Professional golfer Adam Scott speaks to the "Fast Money Halftime Report" team about his partnerships with brands like Uniqlo, and the outlook for the sport of golf.» Read More
Trading card company Panini has signed Indianapolis Colts quarterback Peyton Manning to a deal, which gives the company the rights to use the four-time league MVP's game-used memorabilia and autographs on its cards and his image on its packaging.
After a seven issue hiatus, Golf Digest has resumed its editorial relationship with Tiger Woods. CNBC has learned that the golf publication, which suspended the golfer’s monthly instructional tips on Dec. 21, includes tips by Woods in the September issue, which hits newsstands today.
Shaquille O’Neal has had his share of endorsements over the years — his longest standing deal is his seven-year tenure as the main spokesman for Icy Hot. But Shaq, at his introduction as a new member of the Boston Celtics on Tuesday, continued to mention Kellogg’s Frosted Flakes, a brand that he’s never gotten any money from.
You’ve heard of teams going with variable pricing or last-minute gameday pricing, but you’ve never heard of teams asking fans to name their price. That is until this week, when the Florida Panthers announced their "Perfect Plan." Pick a place in the arena where you want season tickets. Take a look at the retail price. Then, just like Priceline, name your price. Within 24 hours, the team will get back to you to tell you if it was accepted or not.
Anyone who has seen LeBron James’ signature knows that he begins his signature with an “L” and “B” that look like his uniform number “23.” But with his number changing to “6,” James has now changed his John Hancock to a more traditional beginning — adding the number at the end of his name.
The PGA Tour would benefit if they could have shown the train wreck from this weekend, but they can’t. If Woods isn’t playing well—and his best non-major finish was T19 at the Memorial in June—he doesn’t make it into the live television window.
On a day that lawyers for JP Morgan Chase said was "really, really, really gonna be Mr. Dykstra's last chance" to make any case for himself in bankruptcy court, it really, really, really wasn't.
New York Knicks forward Amar’e Stoudemire garnered a lot of attention in recent weeks for his trip to Israel and the comments that he’d be practicing Judaism, including eating kosher and observing the Jewish holidays.
It’s that time of year again, where we comb the rosters of the BCS conference schools and find the names that stick out. It’s a tough task and it requires hours of scrutiny, which is why I employed my assistant James Kaminsky to narrow down the list from hundreds to the final 33 names. In order to be eligible, you just have to have creative parents — that’s all folks.
One minor league team is intent on re-living Eddie Gaedel’s moment. On Aug. 19, the independent River City Rascals will recreate the famous moment as part of its “Salute to Bill Veeck and St. Louis Baseball History Night.”
For the first couple years of the San Francisco Giants new ballpark, games sold out routinely. The Giants still fill AT&T Park to 89 percent capacity, but in a drive to pull in a greater crowd, they’ve started to gain momentum by hosting special nights that generate buzz unlike any other Major League team has.
More than 15 hours after the auction for the Texas Rangers began in bankruptcy court in Fort Worth yesterday, Chuck Greenberg and Nolan Ryan had bested out Mark Cuban for the rights to own, subject to Major League Baseball’s approval, the Texas Rangers. According to USA Today’s Bob Nightengale, in a bar in downtown Fort Worth, Greenberg toasted his attorneys, partners and friends in the early morning hours and said the words, “Finally.”
When Matt Leinart showed up to Arizona Cardinals camp this week, he was wearing a different logo on his feet. The Nikes that he had been affiliated for his four years at USC and his first four years in the NFL had been quietly replaced by Reeboks.
There has been less fanfare surrounding Alex Rodriguez' quest for 600 home runs, but fans have still spent plenty of money trying to see — or catch — the milestone, which was hit this afternoon.
In today’s sports-crazed world, athletes like Lebron James and Tony Hawk have quickly become household names. But it’s not just their sport that’s making them famous.
On Friday, the Miami Heat fired its season ticket staff of about 30 people. The team’s reasoning was simple –- tickets were so hot, they sold out. They didn’t need a staff to sell anything.
How much do you know about modern-day Renaissance man George Foreman? Take our quiz and find out.
LeBron James’ image might have taken a hit this offseason, but the folks at Upper Deck don’t think that collectors will stay away. Upper Deck spokesman Terry Melia told CNBC that James signed photos and basketballs at his “King’s Academy Basketball Camp” in San Diego on Saturday.
Over the past couple months, shoe and apparel giant Nike has been beaten down for its seemingly stubborn refusal to enter the toning shoe market, which is projected to surpass $1 billion in sales in 2010. After all, it’s the reason why its share in the women’s shoe market has declined.
Willie Mays Hays and his Indians team made a commercial imploring American Express customers not to “steal home without it” in the movie “Major League.” And Jamie Foxx’s Willie Beamon character was pitching MetRX in “Any Given Sunday.” But those ads were using fictional characters in a fictional setting. But how about using a fictional character in a real setting?
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