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  • 10 Cities Fit for Active Lifestyles Tuesday, 21 Jun 2011 | 4:47 PM ET
    When it comes to resources for the physically active, not all US cities are created equal. Some have more parks and bicycle lanes than others. Some are blessed with perfect climates. Some are situated next to national parks. And some simply have a lot of gyms. But what they all have in common are attributes that encourage people to get outside and stay active.Click ahead to see some of the cities that are havens for physically active Americans.

    When it comes to resources for the physically active, not all US cities are created equal. Click to see some of the cities that are havens for physically active Americans.

  • Time For Albert Pujols To Do A Deal With The Cardinals Tuesday, 21 Jun 2011 | 1:18 PM ET
    Albert Pujols

    A couple weeks ago, while visiting St. Louis. I made some controversial comments about Albert Pujols to the local TV stations. I said that if you're a Cardinals fan, you want to root for Albert Pujols to do as badly as possible over the next two months. Fans reacted the way I thought they would. Are you crazy? Nope. I'm right on.

  • Eyeblack.com Signs Bethanie Mattek-Sands Monday, 20 Jun 2011 | 5:25 PM ET
    S Bethanie Mattek-Sands hits a return to Serbia's Jelena Jankovic during their Women's third round match in the French Open tennis championship at the Roland Garros stadium, on May 27, 2011, in Paris.

    For the last five years, Peter Beveridge has been innovating in the eye-black space. Looking to grow even more, having sold more than five million pairs of eye black last year, Beveridge has signed its first female spokesperson, Bethanie Mattek-Sands.

  • Rory McIlroy Gives Big Boost To Oakley Monday, 20 Jun 2011 | 4:55 PM ET
    Rory McIlroy

    Rory McIlroy's US Open win was a big victory for his sponsors, including Oakley, which had a branding all over the 22-year-old golf phenom from Northern Ireland. Oakley logos on McIlroy's shirt, collar, belt, pants and glasses yielded $14.7 million in equivalent television advertising time, according to Front Row Marketing, a sponsorship evaluation firm. Due to McIlroy's tremendous lead, and lack of Tiger, McIlroy's sponsors got an incredible amount of branding time.

  • Irish Bookmakers Get Slammed After Rory Wins Monday, 20 Jun 2011 | 1:21 PM ET
    ory McIlroy of Northern Ireland holds up the trophy after winning the 111th US Open by eight strokes over Jason Day with a record 268 at Congressional Country Club on June 19, 2011, in Bethesda, Maryland.

    Rory McIlroy's US Open win might have made all of the Irish happy, except the bookmakers, that is.

  • American Express Shows Sponsors How It's Done Friday, 17 Jun 2011 | 4:46 PM ET
    American Express

    I'll start with this: Sponsors of athletes, teams, tournaments and facilities, for the most part, do a bad job at maximizing their sponsorships. They buy signage, they film commercials and they don't do what they're supposed to do, which is engage sports fans by giving them a reason to positively associate their company to the fan experience. That's why it's so refreshing to see what American Express has done with its sponsorship of the US Open golf and tennis events in recent years.

  • Biggest Swings in Golf Spending 2011 Friday, 17 Jun 2011 | 3:22 PM ET
    Golf is still a “rich man’s game,” according to a study by American Express Business Insights. Despite this, the recession dealt the sport a tough blow, with golf spending falling significantly during the downturn. Fortunately, spending on golf is starting to recover, with the first signs of improvement showing up in the retail spending on items such as golf equipment and apparel. Retail sales grew 10 percent in the first quarter of 2011, compared with the same period a year ago, the study found

    Click to see which states are gaining ground, and how much spending has changed in the top five states for golf-related activities, according to American Express.

  • Rory McIlroy Faced With Taxing Situation Friday, 17 Jun 2011 | 1:04 PM ET
    Rory McIlroy

    As 22-year-old Irishman Rory McIlroy continues to impress in the majors, it becomes more and more apparent that the PGA Tour needs to wrestle this golf phenom away from the European Tour and keep him for themselves.

  • Kentwool Golf Socks

    Weekend warriors will do anything to improve their golf game from getting custom clubs to buying the best balls. But there's a new one I had never heard of -- high-end performance golf socks.

