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  • QB Mike Vick Talks NFL, Endorsement Deal Wednesday, 8 Jun 2011 | 12:36 PM ET
    vick_michael_eagles_200.jpg

    Michael Vick came out of prison in 2009 seeking a second chance.  He got it with the Philadelphia Eagles, and that led to his first endorsement contract, in January, with padding maker Unequal Technologies.

  • Can NBC/Comcast Make Money Off Olympics? Tuesday, 7 Jun 2011 | 4:53 PM ET
    olympic_flag_200.jpg

    NBC/Comcast won the rights to the 2014, 2016, 2018 and 2020 Olympic Games on Tuesday. The price? $4.38 billion. That's $64.41 million per Olympic broadcast day. That's a lot of money to make up. Can they do it?

  • Rafael Nadal French Open

    Two and half years ago, Nike made a drastic move by changing Rafael Nadal out of his trademark cut-off muscle T's and capri shorts and putting him into more conservative tennis attire. They gave him sleeves and raised his shorts up about four inches. At the time, his fans were up in arms. How could big bad Nike do this? Well, it actually made a whole lot of sense.

  • Tiger's Agent Mark Steinberg Talks About Next Move Monday, 6 Jun 2011 | 3:43 PM ET
    Tiger Woods walks alongside his manager Mark Steinberg of IMG during a practice round prior to the start of THE TOUR Championship at East Lake Golf Club in Atlanta, Georgia.

    Earlier this afternoon, I had a chance to sit down with Mark Steinberg, who is leaving IMG and will be bringing Tiger Woods with him. We talked about the future of both of them.

  • Tiger Leaving IMG Not A Surprise Monday, 6 Jun 2011 | 12:20 PM ET
    Tiger Woods walks alongside his manager Mark Steinberg of IMG during a practice round prior to the start of THE TOUR Championship at East Lake Golf Club in Atlanta, Georgia.

    On Monday morning, Tiger Woods tweeted that he'd be going with Mark Steinberg, who headed up IMG's golf division until last month. It makes sense for a couple reasons.

  • Donald's Wine Deal Isn't Traditional Sponsorship Friday, 3 Jun 2011 | 11:48 AM ET
    Luke Donald Collection Wine

    On the surface, it looks like just another bottle of wine with a label thrown on it to try to get it to sell. But the Luke Donald Collection, named after the world's number one golfer, is anything but.

  • Shaq's Agents Recall Marketing Tales Thursday, 2 Jun 2011 | 1:43 PM ET
    Shaquille O'Neal

    Shaquille O'Neal was larger than life not only on the court, but in the marketing world. After he announced his retirement, I called up Leonard Armato, who represented Shaq from his rookie year in 1993 through 2000 and Perry Rogers, who has represented him since then, to talk about some of his greatest marketing moments.

  • Shaq's Retirement Gives Big Boost To New Company Thursday, 2 Jun 2011 | 10:46 AM ET
    Tout.com

    When Shaquille O'Neal announced his retirement on Twitter on Wednesday, he not only gave a nod to Twitter, he also gave a huge boost to an upstart media brand called Tout.com, a site that allows users to make short 15-second long videos and share them with their friends.

  • Social Media A Big Part Of Shaq's Legacy Wednesday, 1 Jun 2011 | 4:23 PM ET
    Shaquille O'Neal

    Shaquille O'Neal will of course be remembered for his big frame and his gregarious personality, but he will also be remembered for his contributions to the social media space. So it's not surprising that he became the first sports star to retire on Twitter on Wednesday.

  • Who Is Going To Win The Spelling Bee? I K-N-O-W Wednesday, 1 Jun 2011 | 12:11 PM ET
    2011 Scripps Spelling Bee

    The Scripps National Spelling Bee is today and tomorrow and I will, once again, tell you who is going to win. To refresh your memory, in 2006, I warned you about Katherine Close. In 2007, I had Evan O'Dorney. In 2008, Sameer Mishra was on my list. The following year, I picked Kavya Shivashankar and last year, I said three spellers could go all the way and sure enough my #2 Anamika Veeramani prevailed.

  • Tressel Troubles Won't Change Behavior Tuesday, 31 May 2011 | 9:51 AM ET
    Head coach Jim Tressel of the Ohio State Buckeyes

    You're driving along the highway, speeding at 20 miles per hour above the speed limit. That's when you see a cop on the side of the road. You quickly slow down. You're lucky. The officer has already pulled someone over. Five minutes later, you are speeding again, hoping cops on the road don't see you.

  • Sponsors Cry Foul Over Fifa Infighting Tuesday, 31 May 2011 | 1:40 AM ET
    fifa_logo.jpg

    Some of football’s biggest sponsors are raising the alarm over infighting at Fifa even as Sepp Blatter, its president, dismissed the bribery storm engulfing the sport’s governing body as a few “difficulties” rather than a crisis, reports the FT.

  • American Airlines

    If the Miami Heat win Game 5 tonight and advance to the NBA Finals, it will mean the second finals in the last six years that both arenas have American Airlines on them. The airline had arena exclusivity in 2006, when the Heat bested the Mavs in six games.

  • einhorn_david_child_200.jpg

    Yesterday at the end of his Ira Sohn presentation (after telling Steve Ballmer to do the right thing and quit Microsoft), David Einhorn added “Go Mets!” with little grin on his face, like he had a secret…which apparently was that he just bought a minority stake in the team.

  • David Einhorn's Move To Buy Mets Share A Shocking Turn Thursday, 26 May 2011 | 12:06 PM ET

    I'm shocked. I knew that there would someone who would agree to pay $200 million for a minority share of the New York Mets. I just didn't think it would David Einhorn of all people. If you don't know of Einhorn, he's not exactly a "sit back and watch" kind of guy.

  • Hedge Fund Manager Buys Stake in New York Mets Thursday, 26 May 2011 | 10:25 AM ET
    CitiField

    The deal is aid to be for $200 million and would be for less than 49 percent ownership of the major league team.

  • Hedge Fund Manager Buys Stake in New York Mets Thursday, 26 May 2011 | 10:20 AM ET
    New York Mets

    The deal is aid to be for $200 million and would be for less than 49 percent ownership of the major league team.

  • 'Hangover 2' Tattoo Battle Not Over Just Yet Tuesday, 24 May 2011 | 2:45 PM ET
    Hangover 2

    The headlines you will see today will reflect that a federal court judge ruled that Warner Brothers' "Hangover 2" will debut on Thursday, thanks to denying an injunction sought by an artist who claimed his tattoo was used in the film without his consent.

  • How Bad Are Wilpon's Words? We Give It A Try Tuesday, 24 May 2011 | 2:04 PM ET
    Fred Wilpon

    What New York Mets owner Fred Wilpon said to The New Yorker wasn't that outrageous. Ike Davis is a good hitter on a bad team, Jose Reyes has had a lot of issues and Carlos Beltran is likely overpaid by at least 30 percent. But the problem isn't the content, it's the context.

  • Lance Armstrong's Business Stronger Than Ever Monday, 23 May 2011 | 2:26 PM ET
    Lance Armstrong

    As the federal investigation continues and more of his teammates speak out against him, the speculation is that Lance Armstrong's golden name is getting smeared by the day and that his strong business empire is slowly crumbling. But that's actually not the reality. Armstrong's business portfolio is stronger than ever.

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