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  • Kimbo Back In The Spotlight Friday, 11 Sep 2009 | 4:37 PM ET
    Kimbo Slice

    Kevin Ferguson, also known as Kimbo Slice, is one of the most marketable athletes in recent history. The name and the look is part of the lore. Then throw in the crazy street fights that lifted him off YouTube and into arenas across the country.

  • Smart Ball Test: A New Way To Measure Ball Handling Friday, 11 Sep 2009 | 3:28 PM ET
    Ball Chip - captures how the ball moves.

    Measured training programs have become a nice cottage industry for the youth sports business. We’ve been impressed with SPARQ, which Nike aligned with, and the skill tests that they’ve done across the country in a variety of sports. Under Armour has done similar combines, well aware of the great branding opportunity that comes with grassroots training complete with athlete scoring.

  • Michael Jordan First Athlete To $1 Billion Friday, 11 Sep 2009 | 10:53 AM ET
    Air Jordan

    There’s been much talk about the first billion dollar athlete. Tiger Woods is supposedly on track to reach $1 billion next year, though his agent Mark Steinberg told us he doesn’t keep an official tally anywhere. And many mention LeBron James as the guy who is most likely to follow Woods.

  • Puma Unveils Bodywear With Strip Show Thursday, 10 Sep 2009 | 1:41 PM ET

    If an iPhone app is good or crazy, it’s going to get a lot of attention and certainly draw some downloads. While it’s probably not cool to have the medicinal marijuana locator app on your iPhone, the new iPhone app from Puma has all the ingredients of scoring plenty of viral buzz.

  • CNBC Exclusive Interview: NFL CFO Anthony Noto Thursday, 10 Sep 2009 | 12:16 PM ET
    Anthony Noto

    Anthony Noto was the top media and entertainment analyst at Goldman Sachs before becoming the NFL’s CFO in Jan. 2008. Noto joined me this morning, in his first television appearance since taking the job, to talk about the state of the league as the season starts tonight in Pittsburgh.

  • Melanie Oudin Signs New Endorsement Deal Wednesday, 9 Sep 2009 | 10:08 PM ET
    Melanie Oudin

    The surprise of the U.S. Open, 17-year-old Melanie Oudin, who is playing her quarterfinals match against Caroline Wozniacki tonight, has signed a new endorsement deal.

  • Hanes Still A Big Part Of Jordan's Endorsement Roster Wednesday, 9 Sep 2009 | 12:05 PM ET
    Michael Jordan

    Michael Jordan will go down not only as one of the greatest athletes of all time, but he’ll likely be remembered as the greatest endorser of all time. As Jordan gets inducted into the Naismith Memorial Basketball Hall of Fame this weekend, those brands that have paid to stay with them over the years are still happy for the association.

  • Phelps Re-Signs With Speedo Through 2013 Wednesday, 9 Sep 2009 | 9:15 AM ET
    Michael Phelps

    Speedo announced this morning that 14-time gold medalist Michael Phelps will continue to endorse the brand through 2013. We sat down with Phelps and Joe Gromek, CEO of Warnaco, Speedo’s parent company to talk about the deal and the swimsuit industry.

  • How Much is Oudin Worth? Tuesday, 8 Sep 2009 | 12:39 PM ET
    Melanie Oudin

    Despite a run in Wimbledon that included a win over Jelena Jankovic, very few people knew of 17-year-old American tennis player Melanie Oudin when the US Open started last Monday. In fact, when she opened the NASDAQ that day, she didn't need security to get her around in the city and she wasn't hounded by autograph seekers. What a difference a week makes.

  • Lenny Dykstra Strikes Out Tuesday, 1 Sep 2009 | 8:08 PM ET

    A bankruptcy judge today ordered that former baseball player Lenny Dykstra lose control of his Chapter 11 bankruptcy, and that management of his financial affairs be handed over to a court appointed trustee.

  • CNBC's Sports Twitter Rankings (Aug '09) Tuesday, 1 Sep 2009 | 10:39 AM ET
    Twitter

    The fourth month of our rankings turned out to be more challenging, as the summer seemed to neutralize many of the sporting world's best tweeters

  • Former Tennis Prodigy Young Is Getting Old Monday, 31 Aug 2009 | 6:27 PM ET

    Five years ago, ESPN dispatched me to Lexington, Ky., to see this 15-year-old tennis prodigy named Donald Young, the kid who no one could beat. Today, five years and three weeks later, I'm among the throng of reporters at the US Open, most writing the "Death of A Prodigy" story.

  • Eight Rules To Remember About Memorabilia Monday, 31 Aug 2009 | 2:22 PM ET

    Some love Mickey--Mouse that is. Others worship Mickey-- as in Mantle. But to make a profit off of your passion, you have to know what you’re doing.

  • Taking On The World's No. 2 Monday, 31 Aug 2009 | 12:27 PM ET

    Last week, I went to interview Andy Murray - now the No. 2 ranked men's tennis player in the world. The topic was Fred Perry, the British clothing brand that sponsors him...After we got through with the business, I challenged Murray to get on the court with me.

  • Exclusive: Favre, Vick At Top Of Jersey List Monday, 31 Aug 2009 | 12:16 PM ET
    NFL Jerseys

    Perhaps the most interesting jersey sales list of all time has hit our desk at CNBC...Brett Favre Vikings jerseys now top the list at No. 1...And despite being passed over by big retailer Dick's Sporting Goods, Michael Vick's Philadelphia Eagles jerseys sold well enough to make their debut at No. 4.

  • Yankee Stadium

    Those expecting to hear of a price gouge for Yankees postseason tickets might be surprised. It's not coming.

  • ESPN 'Nude' Issue Rumors Surface With Danica Thursday, 27 Aug 2009 | 5:41 PM ET

    Late last night, the popular blog SportsByBrooks published this headline:"Danica To Bare It All For ESPN Mag's "Nude" IssueThe headline and the story got our attention because it was the first name that had surfaced after the announcement of The Body Issue was made in June. We put forth our top top 10 men and women at the time who we thought might decide to take it all off, even though ESPN The Magazine editors were clear that this was not a condition of appearing in the publication.

  • Whose College Jerseys Are For Sale? Thursday, 27 Aug 2009 | 3:31 PM ET
    Tim Tebow Jersey

    Every year, college athletes are marketed in stores when their programs give their specific numbers to the companies to make their uniforms to sell at retail. We looked took the Associated Press Top 25 preseason football poll and went to the official Web site stores of the teams to find out whose jerseys are being sold this year. This list probably isn’t perfect because it was hard to eliminate past players who wore jerseys that are still being sold (no names on back). Only one Web site, named the players with the jerseys -- Iowa.

  • Less Is More For Moore, But For How Long? Wednesday, 26 Aug 2009 | 4:49 PM ET
    Ryan Moore

    Ryan Moore was one of the most heralded golfers in amateur history, so when he turned pro in 2005, all the major companies were after him. By all accounts, Moore cashed in pretty nicely with deals from Oakley and Ping, but the two got a discount because they were the brands that Moore felt most comfortable with.

  • One-On-One With Roger Federer Wednesday, 26 Aug 2009 | 3:13 PM ET

    This morning, I stopped by a regulation tennis court set up in Manhattan by Nike and talked with Roger Federer about his lack of sweat while playing, his outfits and the health of the game.

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