Sports Business


  • Nathan's Hot Dog Contest

    The Nathan’s Famous Hot Dog Eating Contest has had additional sponsors over time. Before Takeru Kobayashi took the contest to the next level, it was sponsored by online sportsbook BetWWTS.com. There was Old Milwaukee and Gold’s Mustard and now Heinz.

  • The LeBron Effect On Naming Rights Friday, 2 Jul 2010 | 10:55 AM ET
    Cleveland Cavaliers

    The Cavaliers appeared on national TV for 25 regular season games last year, tops for most in the league with the Celtics and the Lakers. Obviously, LeBron James was key to the team playing so many games on ESPN/ABC and TNT.

  • S&P Document Gives Rare Look at NY Yankees Finances Thursday, 1 Jul 2010 | 6:04 PM ET
    Yankee Stadium

    A revised bond rating issued by Standard & Poor’s today provides an in-depth look at the New York Yankees’ 2009 revenues and it reveals that the champions grossed $397 million in ticket revenue, including $72 million on the postseason alone.

  • How Much Is LeBron Really Worth to Teams? Thursday, 1 Jul 2010 | 1:41 PM ET

    We don’t know where LeBron James will land, but we do know that, no matter who pays him, he’ll make $16.5 million this upcoming season. The question is, dollar for dollar, is he worth it?

  • Bulls Sell 1,500 Tickets In 48 Hours Tuesday, 29 Jun 2010 | 2:33 PM ET
    LeBron James

    Working in the executive offices of the Chicago Bulls for the last 24 years, Steve Schanwald has seen just about every part of the business, thanks in part to Michael Jordan and the run of six championships in the 1990s.

  • Leadership Lessons from the U.S. World Cup Campaign Monday, 28 Jun 2010 | 1:05 PM ET
    Bob Bradley head coach of USA embraces Ricardo Clark of the United States after he was substituted during the 2010 FIFA World Cup South Africa Round of Sixteen match between USA and Ghana at Royal Bafokeng Stadium on June 26, 2010 in Rustenburg, South Africa.

    The U.S. soccer team's run in the World Cup came to an agonizing conclusion against Ghana on Saturday, but unlike many of the major European nations competing, the team can at least head home with their heads held high. And none more so than coach Bob Bradley, who has offered myriad leadership lessons over the course of the two weeks the U.S. team was involved at the world's most-watched sporting event.

  • Sponsorship Creativity Gives Old Timers A Chance Monday, 28 Jun 2010 | 10:06 AM ET
    John McEnroe

    Not everyone is going to die in estate tax-free 2010. And with that in mind — my words, not theirs — the New York Sportimes of World Team Tennis have dreamed up a unique way to sell a sponsorship.

  • Tracking Down Brandi’s Bra Friday, 25 Jun 2010 | 10:01 AM ET
    Brandi Chastain shouts after falling on her knees after she scored the last goal in a shoot-out in the finals of the 1999 Women's World Cup against China.

    As the U.S. men’s national team get ready to take on Ghana this weekend, the most famous artifact in American soccer history is on my mind. You don’t have to be a soccer aficionado to figure out that I’m talking about Brandi Chastain’s bra.

  • How Much Will Hayward Cost The Pacers? Friday, 25 Jun 2010 | 9:29 AM ET
    Utah Jazz draft choice Gordon Hayward (r.) with NBA commisioner David Stern, Madison Square Garden Theater, NY.

    The newspapers and the office chatter in Indianapolis today will surely be focused on what could have been. If only the Utah Jazz at the ninth pick didn't take Gordon Hayward.

  • Stock Exchange Halts For American Soccer Team Thursday, 24 Jun 2010 | 11:15 AM ET
    US midfielder Landon Donovan (L) celebrates after scoring during their Group C first round 2010 World Cup football match on June 23, 2010 at Loftus Verfeld stadium in Tshwane/Pretoria.

    You’d be hard pressed to find any television on Wall Street not tuned to the US-Algeria game yesterday. And it showed.

  • Vita Coco

    As John Isner's match against Nicolas Mahut yesterday went on and on and on, many began to speculate, what sports drink company would try to cash in the longest tennis match in history?

  • The Stats You Didn't See From The Longest Match Wednesday, 23 Jun 2010 | 5:00 PM ET
    John Isner of USA reacts during his first round match against Nicolas Mahut of France on Day Three of the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club on June 23, 2010 in London, England. The match has become the longest in Grand Slam history.

    John Isner and Nicolas Mahut are still playing in the longest match in tennis history after the match was suspended due to darkness. So far the match has lasted nine hours and 58 minutes over two days and has featured 163 games of back-and-forth action.

  • Landon Donovan celebrates after beating Algeria in their 2010 World Cup Group C first round match in Tshwane/Pretoria.

    Landon Donovan scores in stoppage time against Algeria this morning and the United States advances to the next round in the World Cup. So who are the big winners besides the US team themselves?

  • In Titus, Globetrotters Might Have Secret Weapon Tuesday, 22 Jun 2010 | 4:13 PM ET
    Harlem Globe Trotters

    For the past four years, Mark Titus has done a great job becoming the world’s most famous walk-on. When blogs got hot, he was there with Club Trillion. When lack of playing time didn’t allow him to display his skills, he took to YouTube with one of the most hilarious videos you’ll ever see.

  • Chinese Brands, Less Money Make Shoe Game More Complex Tuesday, 22 Jun 2010 | 2:10 PM ET
    Flag of the People's Republic of China

    Gone are the days that being a top 10 pick in the NBA Draft meant signing a three-year shoe deal worth at least $750,000 a year. Although projected top pick John Wall’s Reebok contract is said to be in the $3.5 to $4 million range, every player below him won’t even approach those annual numbers.

  • Eight Questions with…US Open Winner Graeme McDowell Tuesday, 22 Jun 2010 | 12:28 PM ET
    Northern Ireland's Graeme McDowell hugs the US Open Trophy after winning the 110th U.S. Open in Pebble Beach, California.

    Ireland’s Graeme McDowell broke a 40-year European drought by winning the US Open on Sunday. I sat down with him to talk about the business side of golf.

  • Are Chia Seeds The Next Endurance Athlete Superfood? Monday, 21 Jun 2010 | 2:50 PM ET
    Whole chia seeds

    The word “Superfood” has become quite the buzzword in recent years, not only among the nutritionist and health community, but in athletic circles. A Superfood is a food that seemingly has everything all in one bite.

  • Ad of the Week: NBA's Sponsor Thank You Monday, 21 Jun 2010 | 11:24 AM ET
    Thank You ad from the NBA

    You'll sometimes see some nice thank you ads taken out by players who leave a city after a long time playing in a city. But I opened up my USA Today this morning and was pretty impressed by what the NBA had done. They put together a great full page ad thanking all their sponsors.

  • The Lakers, Michael Jackson, and Taxpayers Friday, 18 Jun 2010 | 3:12 PM ET
    Michael Jackson

    Los Angeles is broke. But that's no reason not to party in style, as long as it doesn't cost taxpayers. The Lakers are now world champions, and they will have a much deserved hometown parade. Team spokesman John Black tells CNBC the Lakers organization will pick up the entire cost of the celebration scheduled for Monday, which will be "close to $2 million."

  • Tiger Woods

    Tiger Woods' loss of endorsement income cost his management company IMG $4.6 million in fees, according to a confidential document reviewed by CNBC. The document provides the most comprehensive financial look into the powerful, but private, sports management company in its 50-year history.

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