Several PGA Tour elites weighed in on how the struggling sport of golf can get turned around.» Read More
Peyton and Eli Manning are the subject of a DirecTV campaign called "Football Cops." It's a hilarious take from the company that brought us mini giraffes. If you haven't had a chance to see Peyton as Mike Tahoe or Eli as C.J. Hunter, take a look at it now. It has been viewed more than 630,000 times in the last week. Earlier today, I caught up with C.J., a.k.a. Eli Manning, to talk about the campaign which highlights the fact that new customers who switch to DirecTV get NFL Sunday Ticket for free this year.
Early this morning, Los Angeles Dodgers owner Frank McCourt filed for Chapter 11 bankruptcy in what was his last attempt to keep the team under his ownership. Sal Galatioto, president of sports investment bank Galatioto Sports Partners, stopped by on CNBC's The Strategy Session today to discuss the recent development.
The Los Angeles Dodgers filed for bankruptcy this morning and have promised that all players will get paid. That being said, the players are of course the largest creditors in the filing.
The Los Angeles Dodgers have filed for bankruptcy protection in a Delaware court.
There are plenty of impressive golf courses across the US. Click to see some of the most luxurious ones!
Lenny Dykstra sits in a Los Angeles County jail, unable to make $500,000 bail as he faces state charges including grand theft auto and drug possession. He's also facing federal charges of bankruptcy fraud.
Now that we've passed 100 days in the NFL lockout, and it's getting closer to when a deal would have to be done in order to not miss a week of the season, we've finally seen the owners step up their game with a better compromise. It's funny that anyone is surprised of the seemingly sudden move. This was always going to happen. Games were never going to be lost. Why? Because the NFL has it too good. There aren't any financial problems with the sport.
Every year, for the last three years, Steve Nash has held a soccer match in New York City and invited his basketball playing and pro soccer friends. Later that night, the group gathers for a party that benefits his foundation. The event, which takes place at 6 p.m. ET tomorrow, caught my eye this year because of its sponsor, Ortsbo, an experiential translation service that provides an instant chat translator in over 50 languages.
When it comes to resources for the physically active, not all US cities are created equal. Click to see some of the cities that are havens for physically active Americans.
A couple weeks ago, while visiting St. Louis. I made some controversial comments about Albert Pujols to the local TV stations. I said that if you're a Cardinals fan, you want to root for Albert Pujols to do as badly as possible over the next two months. Fans reacted the way I thought they would. Are you crazy? Nope. I'm right on.
For the last five years, Peter Beveridge has been innovating in the eye-black space. Looking to grow even more, having sold more than five million pairs of eye black last year, Beveridge has signed its first female spokesperson, Bethanie Mattek-Sands.
Rory McIlroy's US Open win was a big victory for his sponsors, including Oakley, which had a branding all over the 22-year-old golf phenom from Northern Ireland. Oakley logos on McIlroy's shirt, collar, belt, pants and glasses yielded $14.7 million in equivalent television advertising time, according to Front Row Marketing, a sponsorship evaluation firm. Due to McIlroy's tremendous lead, and lack of Tiger, McIlroy's sponsors got an incredible amount of branding time.
Rory McIlroy's US Open win might have made all of the Irish happy, except the bookmakers, that is.
I'll start with this: Sponsors of athletes, teams, tournaments and facilities, for the most part, do a bad job at maximizing their sponsorships. They buy signage, they film commercials and they don't do what they're supposed to do, which is engage sports fans by giving them a reason to positively associate their company to the fan experience. That's why it's so refreshing to see what American Express has done with its sponsorship of the US Open golf and tennis events in recent years.
Click to see which states are gaining ground, and how much spending has changed in the top five states for golf-related activities, according to American Express.
As 22-year-old Irishman Rory McIlroy continues to impress in the majors, it becomes more and more apparent that the PGA Tour needs to wrestle this golf phenom away from the European Tour and keep him for themselves.
Weekend warriors will do anything to improve their golf game from getting custom clubs to buying the best balls. But there's a new one I had never heard of -- high-end performance golf socks.
Choose any game you want to go to, including championship games, and you'll almost always find a couple thousand tickets available. That's hasn't been the case with Vancouver Canucks tickets for the Stanley Cup Finals. Vancouver, like its Canadian counterparts Ottawa and Edmonton, does not have the same type of robust secondary market sales.
Sources tell CNBC that the 29-year-old Chinese tennis star signed an endorsement deal with Daimler AG to endorse its Mercedes Benz that is worth about $1.5 million annually for three years.
Ever since Bruce Jenner appeared on a Wheaties box, companies have used top athletes to boost sales. Check out our list of top athletes with lucrative endorsement deals.