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  • Jerry Garcia Night Already A Big Success Thursday, 5 Aug 2010 | 12:44 PM ET
    Jerry Garcia Bobblehead

    For the first couple years of the San Francisco Giants new ballpark, games sold out routinely. The Giants still fill AT&T Park to 89 percent capacity, but in a drive to pull in a greater crowd, they’ve started to gain momentum by hosting special nights that generate buzz unlike any other Major League team has.

  • Did Texas Rangers Sell For Too Much? Thursday, 5 Aug 2010 | 10:29 AM ET
    Texas Rangers ball hat

    More than 15 hours after the auction for the Texas Rangers began in bankruptcy court in Fort Worth yesterday, Chuck Greenberg and Nolan Ryan had bested out Mark Cuban for the rights to own, subject to Major League Baseball’s approval, the Texas Rangers. According to USA Today’s Bob Nightengale, in a bar in downtown Fort Worth, Greenberg toasted his attorneys, partners and friends in the early morning hours and said the words, “Finally.”

  • Is Matt Leinart Still Marketable? Wednesday, 4 Aug 2010 | 3:21 PM ET
    Matt Leinart

    When Matt Leinart showed up to Arizona Cardinals camp this week, he was wearing a different logo on his feet. The Nikes that he had been affiliated for his four years at USC and his first four years in the NFL had been quietly replaced by Reeboks.

  • Alex Rodriguez

    There has been less fanfare surrounding Alex Rodriguez' quest for 600 home runs, but fans have still spent plenty of money trying to see — or catch — the milestone, which was hit this afternoon.

  • 15 Pro Athletes Turned Entrepreneurs Wednesday, 4 Aug 2010 | 12:40 PM ET
    In today’s sports-crazed world, athletes like Lebron James and Tony Hawk have quickly become household names. But it’s not just their sport that’s making them famous. Athletes are becoming known for their entrepreneurship and savvy business deals—earning more off the playing field than on. From personalized apparel to multimillion dollar investment companies, see why these athletes truly “score” in the business world.

    In today’s sports-crazed world, athletes like Lebron James and Tony Hawk have quickly become household names. But it’s not just their sport that’s making them famous.

  • When The Heat Get Hot, Employees Are On Fire Tuesday, 3 Aug 2010 | 1:42 PM ET
    (L-R) Chris Bosh #1, Dwyane Wade #3, and LeBron James #6 of the Miami Heat are introduced at the HEAT Summer of 2010 Welcome Event at AmericanAirlines Arena on July 9, 2010 in Miami, Florida.

    On Friday, the Miami Heat fired its season ticket staff of about 30 people. The team’s reasoning was simple –- tickets were so hot, they sold out. They didn’t need a staff to sell anything.

  • QUIZ: George Foreman Tuesday, 3 Aug 2010 | 11:31 AM ET

    How much do you know about modern-day Renaissance man George Foreman? Take our quiz and find out.

  • Upper Deck Still Believes James Is Worth King's Ransom Tuesday, 3 Aug 2010 | 10:20 AM ET
    LeBron James

    LeBron James’ image might have taken a hit this offseason, but the folks at Upper Deck don’t think that collectors will stay away. Upper Deck spokesman Terry Melia told CNBC that James signed photos and basketballs at his “King’s Academy Basketball Camp” in San Diego on Saturday.

  • Nike Fights Back Against Toning Shoes: Will It Win? Monday, 2 Aug 2010 | 2:56 PM ET
    Skechers Resistance Runners hit shelves in July.

    Over the past couple months, shoe and apparel giant Nike has been beaten down for its seemingly stubborn refusal to enter the toning shoe market, which is projected to surpass $1 billion in sales in 2010. After all, it’s the reason why its share in the women’s shoe market has declined.

  • K-Swiss Uses Fictional Kenny Powers In Ads Monday, 2 Aug 2010 | 10:35 AM ET

    Willie Mays Hays and his Indians team made a commercial imploring American Express customers not to “steal home without it” in the movie “Major League.” And Jamie Foxx’s Willie Beamon character was pitching MetRX in “Any Given Sunday.” But those ads were using fictional characters in a fictional setting. But how about using a fictional character in a real setting?

