of Cards', but in a very unusual way. Unlike its rivals HBO and Showtime, they will be releasing all 13 episodes today.
A San Francisco 49'er cornerback is apologizing for making anti-gay comments. CNBC's Brian Shactman has details.
Andrew Griffith, CFO of BSkyB, tells CNBC they are seeing broad based growth expanding their operations into new areas like communications.
Two movie production-distribution companies plan to expand if allowed to raise funds on the Shanghai exchange.
Beyond wagering on traditional point spreads, gamblers these days can choose to put money down on hundreds of obscure and sometimes ridiculous bets listed on sportsbooks for the Super Bowl.
Elliott Management's Paul Singer, long-famous for making Argentina miserable, turns out to be an investor in "Les Miserables." Yes, that Les Miserables. As in, the movie.
Per capita milk consumption has fallen 23 percent since 1975. Does milk need a super hero? Enter Dwayne Johnson, aka "The Rock," America's new milkman.
In its first full quarter with Marissa Mayer at the helm, Yahoo reported fiscal fourth-quarter earnings that topped expectations. But its first-quarter revenue guidance was a bit lower than analyst estimates.
Every year the Super Bowl is always just as much about ads as it is about football, but this year half the Super Bowl ads will include Twitter hashtags in their game-time spots.
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