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  • Tostitos BCS National Championship Game, Cam Newton

    For the fifth time in as many years an SEC team won the BCS national championship last night. What does that mean? It means that Auburn, based in the most fan rabid conference in the country, can expect to see a huge increase in licensing royalties. While schools have typically seen at least a 25 percent royalty bump after winning the national championship, I'm guessing Auburn's take is going rise by more than 50 percent.

  • The Onion Takes on ESPN Monday, 10 Jan 2011 | 4:55 PM ET
    Onion Sports Network - Sportsdome

    Tuesday night The Onion hopes to peel back a layer of success by leaping from popular web site to the coveted spot leading into "The Daily Show" on Comedy Central.

  • National Championship Stakes For Nike & Under Armour Monday, 10 Jan 2011 | 10:32 AM ET
    Auburn Tigers entering the football field.

    When Oregon and Auburn take the field tonight to do battle for the BCS National Championship, two shoe and apparel brands will be facing off as well: Nike versus Under Armour.

  • Polamalu Finishes Regular Season With Most Jersey Sales Thursday, 6 Jan 2011 | 12:37 PM ET
    Troy Polamalu

    Pittsburgh Steelers safety Troy Polamalu sold the most jerseys this season, according to NFLShop.com. It's the first time since the 2006 season that a defensive player has led the league in jersey sales.

  • StubHub Pulls BCS Championship Tickets Thursday, 6 Jan 2011 | 6:43 AM ET
    Cam Newton

    On Wednesday night, eBay's StubHub pulled off all of its tickets to Monday's BCS National Championship Game.

  • Is College Or Pro Safer For Harbaugh? Tuesday, 4 Jan 2011 | 4:56 PM ET
    Jim Harbaugh

    Stanford Jim Harbaugh has a choice. Should he stay coaching the college game or should he leap to the NFL? If he stays at Stanford, he obviously has built up more goodwill there and therefore can afford a few lean years, but that’s the exception.

  • Jim Harbaugh

    What is a coach worth? Well, the answer is whatever it takes to get him. And if that person is Jim Harbaugh, that’s a lot of money. Harbaugh will coach what is likely his last game with Stanford tonight at the Orange Bowl against Virginia Tech. And while top coaches have had three or four teams pull them in various directions, Harbaugh really has a perfect storm going.

  • A former Goldman Sachs executive, now working with the NFL Players Association, is crying foul against his former employer's negotiating tactics.

  • CNBC's Sports Product Of The Year: Power Balance Wednesday, 29 Dec 2010 | 2:56 PM ET

    It is just silicon with a mylar hologram on it. But hundreds of thousands of people across the world have spent some serious money to wear them on their wrist.

  • In NBC’s Shadow, Comcast Ponders an Olympic Plunge Wednesday, 29 Dec 2010 | 8:27 AM ET

    Comcast, which is poised to buy control of NBC, may be more cautious than the network’s current owner, GE, the New York Times reports.

  • Coors Light

    You’re an NFL coach and you’ve just gotten fired. Don’t worry. More of your gravy train is coming in the form of Coors Light ads. That’s if you’ve said anything funny at press conferences over the years.

  • Yankee Stadium

    CEO Chris Koch talked to me on and off camera about where the private company is headed before it’s sponsorship of the Pinstripe Bowl this Thursday at Yankee Stadium.

  • UCONN Auriemma's Gender Card Play Doesn't Work Thursday, 23 Dec 2010 | 10:19 AM ET
    NCAA champion University of Connecticut women's basketball team

    Before the UCONN women's basketball team won its record 89th consecutive game on Tuesday night, surpassing the record of the great John Wooden coached UCLA teams from some four decades ago, coach Geno Auriemma suggested that his team would be slighted in the media coverage because the record was accomplished by women not men.

  • Michael Vick Signs Autograph Deal With J.O. Sports Tuesday, 21 Dec 2010 | 4:30 PM ET
    Michael Vick
  • Tebow, The Ultimate Gator, Signs With … FRS? Tuesday, 21 Dec 2010 | 9:46 AM ET
    Tim Tebow of the Denver Broncos stands on the sideline during their game against the Oakland Raiders at Oakland-Alameda County Coliseum on December 19, 2010.

    It was believed Tim Tebow, quarterback legend from the University of Florida, where Gatorade was invented 45 years ago, would sign with the PepsiCo sports drink brand.

  • What happens if I told you that there was a company that was guaranteeing that you could get tickets for under face value every time with no servicing fee? Well, it’s now reality.

  • Is There Money In Headset Play Protector? Friday, 17 Dec 2010 | 2:19 PM ET
    Inventor, Ramone Ward with his patented BoomGuard microphone shield for sports that require headsets.

    Ramone Ward always marveled at how coaches covered their mouths when they called out plays. He thought there was an easy solution and it's a money generator as well.

  • Time For Schools To Say No To Ticket Arrangement Friday, 17 Dec 2010 | 1:59 PM ET
    Fiesta Bowl

    It's hard to believe, but UCONN won the right to lose money by being the Big East's BCS participant. According to the New Haven Register, the school is now set to lose at least $2.5 million on the deal.

  • Everlast Moves In With Sears, Kmart Thursday, 16 Dec 2010 | 12:39 PM ET

    Over the last couple years, Everlast has licensed its brand to companies throughout the world. But I never expected to see that the 100-year-old boxing, now dubbed fighting, brand was going to license its name in the US.

  • first down laser flags

    Inventor Alan Amron has been working on a solution for the better part of this decade. He has four patents for his First Down Laser System, which shoots a six-inch wide green laser beam across the field that can be seen on both television and in the stadium, and has partnered with veteran player and announcer Pat Summerall. So why haven’t you seen it yet?

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