  • Fans Think NFL Tickets Are Worth More This Year Friday, 30 Jul 2010 | 3:38 PM ET

    At this time last year, the average NFL ticket was being listed by fans on the secondary market for $154. This year, according to ticket search engine FanSnap, the average NFL ticket is being listed for $252.

  • IMG’s Acquisition Is Good For The College Business Thursday, 29 Jul 2010 | 1:25 PM ET

    Sports management firm IMG announced yesterday that it was acquiring ISP, a collegiate sports marketing firm that, like IMG, buys and then sells the marketing rights to the inventory for college sports teams.

  • Washington Nationals Strike Out On Strasburg Scratch Thursday, 29 Jul 2010 | 11:41 AM ET
    Pitcher Stephen Strasburg #37 of the Washington Nationals throws a pitch during the top of the third inning of his major league debut.

    On Tuesday night, 40,043 fans went through the turnstiles at Nationals Park expecting to see Stephen Strasburg pitch. But minutes before the game, Strasburg just couldn’t get loose. As soon as word got back that Strasburg’s shoulder was stiff, it was clear that he wasn’t pitching.

  • Couples Behind Golf Industry’s Surprise Best Seller Wednesday, 28 Jul 2010 | 4:34 PM ET
    Ecco's Men's Golf Street Shoes

    When professional athletes in branded gear make a big splash, sports marketing insiders can’t wait to comment on how big a particular line of clothing or shoes will sell because of it. More often than not, I check back months later to find out it was not as big as it was made out to be.

  • One-on-One with Pac-10/Pac-12 Commissioner Larry Scott Wednesday, 28 Jul 2010 | 2:51 PM ET
    Commissioner Larry Scott

    Today, we sat down with Larry Scott, the commissioner of the Pac-10 and the soon-to-be-named Pac-12. Following his dance with Texas and the poaching of Big 12 teams, which garnered much attention this summer, the conference settled on Colorado and Utah. This week, Scott took the conference’s football coaches to New York and later to ESPN’s Bristol, Conn., campus after unveiling a new logo.

  • Tim Tebow Gets Chance To Take On Michael Jordan Tuesday, 27 Jul 2010 | 3:31 PM ET
    Tim Tebow

    Today, Jockey announced it has signed Tim Tebow to a multi-year endorsement deal to endorse its line of products, including what it calls its new “Staycool” collection, which will hit stores in the spring of next year.

  • Company Loses Big Bet On World Cup Tickets Tuesday, 27 Jul 2010 | 10:47 AM ET
    World Cup tickets

    Buying and selling sports tickets is a risky game. Yet the manifestations of that risk barely show its face to the general population, save for the case of a man who shot himself in 1998 after he promised Masters ticket packages that he couldn't deliver. But the economy, combined with a big bet that turned bad, has dug one of the biggest players in the ticket game into a big hole.

  • Bryant And Under Armour Part Ways Monday, 26 Jul 2010 | 2:11 PM ET
    Dez Bryant

    In February, shoe and apparel company Under Armour signed a yet undrafted Dez Bryant to an endorsement deal. Weeks later, the former Oklahoma State wide receiver, who only played three games his senior season, was featured in the company’s “I Will” television commercial that aired during the NFL Scouting Combine that Under Armour sponsored.

  • RIP Cooperstown? Friday, 23 Jul 2010 | 12:39 PM ET

    This weekend, Andre Dawson, umpire Doug Harvey and manager Whitey Herzog will be inducted into the Baseball Hall of Fame in Cooperstown. Not exactly a group that will draw a crowd. And that's Cooperstown's problem.

  • Modern Warfare 2

    Digital distribution has been a hot topic in the video game industry for years – with developers, publishers and retailers trying to forecast when it will become a real threat to traditional brick and mortar stores. New data, however, shows that time might be closer than many were expecting.

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