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  • Top Selling Sports Books Of 2009 Thursday, 1 Oct 2009 | 11:12 AM ET
    The Yankee Years

    There's usually plenty of buzz when a big sports book comes out, but it's rare that we ever follow up and find out how that book did.

  • The NBA's Best-Selling Jerseys In Europe Thursday, 1 Oct 2009 | 9:41 AM ET
    Basketball Jerseys

    For the second straight year, the jersey of Los Angeles Lakers guard Kobe Bryant is the best-selling jersey in Europe, according to a list released by the NBA and gathered by surveying retail locations in Europe for the 2008-09 season.

  • Nike: We Don't Have Contract With Vick Thursday, 1 Oct 2009 | 8:57 AM ET
    Nike

    A day after an official with the agency that represents Michael Vick told a crowded conference in New York City that Vick had recently re-signed with Nike, a Nike spokesman told CNBC that the company has no agreement with the backup Philadelphia Eagles quarterback.

  • Has Michael Vick Re-Signed With Nike? Thursday, 1 Oct 2009 | 8:54 AM ET

    In 2007, Nike terminated Michael Vick's contract after he was indicted on charges of running a dogfighting ring.

  • Who Do We Want On Twitter? Wednesday, 30 Sep 2009 | 1:24 PM ET
    Twitter

    For months, we've given you the top monthly Sports Twitter Rankings and it has been fun to keep up with everyone in the business. But we wanted to do something fresh this month. So we give you the top 10 people in sports we WANT to be on Twitter and why.

  • My One on One With Kobe Bryant Tuesday, 29 Sep 2009 | 4:05 PM ET
    Kobe Bryant

    "About five or six years ago, I got together with my team, and we started our own marketing company, and decided to tweak some things. Go in a different direction a little bit, and a lot of patience and perseverance and working with brilliant people, and here we are," Kobe Bryant tells me in an exclusive interview.

  • Ultimate Fighting CEO: We're Just Scratching Surface Tuesday, 29 Sep 2009 | 2:49 PM ET

    UFC co-owner and president Dana White told CNBC Tuesday that his ultimate fighting organization is ready to be more popular than ever.

  • Bryant Leaves Upper Deck, Signs with Panini Tuesday, 29 Sep 2009 | 9:26 AM ET
    Kobe Bryant autographed card

    There's little doubt that Los Angeles Lakers guard Kobe Bryant is the hottest marketing commodity in the NBA. Just look at jersey sales as a metric - his No. 24 is the top NBA jersey across the world. That's one of the reasons why Panini, the trading card company that surprised the collecting world by scoring the exclusive deal with the NBA in January, signed the four-time world champion and reigning NBA Finals MVP to a multi-year deal.

  • Brazil's Lula: Bright Spots & Sports Monday, 28 Sep 2009 | 12:26 PM ET
    Maria Bartiromo interviewing Brazilian President Luiz Inacio Lula da Silva

    A big vote of confidence on Brazil came less than 48 hours before our exclusive interview with Brazilian President Luiz Inacio Lula da Silva. Moody's Investors Service upgraded the country's credit rating to an investment grade rating of Baa3. Standard and Poor's and Fitch Ratings had already given Brazilian assets their thumbs up last year.

  • OptionIt Brings Options To Regular Season Tickets Friday, 25 Sep 2009 | 3:57 PM ET

    Today, OptionIt, a sports ticket option company, announced that it was offering ticket options for the upcoming season for Boston Celtics home games. Here's my chat with company CEO Mark Mastalir on how the options work and why he thinks this idea will last.

  • NFL Dealt Blow By FTC Opposition In Antitrust Case Friday, 25 Sep 2009 | 1:45 PM ET

    Earlier this year, ESPN.com's Lester Munson said American Needle v. NFL "could easily be the most significant legal turning point in the history of American sports." It involves a manufacturer named American Needle who sued the league when they unilaterally gave exclusive apparel rights to Reebok, which essentially knocked them out of the business. The argument was that the move violated the Sherman Anti-Trust Act and illegally restricted competition.

  • Sports Radio Web Site Making Waves Friday, 25 Sep 2009 | 12:15 PM ET
    Sports Radio Interviews

    When Cowboys great Tony Dorsett made fiery comments about Tony Romo, I saw it first on a small independent Web site. When Minnesota Vikings great Fran Tarkenton bashed Brett Favre, I saw it first on a small independent Web site. How did this site get the scoop? Because its founder was listening when no one else was.

  • Anheuser-Busch's Next Sponsorship Play: Ping Pong Friday, 25 Sep 2009 | 11:25 AM ET
    Ping Pong

    As Advertising Week wraps up here in New York, one major marketer, Budweiser, is sponsoring what it hopes will be the next hot sport to succeed Poker - Ping Pong!

  • Serena's Outburst Might Have Cost Her Thursday, 24 Sep 2009 | 12:47 PM ET
    Serena Williams

    The early read on Serena Williams' marketability following her outburst in the U.S. Open final was that she wouldn't be hurt in the endorsement world. None of her sponsors - Nike, Gatorade and Kraft  - dropped her and one endorsement, signed before the Open, was even announced in the days after she was criticized for her behavior.

  • Foreign Ownership Of American Sports Teams Is Here Wednesday, 23 Sep 2009 | 2:18 PM ET
    Mikhail Prokhorov

    A year and a half ago, I predicted that more foreign ownership was coming to American sports leagues. I told you how you’ll soon see an NBA team owned by a Chinese businessman and a Russian owning an NHL team. At the time, the biggest reason to think this was the premium that foreign interests were willing to pay for teams. But that was before we knew we were really in a recession.

  • Does Your School Party Hardest on Saturday? Wednesday, 23 Sep 2009 | 1:37 PM ET
    College Tailgate Party

    Tailgating is big business for beer, ribs, and grills. Those who do it well are an asset to their schools...Here is Tailgater Monthly's 2009 list of the best schools for tailgating. Plus, you can vote on your favorite Party U.

  • Holdout Hurting The Crabtree Business Wednesday, 23 Sep 2009 | 11:33 AM ET
    Mike Crabtree

    Thanks to his flash at Texas Tech, Michael Crabtree was a valuable commodity when he entered the NFL Draft earlier this year. Even after he broke his left foot at the Combine, which caused him to slip to 10th pick by the San Francisco 49ers, the wide receiver’s future potential still had people buzzing. But the longest holdout in NFL rookie history is starting to hurt the Crabtree, whose team has started 2-0 without him.

  • Temperature Management System

    Having Peyton Manning instead of Chad Pennington gave the Colts a significant advantage heading into last night’s game against the Dolphins. But from a keeping cool standpoint, the two sides were equal. That’s because both were using the Temperature Management System, which uses compressors to blow cold dry air through the pads of the players on both teams while the they are sitting on the bench.

  • Urlacher's Memorabilia Contract: An Inside Look Tuesday, 22 Sep 2009 | 1:09 PM ET

    I’ve been covering the memorabilia industry for a long time, but I’ve actually never seen a high-profile player’s contract. This lawsuit gives us a peek into what they look like and it’s extremely fascinating.

  • Companies Getting ROI Before They Buy Monday, 21 Sep 2009 | 10:58 AM ET
    Sponsorium

    It’s no secret that sports marketing budgets have been cut from the recession and the money that is being spent is being scrutinized more than ever before. So instead of waiting to evaluate the return on investment on a particular relationship, many companies are now trying to prove their return on investment before they even do a deal with a property.

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