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  • Miller High Life Offers To Pay Fan's Potential Tax Bill Wednesday, 13 Jul 2011 | 11:22 AM ET
    Christian Lopez with Derek Jeter

    It's not clear whether Christian Lopez, the fan that caught Derek Jeter's 3000th hit, will have to pay any taxes for the roughly $60,000 in tickets and the signed balls and jerseys they gave to him in return.

  • US Women's Soccer Team Not That Marketable Wednesday, 13 Jul 2011 | 10:06 AM ET

    Soccer fever has hit this country. Well, as much as soccer fever can. The dramatic header by Abby Wambach, which eventually led to a shootout victory over Brazil last Sunday, has plenty of people drinking the marketing Kool-Aid.

  • K-Swiss' Kenny Powers Ad Draws Attention, Questions Tuesday, 12 Jul 2011 | 5:13 PM ET

    K-Swiss has absolutely owned the sports marketing world's attention over the past couple days, as its viral video featuring Danny McBride of "Eastbound & Down" as Kenny Powers has been watched over and over again.

  • 10 Active Athletes Over 40 Tuesday, 12 Jul 2011 | 4:20 PM ET
    There’s a well-known saying that age is just a number. Unfortunately , this axiom doesn’t always apply when it comes to professional sports. While it’s true that athletic careers are getting longer thanks to advances in medicine and science, it’s also true human bodies just don’t bounce back from aches, pains and stress fractures like they used to when  people  were young. Even the mighty Shaquille O’Neal had to concede in  that, at the age of 39, "Father Time has caught up with Shaquille O'Neal

    Age is just a number. Unfortunately, this axiom doesn’t always apply when it comes to professional sports. Who are the 10 most notable athletes still active after the age of 40?

  • Airline Firsts That Changed the Industry Tuesday, 12 Jul 2011 | 2:32 PM ET
    When the Wright Brothers successfully launched their airplane from the sand dunes of Kitty Hawk, N.C., on a chilly day in December, 1903, they likely never imagined the enormous global industry that would follow.In 2010, commercial airline industry revenues topped $554 billion and are forecast to hit $598 billion in 2011, according to the International Air Transport Association. The growth over the last 108 years has been enormous, and so have the changes. Some were born of necessity, others of

    Here, we take a look at the evolution of air travel: the good, the bad and the inbetween — they're all "firsts" that changed the industry.

  • Sitdown with Tiger's Agent Mark Steinberg Monday, 11 Jul 2011 | 6:32 PM ET

    Earlier today (Monday), Tiger's agent Mark Steinberg, former head of IMG Golf, announced that he would be joining Excel Sports Management. Here's our conversation.

  • Tiger Woods with Manager Mark Steinberg

    The biggest free agent in the sports agency world told CNBC he was joining New York-based Excel Sports Management as a partner.

  • Lebron James

    A year ago, LeBron "took his talents to Miami" on ESPN's "The Decision" show and the positive perception of the NBA star fell off a cliff. So, where are we now, a season later with of course a missed chance at a title?

  • Skechers Deal With Woodhead A Good Move Friday, 8 Jul 2011 | 3:42 PM ET

    An endorsement is only as good as the pairing between the athlete and the product. That's why I'm loving Skechers signing a guy like Danny Woodhead. Skechers was looking for an underdog type character to endorse its Resistance Prospeed running shoes and its ProTR training shoes.

  • Derek Jeter

    Brandon Steiner has made a career out of selling autographs and memorabilia and his company's deal with the New York Yankees undoubtedly has him salivating over the business Derek Jeter's 3,000th hit will bring him.

  • Top Ad Campaigns of the 20th Century Thursday, 7 Jul 2011 | 4:28 PM ET
    As the old adage goes, you can lead a horse to water, but you can't make him drink. Nothing could be truer when it comes to advertising. Great ads can yield dramatic results, but if the product quality isn't there, well, that horse won't be pulling out the platinum card anytime soon. Still, great ad campaigns can be revolutionary. They can change the way people live their daily lives — for better or for worse. By its own admission, AdAge refers to its selection of the top advertising campaigns o

    Great ad campaigns can be revolutionary. They can change the way people live their daily lives—for better or for worse. Here we celebrate the Top 10 advertising campaigns of the 20th century.

