Madison Square Garden filed paperwork on Friday with the SEC to separate its live sports and entertainment businesses from its media businesses.» Read More
One fan paid $42,388 for her husband to spend five minutes with Jeremy Lin - all for a good cause.
CNBC.com presents a list of current race car drivers and the cars they drive when they’re off duty and in no hurry to get anywhere at any particular time.
In 23 years of heading up his own marketing and sales agency, Neal Frank never had a lightbulb go off the way it did at a meeting seven months ago.
Here is my interview today with Nike CEO Mark Parker on what Nike has in store for the up coming Olympic Games in London.
"Linsanity" has pushed shares of MSG up 15 percent on the year and to their highest level since it was spun out of Cablevision two years ago.
For years, fans have held mini heads of players on a stick. I remember holding one myself in 1999 of our best player Evan Eschmeyer while I was at Northwestern.
The only reason phenomenon Jeremy Lin surprised the professional basketball world is he doesn't fit the image of an NBA player, the point guard's agent told CNBC.
How can several multi-million dollar basketball teams overlook Jeremy Lin, a dormant star player who was on their own teams? Unfortunately, conventional wisdom and thinking routinely prevent managers from finding, hiring and/or utilizing star players at companies around the world.
Jeremy Lin's star power is giving an unexpected boost to a couple of Christian musical artists.
The sports and marketing world is in a frenzy over basketball star Jeremy Lin. Now in this first-on CNBC interview, Lin's manager talks about all the potential "Lin-dorsements."
Check out some of the billionaires from all over the world who have added a major sports team or two to their portfolios.
From T-shirts to tickets - fans and companies want a piece of Jeremy Lin.
He's Asian-American, Harvard-educated and not that tall by NBA standards. He's Jeremy Lin, the point guard who, quite unexpectedly, has led the New York Knicks on a seven-game winning streak.
Sometime, in the very near future, there will be a company that might take a big bet on Jeremy Lin. Until then, Mitchell Modell has more riding on the 23-year-old Harvard graduate turned Knicks point guard, than anyone else in the country, save for Knicks owner James Dolan.
There are horse syndicates at all levels, for all prices. You can buy into a horse for as little as $1,000, although more heralded prospects will likely run you at least $10,000 for a 5-to-10 percent share.
The economic and cultural effects of Jeremy Lin's breakout performance for the New York Knicks, have spread far and wide this week. But the biggest winners so far, aside from Knicks fans themselves, may be sports bars across the Big Apple.
Bryce Phillips named his store Evo, short for evolution. And that's how he thinks about his business: always changing to stay relevant. His company evolved from a one-man shop selling merchandise from liquidators at the age of 12, to a full-fledged business with 120 employees.
From 'The Dougie' to the cover of the Sports Illustrated swimsuit issue, Kate Upton's stock continues to reach new highs.
Could the cover of Sports Illustrated, the most profitable single-issue magazine franchise in the world, be a barometer for the stock market?
In October 2010, Sports Illustrated Swimsuit editor MJ Day had invited me to show up to a model’s body painting, even though the issue wouldn’t be out for four months. I couldn’t say anything about who she was and MJ only allowed me to tweet body parts.