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  • Fantapper Hopes To Change Fan Media Consumption Wednesday, 3 Aug 2011 | 10:44 AM ET
    fantapper.com

    Athletes have never been able to monetize their Web sites. Content just hasn't been steady enough for those sites to drive regular page views and therefore sell ads. But a new venture by Brand Affinity Technologies (BAT), which has a network that allows companies to pick athlete spokespeople in a matter of days, might change the content revenue stream for athletes.

  • Electronic Arts Headquarters, Redwood City, California

    A class action lawsuit filed by former college athletes against the NCAA and Electronic Arts could take a huge bite out of the video game maker's revenues, should the athletes win the case.

  • Pac-12 Conference

    In his brief tenure as commissioner of the Pac-10 (now Pac-12), Larry Scott has done an incredible job. He brought in Colorado and Utah, pulled in a 12-year, $3 billion TV contract with ESPN & Fox and recently announced a national Pac-12 Network along with six regional channels to more intensely cover the conferences' 12 schools. We sat down with Scott today to talk about the remarkable business that is college sports.

  • A company which obtained the marketing rights to Bo Jackson is suing fast food company Chick-fil-A , saying the unauthorized use of the dual sport great in one of the chicken company's commercials damaged the potential of one of its products.

  • NFL Fantasy Business Recovers Quickly Monday, 1 Aug 2011 | 9:52 AM ET

    If there was one NFL-related business that might not recover from the short offseason due to the work stoppage, fantasy football would have been it.

  • Business Forecast — Good Monday, 1 Aug 2011 | 9:26 AM ET

    Private-sector meteorologists are selling customized weather data to a myriad of enterprises — from agriculture to construction to transportation .

  • 10 Performance Enhancing Sports Products Friday, 29 Jul 2011 | 1:56 PM ET
    When it comes to products designed to enhance athletic performance, the marketplace is full of options. There’s apparel that’s specially designed to enhance speed. Balls with state-of-the-art aerodynamic technology that affects their trajectory. There are even accessories that are thought to utilize the tenets of New Age philosophy to align the wearer’s , thereby making an athlete's gait as effortless as that of a winged cheetah with the wind at his back.Manufacturers claim their products can ma

    What are some of the more notable products available on the market today that are said to enhance athletic performance? Click ahead and find out.

  • Delta SKY360 Club

    When the the folks at Madison Square Garden were dreaming up new features for their big renovation, giving fans the option of seeing Knicks and Rangers players leaving the locker room to go onto the court and the ice was a must-have.

  • 10 Terrible Sports Contracts Thursday, 28 Jul 2011 | 12:24 PM ET
    When people hear the term "terrible sports contract," two assumptions are often made. First, the agreement in question must have been orchestrated by a greedy team owner, with terms deliberately designed to bilk the athlete. And second, the athlete must have been a young rube who signed the contract without consulting a lawyer first. While these scenarios have surely played out many times in the past, they're not the only ones possible.Sometimes, a terrible contract is actually terrible for the

    What are some of the sports contracts that had terrible consequences for the teams that wrote them? Click and find out.

  • Lockout Will Make NFL More Popular Wednesday, 27 Jul 2011 | 4:34 PM ET

    Some labor wars have led to big damage to a particular company while others have managed to get by; but this upcoming year is going to be the most successful year in NFL history.

  • Not All Londoners Happy Ahead of 2012 Olympics Wednesday, 27 Jul 2011 | 8:11 AM ET

    London has been waiting for the Olympics since they were awarded to the UK's capital by the International Olympics Committee in 2005.

  • New York Times Sells Half Its Stake in Boston Red Sox Tuesday, 26 Jul 2011 | 12:25 PM ET
    The New York Times building.

    New York TImes sold more than half its 17 percent stake in the company that owns the Boston Red Sox, according to a filing with the Securities and Exchange Commission Friday.

  • Fans Never Counted In NFL Labor Negotiations Monday, 25 Jul 2011 | 3:27 PM ET

    Minutes after the players agreed to the terms of the Collective Bargaining Agreement today, New England Patriots owner Robert Kraft stepped up to the microphone and told fans he was sorry. It's a great gesture and it might be true for Kraft, but it isn't true of the owners and players collectively.

  • Judson Laipply became as big of an Internet sensation as one could become. His 2006 YouTube posting of “The Evolution of Dance” has been seen by more than 177 million people. That led to a second version, "The Evolution of Dance 2," which also proved to be a hit. On Monday, Laipply took it a step further as ESPN, and its ad firm Wieden + Kennedy, commissioned him to do “The Evolution Of The Touchdown Dance.”

  • For the past month, the estimated 24 million fantasy football players who spend $800 million a year on the game have sat on the sidelines as the owners and the players haggled over a new labor agreement. With rookies and free agents not signed, it was impossible to move forward. The loss of time has crippled the fantasy publishing business as magazines were scrapped, but with fans as hungry as ever before, the fight to get a piece of the fantasy information business is now fiercely competitive.

  • Getting Ready To Sing The National Anthem At Rays Game Friday, 22 Jul 2011 | 11:11 AM ET

    A couple months ago I let it be known on my Twitter feed: I wanted to sing the National Anthem in a Major League stadium. The offers came in. The Dodgers, the White Sox, the Pirates, the Tigers and the Tampa Bay Rays. But it was the Rays who ultimately gave me the best offer.

  • Is David Einhorn Trying to 'Short' the New York Mets? Thursday, 21 Jul 2011 | 1:06 PM ET
    David Einhorn

    New York Mets owners Fred Wilpon and Saul Katz are reportedly desperate to find a new potential minority partner after it suddenly dawned on them that investor David Einhorn may be trying to take the whole team from them.

  • Vick Scores Endorsement Deal With Fuse Science Wednesday, 20 Jul 2011 | 1:57 PM ET

    Once seen as untouchable, Philadelphia Eagles quarterback Michael Vick is making quite a marketing comeback. Fresh off a new deal with Nike, Vick told CNBC on Wednesday that he has a new deal with Double Eagle Holdings, parent company of Fuse Science, which has developed an anti-inflammatory topical gel as well as electrolyte and energy drops that are said to replenish and give a jolt to athletes who take them orally.

  • Sports for the Unathletic Tuesday, 19 Jul 2011 | 5:00 PM ET
    The 42nd Annual World Series of Poker got underway on May 31, and on July 19, it came to a close. Held at the Rio All Suite Hotel and Casino in Las Vegas, the nine players who emerged victorious from this  will return four months later as “The November Nine” and compete in the $10,000 No Limit Hold’em Championship. The event was broadcast on the cable sports network ESPN, which begs the question, “Is poker actually a sport?”Poker is without question a game of strategy with high stakes and tense

    The definition of the word “sport” is wide and includes activities that nobody should be disqualified from participating in simply because they lack an Adonis-like physique.

  • Mendenhall Sues Champion After Termination Monday, 18 Jul 2011 | 3:36 PM ET
    Rashard Mendenhall

    Pittsburgh Steelers running back Rashard Mendenhall is firing back, suing the company that terminated him and asking for more than $1 million in damages.

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