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  • Clinton Portis #26 of the Washington Redskins suffers a concussion on a play against the Atlanta Falcons at the Georgia Dome on November 8, 2009 in Atlanta, Georgia.

    The dollar figure on concussion-based lawsuits continues to mount by the day. On Thursday, the NFL’s official helmet maker, Riddell, filed suit in California against those that had insured its business with the league and are failing to indemnify the company against these claims.

  • Everything About Bubba Watson Is Marketing Gold Tuesday, 10 Apr 2012 | 4:20 PM ET
    Bubba Watson, Darren Rovell

    Fifteen minutes before we are going on air, Bubba Watson is politely asking our makeup person Mary Ann what she is doing combing his hair. “I don’t need that,” Watson tells her. “I’m Bubba, Masters champion, that’s how my hair looks.” That, in a nutshell, is what makes Bubba Watson the most refreshing golfer on the PGA Tour, in a long time. Nah, make that ever.

  • One on One with Masters Champ Bubba Watson Tuesday, 10 Apr 2012 | 2:04 PM ET

    Bubba Watson discusses his journey to winning $1.44 million at the 2012 Masters golf tournament in Georgia, with CNBC's Darren Rovell.

  • Magic Johnson Answers Critics Over Dodgers Price Tag Tuesday, 10 Apr 2012 | 10:38 AM ET
    Magic Johnson

    When the winning Magic Johnson/Guggenheim Partners Dodgers price emerged, there were many critics questioning the price paid for it.

  • Robert Griffin III Castrol Endorsement

    In the days before the NFL Draft, top draftees typically sign one-off endorsement deals with companies like Subway and Sprint. It’s a quick deal that lasts for the draft period where brands get attention by latching themselves on to the hottest new names in professional football. But with each year, the effectiveness of these deals decline because it’s the same brands over and over again. Until now.

  • For Bettors, Masters Is a Major Event, Too Thursday, 5 Apr 2012 | 11:02 AM ET
    Tickets scalpers look for badges along Washington Road in front of Augusta National Golf Club.

    Increased television coverage, improved technology, Tiger Woods — all of these factors are leading bookies and casinos to believe that this week’s Masters could be the most wagered-on golf event in history. the New York Times reports.

  • Virginia 'Ginni' Rometty

    The public means to put pressure on Payne, but Rometty is in a much tougher position. She has so much to lose.

  • The 10 Richest MLB Owners Tuesday, 3 Apr 2012 | 4:23 PM ET
    With the 2012 MLB season getting under way, the biggest moves in baseball’s off-season were focused on the teams rather than the players. The league shook up the playoff structure, adding an additional one game wild-card round, while also announcing that the Houston Astros will become an American League team in 2013. More recently, the financially troubled L.A. Dodgers were auctioned off, with a record-breaking bid of $2.15 billion coming in from an investment group that included former NBA star

    With all the money involved in the sport, the question remains: who are the richest owners in baseball? Click ahead for the Top 10.

  • Last Call: 2 April Monday, 2 Apr 2012 | 9:33 PM ET
    clown_200.jpg

    All the world loves a clown, except on the taxpayers dime.

  • Tonight's NCAA Final Start Time Is Ridiculous Monday, 2 Apr 2012 | 1:54 PM ET
    NCAA Final Four 2012

    If my calculations are right, tonight's tip time puts halftime around 10:30pm ET, the end of the game at around 11:50 pm ET and the annual tradition of One Shining Moment at around 10 minutes past midnight.

  • Hollywood Agencies Fight Over Tim Tebow Thursday, 29 Mar 2012 | 12:07 PM ET
    Tim Tebow

    Michael Levine stood out in the room full of media at Tim Tebow’s Jets news conference on Monday. The co-head of CAA Sports, dressed in a dapper suit, schmoozed TV media types and looked on like a proud businessman. After all, Tim Tebow was his business. Well, sort of. CAA’s Hollywood rival, William Morris Endeavor, actually also counts Tebow as a client.

  • Five Things Magic & New Dodgers' Owners Must Understand Wednesday, 28 Mar 2012 | 11:03 AM ET
    Magic Johnson

    The typical corny sports cliches that often cross over into the world of business do not apply when describing Magic Johnson's winning bid for the Dodgers. This deal is not a slam dunk, it is not a touchdown, and it is far from a home run.

  • Tiger Woods' Popularity Apparent Again Monday, 26 Mar 2012 | 10:59 AM ET
    Tiger Woods holds the trophy after winning the Arnold Palmer Invitational presented by MasterCard at the Bay Hill Club and Lodge.

    In the days after life started unraveling for Tiger Woods, it was hard to ever see the light. Hard to believe that he didn't alienate the masses. Hard to believe that he'd ever be marketable again.

  • Warren Buffett

    When the 13th seeded Ohio Bobcats take on North Carolina tonight in the NCAA Tournament, the team is also playing the underdog role for its apparel sponsor, Russell Athletic.

  • Nike Delivers Earnings Beat, Announces Stock Buyback Thursday, 22 Mar 2012 | 5:25 PM ET

    The footwear company reported quarterly earnings that beat analysts' expectations and announced a $239 million stock buyback.

  • Costly Off-Field Athlete Injuries Thursday, 22 Mar 2012 | 4:54 PM ET
    If you’re a professional athlete, injuries are almost guaranteed. Whether it’s a repetitive stress injury from tennis, a torn ACL from football or something more brutal like a hockey stick to the face, sports injuries are simply a part of life for the professional athlete.Those who spend their hours on the field may court blunt force trauma, but that doesn’t mean they can’t injure themselves off the field as well. During this year’s baseball spring training, New York Yankees pitcher Joba Chamber

    If you’re a professional athlete, injuries are almost guaranteed. However, sometimes the off-field injuries are so bizarre they become noteworthy.

  • NCAA Basketball Trophy

    Out of the 16 teams left in the men's NCAA basketball tournament, four come from the Big Ten (Indiana, Wisconsin, Michigan State and Ohio State).

  • Clinton Portis #26 of the Washington Redskins suffers a concussion on a play against the Atlanta Falcons at the Georgia Dome on November 8, 2009 in Atlanta, Georgia.

    If you want to know why Goodell had such a heavy hand, look no further than the amount of concussion lawsuits that are currently filed against the league by former players.

  • Denver Broncos Trade Tim Tebow to New York Jets Wednesday, 21 Mar 2012 | 1:19 PM ET
    Tim Tebow

    In a surprise move, the Denver Broncos have traded quarterback Tim Tebow to the New York Jets for a fourth-round draft pick.

  • Is Wheaties Dying A Slow Death? Wednesday, 21 Mar 2012 | 12:53 PM ET
    Boxes of General Mills brand cereal Wheaties

    After nearly a nine decade run, the “Breakfast of Champions” is on the ropes.

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