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  • Fans Never Counted In NFL Labor Negotiations Monday, 25 Jul 2011 | 3:27 PM ET

    Minutes after the players agreed to the terms of the Collective Bargaining Agreement today, New England Patriots owner Robert Kraft stepped up to the microphone and told fans he was sorry. It's a great gesture and it might be true for Kraft, but it isn't true of the owners and players collectively.

  • Judson Laipply became as big of an Internet sensation as one could become. His 2006 YouTube posting of “The Evolution of Dance” has been seen by more than 177 million people. That led to a second version, "The Evolution of Dance 2," which also proved to be a hit. On Monday, Laipply took it a step further as ESPN, and its ad firm Wieden + Kennedy, commissioned him to do “The Evolution Of The Touchdown Dance.”

  • For the past month, the estimated 24 million fantasy football players who spend $800 million a year on the game have sat on the sidelines as the owners and the players haggled over a new labor agreement. With rookies and free agents not signed, it was impossible to move forward. The loss of time has crippled the fantasy publishing business as magazines were scrapped, but with fans as hungry as ever before, the fight to get a piece of the fantasy information business is now fiercely competitive.

  • Getting Ready To Sing The National Anthem At Rays Game Friday, 22 Jul 2011 | 11:11 AM ET

    A couple months ago I let it be known on my Twitter feed: I wanted to sing the National Anthem in a Major League stadium. The offers came in. The Dodgers, the White Sox, the Pirates, the Tigers and the Tampa Bay Rays. But it was the Rays who ultimately gave me the best offer.

  • Is David Einhorn Trying to 'Short' the New York Mets? Thursday, 21 Jul 2011 | 1:06 PM ET
    David Einhorn

    New York Mets owners Fred Wilpon and Saul Katz are reportedly desperate to find a new potential minority partner after it suddenly dawned on them that investor David Einhorn may be trying to take the whole team from them.

  • Vick Scores Endorsement Deal With Fuse Science Wednesday, 20 Jul 2011 | 1:57 PM ET

    Once seen as untouchable, Philadelphia Eagles quarterback Michael Vick is making quite a marketing comeback. Fresh off a new deal with Nike, Vick told CNBC on Wednesday that he has a new deal with Double Eagle Holdings, parent company of Fuse Science, which has developed an anti-inflammatory topical gel as well as electrolyte and energy drops that are said to replenish and give a jolt to athletes who take them orally.

  • Sports for the Unathletic Tuesday, 19 Jul 2011 | 5:00 PM ET
    The 42nd Annual World Series of Poker got underway on May 31, and on July 19, it came to a close. Held at the Rio All Suite Hotel and Casino in Las Vegas, the nine players who emerged victorious from this  will return four months later as “The November Nine” and compete in the $10,000 No Limit Hold’em Championship. The event was broadcast on the cable sports network ESPN, which begs the question, “Is poker actually a sport?”Poker is without question a game of strategy with high stakes and tense

    The definition of the word “sport” is wide and includes activities that nobody should be disqualified from participating in simply because they lack an Adonis-like physique.

  • Mendenhall Sues Champion After Termination Monday, 18 Jul 2011 | 3:36 PM ET
    Rashard Mendenhall

    Pittsburgh Steelers running back Rashard Mendenhall is firing back, suing the company that terminated him and asking for more than $1 million in damages.

  • Three Lessons Learned From NFL Negotiations Friday, 15 Jul 2011 | 12:16 PM ET

    Every couple years fans are put through the ringer with labor negotiations and each time it seems like it's a new experience. With an NFL deal on the horizon, after more than four months of a lockout, here are some lessons to save for the NBA labor negotiations or the next one you have to deal with.

  • Jeter Fan Cashes In, With Help From Friends Thursday, 14 Jul 2011 | 3:44 PM ET
    Christian Lopez with Derek Jeter

    Yankees fan Christian Lopez was not expecting to catch Derek Jeter’s historic 3,000th home run. He also wasn’t expecting $14k worth of taxes to fall into his hands from the IRS. But since his Yankees tax debacle, Lopez has found friends in some high—and unexpected—places.

  • Miller High Life Offers To Pay Fan's Potential Tax Bill Wednesday, 13 Jul 2011 | 11:22 AM ET
    Christian Lopez with Derek Jeter

    It's not clear whether Christian Lopez, the fan that caught Derek Jeter's 3000th hit, will have to pay any taxes for the roughly $60,000 in tickets and the signed balls and jerseys they gave to him in return.

  • US Women's Soccer Team Not That Marketable Wednesday, 13 Jul 2011 | 10:06 AM ET

    Soccer fever has hit this country. Well, as much as soccer fever can. The dramatic header by Abby Wambach, which eventually led to a shootout victory over Brazil last Sunday, has plenty of people drinking the marketing Kool-Aid.

  • K-Swiss' Kenny Powers Ad Draws Attention, Questions Tuesday, 12 Jul 2011 | 5:13 PM ET

    K-Swiss has absolutely owned the sports marketing world's attention over the past couple days, as its viral video featuring Danny McBride of "Eastbound & Down" as Kenny Powers has been watched over and over again.

  • 10 Active Athletes Over 40 Tuesday, 12 Jul 2011 | 4:20 PM ET
    There’s a well-known saying that age is just a number. Unfortunately , this axiom doesn’t always apply when it comes to professional sports. While it’s true that athletic careers are getting longer thanks to advances in medicine and science, it’s also true human bodies just don’t bounce back from aches, pains and stress fractures like they used to when  people  were young. Even the mighty Shaquille O’Neal had to concede in  that, at the age of 39, "Father Time has caught up with Shaquille O'Neal

    Age is just a number. Unfortunately, this axiom doesn’t always apply when it comes to professional sports. Who are the 10 most notable athletes still active after the age of 40?

  • Airline Firsts That Changed the Industry Tuesday, 12 Jul 2011 | 2:32 PM ET
    When the Wright Brothers successfully launched their airplane from the sand dunes of Kitty Hawk, N.C., on a chilly day in December, 1903, they likely never imagined the enormous global industry that would follow.In 2010, commercial airline industry revenues topped $554 billion and are forecast to hit $598 billion in 2011, according to the International Air Transport Association. The growth over the last 108 years has been enormous, and so have the changes. Some were born of necessity, others of

    Here, we take a look at the evolution of air travel: the good, the bad and the inbetween — they're all "firsts" that changed the industry.

  • Sitdown with Tiger's Agent Mark Steinberg Monday, 11 Jul 2011 | 6:32 PM ET

    Earlier today (Monday), Tiger's agent Mark Steinberg, former head of IMG Golf, announced that he would be joining Excel Sports Management. Here's our conversation.

  • Tiger Woods with Manager Mark Steinberg

    The biggest free agent in the sports agency world told CNBC he was joining New York-based Excel Sports Management as a partner.

  • Lebron James

    A year ago, LeBron "took his talents to Miami" on ESPN's "The Decision" show and the positive perception of the NBA star fell off a cliff. So, where are we now, a season later with of course a missed chance at a title?

  • Skechers Deal With Woodhead A Good Move Friday, 8 Jul 2011 | 3:42 PM ET

    An endorsement is only as good as the pairing between the athlete and the product. That's why I'm loving Skechers signing a guy like Danny Woodhead. Skechers was looking for an underdog type character to endorse its Resistance Prospeed running shoes and its ProTR training shoes.

  • Derek Jeter

    Brandon Steiner has made a career out of selling autographs and memorabilia and his company's deal with the New York Yankees undoubtedly has him salivating over the business Derek Jeter's 3,000th hit will bring him.

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