Discussing how advertisers are dealing with the NFL's handling of behaviors, with Tony Ponturo, former Anheuser-Busch VP of media and CEO of Ponturo Management.» Read More
Direct sales giant Amway has tapped Kurt Warner to endorse its stable of vitamins and supplements under its Nutrilite brand.
Of the 31 sponsors of college bowl games, 27 are consumer products or services, deals that were struck so that the public becomes more aware of their brand. But two bowl sponsors in particular stick out like a very sore thumb: Bell Helicopter and Northrop Grumman.
Even though he doesn’t spend much time in the public spotlight, Muhammad Ali is frequently mentioned as being one of the most recognized brands in the sports world.
Any NFL or NBA lockout will be short, Tigers Woods' play causes business problems for the PGA and 3D TV disappoints again.
It has been circled on the calendar ever since LeBron James announced this summer that he was taking his talents to South Beach. Yes, tomorrow is the day when James, now a member of the Miami Heat, plays his first game back in Cleveland.
Had it not been for a shoulder injury five years ago, quarterback Drew Brees told CNBC Monday, his life may not have unfolded at it has.
With 35 bowl games, it's hard for some to make a buck. Sure, you shove tickets down the throats of the participants, but some games are hardly financially viable. The problem is that when teams don't have great seasons, fans find it harder to cough up the dough. And making last minute travel plans three weeks before the holidays is cost prohibitive
Here, we take a look at some of the stories that made headlines, changed lives and stirred public interest: some of the biggest scandals in game show history.
The Heat, stacked with LeBron James, Chris Bosh and Dwyane Wade, were predicted by some to give the 1995-96 Bulls a run for their record 72-game win season. But through the first 17 games, the Heat have collapsed. So how have eight losses hurt Whiskey Tango?
They joked that when LeBron James returned, they'd make him play in an empty arena. In reality, former fans of the star who left them for Miami have paid top dollar to witness his return to Cleveland next week.
Derek Jeter's contract negotiations have gone public. If you somehow haven't heard, the Yankees initial offer for their shortstop was a three-year, $45 million that Jeter's longtime agent Casey Close laughed at. Close's argument was easy to anticipate. Jeter's an icon, he's an essential Yankee or, perhaps better stated, he is the Yankees.
Throughout the year, Tiger's agent Mark Steinberg, IMG senior vice president and global managing director, chose to say very little publicly. With the year anniversary approaching, Steinberg sat down with CNBC.com for a wide ranging interview.
On Monday, after helping to distribute some 2,000 turkeys to the needy, NBA union chief Billy Hunter told the Associated Press he was "99 percent sure" there would be a lockout at the end of the NBA season."
I’m not privy to what Brett Favre or Jenn Sterger specifically presented to the NFL, but given that we know that Sterger had enough to have a 3 ½-hour meeting with the league, I’m going to give the benefit of the doubt to Sterger. What does that mean? It means that Favre could be suspended or fined for a violation of the league’s personal conduct policy. But will it stop him from playing?
Yesterday's finish of the Ford 400 was a must watch, even for the casual sports fan. Jimmie Johnson down 15 points going into the final race finished second in the race to edge Denny Hamlin and win his fifth straight championship. It could be argued that, other than the Daytona 500, which happens to be the first race of the year, it was the only time the casual sports fan tuned in to see the cars go round and round.
Thuuz is the brain child of venture capitalist Warren Packard, who sought to solve the problem of great game overload for today's sports fan.
CNBC has learned that the hilltop mansion inside Sherwood Country Club which Lenny Dykstra bought from Wayne Gretzky for $17.5 million has been sold in a foreclosure auction.
If you've been to an airport recently, you might have seen those vending machines with high-priced Apple items. Well, the company behind that technology is now helping Reebok sell its products in this untraditional way.
Gatorade is vulnerable. For so long the brand has weathered the punches thrown at it, but the stats now show that the brand is bleeding.
The voice of Tiger Woods hit Twitter for the first time yesterday and a flock of followers came to make sure everything Tiger says appears in their timeline.
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