  • Lack Of Supply Makes Game 7 An Even Hotter Ticket Thursday, 16 Jun 2011 | 9:03 PM ET
    Daniel Sedin #22 of the Vancouver Canucks is chased by Tuukka Rask #40 of the Boston Bruins during the third period of Game Six of the 2011 NHL Stanley Cup Finals at TD Garden on June 13, 2011 in Boston, Massachusetts.

    Choose any game you want to go to, including championship games, and you'll almost always find a couple thousand tickets available. That's hasn't been the case with Vancouver Canucks tickets for the Stanley Cup Finals. Vancouver, like its Canadian counterparts Ottawa and Edmonton, does not have the same type of robust secondary market sales.

  • Li Na Signs Big Endorsement Deal With Mercedes Benz Thursday, 16 Jun 2011 | 11:28 AM ET
    Li Na

    Sources tell CNBC that the 29-year-old Chinese tennis star signed an endorsement deal with Daimler AG to endorse its Mercedes Benz that is worth about $1.5 million annually for three years.

  • Top Athletes and Their Endorsements Tuesday, 14 Jun 2011 | 4:00 PM ET
    Ever since Bruce Jenner appeared on a Wheaties box in 1977, companies have used endorsements by top athletes to boost their sales. As a result, major sports stars routinely receive multimillion-dollar paydays for lending their names to products, and the practice has become so competitive that a player’s endorsement income can sometimes dwarf his or her salary or winnings.Click ahead to see top athletes who supplement their income with lucrative endorsement deals.

    Ever since Bruce Jenner appeared on a Wheaties box, companies have used top athletes to boost sales. Check out our list of top athletes with lucrative endorsement deals.

  • In today's Dallas Morning News, Nike congratulated Finals MVP Dirk Nowitzki. It took a championship for Nike to give the Mavericks power forward his own ad, even though Nowitzki has been a Nike athlete for a long time. We shouldn't blame Nike.

  • Bahrain's Formula One: On Again, Off Again Tuesday, 14 Jun 2011 | 4:45 AM ET

    And it’s off - the Bahrain Formula One Grand Prix that was recently reinstated on Oct. 30 has been postponed yet again.

  • LeBron James' Marketing Might Never Recover Monday, 13 Jun 2011 | 9:50 AM ET
    Jason Kidd #2 of the Dallas Mavericks drives against LeBron James #6 of the Miami Heat in Game Six of the 2011 NBA Finals.

    The saying goes that winning solves everything. But would it for LeBron James? I'm not so sure. Like a medieval fable gone wrong, this King hasn't seen the error of his ways. He still doesn't get that fans aren't mad at his actual decision to leave Cleveland, but the way "The Decision" show went down. And he still doesn't understand that the reason he is disliked so much is because he brings it on.

  • Classic Sports Posters Hit The Market Again Friday, 10 Jun 2011 | 4:20 PM ET

    Many of us have long trashed the classic sports posters that graced our childhood bedrooms. They were marked up with tape or got ripped over the years. That's why I think what Adam Shopkorn is doing is amazing. Shopkorn is a friend of mine from my days at summer camp (Greylock in Beckett, Mass.) who has a great niche.

  • Yankees Might Not Make Money Off Jeter's 3000th Hit Friday, 10 Jun 2011 | 1:25 PM ET
    derek jeter

    Yankees shortstop Derek Jeter is 10 hits away from becoming the 28th member of baseball's exclusive 3,000th hit club. It's a great milestone for Jeter to cash in, but can the Yankees make money off it?

  • ARod Vita Coco

    On Wednesday, coconut water maker Vita Coco announced it had signed New York Yankees third baseman Alex Rodriguez to an endorsement deal. One problem: The folks at Zico, Vita Coco's biggest competitor, which is going head-to-head in a battle to become the leader in the growing $200 million space, say A-Rod is an investor in their company.

  • QB Mike Vick Talks NFL, Endorsement Deal Wednesday, 8 Jun 2011 | 12:36 PM ET

    Michael Vick came out of prison in 2009 seeking a second chance.  He got it with the Philadelphia Eagles, and that led to his first endorsement contract, in January, with padding maker Unequal Technologies.

  • Can NBC/Comcast Make Money Off Olympics? Tuesday, 7 Jun 2011 | 4:53 PM ET

    NBC/Comcast won the rights to the 2014, 2016, 2018 and 2020 Olympic Games on Tuesday. The price? $4.38 billion. That's $64.41 million per Olympic broadcast day. That's a lot of money to make up. Can they do it?

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