Paul McGinley, professional golfer, discusses the Ryder Cup, and the future of golf» Read More
Ever since Bruce Jenner appeared on a Wheaties box, companies have used top athletes to boost sales. Check out our list of top athletes with lucrative endorsement deals.
In today's Dallas Morning News, Nike congratulated Finals MVP Dirk Nowitzki. It took a championship for Nike to give the Mavericks power forward his own ad, even though Nowitzki has been a Nike athlete for a long time. We shouldn't blame Nike.
And it’s off - the Bahrain Formula One Grand Prix that was recently reinstated on Oct. 30 has been postponed yet again.
The saying goes that winning solves everything. But would it for LeBron James? I'm not so sure. Like a medieval fable gone wrong, this King hasn't seen the error of his ways. He still doesn't get that fans aren't mad at his actual decision to leave Cleveland, but the way "The Decision" show went down. And he still doesn't understand that the reason he is disliked so much is because he brings it on.
Many of us have long trashed the classic sports posters that graced our childhood bedrooms. They were marked up with tape or got ripped over the years. That's why I think what Adam Shopkorn is doing is amazing. Shopkorn is a friend of mine from my days at summer camp (Greylock in Beckett, Mass.) who has a great niche.
Yankees shortstop Derek Jeter is 10 hits away from becoming the 28th member of baseball's exclusive 3,000th hit club. It's a great milestone for Jeter to cash in, but can the Yankees make money off it?
On Wednesday, coconut water maker Vita Coco announced it had signed New York Yankees third baseman Alex Rodriguez to an endorsement deal. One problem: The folks at Zico, Vita Coco's biggest competitor, which is going head-to-head in a battle to become the leader in the growing $200 million space, say A-Rod is an investor in their company.
Michael Vick came out of prison in 2009 seeking a second chance. He got it with the Philadelphia Eagles, and that led to his first endorsement contract, in January, with padding maker Unequal Technologies.
NBC/Comcast won the rights to the 2014, 2016, 2018 and 2020 Olympic Games on Tuesday. The price? $4.38 billion. That's $64.41 million per Olympic broadcast day. That's a lot of money to make up. Can they do it?
Two and half years ago, Nike made a drastic move by changing Rafael Nadal out of his trademark cut-off muscle T's and capri shorts and putting him into more conservative tennis attire. They gave him sleeves and raised his shorts up about four inches. At the time, his fans were up in arms. How could big bad Nike do this? Well, it actually made a whole lot of sense.
Earlier this afternoon, I had a chance to sit down with Mark Steinberg, who is leaving IMG and will be bringing Tiger Woods with him. We talked about the future of both of them.
On Monday morning, Tiger Woods tweeted that he'd be going with Mark Steinberg, who headed up IMG's golf division until last month. It makes sense for a couple reasons.
On the surface, it looks like just another bottle of wine with a label thrown on it to try to get it to sell. But the Luke Donald Collection, named after the world's number one golfer, is anything but.
Shaquille O'Neal was larger than life not only on the court, but in the marketing world. After he announced his retirement, I called up Leonard Armato, who represented Shaq from his rookie year in 1993 through 2000 and Perry Rogers, who has represented him since then, to talk about some of his greatest marketing moments.
When Shaquille O'Neal announced his retirement on Twitter on Wednesday, he not only gave a nod to Twitter, he also gave a huge boost to an upstart media brand called Tout.com, a site that allows users to make short 15-second long videos and share them with their friends.
Shaquille O'Neal will of course be remembered for his big frame and his gregarious personality, but he will also be remembered for his contributions to the social media space. So it's not surprising that he became the first sports star to retire on Twitter on Wednesday.
The Scripps National Spelling Bee is today and tomorrow and I will, once again, tell you who is going to win. To refresh your memory, in 2006, I warned you about Katherine Close. In 2007, I had Evan O'Dorney. In 2008, Sameer Mishra was on my list. The following year, I picked Kavya Shivashankar and last year, I said three spellers could go all the way and sure enough my #2 Anamika Veeramani prevailed.
You're driving along the highway, speeding at 20 miles per hour above the speed limit. That's when you see a cop on the side of the road. You quickly slow down. You're lucky. The officer has already pulled someone over. Five minutes later, you are speeding again, hoping cops on the road don't see you.
Some of football’s biggest sponsors are raising the alarm over infighting at Fifa even as Sepp Blatter, its president, dismissed the bribery storm engulfing the sport’s governing body as a few “difficulties” rather than a crisis, reports the FT.
If the Miami Heat win Game 5 tonight and advance to the NBA Finals, it will mean the second finals in the last six years that both arenas have American Airlines on them. The airline had arena exclusivity in 2006, when the Heat bested the Mavs in six games.