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  • Panini Includes Me In Their World Cup Sticker Set Monday, 7 Jun 2010 | 5:07 PM ET
    The cover to Panini's 2010 FIFA World Cup sticker packet

    Last month, I wrote about how companies and PR executives weren’t making the cut when it came to getting the attention of reporters in this world of increasing clutter. As an example of a company doing it right, I talked about Jack Daniels announcing its new partnership with golfer Trevor Immelman by putting my name on a bottle of Gentleman Jack, with a note from Immelman himself.

  • TV Math Doesn't Necessarily Add Up For Conferences Monday, 7 Jun 2010 | 3:26 PM ET
    University of Michigan football player

    Lost in the talk of the formation of college football mega conferences led by the Pac-10 and the Big 10 is that bigger isn’t necessarily more profitable. Yes, there are certain teams that will make sense for both conferences, but let’s not forget that we’re dividing money here.

  • The World Cup at Work: Tips for Execs Monday, 7 Jun 2010 | 11:43 AM ET
    The match ball for the opening World Cup fixture between South Africa and Mexico.

    I'll admit it: I've got World Cup fever already. The quadrennial tournament kicks off on Friday, and I'm adrift in a sea of speculation with fellow soccer-minded colleagues.

  • Sales of Wooden’s Books Skyrocket Monday, 7 Jun 2010 | 11:15 AM ET
    John Wooden

    Three weeks ago, Steve Jamison walked into to John Wooden's condo not sure what to expect from the 99-year-old coaching legend. Jamison, who has written eight books with Wooden since 1997, knew that it was touch and go at Wooden's age.

  • Luring LeBron: NYC Beckons; Cleveland Begs Saturday, 5 Jun 2010 | 9:43 AM ET
    LeBron James during Game 6 of the Cleveland Cavaliers v Boston Celtics playoff game.

    Cleveland, a city that has lost its share of celebrities to New York — John D. Rockefeller and George M. Steinbrenner come to mind — is desperate to keep LeBron James, the N.B.A. All-Star who is up for free agency next month.  But New York City, the capital of advertising, is fighting hard to lure him-and his economic impact- to one of its teams.

  • Triple Crown TV Deal Should Work On Incentive Model Friday, 4 Jun 2010 | 10:56 AM ET
    141st Running of the Belmont Stakes

    Did you know that the Belmont was on this weekend? Even if you are a sports fan who enjoys the Triple Crown, we forgive you if you forgot. Neither the winner of the Derby (Super Saver) nor the Preakness (Lookin' At Lucky) is even running in the race.

  • Griffey Rookie Is Most Iconic Baseball Card Thursday, 3 Jun 2010 | 4:21 PM ET
    Ken Griffey Jr.'s 1989 Upper Deck trading card

    Everyone talks about the T206 Honus Wagner card and the 1952 Mickey Mantle rookie card, but in baseball lore, Ken Griffey’s 1989 Upper Deck card is the defining card of the business. With the help of Beckett's Chris Olds and Tracy Hackler, I came up with a slideshow of the Top 10 Most Iconic Baseball Cards.

  • Pitcher Armando Galarraga #58 of the Detroit Tigers covers first base as Jason Donald #16 of the Cleveland Indians steps on the bag while umpire Jim Joyce watches on June 2, 2010 in Detroit, Michigan. Donald was called safe by Joyce, in what would have been the last out of a perfect game thrown by Galarraga.

    As I’m sure you know by now, Detroit Tigers pitcher Armando Galarraga lost his perfect game last night when first base umpire Jim Joyce called the 27th batter –- Jason Donald -– safe at first base. It’s not just a bad call, the whole thing has financial ramifications.

  • The Dale Jr. Fillet of Chicken sandwich from Wow! Foods

    Dale Earnhardt Jr. hasn’t won a race in 716 days, but Cole Richardson says he’s glad “Little E” is marketing his cheeseburger. Wait, his what? Yep, you heard that right. Dale Earnhardt Jr.’s name and signature is now on the packaging of cheeseburgers, wings, as well as pork and chicken sandwiches made by WOW! Foods.

