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  • The Ring Is the Thing Monday, 30 Jan 2012 | 1:10 PM ET
    Eli Manning

    Cash bonuses for winning the big game may seem like a lot of money to the average fan, but players really want to kiss the king.

  • How Small-Market Teams Survive Baseball Economics Monday, 30 Jan 2012 | 1:10 PM ET
    Jason Motte #30 and Yadier Molina #4 of the St. Louis Cardinals celebrate after defeating the Texas Rangers 3-2 during Game One of the MLB World Series at Busch Stadium on October 19, 2011 in St Louis, Missouri.

    It's not easy, but  teams in places like St. Louis, Milwaukee, Tampa and Minneapolis-St. Paul have found ways to win on the field, as well as economically, against their big-market competitors.

  • Luxury Suites Rule Revenue Monday, 30 Jan 2012 | 1:09 PM ET
    Met Life Stadium luxury box.

    Across the NFL and MLB, team owners know wealthy individuals and big corporations are willing to pay big bucks for a private box. It's an unbeatable formula.

  • Fighting Middle Age? Try a Triathlon Monday, 30 Jan 2012 | 1:09 PM ET
    Luke Bell, leads triathletes exiting water after the 2.4 mile swim portion of the Ford Ironman World Championship on October 8, 2011 in Kailua-Kona, Hawaii.

    Some two million Americans compete in the three-activity sport — swimming, biking and running — which can cost a lot more than a pair of running shoes.

  • Princess, a Bactrian camel picks the Super Bowl winner.

    Princess, the star of New Jersey's Popcorn Park Zoo, has correctly picked the winner of five of the last six Super Bowls. She went 14 and 6 predicting regular season and playoff games this year, and has a lifetime record of 88-51. Her pick this year: The New York Giants.

  • Die-Hard Celebrity Sports Fans Friday, 27 Jan 2012 | 2:17 PM ET
    Sometimes the spectators at sporting events can draw as much attention as the players. It’s now common to find celebrity sports fans in the spotlight during telecasts of their favorite teams.These avid and loyal fans spend big bucks to sit up close – often in the first row. Take "Sopranos" actor Steve Schirripa , a longtime New York Yankees baseball fan who likes to sit behind home plate, where tickets cost up to $2,500a game. Or “Fantastic Four” star Jessica Alba, who often sits courtside at Go

    Who are these die-hard celebrity sports fans? Find out who made our list and how much just one of their tickets might cost.

  • Cramer Interviews NFL Exec Eric Grubman Wednesday, 25 Jan 2012 | 6:54 PM ET

    The “Mad Money” host gets the lowdown on the world’s most profitable sports league.

  • Videogame Football Fights and Furors Wednesday, 25 Jan 2012 | 5:36 PM ET
    While the video game industry courts its share of controversy, you might expect sports games to generally avoid ruffling feathers. Uh-uh. Some of the industry's biggest controversies have involved football video games. While they have fallen short of the furor that surrounded the hidden sex in the “Hot Coffee” minigame in "Grand Theft Auto," football games have had their share of head-scratching moments for investors and fans over the years. Here' are some of the polarizing and odd moments of th

    While the videogame industry courts its share of controversy, you might expect sports games to generally avoid ruffling feathers. Here are some polarizing and odd moments of the industry's most popular sport.

  • Playing Field Shifting for Football Video Game Industry Wednesday, 25 Jan 2012 | 3:45 PM ET
    guys-playing-video-games-200.jpg

    The 'Madden' franchise remains a sales juggernaut with little real competition in the console area. The mobile platform, however, still seems up for grabs.

  • In Videogames, Even Football Isn't Without Controversy Wednesday, 25 Jan 2012 | 3:38 PM ET
    football-money-200.jpg

    The NFL has been a part of the landscape for about as long as videogames have been around – and anything with such longevity tends to ruffle some feathers among both players and publishers.

  • Myths & Facts About The Super Bowl Ticket Market Tuesday, 24 Jan 2012 | 12:58 PM ET
    superbowl-2012-logo-200.jpg

    I’ve received plenty of e-mail and tweets over the last couple days asking me about the Super Bowl ticket market that’s currently seeing tickets listed and sold in the $4,000 range. So let’s address some of the myths and facts.

