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  • Two Senators Urge NFL to Resolve Labor Disputes Wednesday, 13 Oct 2010 | 3:13 PM ET

    With labor troubles looming over the NFL season and the prospect of a football lockout next spring, two Republican senators have sent letters to the league and the NFL Players Association urging a quick resolution to behind-the-scenes wrangling, CNBC has learned.

  • Catering To The Haves More Important Than Ever Before Wednesday, 13 Oct 2010 | 2:12 PM ET

    I know. It’s insensitive. But it’s the reality. Because there are more people now who can’t afford tickets to a game—or at least say that tickets would make up to too large of a percentage of their total income—teams have had to cater to the people who are raking in money during these hard times.

  • Q&A: Nike Brand Pres. Charlie Denson on NFL Deal Tuesday, 12 Oct 2010 | 1:34 PM ET

    Earlier today, the NFL awarded exclusive on-field apparel rights to Nike. We spoke to Brand President Charlie Denson, who wouldn't confirm financials, but did drill deeper into what consumers can expect.

  • Nike Will Have Exclusive NFL Apparel Rights Tuesday, 12 Oct 2010 | 12:26 PM ET

    The NFL announced Tuesday that Nike will be the official uniform provider of the NFL beginning in April 2012. Nike will produce all on-field apparel including game uniforms and base layer, as well as sideline personnel apparel and fan gear.

  • Nike Expected to Win NFL Apparel Rights Monday, 11 Oct 2010 | 6:37 PM ET

    Multiple sources have confirmed to CNBC that NFL owners will be presented with a proposal tomorrow that will award the league's apparel and sideline rights to Nike.

  • The Paul Finebaum Show Hits Perfect Storm Monday, 11 Oct 2010 | 1:39 PM ET
    Radio Microphone

    Anyone who follows SEC football knows that the Paul Finebaum Show is an absolute must-listen. In the last two years, the show has taken on an even greater importance thanks to the fact that Finebaum is based in Birmingham, Alabama, and the Crimson Tide are of course the reigning National Champions.

  • Wrangler In Tough Position With Favre Monday, 11 Oct 2010 | 12:44 PM ET

    I spoke to a couple people yesterday who were surprised that Brett Favre’s Wrangler jeans spots were still running. Surprised that he was still on their Web site. They were surprised that Wrangler  had no comment. Well, I’m not.

  • Secretariat Won’t Beat Seabiscuit At Box Office Friday, 8 Oct 2010 | 12:08 PM ET

    We all get the question: If there were one sporting event that you could have been at, what would it be? For me, that’s the easiest question in the world. The 1973 Belmont to watch Secretariat win by an amazing 31 lengths. In my mind, that’s still the most amazing sporting achievement of all time.

  • New York Islanders

    For years, college students have called their school's games alongside the broadcast crews that get paid to do it for real. Now, some of those college students will have a chance to call professional games while still in school.

  • Pirates Fan Bets Against Team Every Game, Wins Money Thursday, 7 Oct 2010 | 4:42 PM ET

    Greg Mercer has been a Pirates fan since was eight years old and even though he still likes the team, he spent the season betting that they’d lose every single game.

  • Hugh Hefner: A Life of Firsts Thursday, 7 Oct 2010 | 1:48 PM ET
    Hugh Hefner's lifestyle has forever changed American pop culture. From small publication to full blown international brand, Hefner became one of the most famous entrepreneurs of our time. But the man who grew up to be a magazine magnate and famous playboy came from humble beginnings in the Midwest. It was that background that informed and inspired his business and personal decisions.Here, we take a look at some of the "firsts" in Hefner's life — the moments that have shaped the man and the iconi

    Hugh Hefner's lifestyle has forever changed American pop culture. From small publication to full blown international brand, Hefner became one of the most famous entrepreneurs of our time.

  • BoSox Fans Now Face the Curse of Soccer Thursday, 7 Oct 2010 | 9:31 AM ET

    How do you make a $100 million in soccer? Start with $1 billion. This joke was first told in the 1980s by the chairman of an English soccer club.

  • No ‘Parity’ in Baseball? Think Again Wednesday, 6 Oct 2010 | 2:06 PM ET

    Money doesn’t guarantee success. Major League Baseball teams are proving it this postseason as only three of the teams among the top 10 in league payroll (Yankees, Phillies, Giants) made the playoffs. That’s the fewest teams of the heavy spenders to make the playoffs in the last decade. It’s also the first time since baseball added the Wildcard in 1995 that at least four playoff teams came from the bottom half of payrolls (Braves, Reds, Rays, Rangers).

  • Tom Brady Steps Into Under Armour Wednesday, 6 Oct 2010 | 11:06 AM ET

    New England Patriots quarterback Tom Brady won his 100th game as an NFL quarterback on Monday night against the Dolphins wearing something different on his feet: Under Armour.

  • Porn Flakes: The Story Behind 'OchocincO’s' Monday, 4 Oct 2010 | 2:28 PM ET
    Ochocinco's

    Last Wednesday, PLB Sports founder Ty Ballou was at his charity event in western Pennsylvania when his son Ryan got a call on his cell phone. It was a reporter from WCPO. A viewer had called the number on the box meant to be for Feed the Children, but it instead turned out to be a phone sex hotline. Ballou went to his car and dialed the number and sure enough, it was a phone sex line.

  • Ryder Cup Marketing Winner & Loser Monday, 4 Oct 2010 | 10:58 AM ET
    Europe Ryder Cup player Graeme McDowell.

    The Ryder Cup is now over with Europe winning by one point. So what golfer made the most out of the event and who lost out? Our winner is Graeme McDowell. Our loser is Tiger Woods.

  • In the endless quest for athletic advantage, professional baseball and football teams are looking to harness 3-D technology like that used in the movie "Avatar" to help players train — and recover from injuries — better.

  • Your NBA Labor Negotiations Primer Friday, 1 Oct 2010 | 2:58 PM ET
    Basketball

    Describing what’s going on on a court is a lot easier than doing a play-by-play of what’s going on behind closed doors. That’s why it’s tougher to explain exactly what’s happening in the labor negotiations over the new collective bargaining agreement between the NBA and the union.

  • Phil Mickelson of the USA rides on a buggy during the Morning Fourball Matches

    Executives at Sun Mountain Sports are undoubtedly feeling embarrassed this morning after the rainsuits it designed for the US Ryder Cup team weren't able to hold off the downpour in Wales. So the US team publicly ditched the custom outfits for raingear the team purchased in the merchandise tent — with the Europe Ryder Cup logo on it nonetheless.

  • Moving Athletes Has Become A Big Business Thursday, 30 Sep 2010 | 10:50 AM ET

    I love stories about people who identify a niche and succeed at developing that niche. That sums up Chris Dingman’s business. As founder and CEO of the Dingman Group, Dingman takes care of athletes on the move.

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