Sports Business


  • Urlacher's Memorabilia Contract: An Inside Look Tuesday, 22 Sep 2009 | 1:09 PM ET

    I’ve been covering the memorabilia industry for a long time, but I’ve actually never seen a high-profile player’s contract. This lawsuit gives us a peek into what they look like and it’s extremely fascinating.

  • Companies Getting ROI Before They Buy Monday, 21 Sep 2009 | 10:58 AM ET

    It’s no secret that sports marketing budgets have been cut from the recession and the money that is being spent is being scrutinized more than ever before. So instead of waiting to evaluate the return on investment on a particular relationship, many companies are now trying to prove their return on investment before they even do a deal with a property.

  • MillerCoors Gets Bang For Buck On Cowboys Stadium Friday, 18 Sep 2009 | 2:51 PM ET
    Dallas Cowboys Stadium

    The most talked about part of the $1.2 billion Cowboys Stadium is of course the world's largest HD video board, but a couple weeks from now it will all be about the two Miller branded bars on the stadium's field level.

  • Even The Cubs Aren't Recession Proof Thursday, 17 Sep 2009 | 4:14 PM ET
    Wrigley Field, Chicago

    It's official. No sports team is recession proof. How do I know this? Because I spent the day at the amazing rooftops across from Wrigley Field. With other teams, it's hard to tell if it's the economic times or the performance of the team. But the Cubs provide the perfect control.

  • What's Your Favorite Sports League Logo? Wednesday, 16 Sep 2009 | 1:52 PM ET
    six sports logos

    Forty years ago, Major League Baseball's logo was designed by a man named Jerry Dior. In honor of the logo's anniversary, we're matching it up against the logos of the other leagues and letting you decide what's best.

  • Yankee Tickets

    The New York Yankees know the recession happened. CNBC has exclusively obtained the 2010 ticket price list that the Yankees will send out to its season ticket holders in the coming days and prices for more than 80 percent of the stadium will remain the same.

  • Fila Didn't Insure Clijsters' Open Bonus: Source Tuesday, 15 Sep 2009 | 5:36 PM ET
    Kim Clijsters, of Belgium

    Kim Clijsters picked up a significant bonus from her shoe and clothing sponsor Fila for winning the US Open. And while companies usually insure these bonuses, sources tell CNBC that Fila did not. That means the incentive money paid to Clijsters, said to be in the $300,000 range, will come out the company’s coffers.

  • Fantasy Football, The Musical? Tuesday, 15 Sep 2009 | 12:01 PM ET
    Fantasy Football the musical

    If you think you’ve seen everything on fantasy football, we’re here to tell you that you haven’t. That’s because you haven’t seen "Fantasy Football, The Musical?" We’re not kidding. It’s the brain child of David Ingber, who works at a company called Knewton by day, but combines his love of music and comedy by night.

  • Four Pound Burger A Financial Success Tuesday, 15 Sep 2009 | 10:44 AM ET
    Fifth Third Burger

    In March, we told the world about the Michigan WhiteCaps' Fifth-Third Burger and named it our Minor League Concession Item of the Year. Every news outlet picked up the story about the 5,000-calorie gut buster. I followed up by becoming the first to try it.

  • Interest High On Jeter Hit Items Monday, 14 Sep 2009 | 5:01 PM ET
    Jeter Jersey

    Forgive me if I'm naive, but I never heard about the Derek Jeter Yankees hit record until a couple weeks ago. Now his passing of Lou Gehrig as the Yankees All-Time Hit Leader is being celebrated everywhere I look. First at Modell's, where Jeter commemorative hit T's have been flying off the shelves.

  • A Dykstra Twist You Won't Believe Monday, 14 Sep 2009 | 4:54 PM ET

    Turns out that on the very day Dykstra walked into the South Wilshire Beverly Jewelry and Loan, a news crew from TV Tokyo just happened to be there doing a story on the suffering local economy. I kid you not.

  • Pawn Shop to Auction off Dykstra World Series Ring Monday, 14 Sep 2009 | 1:50 PM ET
    1986 Lenny Dykstra New York Mets World Championship Trophy

    Lenny Dykstra could use some cash right now, but an upcoming auction of his World Series trophy and ring will apparently not help him. Instead, auction proceeds will go to the Beverly Hills pawn shop which claims Dykstra pawned the items but never reclaimed them.

  • Big Balls: The Concession Item Of The Future Monday, 14 Sep 2009 | 11:48 AM ET

    When I was growing up, the best store in all of New York City was a place called “Think Big!” I bought a big baseball bat, a big baseball, and for some strange reason, a big “While You Were Out” pad. I assume the store went out of business because, after a while the novelty wore off, and–to be honest–these items were hardly cheap.

  • Kimbo Back In The Spotlight Friday, 11 Sep 2009 | 4:37 PM ET
    Kimbo Slice

    Kevin Ferguson, also known as Kimbo Slice, is one of the most marketable athletes in recent history. The name and the look is part of the lore. Then throw in the crazy street fights that lifted him off YouTube and into arenas across the country.

  • Smart Ball Test: A New Way To Measure Ball Handling Friday, 11 Sep 2009 | 3:28 PM ET
    Ball Chip - captures how the ball moves.

    Measured training programs have become a nice cottage industry for the youth sports business. We’ve been impressed with SPARQ, which Nike aligned with, and the skill tests that they’ve done across the country in a variety of sports. Under Armour has done similar combines, well aware of the great branding opportunity that comes with grassroots training complete with athlete scoring.

  • Michael Jordan First Athlete To $1 Billion Friday, 11 Sep 2009 | 10:53 AM ET
    Air Jordan

    There’s been much talk about the first billion dollar athlete. Tiger Woods is supposedly on track to reach $1 billion next year, though his agent Mark Steinberg told us he doesn’t keep an official tally anywhere. And many mention LeBron James as the guy who is most likely to follow Woods.

  • Puma Unveils Bodywear With Strip Show Thursday, 10 Sep 2009 | 1:41 PM ET

    If an iPhone app is good or crazy, it’s going to get a lot of attention and certainly draw some downloads. While it’s probably not cool to have the medicinal marijuana locator app on your iPhone, the new iPhone app from Puma has all the ingredients of scoring plenty of viral buzz.

  • CNBC Exclusive Interview: NFL CFO Anthony Noto Thursday, 10 Sep 2009 | 12:16 PM ET
    Anthony Noto

    Anthony Noto was the top media and entertainment analyst at Goldman Sachs before becoming the NFL’s CFO in Jan. 2008. Noto joined me this morning, in his first television appearance since taking the job, to talk about the state of the league as the season starts tonight in Pittsburgh.

  • Melanie Oudin Signs New Endorsement Deal Wednesday, 9 Sep 2009 | 10:08 PM ET
    Melanie Oudin

    The surprise of the U.S. Open, 17-year-old Melanie Oudin, who is playing her quarterfinals match against Caroline Wozniacki tonight, has signed a new endorsement deal.

  • Hanes Still A Big Part Of Jordan's Endorsement Roster Wednesday, 9 Sep 2009 | 12:05 PM ET
    Michael Jordan

    Michael Jordan will go down not only as one of the greatest athletes of all time, but he’ll likely be remembered as the greatest endorser of all time. As Jordan gets inducted into the Naismith Memorial Basketball Hall of Fame this weekend, those brands that have paid to stay with them over the years are still happy for the association.

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