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  • A detailed view of the prototype design of the new golden Olympic torch during its unveiling at St Pancras Station on June 8, 2011 in London, England. 8,000 torchbearers will carry the Olympic Flame around the UK during the 70-day relay, which starts at Land's End in Cornwall on May 19, 2012.

    With the Olympic Games less than a month away, a major ticket dispute between a ticket broker, the London Organizing Committee of the Olympic Games and the official credit card of the games, Visa, is taking place.

  • Poll: A Ring Didn’t Make LeBron James More Marketable Wednesday, 27 Jun 2012 | 12:29 PM ET
    NBA Finals MVP LeBron James of the Miami Heat looks to move against the Oklahoma City Thunder during Game 5 of the NBA Finals on June 21, 2012.

    Winning a title finally got the monkey off LeBron James’ back, but that doesn’t mean he will be seen as more marketable in the eyes of Madison Avenue.

  • Niche Retirement Communities for Boomers Tuesday, 26 Jun 2012 | 4:34 PM ET
    in Fremont, Calif., is a retirement community catering to Chinese-American retirees. According to its website, “our focus on Chinese culture is reflected in everything we do.”The community features architecture based on the principles of  and activities include both Chinese pursuits like  and  as well as American standbys like bingo and bridge. The staff is Chinese- and English-speaking and health-care providers include several from China who are fluent in multiple languages and dialects.

    According to AARP, 78 million baby boomers are reaching retirement age. Read ahead to learn about the niche retirement communities serving the needs of silver-haired boomers.

  • Can Justin Gatlin Be Marketable Again? Tuesday, 26 Jun 2012 | 11:23 AM ET
    Justin Gatlin

    Justin Gatlin was on top of the world after winning the 100 meters at the 2004 Olympic Games. But he lost the fastest man in the world title and all the marketing that goes with it to Usain Bolt four years later, as Gatlin was in the midst of sitting out a four-year ban from the sport as a result of testing positive for testosterone.

  • Anthony Davis Trademarks His Brow Monday, 25 Jun 2012 | 2:47 PM ET
    Anthony Davis

    Anthony Davis, who will likely be taken as the No. 1 pick in this Thursday’s NBA Draft by the New Orleans Hornets, is getting down to business -- literally. Davis, known for his connected eyebrows, trademarked the phrases “Fear The Brow” and “Raise The Brow” earlier this month.

  • Guy Adami

    Can a flabby Wall Street warrior become an Ironman triathlete? Guy Adami, once 235 pounds at 6-foot-3, has set his sights on the New Ironman Triathlon, the New York Times reports.

  • Fans: LeBron’s Image Won’t Be Repaired With A Title Wednesday, 20 Jun 2012 | 1:49 PM ET
    LeBron James

    With the Heat up 3 games to 1, and LeBron on the cusp of hoisting the Larry O’Brien Trophy for the first time in his nine-year NBA career, the question is, does finally winning the big one change how people think of the NBA’s “King.”

  • Coolest Athlete Homes Tuesday, 19 Jun 2012 | 6:01 PM ET
    The value of the average home in the U.S. in April was $147,300, according to the real estate website  The home of the professional athlete, however, is likely to be anything but average.The professional athlete is often a distinct type of home buyer who’s different from the average American, in part because the contract and endorsement money makes possible the purchase of colossal, multimillion-dollar homes. However, these athletes can have serious problems selling off real estate.A multimillio

    The average U.S. home value is $147,300, but a professional athlete's home is anything but average. Read ahead to see 10 of the coolest athlete homes on the market.

  • Baseball Hall of Fame Must Have Steroid Era Wing Tuesday, 19 Jun 2012 | 3:02 PM ET
    National Baseball Hall of Fame, Cooperstown, NY.

    Players played in the steroid era, we watched it. It was, in the end, good for baseball. And to accept it is good for Cooperstown too.

  • Minimalist Running Shoes Are The Next Target In Court Tuesday, 19 Jun 2012 | 12:38 PM ET
    Barefoot Running Shoes

    The minimalist footwear market, counting only the foot glove type shoes with no support, makes up four percent of the overall US running shoe business, according to Matt Powell, an analyst for SportsOneSource, a market retail tracking firm. That makes this segment a $260 million business.

  • Dale Earnhardt Jr. Is A Fascinating Marketing Study Monday, 18 Jun 2012 | 12:35 PM ET
    Dale Earnhardt Jr.

    In the sports marketing world, there's never been someone like Junior, who, no matter what he does gets the kind of fan support that he does. It would be one thing if he had characteristics that allowed him to transcend outside the racing world, but he doesn't.

  • Nets’ Brooklyn Gear Sales Breaking Team Records Friday, 15 Jun 2012 | 12:39 PM ET
    Brooklyn Nets head coach, Avery Johnson

    On the first day that the team officially became the Brooklyn Nets (April 30), there was more gear sold that day than the amount of New Jersey Nets gear for all of the 2010-11 season.

  • The $500,000 Nadal Watch Is Now Sold Out Thursday, 14 Jun 2012 | 11:10 AM ET
    Richard Mille RM027 watch

    No wonder tennis star Rafa Nadal was so sad about losing his watch this week. The company that makes it is totally sold out of the product.

  • Mickelson's Father Could Capitalize On Monster Pairing Wednesday, 13 Jun 2012 | 10:54 AM ET
    PGA Golfer Phil Mickelson attends a press conference at the World Golf Hall of Fame Inuction Ceremony on May 7, 2012 in St. Augustine, Florida.

    When news broke that Tiger Woods, Bubba Watson and Phil Mickelson would be paired together on the first day of the US Open, Phil Mickelson Sr. knew he needed to increase his on-site inventory at tournament host Olympic.

  • Lost and Found: Nadal's $370,000 Watch Wednesday, 13 Jun 2012 | 10:51 AM ET
    Rafael Nadal celebrates with his trophy after winning the French Open tennis tournament at the Roland Garros stadium, on June 11, 2012 in Paris.

    The $370,000 luxury watch owned by tennis great Rafa Nadal was stolen..and now found.

  • Aaron Scheidies started losing his vision as a child. As his vision worsened from his juvenile macular degeneration, to the point of legal blindness, he said he spun into a deep depression that included contemplating suicide. One of the reason Scheidies says he’s alive today is because of his love for triathlons.

  • The Stony Brook College Baseball Mystery Monday, 11 Jun 2012 | 3:45 PM ET
    Stony Brook University

    Sure, George Mason has made it to the Final Four and Butler has played in the men’s college basketball championship game, but none of those achievements quite match the Cinderella story that the Stony Brook baseball team has become.

  • How Thunder Became Hottest Ticket in NBA Monday, 11 Jun 2012 | 10:31 AM ET
    Forward Kevin Durant #35 of the Oklahoma City Thunder.

    When the Seattle Supersonics moved to Oklahoma City and became the Thunder, there likely wasn’t a single person who would have predicted that the team would become the hottest ticket in the NBA.

  • Rafael Nadal celebrates with his trophy after winning the French Open tennis tournament at the Roland Garros stadium, on June 11, 2012 in Paris.

    If Rafael Nadal wasn’t from Spain and he was instead Rafael Smith from Georgia, tennis would take over the sports world this morning, even coming off one of the best sports weekends of the year.

  • Triple Crown hopeful I'll Have Another is ridden by exercise rider Jonny Garcia during a morning workout at Belmont Park on June 1, 2012 in Elmont, New York.

    I'll Have Another comes into the Belmont with as little fanfare as we've seen in recent horses that have won both the Derby and the Preakness. But this is a horse that the horse racing industry has to get behind.

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