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  • Anheuser-Busch's Next Sponsorship Play: Ping Pong Friday, 25 Sep 2009 | 11:25 AM ET
    Ping Pong

    As Advertising Week wraps up here in New York, one major marketer, Budweiser, is sponsoring what it hopes will be the next hot sport to succeed Poker - Ping Pong!

  • Serena's Outburst Might Have Cost Her Thursday, 24 Sep 2009 | 12:47 PM ET
    Serena Williams

    The early read on Serena Williams' marketability following her outburst in the U.S. Open final was that she wouldn't be hurt in the endorsement world. None of her sponsors - Nike, Gatorade and Kraft  - dropped her and one endorsement, signed before the Open, was even announced in the days after she was criticized for her behavior.

  • Foreign Ownership Of American Sports Teams Is Here Wednesday, 23 Sep 2009 | 2:18 PM ET
    Mikhail Prokhorov

    A year and a half ago, I predicted that more foreign ownership was coming to American sports leagues. I told you how you’ll soon see an NBA team owned by a Chinese businessman and a Russian owning an NHL team. At the time, the biggest reason to think this was the premium that foreign interests were willing to pay for teams. But that was before we knew we were really in a recession.

  • Does Your School Party Hardest on Saturday? Wednesday, 23 Sep 2009 | 1:37 PM ET
    College Tailgate Party

    Tailgating is big business for beer, ribs, and grills. Those who do it well are an asset to their schools...Here is Tailgater Monthly's 2009 list of the best schools for tailgating. Plus, you can vote on your favorite Party U.

  • Holdout Hurting The Crabtree Business Wednesday, 23 Sep 2009 | 11:33 AM ET
    Mike Crabtree

    Thanks to his flash at Texas Tech, Michael Crabtree was a valuable commodity when he entered the NFL Draft earlier this year. Even after he broke his left foot at the Combine, which caused him to slip to 10th pick by the San Francisco 49ers, the wide receiver’s future potential still had people buzzing. But the longest holdout in NFL rookie history is starting to hurt the Crabtree, whose team has started 2-0 without him.

  • Temperature Management System

    Having Peyton Manning instead of Chad Pennington gave the Colts a significant advantage heading into last night’s game against the Dolphins. But from a keeping cool standpoint, the two sides were equal. That’s because both were using the Temperature Management System, which uses compressors to blow cold dry air through the pads of the players on both teams while the they are sitting on the bench.

  • Urlacher's Memorabilia Contract: An Inside Look Tuesday, 22 Sep 2009 | 1:09 PM ET

    I’ve been covering the memorabilia industry for a long time, but I’ve actually never seen a high-profile player’s contract. This lawsuit gives us a peek into what they look like and it’s extremely fascinating.

  • Companies Getting ROI Before They Buy Monday, 21 Sep 2009 | 10:58 AM ET
    Sponsorium

    It’s no secret that sports marketing budgets have been cut from the recession and the money that is being spent is being scrutinized more than ever before. So instead of waiting to evaluate the return on investment on a particular relationship, many companies are now trying to prove their return on investment before they even do a deal with a property.

  • MillerCoors Gets Bang For Buck On Cowboys Stadium Friday, 18 Sep 2009 | 2:51 PM ET
    Dallas Cowboys Stadium

    The most talked about part of the $1.2 billion Cowboys Stadium is of course the world's largest HD video board, but a couple weeks from now it will all be about the two Miller branded bars on the stadium's field level.

  • Even The Cubs Aren't Recession Proof Thursday, 17 Sep 2009 | 4:14 PM ET
    Wrigley Field, Chicago

    It's official. No sports team is recession proof. How do I know this? Because I spent the day at the amazing rooftops across from Wrigley Field. With other teams, it's hard to tell if it's the economic times or the performance of the team. But the Cubs provide the perfect control.

  • What's Your Favorite Sports League Logo? Wednesday, 16 Sep 2009 | 1:52 PM ET
    six sports logos

    Forty years ago, Major League Baseball's logo was designed by a man named Jerry Dior. In honor of the logo's anniversary, we're matching it up against the logos of the other leagues and letting you decide what's best.

  • Yankee Tickets

    The New York Yankees know the recession happened. CNBC has exclusively obtained the 2010 ticket price list that the Yankees will send out to its season ticket holders in the coming days and prices for more than 80 percent of the stadium will remain the same.

  • Fila Didn't Insure Clijsters' Open Bonus: Source Tuesday, 15 Sep 2009 | 5:36 PM ET
    Kim Clijsters, of Belgium

    Kim Clijsters picked up a significant bonus from her shoe and clothing sponsor Fila for winning the US Open. And while companies usually insure these bonuses, sources tell CNBC that Fila did not. That means the incentive money paid to Clijsters, said to be in the $300,000 range, will come out the company’s coffers.

  • Fantasy Football, The Musical? Tuesday, 15 Sep 2009 | 12:01 PM ET
    Fantasy Football the musical

    If you think you’ve seen everything on fantasy football, we’re here to tell you that you haven’t. That’s because you haven’t seen "Fantasy Football, The Musical?" We’re not kidding. It’s the brain child of David Ingber, who works at a company called Knewton by day, but combines his love of music and comedy by night.

  • Four Pound Burger A Financial Success Tuesday, 15 Sep 2009 | 10:44 AM ET
    Fifth Third Burger

    In March, we told the world about the Michigan WhiteCaps' Fifth-Third Burger and named it our Minor League Concession Item of the Year. Every news outlet picked up the story about the 5,000-calorie gut buster. I followed up by becoming the first to try it.

  • Interest High On Jeter Hit Items Monday, 14 Sep 2009 | 5:01 PM ET
    Jeter Jersey

    Forgive me if I'm naive, but I never heard about the Derek Jeter Yankees hit record until a couple weeks ago. Now his passing of Lou Gehrig as the Yankees All-Time Hit Leader is being celebrated everywhere I look. First at Modell's, where Jeter commemorative hit T's have been flying off the shelves.

  • A Dykstra Twist You Won't Believe Monday, 14 Sep 2009 | 4:54 PM ET

    Turns out that on the very day Dykstra walked into the South Wilshire Beverly Jewelry and Loan, a news crew from TV Tokyo just happened to be there doing a story on the suffering local economy. I kid you not.

  • Pawn Shop to Auction off Dykstra World Series Ring Monday, 14 Sep 2009 | 1:50 PM ET
    1986 Lenny Dykstra New York Mets World Championship Trophy

    Lenny Dykstra could use some cash right now, but an upcoming auction of his World Series trophy and ring will apparently not help him. Instead, auction proceeds will go to the Beverly Hills pawn shop which claims Dykstra pawned the items but never reclaimed them.

  • Big Balls: The Concession Item Of The Future Monday, 14 Sep 2009 | 11:48 AM ET

    When I was growing up, the best store in all of New York City was a place called “Think Big!” I bought a big baseball bat, a big baseball, and for some strange reason, a big “While You Were Out” pad. I assume the store went out of business because, after a while the novelty wore off, and–to be honest–these items were hardly cheap.

  • Kimbo Back In The Spotlight Friday, 11 Sep 2009 | 4:37 PM ET
    Kimbo Slice

    Kevin Ferguson, also known as Kimbo Slice, is one of the most marketable athletes in recent history. The name and the look is part of the lore. Then throw in the crazy street fights that lifted him off YouTube and into arenas across the country.

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