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  • Cycling in the United States, for young people and adults alike, is quickly becoming to this generation what jogging was to the Jim Fixx era of the 1980’s. For reasons of health and environmental consciousness, riding a bike has become both cool and cost efficient.

  • Ronnie Lott Helping Players Give Back Thursday, 20 Nov 2008 | 3:01 PM ET

    The business of philanthropy, especially for elite athletes and celebrities, always seems like a simple one. You have name recognition, money and enough mojo that you can go out and start using your money for the common good right away.

  • What A Super Bowl Can Do For New Orleans Thursday, 20 Nov 2008 | 1:24 PM ET
    2009 Superbowl

    While the Super Bowl isn’t a charity event for the host city, the amount pumped into the local economy is staggering. The NFL is going to make money wherever it chooses to hold a Super Bowl.

  • How Much For A BCS Playoff? Thursday, 20 Nov 2008 | 11:04 AM ET

    It may be too early to speculate on whether an eight team college football playoff or a “plus one” (essentially a Final Four) will actually be instituted. But the agreement announced this week by ESPN to take over the BCS for 4 years and $500 million could turn out to be a bargain if any playoff option ultimately does get adopted.

  • Lexus Going Ahead On Sports Sponsorships: Buick Cuts Back Wednesday, 19 Nov 2008 | 12:39 PM ET
    Lexus

    Luxury automaker Lexus will be moving ahead as planned with its USGA and USTA sponsorships for 2009. Lexus spokeswoman Nancy Hubbell tells me the company is committed to its golf and tennis promotional activities for next year.

  • Boston Red Sox

    One of the best sports biz stories of 2007 resulted from the Red Sox winning the 2007 World Series. Jordan's Furniture, based in Taunton, Massachusetts, offered to refund the cost of qualifying pieces of furniture purchased during a six-week period before the 2007 season, if the Red Sox went on to win the World Series.

  • As the economic downturn sends families scurrying to get financial budgeting software for holiday gifts, college athletic directors need to start overhauling their approach to leverage football ticket revenue to help their bottom lines.

  • If a company offers a strongly branded product for 40 percent off the suggested price, it sets up a perception in the customer’s mind that the product should be offered at that lower price all the time.

  • Economy Putting The "Brakes" On NASCAR Monday, 17 Nov 2008 | 3:27 PM ET

    All are signs NASCAR's in trouble. No one knows for sure how deep the employee cuts will go and what else might be sacrificed. Veteran team owner Jack Roush, of Roush Fenway Racing, has a list of changes that might occur if the economy worsens.

  • Mark Cuban Will Fight Insider Trading Charges Monday, 17 Nov 2008 | 3:26 PM ET
    Mark Cuban, Dallas Mavericks owner

    Mark Cuban, the billionaire entrepreneur and owner of the Dallas Mavericks basketball franchise, on Monday disputed an accusation from the Securities and Exchange Commission that he profited from insider stock trading.

  • NASCAR'S New Breed Of Owners Monday, 17 Nov 2008 | 10:12 AM ET

    Walk through the NASCAR garage area these days and scattered among the team owners who were former drivers and mechanics or are auto parts company executives, you’ll find a growing number of businessmen who don’t have grease under their fingernails.

  • Meet The King Of Q-School Friday, 14 Nov 2008 | 5:10 PM ET
    Michael Allen

    The PGA Tour Qualifying School, “Q-school” as it’s known, is one of the best sporting dramas around. It’s the last resort for those hoping to earn the chance to play on the PGA Tour.

  • It's a stunning indication of how the economy is impacting the sports business. Commissioner Bud Selig warned teams a couple of months ago to be careful when setting 2009 prices. Today’s announcement shows that owners and teams are taking the warning seriously.