Novak Djokovic is the bookmakers' favorite to win Wimbledon this year, but home-grown Andy Murray could be the winner for brands looking for a marketing boost.» Read More
In a story I wrote here on CNBC.com on November 21, 2011 about the NBA Lockout called, "Small Business Owners Getting Squeezed by NBA Lockout" I was duped by a "source" and I'd like to explain to you my readers what happened.
Yes, the NBA lockout is about millionaires fighting billionaires, but it's also about so many others whose livelihood depends on the game, here are a few of their stories.
Fanatics, the private spin-off that GSI Commerce founder Michael Rubin took back from his sale of the company to eBay, is quickly emerging as one of the biggest brands in sports.
On Wednesday, Gene Gurkoff and two partners, David Nottoli and Joe Marinucci, will launch their new app, which they believe will revolutionize corporate support for activity based charitable donations.
Darren Rovell thinks the new initiative from Chevy is groundbreaking.
A new study by Dutch bank ING shows a third of Europeans would sacrifice money in return for the glory of their team winning the UEFA European Football Championship this summer.
Since 2006, I have been telling you who is going to win the title. Since that time, I have had the champion on my list all six times.
With the dangers of concussions being thrust out into the open is a participation decline around the corner?
What follows is a list of the wives of 10 athletes who’ve made names for themselves as columnists, models, designers and more.
From clothing to sporting goods to beer bottles, companies of all kinds are using nanotechnology in the design and production of their products.
Sponsoring niche sports costs less, but can stıll pack a marketing punch.
For the long-term unemployed, it’s time to start thinking outside of the box and looking for jobs that are obscure, unheard-of or otherwise out of the ordinary.
Willis "Wink" Hartman, a millionaire Kansas oilman and serial philanthropist, helped turn an Indy racing team around.
Former major league pitcher Curt Schilling has laid off the entire staff that formed his videogame company, 38 Studios, just months after the company designed its first game.
For every Michael Jordan, there are dozens who have just a brief moment in the sun. Read ahead to see athletes who faded away after their 15 minutes of fame.
Texas Rangers outfielder Josh Hamilton is having an incredible season, leading the American League in average, home runs and RBI. Despite Hamilton’s tear, which included a four home run game on May 8, collectors aren’t exactly fighting for the centerfielder’s memorabilia.
In November of 2009, Novak Djokovic signed a 10-year apparel deal with Sergio Tacchini, as his former sponsor adidas put its money in Andy Murray. It was a huge coup for the brand, who once had Pete Sampras and John McEnroe, but hadn’t been able to find relevance.
On Thursday, an amendment attached to the $608 billion defense bill that prohibits every sports sponsorship from the U.S. military, was passed by the House Appropriations Committee.
The hottest NFL rookie endorser, Robert Griffin III, has scored yet another sponsorship deal
By now, most people have gotten the memo that there’s money to be made in technology, including professional athletes. Check out the athletes who have chosen the tech sector as their next arena of competition.