  • New Jersey Nets logo at center court

    Not many teams have balance sheets that are publicly available, but there is one team whose balance sheets anyone can view and it happens to be a team that at least claims to have lost a ton of money.

  • 2018 Olympic City Already Has Half Its Venues Built Wednesday, 6 Jul 2011 | 2:24 PM ET
    PyeongChang 2018

    PyeongChang was the prohibitive favorite, not only because it has been through this bidding rodeo unsuccessfully twice before, but because they took the unique step of moving ahead with venues well before they were even declared winners.

  • Interview With Kemba Walker, Under Armour Exec Wednesday, 6 Jul 2011 | 12:28 PM ET

    Yesterday, we broke the story that Under Armour had signed a multi-year deal with NBA Draft pick Kemba Walker. Today, we sat down with Walker and Under Armour senior vice president of sports marketing Matt Mirchin to talk about the deal.

  • Under Armour Signs Kemba Walker Tuesday, 5 Jul 2011 | 4:14 PM ET

    Still looking for its can't miss star a year less than a year after debuting its first basketball shoe, Under Armour agreed to terms with Kemba Walker, sources told CNBC. Walker is the first player in this year's draft class to sign with a shoe company.

  • Hot Dog Eating Contest Gives Nathan's Huge Exposure Tuesday, 5 Jul 2011 | 3:32 PM ET
    Nathan's Hot Dog Contest

    Companies spend millions of dollars of naming stadiums and doing athlete sponsorship deals, but, as yesterday proved once again, Nathan's has the best marketing deal in sports.

  • Could Competitive Eating Become a Global Sport? Monday, 4 Jul 2011 | 5:21 AM ET
    NEW YORK - JULY 4: Joey Chestnut (L) of San Jose, California holds up the American flag and his champion belt after defeating Takeru Kobayashi of Nagano, Japan and Patrick "deep dish" Bertoletti in the Nathan's Famous Fourth of July hot dog eating contest on July 4, 2009 in Coney Island in the Brooklyn borough of New York City. Chestnut defeated Kobayashi with eating 68 to his 64.5 hotdogs. Kobayashi won six previous competitions before tying last year with Chestnut. (Photo by Yana Paskova/Getty

    The 'Superbowl' of speed eating, the Nathan's Famous International Hot Dog Eating Contest, held on July 4 on Coney Island, could become a global sport, its organizer told CNBC.com, as the event enters its 96th year.

  • Exclusive: Nike Re-Signs Michael Vick (Updated) Friday, 1 Jul 2011 | 4:01 PM ET

    Michael Vick got to write his comeback story on the field, now he has seen his image come full circle off of it. In a remarkable move, CNBC has learned that Nike, which severed Vick’s contract in 2007 after he admitted to his involvement in a dogfighting ring, has re-signed the Philadelphia Eagles quarterback. (Updated)

  • Comeback Athletes Thursday, 30 Jun 2011 | 4:41 PM ET
    On June 29, 2011, news broke that Tiger Woods had secured an endorsement deal with Kowa Company Ltd., the Japanese manufacturer of Valentin Kowa pain relieving heat rub. It’s his first deal since the very embarrassing sex scandal that broke in December 2009 and cost him his marriage, his squeaky-clean image and four of his sponsors. When news of his personal troubles spilled into the public eye, Accenture, AT&T and Gatorade terminated their sponsorship deals with him, and Gillette allowed their

    Click ahead to see the athletes who defied logic and came back to their respective sports after conventional wisdom pronounced their careers dead and buried.

  • NBA Lockout Math Will Be Stern's Challenge Thursday, 30 Jun 2011 | 9:41 AM ET
    NBA Commissioner David Stern

    At midnight tonight, the NBA owners are expected to lockout the players. The sides are about 10 times more apart than the NFL owners and players were on the last day of their Collective Bargaining Agreement.