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  • Tebow, The Ultimate Gator, Signs With … FRS? Tuesday, 21 Dec 2010 | 9:46 AM ET
    Tim Tebow of the Denver Broncos stands on the sideline during their game against the Oakland Raiders at Oakland-Alameda County Coliseum on December 19, 2010.

    It was believed Tim Tebow, quarterback legend from the University of Florida, where Gatorade was invented 45 years ago, would sign with the PepsiCo sports drink brand.

  • What happens if I told you that there was a company that was guaranteeing that you could get tickets for under face value every time with no servicing fee? Well, it’s now reality.

  • Is There Money In Headset Play Protector? Friday, 17 Dec 2010 | 2:19 PM ET
    Inventor, Ramone Ward with his patented BoomGuard microphone shield for sports that require headsets.

    Ramone Ward always marveled at how coaches covered their mouths when they called out plays. He thought there was an easy solution and it's a money generator as well.

  • Time For Schools To Say No To Ticket Arrangement Friday, 17 Dec 2010 | 1:59 PM ET
    Fiesta Bowl

    It's hard to believe, but UCONN won the right to lose money by being the Big East's BCS participant. According to the New Haven Register, the school is now set to lose at least $2.5 million on the deal.

  • Everlast Moves In With Sears, Kmart Thursday, 16 Dec 2010 | 12:39 PM ET

    Over the last couple years, Everlast has licensed its brand to companies throughout the world. But I never expected to see that the 100-year-old boxing, now dubbed fighting, brand was going to license its name in the US.

  • first down laser flags

    Inventor Alan Amron has been working on a solution for the better part of this decade. He has four patents for his First Down Laser System, which shoots a six-inch wide green laser beam across the field that can be seen on both television and in the stadium, and has partnered with veteran player and announcer Pat Summerall. So why haven’t you seen it yet?

  • What Cliff Lee Left On The Table Tuesday, 14 Dec 2010 | 11:04 AM ET

    When you talk about free agent negotiations, the team that is willing to offer the largest amount of guaranteed money will win that player — give or take a couple million.

  • Suns First To Offer Social Media Suite Package Monday, 13 Dec 2010 | 2:23 PM ET

    What's the best way to sign a new sponsor? The Phoenix Suns are surely taking an innovative approach.

  • Kobe Bryant To Endorse Turkish Airlines Monday, 13 Dec 2010 | 11:00 AM ET
    Kobe Bryant

    Los Angeles Lakers guard Kobe Bryant has signed his second straight international endorsement deal. This time it’s with Turkish Airlines.

  • Robust LeBron Sales Proving Polls Wrong Friday, 10 Dec 2010 | 3:08 PM ET
    LeBron James

    Polls and ratings may indicate LeBron James has lost his marketing appeal, but the cash register doesn’t lie. James heads into the holiday season with the best selling basketball shoe and the best selling jersey.

  • The match ball for the opening World Cup fixture between South Africa and Mexico.

    With plenty of topics to talk about, we caught up with IMG’s chairman and CEO Ted Forstmann.

  • New York Giants quarterback Eli Manning (10)passes against the Dallas Cowboys in their NFL football game, in this Sept. 9, 2007 photo, in Irving Texas.  Manning was at practice Wednesday, Sept. 12, 2007, taking snaps and handing off as he tested his bruised right shoulder. (AP Photo/Matt Slocum)

    For all the noise about concussions and helmets, some interesting news was all but buried yesterday. During a formal day-long conference put on by the NFL, top researchers and equipment makers gathered in name of improving helmet safety.

  • Lombardi Still Going Strong On Broadway Thursday, 9 Dec 2010 | 10:59 AM ET
    Lombardi Broadway

    When I heard that former Anheuser-Busch executive Tony Ponturo was working with producer Fran Kirmser to take David Maraniss’ Lombardi book “When Pride Still Mattered” and adapt it to a Broadway show, I wondered what Tony was doing. But today marks the 7th week since the show debuted and it’s still going strong. So how did this all work out?

  • NCAA Basketball Trophy

    “As long as I’m president of the NCAA, we will not pay student athletes to play sports,” Emmert said, in a keynote speech at the IMG International Athletics Forum presented by Sports Business Journal and Sports Business Daily.

  • Last Frontier Of Sports Sponsorship Is Time Tuesday, 7 Dec 2010 | 5:04 PM ET

    Madison Square Garden announced today that Foxwoods Resort Casino is now the exclusive advertising partner to the final five minutes of Knicks, Rangers, Islanders and Devils games on MSG and MSG Plus. The sponsorship, called The "Foxwoods Final Five" includes an in-arena buy at Madison Square Garden for Knicks and Rangers games.

  • NBA Buying Hornets Is a Really Bad Idea Monday, 6 Dec 2010 | 5:33 PM ET
    New Orleans Hornets

    The NBA announced today that it is buying the New Orleans Hornets. As far as I’m concerned, it’s not a good deal for the league and its teams. Why? Because, unless there’s a profit guaranteed, it’s just not good business for the league to own teams.

  • Should Students Scalp Student Bowl Tickets? Monday, 6 Dec 2010 | 4:24 PM ET
    Football stadium seats

    For 20 minutes on Sunday night, Wisconsin students swooped up the 5,800 Rose Bowl tickets that were available on the school’s athletic department Web site at the $150 face value.

  • Phoenix, AZ - NFL and Super Bowl MVP Kurt Warner (right) poses with Mark Nelson (left), Director - North America Health and Wellness Marketing for Amway. Amway North America announced today that it has signed Warner to a multi-year endorsement agreement to represent NUTRILITE® exclusively from Amway – the world’s leading brand of vitamin, mineral and dietary supplements.

    Direct sales giant Amway has tapped Kurt Warner to endorse its stable of vitamins and supplements under its Nutrilite brand.

  • Why Is A Fighter Jet Maker Sponsoring A Bowl Game? Thursday, 2 Dec 2010 | 9:52 AM ET
    Military Bowl

    Of the 31 sponsors of college bowl games, 27 are consumer products or services, deals that were struck so that the public becomes more aware of their brand. But two bowl sponsors in particular stick out like a very sore thumb: Bell Helicopter and Northrop Grumman.

  • Muhammad Ali Brand To Be Pitched In Europe, Asia Wednesday, 1 Dec 2010 | 4:39 PM ET

    Even though he doesn’t spend much time in the public spotlight, Muhammad Ali is frequently mentioned as being one of the most recognized brands in the sports world.

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