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  • LeBron James Reclaims Top Spot in NBA Jersey Sales Wednesday, 13 Apr 2011 | 8:44 AM ET
    Lebron James

    There’s a new king in NBA jersey sales. In his first season with the Miami Heat, Lebron James has reclaimed the top spot on the NBA’s best selling jersey list.

  • Can Golf Be Back If Tiger Doesn't Win? Monday, 11 Apr 2011 | 2:58 PM ET
    Tiger Woods walks up the first hole during the first round of the 2011 Masters Tournament at Augusta National Golf Club on April 7, 2011 in Augusta, Georgia.

    As Tiger Woods made the turn to the back nine yesterday, I could feel the intensity. And I was sitting in my man cave at home in New Jersey. As 15 years of data have proven, and it's not going to change, when Tiger is in hunt for a title, more people are going to watch. If it's a major, ratings with Tiger in it will jump up significantly. If it's a garden variety tournament, Woods' presence at the end could be worth double the viewers.

  • The Pistachio Makes Play As Ballpark Nut Friday, 8 Apr 2011 | 12:26 PM ET
    Pistachios

    Peanuts have an insurmountable lead as the nut of choice at a baseball game, as it has been paired with the sport since the very beginning. But as pistachio sales have skyrocketed outside the stadium, more and more teams are adding it to the fan offerings.

  • Updates: Business Of The Masters Thursday, 7 Apr 2011 | 4:26 PM ET
    Lee Westwood Masters Gold Tournament

    Welcome to my Business of The Masters live blog. Throughout the day, I'll be providing you with all sorts of nuggets about the golf world's first major taking place in Augusta, Ga. Check back here periodically for updates.

  • Dennis Gartman: Central Banks Too Aggressive Wednesday, 6 Apr 2011 | 1:58 PM ET

    Does raising rates suggest the world's economies are better than they actually are? Renown trader Dennis Gartman weighs in.

  • If You're An NFL Fan, Which Side Do You Root For? Wednesday, 6 Apr 2011 | 9:58 AM ET

    I'm not going to give you an Q & A about what is going on today in Minnesota Federal Court. Why? Because I know you don't want to hear it. You care about one thing and that's a football season. So let me help answer the only question you care about. What has to happen in order for football to resume without a work stoppage?

  • Tournament Ratings Up, Final Game Down Tuesday, 5 Apr 2011 | 3:47 PM ET

    Ratings for last night’s UConn-Butler didn’t turn out to be as disasterous as the game. CBS earned an 11.7 rating, down 17.6% from last year’s matchup, which featured Butler and Duke. That game, which got a 14.2 national rating, turned out to be the most watched game since 2005, when North Carolina beat Illinois.

  • Dwyane Wade Gets His First Jordan Signature Shoe Tuesday, 5 Apr 2011 | 11:18 AM ET
    Dwayne Wade Jordan Shoe

    Yesterday, the Jordan Brand unveiled its newest shoe, the Jordan Fly Wade, the first Jordan signature shoe named after the Miami Heat guard. I talked to Dwyane Wade and Jordan creative director Mark Smith about the shoe, which is the first new Jordan I actually like.

  • NCAA Among 'Most Valued Media Content' Monday, 4 Apr 2011 | 4:53 PM ET
    NCAA Basketball Trophy

    After appearing on "The Strategy Session" Monday, Sal Galatioto, president of Galatioto Sports Partners, continued the discussion off-air with David Faber about why March Madness will soon lead to even more lucrative media deals for the NCAA.

  • Beer Vendor Taking Orders From Fans On Twitter Monday, 4 Apr 2011 | 11:47 AM ET

    Kevin Zelko likes to think of himself as a smarter beer vendor. On Friday, at the Seattle Mariners season opener, he’s going to try to prove it. The 36-year-old teacher who, for the past five seasons has served beer at Safeco Field, is ready to take orders from fans in the stands using his Twitter.

  • How Will Tonight’s NCAA Final Rate? Monday, 4 Apr 2011 | 9:27 AM ET
    Kemba Walker #15 of the UConn Huskies goes to the basket against DeAndre Liggins #34 of the Kentucky Wildcats during the National Semifinal.

    While many have cited Butler’s participation in the finals for a second straight year as one of the reasons people will watch, I’m not in that camp. I believe that the people who would have watched this game anyway will watch, but there will be more people on the fence who won’t watch it than people are accounting for.

  • Bud Light Beer

    In May, when it became clear that Anheuser-Busch had won the rights to be the official beer of the NFL, I ripped the deal as a "lazy buy." My rationale was that Anheuser-Busch would better doing the stealth type of marketing that craft beers were doing instead of the mainstream deals, which I argued would get less of a bang for their buck.

  • For the second consecutive season, ticket prices stayed relatively flat in Major League Baseball, according to a new survey by Team Marketing Report. The average ticket price across all 30 teams is $26.91, which is only a 1.2 percent increase from last season. That percentage represents the lowest year over year increase since the company's Fan Cost Index debuted in 1991.

  • E-tickets have long been integrated into the world of air travel. It was first done in 1996 as a more convenient way to travel. For the airlines, it also reduced printing costs. But the move to electronic tickets didn't impose new terms on the consumer, which is not the case in the world of concert and sports tickets. Companies that have encouraged teams and artists to use their digital platforms have a further, more dangerous pitch from the fan's standpoint: With digital, you can better control the flow of who gets what ticket, what they can do with it and whether you can make money off the transfer.

  • Is GNC A Good Buy? Thursday, 31 Mar 2011 | 2:16 PM ET

    GNC is poised to go public tomorrow, as its owners Ares Management and the Ontario Teachers Pension Plan hope to take some money off the table and to push further growth. So what do you have to know about GNC?

  • Television networks which broadcast NFL games stand to lose plenty of programming if the NFL lockout extends into the season. They also could lose money, even if they don't have to pay rights fees and production costs, says a new report by credit rating agency Standard & Poor's.

  • The NFL always gets so much credit as a growing robust business, but the financials behind college football aren't published as often. I just had a chance to look at some data released by the National Football Foundation and I thought it was worth passing on some of these incredible numbers.

  • You Make The Call: Did Cubs Choose Right PA Announcer? Wednesday, 30 Mar 2011 | 10:34 AM ET

    In order to find its next public address announcer this season, the Chicago Cubs forged an innovative partnership with CareerBuilder. Fans would post their resumes on the site and put their announcing audition, voicing a required script, on YouTube. The Cubs received 2,954 applications.

  • MLB Pays Two Fans to Watch Every Single Game Wednesday, 30 Mar 2011 | 9:02 AM ET
    Ryan Wagner (left) and Mike O'Hara (Right) get used to their Fancave created by Major League Baseball.

    Take two fans. Have them watch every single game. Tell them to blog, tweet and take part in a Web series on MLB.com, all while passersby get to peek into, and perhaps, even enter their ultimate fancave.

  • Susan Tose Spencer: DeMaurice Smith Should Be Fired Tuesday, 29 Mar 2011 | 9:50 AM ET

    The latest chapter in the NFL lockout has Tom Brady along with nine other players filing their final brief in support of their claim ahead of the April 6 injunction hearing.

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