Manchester United's new boss Louis van Gaal, has cut the length of the team's pre-season soccer tours, a potential source of sponsorship.» Read More
Here’s our "Fast Money" Final Trade, where the "Fast" traders give you the best plays for the end of the week.
Watch out world. The Cincinnati Bengals wide receiver is getting his own cereal.
Over the past couple years, Major League Baseball has called attention to its extensive revenue sharing plan that distributes the wealth from the game’s most well-heeled to those less fortunate.
It is rare that you can actually prove that a player is worth what you pay him. Some quick examples are Dontrelle Willis with the Marlins in 2003 and LeBron James in his rookie contract with the Cavaliers.
Last year, I wrote a story about a company called Brand Affinity Technologies (BAT). It’s a company that basically does what sports marketers do –- match athletes with brands. Unlike sports marketing firms, which only have permission work with a finite athletes, BAT has a huge roster of athlete offerings on its list (now up to 3,600) and deals which usually pair an athlete and a company in an Internet campaign are typically consummated within a couple days.
For years, we've been talking about the importance of American sports brands, including shoe companies like Nike, getting into China. We haven't talked as much about Chinese shoe companies getting into this country. That's about to change.
Call it this year’s Snuggie. The Shake Weight, thanks in big part to the sexual innuendo associated with its ad, is the “As Seen On TV” product of the year. Fitness IQ, which makes the weight, says it has sold more than two million of them in less than a year.
On Monday Night Football, the country was wowed by undrafted Giants wide receiver Victor Cruz, who became the first receiver to score three touchdowns in a preseason game since Terrell Owens did it in 1998. Until a couple of weeks ago, he was a virtual secret to almost everyone in the industry.
As expected, getting into the shoe business hasn’t been the easiest for Under Armour. They quickly took significant market share in the first year in football and baseball cleats, but decided to slow down their move into the category after investing heavily in the training and running shoe markets and not making as much noise.
At the turn of the century, London's Millennium Dome was dismissed by many as a failure and a waste of money after it did not attract the huge numbers of visitors that the government had hoped.
Paul the Octopus "pledged allegiance" to his home country England and its bid to host the 2018 FIFA World Cup Friday - by swimming onto a box marked "England."
Chicago Bulls guard Derrick Rose is known to eat a lot of candy. So when the folks at Wrigley found out that he likes to down their Skittles brand, they decided to do something a little special for the hometown boy.
Federal authorities have decided to indict Roger Clemens on charges of making false statements to Congress about his use of performance-enhancing drugs, reports the New York Times
Almost a month ago, I wrote about the story of SpongeTech, the “smarter sponge” that spent all its money on sports sponsorships. The creditors in the bankruptcy proceedings have finally come forward with how much money they have owed and the carnage, as expected, is in the millions. Below is the list, in order of how much they are owed.
If there’s a lesson to be learned from Under Armour’s rise to a $1 billion company, it’s that all niches of business are worth exploring.
The NBA’s top rookies are in New York Tuesday to get their pictures taken for their trading cards. We sat down with Mark Warsop, CEO of Panini America, which has the exclusive rights to make the NBA product, to talk about the NBA and the state of business.
Those of you who know me know that I don’t care for soccer. I don’t follow it either. But I do follow good stories. So I had my eye on the Blackpool Football Club when they were promoted to the Premier League in May.
The Orange Bowl lost an orange sponsor when FedEx decided not to renew the BCS game. But sources tell CNBC that Discover Card, which also has orange in its logo, is expected to be the new sponsor of the BCS game.
In an infield that includes Derek Jeter, Alex Rodriguez and Mark Teixiera, it’s easy to overlook Robinson Cano. But the 27-year-old Yankees second baseman is finally reaping the rewards of being a pinstripes mainstay.
Sports teams for sale in the top ten media markets are going to have a robust number of prospective buyers. Take the sale of the Texas Rangers, which was approved today by Major league Baseball, after a contentious bankruptcy case.
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