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  • Nets Dancers & Sensible Portions

    In the annals of sports marketing history, some of the best deals are ones that make sense. George Foreman could make as many burgers as he wanted on the grill that beared his name. John Daly was sponsored by Dunkin' Donuts and Hooters and now we have the New Jersey Nets dancers auditions, taking place this weekend, sponsored by....Sensible Portions!

  • Halftime Pt. 2: The Stock Riding Apple's Coattails Wednesday, 16 Jun 2010 | 1:30 PM ET

    With its products tethered to the popular iPad, this company posted a new 52-week high.

  • The Vuvuzela Game—How Long Can You Last? Wednesday, 16 Jun 2010 | 1:26 PM ET
    Vuvuzela

    The World Cup won't ban the bane of soccer viewers—the vuvuzela. ESPN/ABC may tweak the sound mix to filter out some of the noise from the ubiquitous South African horns, and the BBC may try to nix the blowhard audio altogether.

  • Cannibalism and the World Cup Soccer Games Wednesday, 16 Jun 2010 | 11:45 AM ET
    World Cup match ball

    When major sports events collide with the market day ... sigh ... business coverage is pretty much the loser.

  • Conference Realignment Puts Orangebloods.com On The map Wednesday, 16 Jun 2010 | 9:55 AM ET
    OrangeBloods.com

    Starting with his initial story that day that was the first to detail a possible move by six Big XII schools to the Pac-10, Brown has broken nearly every part of the college realignment story that resulted in a new 10-team Big XII with Colorado leaving for the Pac-10 and Nebraska going to the Big Ten.

  • Losing The Right Two Schools Saved The Big XII Tuesday, 15 Jun 2010 | 1:58 PM ET
    Big XII Conference

    Pressured perhaps by the heat that Texas legislators might push for Baylor to go to the Pac-10 as a condition of the three other Texas schools making the move, Colorado jumped to the Pac-10 as soon as they got the invitation. Perhaps believing that the conference was destined to crumble, Nebraska went for greener pastures to the Big Ten. As hard of it is to believe, the record will show, that the loss of these two teams saved the Big XII.

  • One Reason to Watch the World Cup Tuesday, 15 Jun 2010 | 1:31 PM ET
    Cristiano Ronaldo

    Ronaldo has already been linked to Paris Hilton and Kim Kardashian, but I've never heard of him. Neither have most Americans. You'll be hearing a lot more about him. Or, maybe I should say, you'll be seeing a lot more of him.

  • MLB baseballs seen through the netting of a basket

    For the fourth straight year, Major League Baseball will beat out the National Football League in licensing revenue this year, according to Ira Mayer, publisher of The Licensing Letter, an industry trade publication that focuses on the licensing business.

  • Chairman and CEO of IMG, the largest sports management business in the world, on the financial crisis and investing in the global marketplace.

  • Vuvuzela

    It is definitely one of the most annoying sounds in all of sports. Yes, all of us who have been watching the World Cup now know what a Vuvuzela is. If you haven't, picture 60,000 bumble bees buzzing at the same time for 90 straight minutes while you're trying to watch a soccer game.

  • 'BP Crosstown Cup' Draws Boos at Wrigley Field Friday, 11 Jun 2010 | 6:38 PM ET
    Official trophy of the BP Crosstown Cup.

    For BP, a company that’s had a helluva time getting a “cup” on the Gulf of Mexico oil gusher it is responsible for, it’s now connected to another cup, the BP Crosstown Cup in Chicago. And it's a strikeout for the oil producer.

  • ESPN's Big World Cup Bet Friday, 11 Jun 2010 | 2:13 PM ET

    ESPN is going all out for the World Cup. They've sent 300 employees to South Africa and will, for the first time ever, broadcast all 64 games from the host site. I talked to John Skipper, the ESPN's executive vice president for content, about the push.

  • What America Is Up Against in the World Cup Friday, 11 Jun 2010 | 2:00 PM ET
    The match ball for the opening World Cup fixture between South Africa and Mexico.

    The World Cup is big business ... though not so much in America. Saturday, however, the U.S. men's soccer team takes on England, and I will watch! Ok, I promise to watch for at least ten minutes. To prepare myself for the experience, I've been reading up on the event

  • Playing the Vuvuzela at the World Cup Friday, 11 Jun 2010 | 9:45 AM ET

    It's official, I am no musician. The African trumpet, otherwise known as the vuvuzela, has been my downfall.

  • 16-Team Conference TV Deal Not a Slam Dunk Friday, 11 Jun 2010 | 8:59 AM ET
    Football

    Barry Frank knows more about TV rights money than just about anyone. And the executive vice president for IMG Media who has negotiated a slew of television deals in his years in the business has this to say about adding the 16-team conference that is developing with the Pac-10: The math might not work.

  • Toning Shoe Category Explodes Thursday, 10 Jun 2010 | 5:06 PM ET
    Skechers Resistance Runners hit shelves in July.

    The idea of a toning shoe softly came into the American marketplace in 2008. A year later, it had blossomed into a $300 million business. This year, projections have the business at an astounding $1.5 billion.

  • Forget the Economy, the World Cup Is Here Thursday, 10 Jun 2010 | 4:17 AM ET
    A Vuvuzela

    Do you know your Laduma from your Vuvuzela? Your Diski from your Makarapa? And why is everyone in Johannesburg screaming Bafana Bafana at me?

  • One-on-One with Nike Brand President Charlie Denson Wednesday, 9 Jun 2010 | 4:51 PM ET
    Charlie Denson, Nike Brand President

    Today, Nike announced that it is bringing the world's best basketball teams to New York City for something called the World Basketball Festival.  I spoke to Nike Brand president Charlie Denson about the event and about other topics.

  • Beachbody’s P90X Making Serious Money Wednesday, 9 Jun 2010 | 4:32 PM ET
    Beachbody's P90X

    Get fit quick infomercial products and videos have been around for a long time. But it’s a safe bet that when we look back on the industry 20 years from now, P90X might be considered the gold standard. In the last couple years, the 12-DVD workout program, which includes a nutrition and workout guide, has turned into a $200 million franchise.

  • Stephen Strasburg Mania Hits Fever Pitch Wednesday, 9 Jun 2010 | 10:03 AM ET
    Pitcher Stephen Strasburg #37 of the Washington Nationals throws a pitch during the top of the third inning of his major league debut.

    With an incredible 14-strikeout win in his much heralded debut, the business of Stephen Strasburg can only heat up from here.

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