  • Murdoch’s Trusted Outsider Takes a Larger Role Monday, 23 Jan 2012 | 5:31 AM ET
    Chase Carey, Deputy Chairman and Chief Operating Officer of News Corporation.

    Last August, as News Corporation scrambled to contain a phone-hacking scandal at its British newspaper unit, Chase Carey, the company’s president and chief operating officer, proposed an idea to his boss, Rupert Murdoch: buy back $5 billion worth of stock, the New York Times reports.

  • Fantasy Football, Real Opportunity Friday, 20 Jan 2012 | 2:39 PM ET
    fantasy_football_200.jpg

    The game is not only a chance for more revenue, but also a way to entice a new generation of fans to telecasts and league-related internet content.

  • gympact-500.jpg

    When I’ve gotten a trainer in my life, I’ve done it for two reasons. The first reason is obvious. They get me to work out harder. The second reason always sounds a little strange to people: I’m paying someone a lot of money, so I have to show up. Yifang Zhang studied Behavioral Economics and found out that my second thought is actually quite rational and common. So instead of having people pay a trainer at all, Zhang decided to have people fine themselves if they didn’t show up at the gym. The result? An app called Gym-Pact.

  • Cavoli: How to Create that Super Bowl Ad Buzz Friday, 20 Jan 2012 | 11:22 AM ET
    superbowl-2012-logo-200.jpg

    Why do companies buy the most expensive ads on earth during the Super Bowl? The answer is simple, it's word of mouth. Ads last less than a minute, but getting people talking can keep your brand in the conversation for a long time. But you have to have a plan.

  • The NFL’s 10 Best Cheerleading Squads 2012 Tuesday, 17 Jan 2012 | 12:11 PM ET
    The Raiderettes should be much higher on this list. The cheer team has a slew of sponsors, including categories such as beer, shoes, makeup, a hair salon, and nail salon, but the team’s website doesn’t really offer anything special for fans. It does translate many of its blog posts into Spanish, often doubling up posts on the team’s  The Raiderettes, however, do have a nice interface on their cheerleader bio pages, which include videos and individually selected photos of each member of the squad

    This year, a team with cheerleaders is guaranteed to make the Super Bowl, after Pittsburgh, the only AFC playoff team this year without cheerleaders, was eliminated.

  • twitter-bird-ban-200.jpg

    As many of you know, I’ve been a strong advocate of letting student-athletes tweet and post to Facebook. Forget about the freedom part , it’s simply a part of living life these days. So I’ve blasted coaches who tell their players that they are no longer allowed to tweet or use Facebook. The coaches that ban social media are out there. What’s not out there are many of the internal memos schools are sending athletes in regard to social media conduct.

  • Reebok Makes Huge Push Into CrossFit Friday, 13 Jan 2012 | 9:51 AM ET

    In the past couple years, the folks at adidas have done an incredible job bringing the Reebok brand back from the dead following a lack of producing anything special after the $3.8 billion acquisition was approved in January 2006. The next step for Reebok is clearly aligning its brand with groundbreaking workout programs. In 2009, the brand launched a workout program called JUKARI with Cirque du Soleil. It failed to garner mass following. For a second attempt, Reebok has aligned itself with an already established workout brand, CrossFit, and hopes to ride the tremendous momentum of the strength and conditioning workout.

  • Tebow, Brady Have Taken On Tough Endorsement Challenges Wednesday, 11 Jan 2012 | 6:55 PM ET
    brady_tom_100410_2_200.jpg

    Tom Brady and Tim Tebow are plenty marketable. But the two quarterbacks have two prominent deals that aren't exactly in slam-dunk endorsement categories: men's shoes and underwear.

  • Tim Tebow - Through My Eyes

    Over the past year, Tim Tebow has grabbed the attention of the sports world. So much so, that his book “Through My Eyes,” written with Whitaker, was the best-selling sports book of the year. Nielsen Bookscan says that 185,000 books were sold, besting "ESPN: The Uncensored History, which sold 115,000 books in hardcover in 2011.

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