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• Window World Drives Into Daytona 500 Friday, 13 Feb 2009 | 3:34 PM ET

  

  Go down the Daytona 500 starting lineup for this weekend and you'll see only two brands are the primary sponsor for more than one car: Red Bull and Window World.

• Are Sports Commissioners Paid Too Much? Friday, 13 Feb 2009 | 11:49 AM ET

  

  As the blogosphere lights up about Bud Selig's $18.35 million salary, we've confirmed that NFL commissioner Roger Goodell will freeze his 2009 salary at $11 million. The commissioner will also take a voluntary 20 to 25 percent cut off his 2008 total compensation.

• SI Models Rang The Closing Bell — Prematurely Thursday, 12 Feb 2009 | 5:58 PM ET

  We're shocked this didn't get any coverage, but CNBC's Trader Talk blogger Bob Pisani confirmed the rumors floating around today — that the Sports Illustrated models rang the closing bell at the New York Stock Exchange a bit too early yesterday.

• Game Of G-E-I-C-O Will Be All-Star Weekend Highlight Thursday, 12 Feb 2009 | 2:31 PM ET

  

  When the NBA needed something to spice up its All-Star Saturday night — as the Slam Dunk Contest (since 1984) and the three-point contest (since 1986) got stale — they unveiled the Skills Challenge in 2003.

• And Now, A Drink NOT From Your Sponsor! Thursday, 12 Feb 2009 | 12:46 PM ET

  

  The NCAA is in crisis recovery mode today after it is trying to make up for what appears to have been an unnecessary shot taken at one of its biggest sponsors.

• Behind The "Guitar Hero" Curse Thursday, 12 Feb 2009 | 11:16 AM ET

  

  There has been plenty written about the "Guitar Hero Curse," since the latest ad features both Alex Rodriguez and Michael Phelps in it. But how about the company that makes the game?

• Ana Ivanovic Poses For Sponsors Thursday, 12 Feb 2009 | 10:34 AM ET

  

  As you might know, I am a big fan of tennis player Ana Ivanovic. That means any time we come across some new photos or ads, I'm going to post them.

• Jewelry Maker Boasts Unexpected Prize: Bar Refaeli's Neck Wednesday, 11 Feb 2009 | 4:55 PM ET

  

  Yesterday was a good day for jewelry maker Robindira Unsworth. Robindira, who designs jewelry with her husband Robert on their collection, discovered that their Three Strand 22K Gold Vermeil Hammered Bead Necklace was featured on the neck of model Bar Refaeli on the cover of the Sports Illustrated Swimsuit Issue.

• Minor League Team First To Give Away Shammy Wednesday, 11 Feb 2009 | 2:50 PM ET

  

  The Fresno Grizzlies, the Triple-A affiliate of the San Francisco Giants, are the first sports team to try to cash in on the "As Seen on TV" craze.

• Favre Sale Is On! Wednesday, 11 Feb 2009 | 2:49 PM ET

  

  After ESPN reported this morning that New York Jets quarterback Brett Favre was retiring, we were waiting to see how long it would take the team to put Favre items on sale.

• NY Reps To Geithner: Don't Kill Citi-Mets Stadium Deal Wednesday, 11 Feb 2009 | 1:42 PM ET

  CNBC has obtained a letter signed by six house Representatives from New York State sent to Timothy Geithner, asking the Treasury Secretary to disregard the call for Citigroup to break its 20-year, $400 million investment for the naming rights to the New York Mets stadium.

• Is Subway Supporting Michael Phelps Or Not? Wednesday, 11 Feb 2009 | 12:11 PM ET

  

  "We still believe in Michael Phelps and we still think he can be a big asset to our brand." That's what Subway CMO Tony Pace said to Terry Lefton of the SportsBusiness Daily yesterday.

• Winner Revealed: Swimsuit Cover Model Bar Refaeli Caption Contest Wednesday, 11 Feb 2009 | 11:14 AM ET

  

  Thank you to everyone who submitted their best caption to our photo yesterday. We received more than 300 entries from all over the world, including captions from Guatemala, Australia and South Africa.

• Arby's Scores In Swimsuit Issue Wednesday, 11 Feb 2009 | 11:03 AM ET

  

  I can see why a brand would want to put an ad in the Sports Illustrated Swimsuit Issue. But at $375,000 for a full page, there are a lot of challenges.

• Phelps a No-Show at IBM Conference Tuesday, 10 Feb 2009 | 6:18 PM ET

  CNBC has confirmed through multiple sources that Michael Phelps did not show up at the IBM Pulse 2009 Conference at the MGM Grand Hotel in Las Vegas, where he was scheduled to speak on Tuesday.

• Darren Walks Into A Bar... Tuesday, 10 Feb 2009 | 3:11 PM ET

  

  Today, I spent 35 minutes or so with the new Sports Illustrated cover model Bar Refaeli. In that short period of time, I found out that Bar does eat curly fries (I bought them for her in our cafeteria) and loves the Snuggie (she was surprised to find out how cheap it was).

• NBA Game Keeps Growing Tuesday, 10 Feb 2009 | 2:04 PM ET

  

  As we approach the All-Star Game in Phoenix this weekend, the NBA has some pretty eye-opening statistics regarding its worldwide reach.

• How Much Is Tiger's Kid Worth? Tuesday, 10 Feb 2009 | 1:03 PM ET

  

  Seven and a half years ago, when Andre Agassi and Steffi Graf announced they were having a baby, tennis promoter John Korff had a great idea. He called up Graf’s agent, Phil DePicciotto, and offered Graf $10 million if they had a girl and that girl played in his tournament first when she turned 16 years old in 2017.

• A-Rod's Big Swing At GNC Tuesday, 10 Feb 2009 | 11:34 AM ET

  

  Alex Rodriguez isn't sponsored by the nutritional supplement store, but GNC made its way into his interview three times in his interview with ESPN's Peter Gammons yesterday.

• Phelps Takes A Hit Tuesday, 10 Feb 2009 | 9:44 AM ET

  

  The first poll taken in the wake of the Michael Phelps photo, reveals that the Olympic swimmer's image definitely took a hit.