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  • Pong Beer Capitalizes Off Beer Pong Craze Thursday, 23 Feb 2012 | 4:33 PM ET
    Pong Beer

    In 23 years of heading up his own marketing and sales agency, Neal Frank never had a lightbulb go off the way it did at a meeting seven months ago.

  • Nike CEO Mark Parker Talks Olympic Product Line Wednesday, 22 Feb 2012 | 3:56 PM ET

    Here is my interview today with Nike CEO Mark Parker on what Nike has in store for the up coming Olympic Games in London.

  • Jeremy Lin

    "Linsanity" has pushed shares of MSG up 15 percent on the year and to their highest level since it was spun out of Cablevision two years ago.

  • Big Heads Become Cottage Industry Tuesday, 21 Feb 2012 | 1:55 PM ET
    Jeremy Lin Big Heads

    For years, fans have held mini heads of players on a stick. I remember holding one myself in 1999 of our best player Evan Eschmeyer while I was at Northwestern.

  • 'Undervalued' Jeremy Lin Didn't Fit NBA Mold: Agent Friday, 17 Feb 2012 | 2:52 PM ET
    Jeremy Lin

    The only reason phenomenon Jeremy Lin surprised the professional basketball world is he doesn't fit the image of an NBA player, the point guard's agent told CNBC.

  • Unconventional Leadership Lessons From Jeremy Lin Friday, 17 Feb 2012 | 12:31 PM ET
    Jeremy Lin

    How can several multi-million dollar basketball teams overlook Jeremy Lin, a dormant star player who was on their own teams? Unfortunately, conventional wisdom and thinking routinely prevent managers from finding, hiring and/or utilizing star players at companies around the world.

  • Christian Music Artists Get Bump From Linsanity Friday, 17 Feb 2012 | 11:31 AM ET
    Jeremy Lin

    Jeremy Lin's star power is giving an unexpected boost to a couple of Christian musical artists.

  • The Jeremy Lin of Agents? His Own Agent Friday, 17 Feb 2012 | 10:45 AM ET

    The sports and marketing world is in a frenzy over basketball star Jeremy Lin. Now in this first-on CNBC interview, Lin's manager talks about all the potential "Lin-dorsements."

  • Billionaire Sports Team Owners Thursday, 16 Feb 2012 | 5:26 PM ET
    Paul-Allen-Billionaire-Sports-Team-Owners-CNBC.jpg

    Check out some of the billionaires from all over the world who have added a major sports team or two to their portfolios.

  • Lin-Sanity! All Things Jeremy Lin are In Demand Thursday, 16 Feb 2012 | 2:45 PM ET

    From T-shirts to tickets - fans and companies want a piece of Jeremy Lin.

  • Jeremy Lin

    He's Asian-American, Harvard-educated and not that tall by NBA standards. He's Jeremy Lin, the point guard who, quite unexpectedly, has led the  New York  Knicks on a seven-game winning streak.

  • Modell's Takes Biggest Bet On Jeremy Lin Thursday, 16 Feb 2012 | 10:29 AM ET
    Mitch Modell

    Sometime, in the very near future, there will be a company that might take a big bet on Jeremy Lin. Until then, Mitchell Modell has more riding on the 23-year-old Harvard graduate turned Knicks point guard, than anyone else in the country, save for Knicks owner James Dolan.

  • Horse Syndicates Attract Investors Thursday, 16 Feb 2012 | 9:09 AM ET
    Barry Irwin

    There are horse syndicates at all levels, for all prices. You can buy into a horse for as little as $1,000, although more heralded prospects will likely run you at least $10,000 for a 5-to-10 percent share.

  • Why Linsanity Is Good for Small Business Thursday, 16 Feb 2012 | 8:53 AM ET
    Jeremy Lin #17 of the New York Knicks

    The economic and cultural effects of Jeremy Lin's breakout performance for the New York Knicks, have spread far and wide this week. But the biggest winners so far, aside from Knicks fans themselves, may be sports bars across the Big Apple.

  • Retailer Grows Up, Along With His Business Wednesday, 15 Feb 2012 | 12:46 PM ET

    Bryce Phillips named his store Evo, short for evolution. And that's how he thinks about his business: always changing to stay relevant. His company evolved from a one-man shop selling merchandise from liquidators at the age of 12, to a full-fledged business with 120 employees.

  • Kate Upton recreates her cover image pose.

    From 'The Dougie' to the cover of the Sports Illustrated swimsuit issue, Kate Upton's stock continues to reach new highs.

  • Will Kate Upton Predict a Stock Rally in 2012? Tuesday, 14 Feb 2012 | 3:49 PM ET
    The 2012 Sports Illustrated Swimsuit Issue billboard is unveiled in New York's Times Square.

    Could the cover of Sports Illustrated, the most profitable single-issue magazine franchise in the world, be a barometer for the stock market?  

  • Sports Illustrated Had To Put Kate Upton On The Cover Tuesday, 14 Feb 2012 | 10:21 AM ET
    Model Kate Upton

    In October 2010, Sports Illustrated Swimsuit editor MJ Day had invited me to show up to a model’s body painting, even though the issue wouldn’t be out for four months. I couldn’t say anything about who she was and MJ only allowed me to tweet body parts.

  • Lin Takes Agent Along for The Ride Monday, 13 Feb 2012 | 6:24 PM ET

    When not many people believed in Jeremy Lin, there was Roger Montgomery. The sports agent, whose only other NBA client is Mo Evans, who plays for the Washington Wizards, traveled to Harvard during Lin's senior year on the belief that one day Lin would be an every-day NBA player.

  • Victor Cruz of the New York Giants dances on the stage as the team is honored at City Hall Plaza following a ticker-tape parade in Manhattan for the second time in four years after winning the Super Bowl against the New England Patriots on February 7, 2012 in New York City

    Today on CNBC fresh off his Super Bowl win, Victor Cruz was asked about the most-talked about action "off the field."

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