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  • Butler's Brad Stevens and His Lilly Launching Pad Tuesday, 6 Apr 2010 | 12:31 PM ET
    Brad Stevens

    Butler's Gordon Hayward threw a closing buzzer, half-court, long shot against Duke last night. It was oh-so-close. But when Butler coach Brad Stevens threw caution to the wind 10 years ago, it turns out it was a slam dunk.

  • Tiger Finally Lifts Burden Monday, 5 Apr 2010 | 4:10 PM ET
    Tiger Woods speaks at press conference for Masters golf tournament, Augusta National Golf Club, Augusta, Georgia.

    So many thought it would be another staged situation like a press conference with friends and family or two interviews with a strict time limit. Here it would only be golf reporters, who would be scared to ask questions and anything remotely revealing would be put down with "that's private" or "I've answered that already."

  • Big Money On Butler Merchandise Monday, 5 Apr 2010 | 8:48 AM ET
    Shawn Vanzant of the Butler Bulldogs reacts after defeating the Michigan State Spartans 52-50 guring the National Semifinal game of the 2010 NCAA Division I Men's Basketball Championship in Indianapolis, Indiana.

    Two years ago, 90 percent of all Butler merchandise was sold in its on campus bookstores and items would be ordered once a year. Oh, how times have changed.

  • Financial Story Makes Championship Game So Great Sunday, 4 Apr 2010 | 11:02 AM ET

    Simple fact: What makes tomorrow's game so awesome is that Butler just shouldn't be playing. Why? Because it's the ultimate have against the ultimate have-not.

  • All the polls might reflect that Tiger Woods is at his lowest approval ratings, but the memorabilia market for Woods' items hasn't cooled in the same fashion.

  • LeBron James Signs New Deal With Nike Wednesday, 31 Mar 2010 | 4:49 PM ET
    LeBron James

    Cleveland Cavaliers star LeBron James has signed a new shoe and apparel deal with Nike, the company acknowledged on Wednesday.

  • People might have watched Michael Phelps, but they weren't inspired enough to actually get in the pool. Americans who said they participated in swimming declined by 8.4 percent from 19 million people in 2008 to 17.4 million people last year.

  • Golf Retailer: Tiger Selling Better Than Last Year Tuesday, 30 Mar 2010 | 1:29 PM ET

    In light of all that has happened, Nike has understandably scaled back in its Tiger Woods presence both at the retail level and online. But data from one retailer suggests the shoe and apparel giant might want to step it up.

  • Did The Nets Lose Anything By Losing Loss Record? Tuesday, 30 Mar 2010 | 10:44 AM ET
    New Jersey Nets logo at center court

    Yesterday, the New Jersey Nets beat the San Antonio Spurs for their 10th win of the season, finally distancing themselves from the record of the worst team in NBA history, the 72-73 Philadelphia 76ers. So the question is, did players on this team lose any future revenue from being able to call themselves the biggest (or at least tied with) losers in league history?

  • How Much Will Indianapolis Lose From Butler? Monday, 29 Mar 2010 | 11:58 AM ET
    Gordon Hayward #20 of the Butler Bulldogs puts up a shot over Luis Colon #15 of the Kansas State Wildcats during the west regional final of the 2010 NCAA men's basketball tournament.

    It’s the feel good story of the tournament: The little guys from Butler playing in their hometown of Indianapolis in the Final Four. But Butler being in the tournament means it takes a spot from another team that could travel from farther away, fly in, stay in more hotel rooms and spend more at restaurants.

  • MSG Goes 3D for Hockey Thursday, 25 Mar 2010 | 1:17 PM ET
    Henrik Lundqvist #30 of the New York Rangers saves a shot from Matt Moulson #26 of the New York Islanders at Madison Square Garden in New York City.

    It took just two and half minutes into the New York Rangers v. New York Islanders hockey game to deliver what many curious fans watching the 3D telecast wanted to see: the first 3D hockey fight. While the fight itself didn’t amount to much, the 3D aspect didn’t disappoint.

  • Facebook and Twitter Keep Calipari Ahead of the Game Wednesday, 24 Mar 2010 | 1:25 PM ET
    Head coach John Calipari of the Kentucky Wildcats.

    Calipari has 1,113,647 followers on Twitter, 138,325 fans on Facebook, and his Coach Cal application for the iPhone and iPod touch sold more than 6,000 applications in its first month, making it the top paid sports application on iTunes less than a week after its debut last month.

  • Whitecaps Make a "Declaration of Indigestion" Tuesday, 23 Mar 2010 | 11:06 AM ET
    Cudighi Yooper Sandwich

    TBAHow do you follow-up what many considered the most outrageous ballpark food promotion in minor league history? For the West Michigan Whitecaps the answer lies with not one item but two - and of course, a whole lot of meat, cheese and onions.

  • Tiger Woods—What’s 5 Minutes Worth? Monday, 22 Mar 2010 | 12:00 PM ET
    Tiger Woods

    Tiger Woods may have lost a few key sponsors since his November car accident and the resulting fallout, but he continues to draw attention for those that have stood by him.

  • Michael Jordan Talks Bobcats, LeBron & More Friday, 19 Mar 2010 | 4:33 PM ET

    I recently sat down with NBA great Michael Jordan to talk about his purchase of the Charlotte Bobcats and a variety of other topics. Here's the interview along with some of the highlights.

  • Reese's Brand Puts On Full Court Press Friday, 19 Mar 2010 | 2:28 PM ET

    I’ve seen brands make big commitments to certain properties, but I don’t think I’ve ever seen a product make as big of a splash in a traditional platform as Hershey’s Reese’s brand has made over the past couple weeks.

  • Lindsey Vonn Talks Sponsors, Olympic Rules Friday, 19 Mar 2010 | 11:47 AM ET

    On "Squawk On The Street," I went one-on-one with the very marketable alpine skier Lindsey Vonn. Here's my complete interview, with some highlights below.

  • Big East Loses $4 Million Yesterday Friday, 19 Mar 2010 | 11:39 AM ET
    The Georgetown Hoyas mascot.

    The Big East came into the NCAA Tournament with eight teams and a chance to make a whole lot of money. But with three of its four teams –- Notre Dame, Marquette and Georgetown -- going down yesterday, the Big East lost nearly $4 million.

  • The Smallest Coaching Buyout? Friday, 19 Mar 2010 | 10:57 AM ET
    Guard Donte Poole #11 of the Murray State Racers.

    With a 66-65 victory over the No. 4 seed Vanderbilt yesterday, suffice it to say that Murray State head basketball coach Billy Kennedy is going to be on some prospective head coaching lists around the country.

  • Why Michael Strahan Is Pitching Baseball Bats Thursday, 18 Mar 2010 | 4:09 PM ET

    I was sitting on my couch the other night when I saw Michael Strahan with a baseball bat in his hand endorsing a new Easton Stealth Speed bat for Sports Authority. Michael Strahan? Really? A former defensive end is better than anyone else out there? Better than any active or retired baseball player?

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