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  • Top Athletes and Their Endorsements Tuesday, 14 Jun 2011 | 4:00 PM ET
    Ever since Bruce Jenner appeared on a Wheaties box in 1977, companies have used endorsements by top athletes to boost their sales. As a result, major sports stars routinely receive multimillion-dollar paydays for lending their names to products, and the practice has become so competitive that a player’s endorsement income can sometimes dwarf his or her salary or winnings.Click ahead to see top athletes who supplement their income with lucrative endorsement deals.

    Ever since Bruce Jenner appeared on a Wheaties box, companies have used top athletes to boost sales. Check out our list of top athletes with lucrative endorsement deals.

  • In today's Dallas Morning News, Nike congratulated Finals MVP Dirk Nowitzki. It took a championship for Nike to give the Mavericks power forward his own ad, even though Nowitzki has been a Nike athlete for a long time. We shouldn't blame Nike.

  • Bahrain's Formula One: On Again, Off Again Tuesday, 14 Jun 2011 | 4:45 AM ET

    And it’s off - the Bahrain Formula One Grand Prix that was recently reinstated on Oct. 30 has been postponed yet again.

  • LeBron James' Marketing Might Never Recover Monday, 13 Jun 2011 | 9:50 AM ET
    Jason Kidd #2 of the Dallas Mavericks drives against LeBron James #6 of the Miami Heat in Game Six of the 2011 NBA Finals.

    The saying goes that winning solves everything. But would it for LeBron James? I'm not so sure. Like a medieval fable gone wrong, this King hasn't seen the error of his ways. He still doesn't get that fans aren't mad at his actual decision to leave Cleveland, but the way "The Decision" show went down. And he still doesn't understand that the reason he is disliked so much is because he brings it on.

  • Classic Sports Posters Hit The Market Again Friday, 10 Jun 2011 | 4:20 PM ET

    Many of us have long trashed the classic sports posters that graced our childhood bedrooms. They were marked up with tape or got ripped over the years. That's why I think what Adam Shopkorn is doing is amazing. Shopkorn is a friend of mine from my days at summer camp (Greylock in Beckett, Mass.) who has a great niche.

  • Yankees Might Not Make Money Off Jeter's 3000th Hit Friday, 10 Jun 2011 | 1:25 PM ET
    derek jeter

    Yankees shortstop Derek Jeter is 10 hits away from becoming the 28th member of baseball's exclusive 3,000th hit club. It's a great milestone for Jeter to cash in, but can the Yankees make money off it?

  • ARod Vita Coco

    On Wednesday, coconut water maker Vita Coco announced it had signed New York Yankees third baseman Alex Rodriguez to an endorsement deal. One problem: The folks at Zico, Vita Coco's biggest competitor, which is going head-to-head in a battle to become the leader in the growing $200 million space, say A-Rod is an investor in their company.

  • QB Mike Vick Talks NFL, Endorsement Deal Wednesday, 8 Jun 2011 | 12:36 PM ET

    Michael Vick came out of prison in 2009 seeking a second chance.  He got it with the Philadelphia Eagles, and that led to his first endorsement contract, in January, with padding maker Unequal Technologies.

  • Can NBC/Comcast Make Money Off Olympics? Tuesday, 7 Jun 2011 | 4:53 PM ET

    NBC/Comcast won the rights to the 2014, 2016, 2018 and 2020 Olympic Games on Tuesday. The price? $4.38 billion. That's $64.41 million per Olympic broadcast day. That's a lot of money to make up. Can they do it?

  • Rafael Nadal French Open

    Two and half years ago, Nike made a drastic move by changing Rafael Nadal out of his trademark cut-off muscle T's and capri shorts and putting him into more conservative tennis attire. They gave him sleeves and raised his shorts up about four inches. At the time, his fans were up in arms. How could big bad Nike do this? Well, it actually made a whole lot of sense.

