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  • There's Nothing Like Sports Illustrated Swimsuit Buzz Tuesday, 15 Feb 2011 | 3:16 PM ET
    Irina Shayk

    David Letterman got scooped on his SI Swimsuit cover announcement yesterday when a woman, who says she is in an office building across from the show, took a picture of the billboard of Irina Shayk when the white sheet dropped for the taping of the show.

  • SI Swimsuit Issue - Does the Market Prefer Blondes? Tuesday, 15 Feb 2011 | 10:39 AM ET

    CNBC.com took a look at how the market performs in years that the cover of Sports Illustrated featured a blonde versus a brunette. 

  • Under Armour Wins The Cam Newton Marketing Race Monday, 14 Feb 2011 | 9:59 AM ET
    Under Armour

    Former Auburn University Heisman Trophy winning quarterback Cam Newton has signed a shoe and apparel deal with Under Armour.

  • Catching Up With Johnny McEntee Friday, 11 Feb 2011 | 4:27 PM ET

    UCONN’s backup quarterback Johnny McEntee is the darling of the viral video world after his trick shot video blew up on YouTube. We talked with “Johnny Mick” about how it all went down. If you haven’t seen it, watch it here first.

  • Cam Newton's Shoe & Apparel Negotiations Heat Up Friday, 11 Feb 2011 | 3:00 PM ET
    Cam Newton

    Cam Newton’s media workout yesterday in San Diego was by most accounts a stellar performance. Former NFL quarterback Trent Dilfer, now an ESPN analyst, said scouts “would have been slobbering.” And while it might start to move him up the draft boards, the workout could also help the Heisman Trophy winner up the ante in the biggest marketing battle over an NFL Draft pick since Reggie Bush five years ago.

  • Poll: Neither Side Winning The NFL Labor PR Battle Friday, 11 Feb 2011 | 11:55 AM ET
    Football

    In the public relations battle between NFL owners and the NFL Players Association, no one is winning. That’s according to a poll conducted by media agency Optimum/OMD released exclusively to CNBC.

  • Fans Still Defensive About Jersey Sponsorships Thursday, 10 Feb 2011 | 1:10 PM ET

    Sponsorships on jerseys could bring the major sports leagues more than $370 million, according to a new study by Horizon Media. The report suggested that a logo on the game day jerseys of top NFL teams like the Cowboys, Patriots, Giants, Jets and Eagles was worth $14 million each per year. A corporate logo on a Yankees jersey would be worth some $13 million a season, while the Lakers represented an NBA high value of $4 million.

  • Nike's Jordan Brand Signs NASCAR's Denny Hamlin Thursday, 10 Feb 2011 | 11:37 AM ET
    Denny Hamlin

    It's not exactly a match made in heaven, but it's definitely interesting. NASCAR driver Denny Hamlin has struck a deal with Nike's Jordan Brand for the 2011 season.

  • How Much Did You Pay For The Super Bowl Flyover? Wednesday, 9 Feb 2011 | 4:10 PM ET
    Super Bowl XLV at Cowboys Stadium

    The U.S. Navy is hoping to put into context the cost and the purpose of the flyover of four F-18 fighter jets on Super Bowl Sunday.

  • Quarterback Mark Sanchez of the New York Jets walks off the field after the AFC Divisional Playoff Game against the San Diego Chargers at Qualcomm Stadium on in San Diego, California.

    So...this is probably not one of daddy's proudest moments.

  • Super Bowl Ticket Snafu: NFL Steps It Up For Fans Tuesday, 8 Feb 2011 | 6:35 PM ET

    The NFL issued offered another option on Tuesday night for the 400 fans who had purchased seats to the Super Bowl in sections 425A and 430A, only to be turned away because the fire marshal had deemed the temporary setup unsafe. In a statement provided to CNBC, the league made an offer.

  • Superbowl XLV Logo

    Yesterday, I wrote about how it at least appeared like the NFL had done a good job in recovering from the ticket disaster at Super Bowl XLV. But after talking with two of the people who were among the 400 people who never got the seats they paid for, I'm not confident that's accurate...I’m not sure the experience of the fans was as positive as the league is suggesting it was.

  • Love and Money Tuesday, 8 Feb 2011 | 12:22 PM ET

    Valentine's Day is about money as much as love. Take our quiz to find out what you know about both.

  • Groupon Ad on Super Bowl Rated a Miss by Many Fans Tuesday, 8 Feb 2011 | 9:50 AM ET
    Groupon

    A commercial was castigated for spoofing pitches for charitable causes while it sought to raise money for such causes, the New York Times reports.

  • Top Media Exec on Placing Big Bets on Social Media Monday, 7 Feb 2011 | 5:09 PM ET

    After appearing on "The Strategy Session" on Monday, Miles Nadal, chairman and CEO of MDC Partners spacer, continued the discussion off-air with David Faber about why his company is making significant investments in social media sites.

  • Groupon, the on-line coupon discounter, is getting a lot of criticism over commercials that aired during the Super Bowl XLV that used Tibet and the rain forest as its subject matter.

  • Super Bowl: National Anthem Controversy Continues Monday, 7 Feb 2011 | 1:39 PM ET
    Christina Aguilera sings the National Anthem at Superbowl 2011

    For most of the people watching last night, the controversy involved Christina Aguilera messing up the words to the National Anthem. But to those who actually bet on it, it was a much bigger deal.

  • Madden NFL 2011

    A work stoppage in the NFL is looking increasingly likely — and the effects of that could reach far beyond the gridiron. One company that’s undoubtedly monitoring the situation closely is Electronic Arts.

  • At $100,000 per second, Super Bowl ads are already expensive. But the success of spots like Doritos and Pepsi Max this year proves that the big guys don't have to pay ad firms to make the ads. Simply hold a contest and crowdsource it.

  • How was it possible that 1,250 seats weren't ready? How was it possible that the outside contractor was finishing up 2,000 other seats in the upper endzone minutes before game time? It was a crisis for a lot of people who spent their hard earned money to see their team. And the story was only touched upon once, briefly, during FOX's pregame show.

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