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  • LeBron James

    Six years ago, Quicken Loans founder Dan Gilbert bought the Cleveland Cavaliers for $375 million. If Gilbert wanted to sell it today, one sports investment banker, who requested anonymity because he helps clients buy and sell sports teams, told CNBC that Gilbert could get about $275 million for the team.

  • 12 Devastating Sports Departures Friday, 18 Feb 2011 | 11:45 AM ET
    When LeBron James left the NBA’s Cleveland Cavaliers in the summer of 2010 and became a free agent, many teams tried to gain his services. A media frenzy ensued and in the hours leading up to the announcement of James’ new team, speculation reached a fever pitch. Finally, he ended the suspense and announced that he would sign with the Miami Heat. The Cavaliers were forgotten in the chaos and without him they became just another team, at one point losing 25 games in a row and, according to analys

    Many sports teams have seen their fortune go from good to bad when a star athlete jumps ship. Click to see some of the most painful defections in sports history.

  • For many sporting and music fans, live events are a must. But rising ticket prices and a fragile economic recovery have made attending live events prohibitively expensive for some. Saturday is NASCAR's coveted Daytona 500 but if you want to go, the access comes at a hefty price.

  • NFL Labor Agreement Still Possible: Packers' CEO Wednesday, 16 Feb 2011 | 4:25 PM ET
    Green Bay Packers fans react after watching the Green Bay Packers defeat the Pittsburgh Steelers in the Super Bowl at Stadium View Bar.

    As the March 4th deadline approaches for a collective bargaining agreement to be reached between the National Football League Players Association and the NFL, the Greenbay Packers' president and CEO told CNBC Wendesday he is confident an agreement can happen.

  • You Give Us The Caption To Our Irina Shayk Photos Wednesday, 16 Feb 2011 | 3:57 PM ET

    On Tuesday, we had Irina Shayk. new SI Swimsuit cover model in studio. We had some trouble writing some captions for these photos. You come up with the best ones, we'll credit you on the blog tomorrow.TBA

  • Is Pujols Worth $300 Million? No; Does It Matter? No Wednesday, 16 Feb 2011 | 10:59 AM ET
    Albert Pujols

    St. Louis Cardinals slugger Albert Pujols is asking to be the richest player in baseball, topping the 10-year, $275 million the New York Yankees gave to Alex Rodriguez. Should the Cardinals pay him that money? Probably. Is he WORTH it? Heck no.

  • There's Nothing Like Sports Illustrated Swimsuit Buzz Tuesday, 15 Feb 2011 | 3:16 PM ET
    Irina Shayk

    David Letterman got scooped on his SI Swimsuit cover announcement yesterday when a woman, who says she is in an office building across from the show, took a picture of the billboard of Irina Shayk when the white sheet dropped for the taping of the show.

  • SI Swimsuit Issue - Does the Market Prefer Blondes? Tuesday, 15 Feb 2011 | 10:39 AM ET

    CNBC.com took a look at how the market performs in years that the cover of Sports Illustrated featured a blonde versus a brunette. 

  • Under Armour Wins The Cam Newton Marketing Race Monday, 14 Feb 2011 | 9:59 AM ET
    Under Armour

    Former Auburn University Heisman Trophy winning quarterback Cam Newton has signed a shoe and apparel deal with Under Armour.

  • Catching Up With Johnny McEntee Friday, 11 Feb 2011 | 4:27 PM ET

    UCONN’s backup quarterback Johnny McEntee is the darling of the viral video world after his trick shot video blew up on YouTube. We talked with “Johnny Mick” about how it all went down. If you haven’t seen it, watch it here first.

  • Cam Newton's Shoe & Apparel Negotiations Heat Up Friday, 11 Feb 2011 | 3:00 PM ET
    Cam Newton

    Cam Newton’s media workout yesterday in San Diego was by most accounts a stellar performance. Former NFL quarterback Trent Dilfer, now an ESPN analyst, said scouts “would have been slobbering.” And while it might start to move him up the draft boards, the workout could also help the Heisman Trophy winner up the ante in the biggest marketing battle over an NFL Draft pick since Reggie Bush five years ago.

  • Poll: Neither Side Winning The NFL Labor PR Battle Friday, 11 Feb 2011 | 11:55 AM ET
    Football

    In the public relations battle between NFL owners and the NFL Players Association, no one is winning. That’s according to a poll conducted by media agency Optimum/OMD released exclusively to CNBC.

  • Fans Still Defensive About Jersey Sponsorships Thursday, 10 Feb 2011 | 1:10 PM ET

    Sponsorships on jerseys could bring the major sports leagues more than $370 million, according to a new study by Horizon Media. The report suggested that a logo on the game day jerseys of top NFL teams like the Cowboys, Patriots, Giants, Jets and Eagles was worth $14 million each per year. A corporate logo on a Yankees jersey would be worth some $13 million a season, while the Lakers represented an NBA high value of $4 million.

  • Nike's Jordan Brand Signs NASCAR's Denny Hamlin Thursday, 10 Feb 2011 | 11:37 AM ET
    Denny Hamlin

    It's not exactly a match made in heaven, but it's definitely interesting. NASCAR driver Denny Hamlin has struck a deal with Nike's Jordan Brand for the 2011 season.

  • How Much Did You Pay For The Super Bowl Flyover? Wednesday, 9 Feb 2011 | 4:10 PM ET
    Super Bowl XLV at Cowboys Stadium

    The U.S. Navy is hoping to put into context the cost and the purpose of the flyover of four F-18 fighter jets on Super Bowl Sunday.

  • Quarterback Mark Sanchez of the New York Jets walks off the field after the AFC Divisional Playoff Game against the San Diego Chargers at Qualcomm Stadium on in San Diego, California.

    So...this is probably not one of daddy's proudest moments.

  • Super Bowl Ticket Snafu: NFL Steps It Up For Fans Tuesday, 8 Feb 2011 | 6:35 PM ET

    The NFL issued offered another option on Tuesday night for the 400 fans who had purchased seats to the Super Bowl in sections 425A and 430A, only to be turned away because the fire marshal had deemed the temporary setup unsafe. In a statement provided to CNBC, the league made an offer.

  • Superbowl XLV Logo

    Yesterday, I wrote about how it at least appeared like the NFL had done a good job in recovering from the ticket disaster at Super Bowl XLV. But after talking with two of the people who were among the 400 people who never got the seats they paid for, I'm not confident that's accurate...I’m not sure the experience of the fans was as positive as the league is suggesting it was.

  • Love and Money Tuesday, 8 Feb 2011 | 12:22 PM ET

    Valentine's Day is about money as much as love. Take our quiz to find out what you know about both.

  • Groupon Ad on Super Bowl Rated a Miss by Many Fans Tuesday, 8 Feb 2011 | 9:50 AM ET
    Groupon

    A commercial was castigated for spoofing pitches for charitable causes while it sought to raise money for such causes, the New York Times reports.

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