  • Tiger's Agent Mark Steinberg Talks About Next Move Monday, 6 Jun 2011 | 3:43 PM ET
    Tiger Woods walks alongside his manager Mark Steinberg of IMG during a practice round prior to the start of THE TOUR Championship at East Lake Golf Club in Atlanta, Georgia.

    Earlier this afternoon, I had a chance to sit down with Mark Steinberg, who is leaving IMG and will be bringing Tiger Woods with him. We talked about the future of both of them.

  • Tiger Leaving IMG Not A Surprise Monday, 6 Jun 2011 | 12:20 PM ET
    Tiger Woods walks alongside his manager Mark Steinberg of IMG during a practice round prior to the start of THE TOUR Championship at East Lake Golf Club in Atlanta, Georgia.

    On Monday morning, Tiger Woods tweeted that he'd be going with Mark Steinberg, who headed up IMG's golf division until last month. It makes sense for a couple reasons.

  • Donald's Wine Deal Isn't Traditional Sponsorship Friday, 3 Jun 2011 | 11:48 AM ET
    Luke Donald Collection Wine

    On the surface, it looks like just another bottle of wine with a label thrown on it to try to get it to sell. But the Luke Donald Collection, named after the world's number one golfer, is anything but.

  • Shaq's Agents Recall Marketing Tales Thursday, 2 Jun 2011 | 1:43 PM ET
    Shaquille O'Neal

    Shaquille O'Neal was larger than life not only on the court, but in the marketing world. After he announced his retirement, I called up Leonard Armato, who represented Shaq from his rookie year in 1993 through 2000 and Perry Rogers, who has represented him since then, to talk about some of his greatest marketing moments.

  • Shaq's Retirement Gives Big Boost To New Company Thursday, 2 Jun 2011 | 10:46 AM ET
    Tout.com

    When Shaquille O'Neal announced his retirement on Twitter on Wednesday, he not only gave a nod to Twitter, he also gave a huge boost to an upstart media brand called Tout.com, a site that allows users to make short 15-second long videos and share them with their friends.

  • Social Media A Big Part Of Shaq's Legacy Wednesday, 1 Jun 2011 | 4:23 PM ET
    Shaquille O'Neal

    Shaquille O'Neal will of course be remembered for his big frame and his gregarious personality, but he will also be remembered for his contributions to the social media space. So it's not surprising that he became the first sports star to retire on Twitter on Wednesday.

  • Who Is Going To Win The Spelling Bee? I K-N-O-W Wednesday, 1 Jun 2011 | 12:11 PM ET
    2011 Scripps Spelling Bee

    The Scripps National Spelling Bee is today and tomorrow and I will, once again, tell you who is going to win. To refresh your memory, in 2006, I warned you about Katherine Close. In 2007, I had Evan O'Dorney. In 2008, Sameer Mishra was on my list. The following year, I picked Kavya Shivashankar and last year, I said three spellers could go all the way and sure enough my #2 Anamika Veeramani prevailed.

  • Tressel Troubles Won't Change Behavior Tuesday, 31 May 2011 | 9:51 AM ET
    Head coach Jim Tressel of the Ohio State Buckeyes

    You're driving along the highway, speeding at 20 miles per hour above the speed limit. That's when you see a cop on the side of the road. You quickly slow down. You're lucky. The officer has already pulled someone over. Five minutes later, you are speeding again, hoping cops on the road don't see you.

  • Sponsors Cry Foul Over Fifa Infighting Tuesday, 31 May 2011 | 1:40 AM ET

    Some of football’s biggest sponsors are raising the alarm over infighting at Fifa even as Sepp Blatter, its president, dismissed the bribery storm engulfing the sport’s governing body as a few “difficulties” rather than a crisis, reports the FT.

  • American Airlines

    If the Miami Heat win Game 5 tonight and advance to the NBA Finals, it will mean the second finals in the last six years that both arenas have American Airlines on them. The airline had arena exclusivity in 2006, when the Heat bested the Mavs in six games.

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