On Thursday, stock of Arris went up 20 percent because they announced an inversion deal. The company sponsors Carl Edwards in Nascar.» Read More
Former major league pitcher Curt Schilling has laid off the entire staff that formed his videogame company, 38 Studios, just months after the company designed its first game.
For every Michael Jordan, there are dozens who have just a brief moment in the sun. Read ahead to see athletes who faded away after their 15 minutes of fame.
Texas Rangers outfielder Josh Hamilton is having an incredible season, leading the American League in average, home runs and RBI. Despite Hamilton’s tear, which included a four home run game on May 8, collectors aren’t exactly fighting for the centerfielder’s memorabilia.
In November of 2009, Novak Djokovic signed a 10-year apparel deal with Sergio Tacchini, as his former sponsor adidas put its money in Andy Murray. It was a huge coup for the brand, who once had Pete Sampras and John McEnroe, but hadn’t been able to find relevance.
On Thursday, an amendment attached to the $608 billion defense bill that prohibits every sports sponsorship from the U.S. military, was passed by the House Appropriations Committee.
The hottest NFL rookie endorser, Robert Griffin III, has scored yet another sponsorship deal
By now, most people have gotten the memo that there’s money to be made in technology, including professional athletes. Check out the athletes who have chosen the tech sector as their next arena of competition.
The University of Missouri said it could earn as much as $12 million more per year from an new TV deal in the Southeastern Conference, compared to the deal it had in the Big 12.
As the Oklahoma City Thunder gets ready to take on the Los Angeles Lakers in the Western Conference semifinals tonight, there’s an off-the-court distraction that could impact the team’s business.
Ten days after the FDA sent warning letters to manufacturers of supplements with DMAA in it, the nation’s largest supplement retailers still have the product on the shelves.
I’ll Have Another wasn’t exactly a huge longshot, but he certainly was getting treated like one. But there was the horse, in Friday’s New York Times, predicted to come in dead last.
Horse ownership is a rich man's game, but that doesn't mean Derby winners all cost a fortune.
Sports fans have long ditched the fancy hats for caps, except for Derby weekend in Kentucky.
Many countries finance their Olympic competitors, but not the United States, where athletes fund their own training.
The makers of a deer antler velvet product are suing Major League Baseball for libel after the league told players to stop taking the performance enhancer so as not to risk testing positive for a steroid that wasn't listed as an ingredient.
In a wake of a warning letter sent to them by the FDA, some companies whose pre-workout or weight loss products include the ingredient DMAA, are starting to move on with life without it.
This morning, the Brooklyn Nets unveiled their new logos on CNBC.
For some, feuds are as integral to spectator sports as the game itself. Read ahead to see which recent sports feuds have been exciting, thrilling and explosive.
Many NFL scouts and analysts believe that Luck is the closest thing to a "can't miss" quarterback on the field since (ironically) the man he is being asked to succeed, Peyton Manning. But, what are the prospects for Luck in the world of endorsements?
From the outside, The Ainsworth will look like every other bar in New York City tonight. Some TVs will be showing Game 7 of the Rangers/Senators series, while others will be tuned into the NFL Draft. But patrons on the inside will be able to see that bar is taking it a step further.