As the 21st century's biggest fight looms, boxing's biggest stars face some unique challenges in a new era for the sport.» Read More
Cash bonuses for winning the big game may seem like a lot of money to the average fan, but players really want to kiss the king.
It's not easy, but teams in places like St. Louis, Milwaukee, Tampa and Minneapolis-St. Paul have found ways to win on the field, as well as economically, against their big-market competitors.
Across the NFL and MLB, team owners know wealthy individuals and big corporations are willing to pay big bucks for a private box. It's an unbeatable formula.
Some two million Americans compete in the three-activity sport — swimming, biking and running — which can cost a lot more than a pair of running shoes.
Princess, the star of New Jersey's Popcorn Park Zoo, has correctly picked the winner of five of the last six Super Bowls. She went 14 and 6 predicting regular season and playoff games this year, and has a lifetime record of 88-51. Her pick this year: The New York Giants.
Who are these die-hard celebrity sports fans? Find out who made our list and how much just one of their tickets might cost.
The “Mad Money” host gets the lowdown on the world’s most profitable sports league.
While the videogame industry courts its share of controversy, you might expect sports games to generally avoid ruffling feathers. Here are some polarizing and odd moments of the industry's most popular sport.
The 'Madden' franchise remains a sales juggernaut with little real competition in the console area. The mobile platform, however, still seems up for grabs.
The NFL has been a part of the landscape for about as long as videogames have been around – and anything with such longevity tends to ruffle some feathers among both players and publishers.
I’ve received plenty of e-mail and tweets over the last couple days asking me about the Super Bowl ticket market that’s currently seeing tickets listed and sold in the $4,000 range. So let’s address some of the myths and facts.
Last August, as News Corporation scrambled to contain a phone-hacking scandal at its British newspaper unit, Chase Carey, the company’s president and chief operating officer, proposed an idea to his boss, Rupert Murdoch: buy back $5 billion worth of stock, the New York Times reports.
The game is not only a chance for more revenue, but also a way to entice a new generation of fans to telecasts and league-related internet content.
When I’ve gotten a trainer in my life, I’ve done it for two reasons. The first reason is obvious. They get me to work out harder. The second reason always sounds a little strange to people: I’m paying someone a lot of money, so I have to show up. Yifang Zhang studied Behavioral Economics and found out that my second thought is actually quite rational and common. So instead of having people pay a trainer at all, Zhang decided to have people fine themselves if they didn’t show up at the gym. The result? An app called Gym-Pact.
Why do companies buy the most expensive ads on earth during the Super Bowl? The answer is simple, it's word of mouth. Ads last less than a minute, but getting people talking can keep your brand in the conversation for a long time. But you have to have a plan.
This year, a team with cheerleaders is guaranteed to make the Super Bowl, after Pittsburgh, the only AFC playoff team this year without cheerleaders, was eliminated.
As many of you know, I’ve been a strong advocate of letting student-athletes tweet and post to Facebook. Forget about the freedom part , it’s simply a part of living life these days. So I’ve blasted coaches who tell their players that they are no longer allowed to tweet or use Facebook. The coaches that ban social media are out there. What’s not out there are many of the internal memos schools are sending athletes in regard to social media conduct.
In the past couple years, the folks at adidas have done an incredible job bringing the Reebok brand back from the dead following a lack of producing anything special after the $3.8 billion acquisition was approved in January 2006. The next step for Reebok is clearly aligning its brand with groundbreaking workout programs. In 2009, the brand launched a workout program called JUKARI with Cirque du Soleil. It failed to garner mass following. For a second attempt, Reebok has aligned itself with an already established workout brand, CrossFit, and hopes to ride the tremendous momentum of the strength and conditioning workout.
Tom Brady and Tim Tebow are plenty marketable. But the two quarterbacks have two prominent deals that aren't exactly in slam-dunk endorsement categories: men's shoes and underwear.
Over the past year, Tim Tebow has grabbed the attention of the sports world. So much so, that his book “Through My Eyes,” written with Whitaker, was the best-selling sports book of the year. Nielsen Bookscan says that 185,000 books were sold, besting "ESPN: The Uncensored History, which sold 115,000 books in hardcover in 2011.