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  • Your First Move For Friday, Aug. 27 Thursday, 26 Aug 2010 | 6:53 PM ET

    Here’s our "Fast Money" Final Trade, where the "Fast" traders give you the best plays for the end of the week.

  • Ochocinco Gets His Own Cereal Tuesday, 24 Aug 2010 | 5:06 PM ET

    Watch out world. The Cincinnati Bengals wide receiver is getting his own cereal.

  • Why MLB Financial Leak Matters Tuesday, 24 Aug 2010 | 1:51 PM ET

    Over the past couple years, Major League Baseball has called attention to its extensive revenue sharing plan that distributes the wealth from the game’s most well-heeled to those less fortunate.

  • Stephen Strasburg

    It is rare that you can actually prove that a player is worth what you pay him. Some quick examples are Dontrelle Willis with the Marlins in 2003 and LeBron James in his rookie contract with the Cavaliers.

  • BAT's Strike Endorsement Model Working Tuesday, 24 Aug 2010 | 10:04 AM ET
    An example of BAT's endorsement match ups, McDonalds and New York Yankees' catcher Jorge Posada.

    Last year, I wrote a story about a company called Brand Affinity Technologies (BAT). It’s a company that basically does what sports marketers do –- match athletes with brands. Unlike sports marketing firms, which only have permission work with a finite athletes, BAT has a huge roster of athlete offerings on its list (now up to 3,600) and deals which usually pair an athlete and a company in an Internet campaign are typically consummated within a couple days.

  • Top Chinese Athletic Brand Signs NBA's Evan Turner Monday, 23 Aug 2010 | 1:43 PM ET
    Evan Turner of Ohio State stands with NBA Commisioner David Stern after being drafted by the Philadelphia 76ers second overall at Madison Square Garden on June 24, 2010 in New York City.

    For years, we've been talking about the importance of American sports brands, including shoe companies like Nike, getting into China. We haven't talked as much about Chinese shoe companies getting into this country. That's about to change.

  • The Shake Weight Hits $40 Million In Sales Friday, 20 Aug 2010 | 3:43 PM ET

    Call it this year’s Snuggie. The Shake Weight, thanks in big part to the sexual innuendo associated with its ad, is the “As Seen On TV” product of the year. Fitness IQ, which makes the weight, says it has sold more than two million of them in less than a year.

  • Can Small Agency Hold On To Victor Cruz? Friday, 20 Aug 2010 | 2:55 PM ET
    Victor Cruz #3 of the New York Giants breaks a tackle from Dwight Lowery #26 of the New York Gets during the preseason game.

    On Monday Night Football, the country was wowed by undrafted Giants wide receiver Victor Cruz, who became the first receiver to score three touchdowns in a preseason game since Terrell Owens did it in 1998. Until a couple of weeks ago, he was a virtual secret to almost everyone in the industry.

  • Plenty Riding On Under Armour’s Basketball Shoe Friday, 20 Aug 2010 | 12:22 PM ET
    Under Armour Micro G shoe.

    As expected, getting into the shoe business hasn’t been the easiest for Under Armour. They quickly took significant market share in the first year in football and baseball cleats, but decided to slow down their move into the category after investing heavily in the training and running shoe markets and not making as much noise.

  • Why London Outsings New York in Concerts Friday, 20 Aug 2010 | 11:15 AM ET
    Madonna performs onstage during the opening night of her 'Sticky and Sweet' tour at the O2 Arena on in London, England.

    At the turn of the century, London's Millennium Dome was dismissed by many as a failure and a waste of money after it did not attract the huge numbers of visitors that the government had hoped.

  • Paul the Octopus Backs England as World Cup Hosts Friday, 20 Aug 2010 | 9:44 AM ET
    An octopus named Paul sits on a box decorated with a Spanish flag and a shell inside on July 9, 2010 at the Sea Life aquarium in Oberhausen, western Germany. Paul's task is to decide in favour of one of the shells hidden in boxes with the flags of the Netherlands and Spain to act thus as oracle for the upcoming final match of the FIFA Football World Cup between the two countries on July 11, 2010. Paul, the 'psychic' octopus, who had predicted well the result of six German matches earlier in the

    Paul the Octopus "pledged allegiance" to his home country England and its bid to host the 2018 FIFA World Cup Friday - by swimming onto a box marked "England."

  • Skittles Makes Derrick Rose a Custom Candy Machine Thursday, 19 Aug 2010 | 2:37 PM ET

    Chicago Bulls guard Derrick Rose is known to eat a lot of candy. So when the folks at Wrigley found out that he likes to down their Skittles brand, they decided to do something a little special for the hometown boy.

  • Clemens to Be Indicted for Perjury Thursday, 19 Aug 2010 | 1:05 PM ET
    Roger Clemens being sworn in before testifying before US House Oversight and Government Reform Committee hearing on Capitol Hill on February 13, 2008.

    Federal authorities have decided to indict Roger Clemens on charges of making false statements to Congress about his use of performance-enhancing drugs, reports the New York Times

  • Sports Teams: SpongeTech Owes Us More Than $9 Million Thursday, 19 Aug 2010 | 1:03 PM ET
    SpongeTech sponges

    Almost a month ago, I wrote about the story of SpongeTech, the “smarter sponge” that spent all its money on sports sponsorships. The creditors in the bankruptcy proceedings have finally come forward with how much money they have owed and the carnage, as expected, is in the millions. Below is the list, in order of how much they are owed.

  • Nike Outsources Olympic Shoe Business Tuesday, 17 Aug 2010 | 4:20 PM ET
    Omada Rowing shoe

    If there’s a lesson to be learned from Under Armour’s rise to a $1 billion company, it’s that all niches of business are worth exploring.

  • Talking Cards With Panini America CEO Mark Warsop Tuesday, 17 Aug 2010 | 2:13 PM ET

    The NBA’s top rookies are in New York Tuesday to get their pictures taken for their trading cards. We sat down with Mark Warsop, CEO of Panini America, which has the exclusive rights to make the NBA product, to talk about the NBA and the state of business.

  • Is Blackpool The Greatest Pro Underdog Of All Time? Monday, 16 Aug 2010 | 3:49 PM ET
    Soccer

    Those of you who know me know that I don’t care for soccer. I don’t follow it either. But I do follow good stories. So I had my eye on the Blackpool Football Club when they were promoted to the Premier League in May.

  • Discover Financial Services

    The Orange Bowl lost an orange sponsor when FedEx decided not to renew the BCS game. But sources tell CNBC that Discover Card, which also has orange in its logo, is expected to be the new sponsor of the BCS game.

  • Yankees' Cano Scoring Marketing Deals Thursday, 12 Aug 2010 | 1:39 PM ET
    Cano Robinson

    In an infield that includes Derek Jeter, Alex Rodriguez and Mark Teixiera, it’s easy to overlook Robinson Cano. But the 27-year-old Yankees second baseman is finally reaping the rewards of being a pinstripes mainstay.

  • Buyers Competing for Sports Teams in Top Markets Thursday, 12 Aug 2010 | 1:21 PM ET

    Sports teams for sale in the top ten media markets are going to have a robust number of prospective buyers.  Take the sale of the Texas Rangers,  which was approved today by Major league Baseball, after a contentious bankruptcy case.

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