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  • Mets' Minority Share Won't Sell as Pitched Monday, 31 Jan 2011 | 12:02 PM ET
    Fred Wilpon

    On Friday, the Wilpons, who own the New York Mets, had a press conference to announce that they were exploring the idea of selling up to 25 percent of the team in order to raise funds for a possible settlement in the case brought against them by the trustee in the Madoff case.

  • The Super Bowl and the NFL Monday, 31 Jan 2011 | 10:39 AM ET

    How much do you know about the big game and the business of football?

  • Their Commercials Got Game—Oh Baby! Monday, 31 Jan 2011 | 10:31 AM ET
    E*Trade's commercial that ran during the Super Bowl in 2010.

    It appears so, says one ad industry expert. “It makes sense that the share price would go up because its driven by people’s belief in that company having momentum, being aggressive, and taking their marketing seriously," says one ad industry executive.

  • Plasma TVs: Price Pinches Popularity Monday, 31 Jan 2011 | 10:29 AM ET

    Chances are you'll be watching the big game on a smaller-sized, lower-priced LCD set, even if the picture quality isn't as good as its rival.  In the cutthroat, deflationary world of consumer electronics, the debate over which flat-panel TV technology is superior has taken  a backseat to price.

  • Game Changer Monday, 31 Jan 2011 | 10:28 AM ET

    “It’s like a little litmus test of what the year could look like. We’re seeing good signs at this point,” says one pundit of Super Bowl retail spending. Some $10 billion is expected to be spent on the big game.

  • The least expensive ticket to this year's game is $600, assuming you could get one when first avalable. After that they get marked-up and resold.  Would you pay for one, and, if so, how much?

  • Funny Contests and Some Attainable Goals Monday, 31 Jan 2011 | 9:30 AM ET
    The Demotivator Caption Contest

    The Onion Sports Network has purchased one second of ad time during the Super Bowl. One whole second. It is taking submissions from viewers for an ad that will best promote its SportsDome program on Comedy Central.

  • Jimmer Fever Hits BYU Friday, 28 Jan 2011 | 9:59 AM ET
    Jimmer Fredette jersey

    BYU senior guard Jimmer Fredette proved again this week that he's a one-man scoring machine, draining 43 points in the Cougars victory over previously undefeated San Diego State on Wednesday night. It was his third game in the last four that he scored at least 40 points.

  • Under Armour Is a 'Different Company' Now: CEO Thursday, 27 Jan 2011 | 4:14 PM ET

    After appearing on "The Strategy Session" on Thursday, Kevin Plank, CEO of Under Armour, the performance athletes gear, continued his discussion off-camera, with Darren Rovell.

  • NFL's Best Cheerleaders Squads Thursday, 27 Jan 2011 | 1:16 PM ET
    This year's Super Bowl features the Green Bay Packers against the Pittsburgh Steelers. But there will be no cheerleaders. The Packers and the Steelers are just two of six teams (along with the Cleveland Browns, New York Giants, Detroit Lions and Chicago Bears) that don't field a pom-pom waving squad. Although their seasons are over, cheerleaders are an important part of the NFL offseason for the 26 teams that do have them. Why? Because, when executed well, they provide endless clicks for Web sur

    A ranking of the top 10 teams that take the most monetary advantage of their cheerleaders.

  • Clay Matthews Signs Hair Endorsement Deal With Suave Wednesday, 26 Jan 2011 | 2:19 PM ET
    Clay MTTHEWS

    The Super Bowl promises to be a hair-raising matchup between two former USC Trojans, Pittsburgh Steelers safety Troy Polamalu and Green Bay Packers linebacker Clay Matthews.

  • Best Selling NFL Jerseys For Women Tuesday, 25 Jan 2011 | 2:26 PM ET
    With more than 40 percent of NFL fans being female, jerseys tailored for women have become popular in recent years. So it’s interesting to see what jerseys men buy that women don’t and vice versa. With sales of female jerseys rising exponentially, there’s big business in selling player specific apparel to the female NFL fans. According to data provided by NFLShop.com, the jerseys that are popular among women are much different than those favored by men. So, whose jersey sells the most? Click ahe

    With sales of female jerseys rising exponentially, there’s big business in selling player specific apparel to the female NFL fans. So, whose jersey sells the most? Click to find out!

  • When the NFL and the Dallas Cowboys announced that they’d be selling tickets to fans who wanted to stand outside the stadium for the Super Bowl, many people laughed at the concept and the $200 price tag. But it might be the league and the Cowboys who have the last laugh.

  • Whose NFL Jersey Scores The Most With Women? Tuesday, 25 Jan 2011 | 12:07 PM ET
    Reebok Pittsburgh Steelers Troy Polamalu Women's Replica White Jersey

    With more than 40 percent of NFL fans being female, jerseys tailored for women have become popular in recent years. So it’s interesting to see what jerseys men buy that women don’t and vice versa.

  • Nothing Big About Ben In The Marketing World Monday, 24 Jan 2011 | 5:08 PM ET
    Ben Roethlisberger

    Ben Roethlisberger has two Super Bowl rings and he’s heading for his third. But not many people are talking about the marketing bump he can receive if he joins an elite group of quarterbacks (Terry Bradshaw, Joe Montana, Troy Aikman and Tom Brady) that have won three titles.

  • Super Advertising Bowl & Super Ratings Monday, 24 Jan 2011 | 5:07 PM ET
    Superbowl XLV Logo

    Today the NFL posted on Twitter that the New York Jets vs. the Pittsburgh Steelers was the most watched AFC Championship game ever, with an average of 54.8 million viewers. An early read on the Greenbay Packers vs. Chicago Bears put its ratings at 51.9 million average viewers.

  • UAB: The Most Exciting Team In College Football? Friday, 21 Jan 2011 | 2:07 PM ET

    The most exciting team in college football this past season played its home games in the state of Alabama.

  • Super Bowl ‘Bellyaching’ Over GM's Ads Friday, 21 Jan 2011 | 11:01 AM ET
    GM building

    There's a puzzling line of complaints/digs being hurled at General Motors about its plan to run ads during the Super Bowl. It goes something like this, "GM shouldn't be spending millions of dollars running spots during the Super Bowl because the company is just coming out of bankruptcy and should spend its money more prudently." I've seen variations of this criticism on line and heard it from several people at the Detroit Auto Show a few weeks ago.

  • NFL Generating More Money From Super Bowl Tickets Thursday, 20 Jan 2011 | 4:51 PM ET

    With an event that almost always sees ticket prices that at least double the face value, I often wondered why the NFL didn't increase its ticket prices for the Super Bowl. After all, it's not like there would be much of a public backlash. It's hard to put up an argument when the average price of tickets jump to three or four times face once the two teams are set.

  • While the party is mostly invite-only, Inside Sports & Entertainment, a sports and entertainment company that sells corporate hospitality packages to most big sporting events, has been granted the exclusive right to sell about 600 tickets to the general public.

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