Conference organizer and New England Patriots executive Jessica Gelman talks to CNBC about the cutting edge sports technology.» Read More
October is Breast Cancer Awareness Month and for years, the NFL, whose commissioner Roger Goodell saw his mother die from breast cancer, is doing its part by having its players wear pink on every from its cleats to towels to chin straps. But one professor has a study that shows that pink is not only not ideal, it could be detrimental to breast cancer fundraising.
Before last season, LeBron James decided to opt out of the wall graphic category that is included as part of each NBA player's group licensing agreement. James had a deal with a company to make wall graphics of him, though that company couldn't use NBA marks since the official rights to league marks were exclusive to Fathead. But on Monday morning, CNBC discovered that Fathead was selling four wall graphics of James in his Heat jersey.
Basketball players have palmed their shoes for years, hoping to solve the age-old problem of slipping on the court. It seems like no product has helped and evolving shoe technology couldn't solve the problem either.
We all know that it's easier to make the playoffs in a sport without a salary cap if your team spends more money. More money allows you to acquire valuable free agents and make more mistakes in your talent evaluation and still recover. But how much more of an advantage is a larger payroll in Major League Baseball?
Wednesday morning, the Federal Trade Commission announced that it would settle its case with Adidas' Reebok brand for its deceptive claims about its EasyTones thanks to a $25 million settlement that will be used to refund customers.
MillerCoors filed a lawsuit against the New England Patriots on Monday afternoon after the America's second largest brewer claims the team reneged on an exclusive and more lucrative deal and chose to award that deal to its top competitor, Anheuser-Busch InBev, instead.
Sports movies are tales of underdogs who beat the odds. When done right, the result is often a story that remains popular long after the movie leaves the theaters.
"Moneyball" is not just a baseball story. It is a fascinating look at how breaking old thinking and applying new metrics can improve efficiency and generate better results. Some have called this the best book on marketing that’s not about marketing.
The Sporting Goods Manufacturers Association has released its extensive study on team sports in America, arrived at by conducting more than 38,000 interviews earlier this year. Here are some of the most interesting facts.
Many athletes who lost their earning power couldn’t keep up with their mortgage payments and were faced with foreclosure. Click to see the list of athletes with foreclosed homes.
When Sony bought the rights to "Moneyball," it had a hard time finding the right script. It was all understandable. The decision was made not to bastardize the truthful nature of the best-selling book based on the Oakland A's accomplishing so much on a flimsy budget. The problem was simple: The truth wasn't good enough. And that's unfortunately what turns this film into a double, instead of a home run.
There aren't many untapped revenue streams in sports, but the fan photo is one of them. Enter the Fan Cam, a camera and a technology that enables her company to produce a 360-degree high definition photo of every single person in the crowd and on the field during a moment in time during the game.
I'm the first to defend the business behind sports, but if all turns out as expected, and geographical conference alignment goes out the window with the superconference, there are some incredibly big losers in this game: The student fans and the parents of the players.
In November 2009, classic tennis brand Sergio Tacchini signed Novak Djokovic to a 10-year sponsorship deal. It was an incredible coup for the brand which filed for bankruptcy in 2007 and was bought by Chinese businessman Billy Ngok in 2008 for $42 million. The story got even better as Djokovic rose to No. 1 in the world and won three of four Grand Slams in 2011, including the US Open on Monday. But the tale isn't as positive as it should be for Sergio Tacchini. Although terms of Djokovic's deal aren't clear, insiders say the company is likely going to have a hard time paying off his multi-million bonuses this year.
Check out our list of rookie athletes who received huge paydays to play for major league teams!
Amy Barnett has been in the oversized American flag rental business for six years, but when the NFL called and said it needed to use her big flags stadiums around the country this past Sunday, Barnett had a problem.
As the NFL's Green Bay Packers and New Orleans Saints kicked off the football season on Thursday, even America's most popular sport finds that it isn't entirely spared by the recession.
Green Bay, Wisconsin, is one of my favorite places on earth. I know, it sound strange. Who'd pick the frozen tundra over the waves in Maui? Um, me.
When she was in high school, Barbara Cossman bought a magazine that had an audio chip in it. It was one of things that she never forgot. So when she came to the University of Michigan and became director of publications for the Wolverines, her dream was embed the audio file of a famous play into a gameday program. Saturday, Cossman's dream will become a reality, as Michigan has printed 15,000 programs to be sold for its game against Notre Dame. Each gameday program includes an audio file of "The Catch," Desmond Howard's famous touchdown against Notre Dame twenty years ago.
Peyton Manning's neck injury is bad for Colts fans, but it might be even worse for fantasy football owners who picked him right before the quarterback's rehabilitation issues became public.