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  • Phoenix, AZ - NFL and Super Bowl MVP Kurt Warner (right) poses with Mark Nelson (left), Director - North America Health and Wellness Marketing for Amway. Amway North America announced today that it has signed Warner to a multi-year endorsement agreement to represent NUTRILITE® exclusively from Amway – the world’s leading brand of vitamin, mineral and dietary supplements.

    Direct sales giant Amway has tapped Kurt Warner to endorse its stable of vitamins and supplements under its Nutrilite brand.

  • Why Is A Fighter Jet Maker Sponsoring A Bowl Game? Thursday, 2 Dec 2010 | 9:52 AM ET
    Military Bowl

    Of the 31 sponsors of college bowl games, 27 are consumer products or services, deals that were struck so that the public becomes more aware of their brand. But two bowl sponsors in particular stick out like a very sore thumb: Bell Helicopter and Northrop Grumman.

  • Muhammad Ali Brand To Be Pitched In Europe, Asia Wednesday, 1 Dec 2010 | 4:39 PM ET

    Even though he doesn’t spend much time in the public spotlight, Muhammad Ali is frequently mentioned as being one of the most recognized brands in the sports world.

  • SPORTS—Rovell Wednesday, 1 Dec 2010 | 3:28 PM ET
    Tiger Woods

    Any NFL or NBA lockout will be short, Tigers Woods' play causes business problems for the PGA and 3D TV disappoints again.

  • TNT Going Simple For LeBron's Return Game Wednesday, 1 Dec 2010 | 2:15 PM ET
    (L-R) Chris Bosh #1, Dwyane Wade #3, and LeBron James #6 of the Miami Heat are introduced at the HEAT Summer of 2010 Welcome Event at AmericanAirlines Arena on July 9, 2010 in Miami, Florida.

    It has been circled on the calendar ever since LeBron James announced this summer that he was taking his talents to South Beach. Yes, tomorrow is the day when James, now a member of the Miami Heat, plays his first game back in Cleveland.

  • 'Everything Happens for a Reason': Drew Brees Tuesday, 30 Nov 2010 | 3:53 PM ET

    Had it not been for a shoulder injury five years ago, quarterback Drew Brees told CNBC Monday, his life may not have unfolded at it has.

  • Lucky Lower Tier Bowls Could Have Huge Crowds Tuesday, 30 Nov 2010 | 2:33 PM ET

    With 35 bowl games, it's hard for some to make a buck. Sure, you shove tickets down the throats of the participants, but some games are hardly financially viable. The problem is that when teams don't have great seasons, fans find it harder to cough up the dough. And making last minute travel plans three weeks before the holidays is cost prohibitive

  • Game Show Scandals Monday, 29 Nov 2010 | 3:48 PM ET
    Since they were first broadcast on television in the 1950s, game shows have been popular in the United States and around the globe. There's even a television network — the Game Show Network — dedicated to airing nothing but game shows. The big prizes, drama, contestant charisma and high stakes all work together to draw audiences.But sometimes, in the quest to win money, increase drama or boost viewership, individuals and even producers and production companies, go too far. Here, we take a look a

    Here, we take a look at some of the stories that made headlines, changed lives and stirred public interest: some of the biggest scandals in game show history.

  • Miami Heat Costs One Florida Bar $30,000 Monday, 29 Nov 2010 | 9:33 AM ET
    (L-R) Chris Bosh #1, Dwyane Wade #3, and LeBron James #6 of the Miami Heat are introduced at the HEAT Summer of 2010 Welcome Event at AmericanAirlines Arena on July 9, 2010 in Miami, Florida.

    The Heat, stacked with LeBron James, Chris Bosh and Dwyane Wade, were predicted by some to give the 1995-96 Bulls a run for their record 72-game win season. But through the first 17 games, the Heat have collapsed. So how have eight losses hurt Whiskey Tango?

  • Cleveland Paying Record To See LeBron Again Friday, 26 Nov 2010 | 10:12 AM ET

    They joked that when LeBron James returned, they'd make him play in an empty arena. In reality, former fans of the star who left them for Miami have paid top dollar to witness his return to Cleveland next week.

  • If It's Money He's Looking For, Jeter Will Stay A Yankee Wednesday, 24 Nov 2010 | 10:54 AM ET
    derek jeter

    Derek Jeter's contract negotiations have gone public. If you somehow haven't heard, the Yankees initial offer for their shortstop was a three-year, $45 million that Jeter's longtime agent Casey Close laughed at. Close's argument was easy to anticipate. Jeter's an icon, he's an essential Yankee or, perhaps better stated, he is the Yankees.

  • A Year Later: Tiger's Agent Opens Up Wednesday, 24 Nov 2010 | 7:53 AM ET
    Tiger Woods

    Throughout the year, Tiger's agent Mark Steinberg, IMG senior vice president and global managing director, chose to say very little publicly. With the year anniversary approaching, Steinberg sat down with CNBC.com for a wide ranging interview.

  • Lockout Predictions Are A Waste Of Air Tuesday, 23 Nov 2010 | 9:08 AM ET

    On Monday, after helping to distribute some 2,000 turkeys to the needy, NBA union chief Billy Hunter told the Associated Press he was "99 percent sure" there would be a lockout at the end of the NBA season."

  • Time Might Save Brett Favre From Suspension Monday, 22 Nov 2010 | 1:10 PM ET
    Brett Favre

    I’m not privy to what Brett Favre or Jenn Sterger specifically presented to the NFL, but given that we know that Sterger had enough to have a 3 ½-hour meeting with the league, I’m going to give the benefit of the doubt to Sterger. What does that mean? It means that Favre could be suspended or fined for a violation of the league’s personal conduct policy. But will it stop him from playing?

  • NASCAR Won't Return To Its Past Prominence Monday, 22 Nov 2010 | 10:41 AM ET
    Dale Earnhardt Jr.'s Budweiser Racecar

    Yesterday's finish of the Ford 400 was a must watch, even for the casual sports fan. Jimmie Johnson down 15 points going into the final race finished second in the race to edge Denny Hamlin and win his fifth straight championship. It could be argued that, other than the Daytona 500, which happens to be the first race of the year, it was the only time the casual sports fan tuned in to see the cars go round and round.

  • Is Thuuz a Sports Fan's Next Must Have? Friday, 19 Nov 2010 | 4:18 PM ET
    THUUZ Website

    Thuuz is the brain child of venture capitalist Warren Packard, who sought to solve the problem of great game overload for today's sports fan.

  • Lenny Dykstra's Mansion Sells at Auction Friday, 19 Nov 2010 | 2:11 AM ET
    Lenny Dykstra

    CNBC has learned that the hilltop mansion inside Sherwood Country Club which Lenny Dykstra bought from Wayne Gretzky for $17.5 million has been sold in a foreclosure auction.

  • Reebok Sees Future In Selling Out Of A Machine Thursday, 18 Nov 2010 | 4:04 PM ET

    If you've been to an airport recently, you might have seen those vending machines with high-priced Apple items. Well, the company behind that technology is now helping Reebok sell its products in this untraditional way.

  • Powerade Hits Brand Record Market Share Thursday, 18 Nov 2010 | 12:02 PM ET
    New Gatorade G2

    Gatorade is vulnerable. For so long the brand has weathered the punches thrown at it, but the stats now show that the brand is bleeding.

  • How Will Tiger Do On Twitter? Thursday, 18 Nov 2010 | 10:46 AM ET
    Tiger Woods

    The voice of Tiger Woods hit Twitter for the first time yesterday and a flock of followers came to make sure everything Tiger says appears in their timeline.

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