Golf in the U.S. is on the decline. And if there's one big reason, look to one player, says an expert.» Read More
At 5:47 p.m. ET on Tuesday, Maria Sharapova took the court at Arthur Ashe Stadium to play her first round match against Jarmila Groth. She was carrying two bags. One, a Nike Cole Haan designer bag. The other? A bag with the words “Prince” on it.
After reading “The Blind Side,” you might have brought your son up to be a tackle. After all, the impression at least was that’s the position where NFL teams were dishing out the money.
If you're a shampoo brand, there's no better endorser than Pittsburgh Steelers safety Troy Polamalu, whose long Samoan locks flow out of his helmet.
When you think sports marketing, you think Nike, Under Armour and Budweiser, but Ralph Lauren is on to something with its Legends Clinic, which yesterday featured Venus Williams.
Well, this picture pretty much says it all.
Here’s our "Fast Money" Final Trade, where the "Fast" traders give you the best plays for the end of the week.
Watch out world. The Cincinnati Bengals wide receiver is getting his own cereal.
Over the past couple years, Major League Baseball has called attention to its extensive revenue sharing plan that distributes the wealth from the game’s most well-heeled to those less fortunate.
It is rare that you can actually prove that a player is worth what you pay him. Some quick examples are Dontrelle Willis with the Marlins in 2003 and LeBron James in his rookie contract with the Cavaliers.
Last year, I wrote a story about a company called Brand Affinity Technologies (BAT). It’s a company that basically does what sports marketers do –- match athletes with brands. Unlike sports marketing firms, which only have permission work with a finite athletes, BAT has a huge roster of athlete offerings on its list (now up to 3,600) and deals which usually pair an athlete and a company in an Internet campaign are typically consummated within a couple days.
For years, we've been talking about the importance of American sports brands, including shoe companies like Nike, getting into China. We haven't talked as much about Chinese shoe companies getting into this country. That's about to change.
Call it this year’s Snuggie. The Shake Weight, thanks in big part to the sexual innuendo associated with its ad, is the “As Seen On TV” product of the year. Fitness IQ, which makes the weight, says it has sold more than two million of them in less than a year.
On Monday Night Football, the country was wowed by undrafted Giants wide receiver Victor Cruz, who became the first receiver to score three touchdowns in a preseason game since Terrell Owens did it in 1998. Until a couple of weeks ago, he was a virtual secret to almost everyone in the industry.
As expected, getting into the shoe business hasn’t been the easiest for Under Armour. They quickly took significant market share in the first year in football and baseball cleats, but decided to slow down their move into the category after investing heavily in the training and running shoe markets and not making as much noise.
At the turn of the century, London's Millennium Dome was dismissed by many as a failure and a waste of money after it did not attract the huge numbers of visitors that the government had hoped.
Paul the Octopus "pledged allegiance" to his home country England and its bid to host the 2018 FIFA World Cup Friday - by swimming onto a box marked "England."
Chicago Bulls guard Derrick Rose is known to eat a lot of candy. So when the folks at Wrigley found out that he likes to down their Skittles brand, they decided to do something a little special for the hometown boy.
Federal authorities have decided to indict Roger Clemens on charges of making false statements to Congress about his use of performance-enhancing drugs, reports the New York Times
Almost a month ago, I wrote about the story of SpongeTech, the “smarter sponge” that spent all its money on sports sponsorships. The creditors in the bankruptcy proceedings have finally come forward with how much money they have owed and the carnage, as expected, is in the millions. Below is the list, in order of how much they are owed.
Get the best of CNBC in your inbox