The UFC has started to overcome a year of injuries and sagging viewership, but a legal challenge looms from some of its own fighters.» Read More
An endorsement is only as good as the pairing between the athlete and the product. That's why I'm loving Skechers signing a guy like Danny Woodhead. Skechers was looking for an underdog type character to endorse its Resistance Prospeed running shoes and its ProTR training shoes.
Brandon Steiner has made a career out of selling autographs and memorabilia and his company's deal with the New York Yankees undoubtedly has him salivating over the business Derek Jeter's 3,000th hit will bring him.
Great ad campaigns can be revolutionary. They can change the way people live their daily lives—for better or for worse. Here we celebrate the Top 10 advertising campaigns of the 20th century.
Not many teams have balance sheets that are publicly available, but there is one team whose balance sheets anyone can view and it happens to be a team that at least claims to have lost a ton of money.
PyeongChang was the prohibitive favorite, not only because it has been through this bidding rodeo unsuccessfully twice before, but because they took the unique step of moving ahead with venues well before they were even declared winners.
Yesterday, we broke the story that Under Armour had signed a multi-year deal with NBA Draft pick Kemba Walker. Today, we sat down with Walker and Under Armour senior vice president of sports marketing Matt Mirchin to talk about the deal.
Still looking for its can't miss star a year less than a year after debuting its first basketball shoe, Under Armour agreed to terms with Kemba Walker, sources told CNBC. Walker is the first player in this year's draft class to sign with a shoe company.
Companies spend millions of dollars of naming stadiums and doing athlete sponsorship deals, but, as yesterday proved once again, Nathan's has the best marketing deal in sports.
The 'Superbowl' of speed eating, the Nathan's Famous International Hot Dog Eating Contest, held on July 4 on Coney Island, could become a global sport, its organizer told CNBC.com, as the event enters its 96th year.
Michael Vick got to write his comeback story on the field, now he has seen his image come full circle off of it. In a remarkable move, CNBC has learned that Nike, which severed Vick’s contract in 2007 after he admitted to his involvement in a dogfighting ring, has re-signed the Philadelphia Eagles quarterback. (Updated)
Click ahead to see the athletes who defied logic and came back to their respective sports after conventional wisdom pronounced their careers dead and buried.
At midnight tonight, the NBA owners are expected to lockout the players. The sides are about 10 times more apart than the NFL owners and players were on the last day of their Collective Bargaining Agreement.
Despite long odds, some famous athletes hit the big time and even have a sibling who’s done the same. Click to see sibling athletes who have made it into the big leagues.
Fly fishing shops across the country are being inundated with new customers but these shoppers aren't coming for the fishing gear — they're coming for the fashion.The most enthusiastic customers at the Eldredge Brothers Fly Shop of late are not looking to buy fly fishing reels or snag stripers — they're here for the fashion.
Nike blew away analysts at its headquarters today, providing a more detailed breakout of its fourth quarter earnings that brought costs more in line and reflected continued big growth in China.
Maria was at Yankee Stadium, going to bat for charity for the inaugural "Bombers Boomer Broadway Softball Classic" on Monday. She was honored to participate.
Peyton and Eli Manning are the subject of a DirecTV campaign called "Football Cops." It's a hilarious take from the company that brought us mini giraffes. If you haven't had a chance to see Peyton as Mike Tahoe or Eli as C.J. Hunter, take a look at it now. It has been viewed more than 630,000 times in the last week. Earlier today, I caught up with C.J., a.k.a. Eli Manning, to talk about the campaign which highlights the fact that new customers who switch to DirecTV get NFL Sunday Ticket for free this year.
Early this morning, Los Angeles Dodgers owner Frank McCourt filed for Chapter 11 bankruptcy in what was his last attempt to keep the team under his ownership. Sal Galatioto, president of sports investment bank Galatioto Sports Partners, stopped by on CNBC's The Strategy Session today to discuss the recent development.
The Los Angeles Dodgers filed for bankruptcy this morning and have promised that all players will get paid. That being said, the players are of course the largest creditors in the filing.
The Los Angeles Dodgers have filed for bankruptcy protection in a Delaware court.