According to an options paper, the EU is considering whether to recommend suspending Russia from events including the next World Cup. FT reports.» Read More
Will parents in Cleveland approve of their children sleeping on LeBron James? That question will be answered in the coming months, as American Signature, the company that signed the former Cleveland Cavaliers star in February, has confirmed to CNBC that it will continue with its plans to launch a collection of items inspired by James.
Tony Romo, quarterback for the Dallas Cowboys football team, is in Lake Tahoe with Maria Bartiromo at the American Century Championship. He's among one of the favorites to win the tournament after coming in at second place last year.
No matter how far Tiger fell, true marketing insiders continued to tell me that he’d be able to make some sort of marketing comeback as long as he started winning.
Given today’s six-under par performance at the British Open, John Daly’s career isn’t done yet, but when it is, it will go down in sports marketing lore. In the history of sports, there has never been an athlete that has been sponsored by more companies and yet, for Daly, it has been either feast or famine.
Joe Lacob, managing partner at private equity firm Kleiner Perkins, and Peter Guber, chairman of Mandalay Entertainment, have won the bid for the NBA's Golden State Warriors, a source close to the sale has told CNBC.
Paul the Octopus made his name by trumping well-established investment banks' predictions about which team will win the World Cup.
Among the standard sports sponsorship categories it is not, but the New York Islanders have signed an official cupcake supplier. The tale is, as you might have guessed, not as vanilla as most sponsorship deals.
It seemed like an interesting idea: Have the biggest of free agents in LeBron James announce the decision on where he’ll next sign on national television. But there was something in the way it went down that didn’t work out for James. Is it possible that James, who had built a marketing empire over seven years, took a hit with the public way of announcing that he was going to the Miami Heat?
The New York Knicks didn't get LeBron. But team officials did get something else: A season ticket sellout. CNBC has learned that the Knicks have now started a waitlist after selling out its allotment of season tickets for this upcoming season.
A German economic think tank said it has a stronger record for calling soccer games and a better foundation for its picks than an octopus who became an international celebrity for picking World Cup winners.
Earlier today, New York Yankees owner George Steinbrenner passed away at the age of 80. What was it like to negotiate with George Steinbrenner? What was he like as a person? For those questions, we went to Tom Reich, a longtime baseball agent who represented some of the biggest players in the game in the 70s and 80s and negotiated against but also went on to become good friends with The Boss. This is Tom’s take, in his own words, on the larger-than-life baseball owner.
Changing employers is part of the marketplace and while most of us won’t make media-frenzied transitions like James, we'll still have to do it at some point. Doing it well is just another test of professional acumen, and there are several reasons why the issue deserves our attention.
As many flocked to South Africa for the excitement of the World Cup, the UK's multicultural capital was also a non-stop party for the world's biggest sporting event.
Paul the Octopus proved correct once more as Spain indeed won the World Cup against the Netherlands, as he predicted.
Reporter Jim Gray told CNBC on Friday evening that he did not and will not receive any renumeration, beyond normal expenses, for his involvement in helping produce and report on Thursday night's LeBron James free agent decision exclusive on ESPN.
As Jim Gray has told it, it was his idea to make LeBron James' free agent plan an hour special. He took the idea to James' marketing agent Maverick Carter of LRMR, who then worked with William Morris Endeavor to put the package together in front of ESPN executives.
Paul the Octopus on Friday predicted Spain to win the World Cup Final. That's something the math modelers at investment banks just didn't see coming.
LeBron James confirmed on Thursday he would be leaving the Cleveland Cavaliers to join the Miami Heat next season.
Less than five hours from now, LeBron James will tell ESPN, on its hour special called “The Decision,” what team he is going to. As part of the deal with ESPN, James’ business team, LRMR Marketing, was given ad inventory to sell.
The hype over which team LeBron James will choose is unprecented in NBA history. Which team will he pick? Take our poll and tell us what you think.
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