  • Managers Ozzie Guillen of the Chicago White Sox and Lou Piniella of the Chicago Cubs

    A day after the US Coast Guard revealed that the sinking of an oil rig licensed by BP was leaking 1,000 barrels of crude oil a day into the Gulf of Mexico, the Chicago Cubs and the Chicago White Sox announced that their interleague games would be sponsored by the oil company in what would be called the “BP Crosstown Classic.”

  • Artist Looks To Make Career Painting On Nikes Wednesday, 2 Jun 2010 | 3:29 PM ET
    MJ Off The Wall

    We don’t usually do art here at “SportsBiz” but we couldn’t help notice the attention that was being given to a particular artist who used Nike shoes as his canvas. After seeing a couple of his “works,” we wanted to find out more about this man. His name is Daniel Reese and he’s a 22-year-old from Merseyside, a county in northwest England.

  • Michael Jordan To Appear On Video Game Cover Wednesday, 2 Jun 2010 | 1:42 PM ET
    NBA 2K11

    Michael Jordan might be retired, but he’s still the most powerful force in the basketball marketing world. He has proved that in the shoe business and now he’ll get his chance on a video game cover. Jason Argent, vice president of marketing for 2K Sports, confirmed to CNBC.com that the Charlotte Bobcats owner will appear on the cover of NBA 2K11, which will hit stores on Oct. 5.

  • Under Armour Will Sponsor Foreman-Cotto Fight Wednesday, 2 Jun 2010 | 12:26 PM ET
    Fight mat for the Foreman vs. Cotto Super Welterweight Championship bout at Yankee Stadium

    Those who watch Saturday night’s junior middleweight title fight between Yuri Foreman and Miguel Cotto, either in Yankee Stadium or on HBO, will see plenty of Under Armour logos. That’s because the apparel brand has agreed to sign a sponsorship deal with Top Rank Boxing, which is promoting the fight.

  • Red Bull Steals Rondo Tuesday, 1 Jun 2010 | 3:54 PM ET
    Rajon Rondo of the Boston Celtics

    Vitaminwater has Kobe Bryant and Gatorade has Kevin Garnett, but neither of the sports drink forces owned by Coca-Cola and Pepsi, respectively, was able to sign one of the hottest names coming into the Finals. That man is Celtics point guard Rajon Rondo.

  • NBA “Free Agent Summit” Not Happening Tuesday, 1 Jun 2010 | 1:12 PM ET
    Clockwise from top, left: LeBron James, Dwyane Wade, Amar’e Stoudamire and Chris Bosh

    There is no free agent summit. LeBron James, Dwyane Wade, Chris Bosh and Amar’e Stoudemire aren’t meeting in some undisclosed location to sit down and plan the future of the NBA.

  • Ray Allen of the Boston Celtics shoots over Kobe Bryant of the Los Angeles Lakers at the TD Garden.

    For the fifth time in 30 years (27 to be exact), the Boston Celtics will play the Los Angeles Lakers. It's the most any two teams in the four major sports have played each other in championship games over the last three decades.

  • One-on-One With Joe Maloof Tuesday, 1 Jun 2010 | 10:00 AM ET
    Maloof Money Cup Skateboard Championships

    The Maloof family is a powerful force in business, both in sports as owners of the Sacramento Kings and organizers of the Maloof Money Cup, and in Las Vegas, where they own The Palms. I sat down with the oldest brother Joe Maloof to talk about their sports enterprise.

  • CNBC.com's Sports Toy Of The Year: Sky Ball+Bat Friday, 28 May 2010 | 2:15 PM ET
    Sky Ball and Bat

    After 57 years of going virtually unchallenged, the Wiffle Ball is going to face some serious competition from what I think is one of the best sports play products to ever be invented.

  • Crons Enters Nutrition Space Friday, 28 May 2010 | 11:45 AM ET

    Crons Come Ready Performance Protein Bars will be marketed directly to the same high school and college market the company makes uniforms for. Cavanaugh's pitch: Sports nutrition is still an untapped part of the sports performance equation.

  • In the late 90s, a company called Broadband Sports was signing athletes to Web site deals, with the idea being to empower the athlete to take control of their own brands by disseminating their own news and selling their own merchandise. But, in the end, athletes weren’t really on board with writing about themselves frequently enough for fans to make their sites worthwhile destinations and the retail space never was fully developed.

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