Conference organizer and New England Patriots executive Jessica Gelman talks to CNBC about the cutting edge sports technology.» Read More
When it comes to resources for the physically active, not all US cities are created equal. Click to see some of the cities that are havens for physically active Americans.
A couple weeks ago, while visiting St. Louis. I made some controversial comments about Albert Pujols to the local TV stations. I said that if you're a Cardinals fan, you want to root for Albert Pujols to do as badly as possible over the next two months. Fans reacted the way I thought they would. Are you crazy? Nope. I'm right on.
For the last five years, Peter Beveridge has been innovating in the eye-black space. Looking to grow even more, having sold more than five million pairs of eye black last year, Beveridge has signed its first female spokesperson, Bethanie Mattek-Sands.
Rory McIlroy's US Open win was a big victory for his sponsors, including Oakley, which had a branding all over the 22-year-old golf phenom from Northern Ireland. Oakley logos on McIlroy's shirt, collar, belt, pants and glasses yielded $14.7 million in equivalent television advertising time, according to Front Row Marketing, a sponsorship evaluation firm. Due to McIlroy's tremendous lead, and lack of Tiger, McIlroy's sponsors got an incredible amount of branding time.
Rory McIlroy's US Open win might have made all of the Irish happy, except the bookmakers, that is.
I'll start with this: Sponsors of athletes, teams, tournaments and facilities, for the most part, do a bad job at maximizing their sponsorships. They buy signage, they film commercials and they don't do what they're supposed to do, which is engage sports fans by giving them a reason to positively associate their company to the fan experience. That's why it's so refreshing to see what American Express has done with its sponsorship of the US Open golf and tennis events in recent years.
Click to see which states are gaining ground, and how much spending has changed in the top five states for golf-related activities, according to American Express.
As 22-year-old Irishman Rory McIlroy continues to impress in the majors, it becomes more and more apparent that the PGA Tour needs to wrestle this golf phenom away from the European Tour and keep him for themselves.
Weekend warriors will do anything to improve their golf game from getting custom clubs to buying the best balls. But there's a new one I had never heard of -- high-end performance golf socks.
Choose any game you want to go to, including championship games, and you'll almost always find a couple thousand tickets available. That's hasn't been the case with Vancouver Canucks tickets for the Stanley Cup Finals. Vancouver, like its Canadian counterparts Ottawa and Edmonton, does not have the same type of robust secondary market sales.
Sources tell CNBC that the 29-year-old Chinese tennis star signed an endorsement deal with Daimler AG to endorse its Mercedes Benz that is worth about $1.5 million annually for three years.
Ever since Bruce Jenner appeared on a Wheaties box, companies have used top athletes to boost sales. Check out our list of top athletes with lucrative endorsement deals.
In today's Dallas Morning News, Nike congratulated Finals MVP Dirk Nowitzki. It took a championship for Nike to give the Mavericks power forward his own ad, even though Nowitzki has been a Nike athlete for a long time. We shouldn't blame Nike.
And it’s off - the Bahrain Formula One Grand Prix that was recently reinstated on Oct. 30 has been postponed yet again.
The saying goes that winning solves everything. But would it for LeBron James? I'm not so sure. Like a medieval fable gone wrong, this King hasn't seen the error of his ways. He still doesn't get that fans aren't mad at his actual decision to leave Cleveland, but the way "The Decision" show went down. And he still doesn't understand that the reason he is disliked so much is because he brings it on.
Many of us have long trashed the classic sports posters that graced our childhood bedrooms. They were marked up with tape or got ripped over the years. That's why I think what Adam Shopkorn is doing is amazing. Shopkorn is a friend of mine from my days at summer camp (Greylock in Beckett, Mass.) who has a great niche.
Yankees shortstop Derek Jeter is 10 hits away from becoming the 28th member of baseball's exclusive 3,000th hit club. It's a great milestone for Jeter to cash in, but can the Yankees make money off it?
On Wednesday, coconut water maker Vita Coco announced it had signed New York Yankees third baseman Alex Rodriguez to an endorsement deal. One problem: The folks at Zico, Vita Coco's biggest competitor, which is going head-to-head in a battle to become the leader in the growing $200 million space, say A-Rod is an investor in their company.
Michael Vick came out of prison in 2009 seeking a second chance. He got it with the Philadelphia Eagles, and that led to his first endorsement contract, in January, with padding maker Unequal Technologies.
NBC/Comcast won the rights to the 2014, 2016, 2018 and 2020 Olympic Games on Tuesday. The price? $4.38 billion. That's $64.41 million per Olympic broadcast day. That's a lot of money to make up. Can they do it?