GO
Loading...

Sports Business

More

  • LeBron James

    Will parents in Cleveland approve of their children sleeping on LeBron James? That question will be answered in the coming months, as American Signature, the company that signed the former Cleveland Cavaliers star in February, has confirmed to CNBC that it will continue with its plans to launch a collection of items inspired by James.

  • Tony Romo Tackles Business Friday, 16 Jul 2010 | 3:33 PM ET
    Tony Romo

    Tony Romo, quarterback for the Dallas Cowboys football team, is in Lake Tahoe with Maria Bartiromo at the American Century Championship. He's among one of the favorites to win the tournament after coming in at second place last year.

  • Tiger’s Sponsors Need Woods To Win Now Friday, 16 Jul 2010 | 2:56 PM ET
    Tiger Woods

    No matter how far Tiger fell, true marketing insiders continued to tell me that he’d be able to make some sort of marketing comeback as long as he started winning.

  • Daly Gives Adidas A Free Ride Thursday, 15 Jul 2010 | 4:28 PM ET
    US golfer John Daly watches his drive from the 15th tee during his opening round on the first day of the British Open Golf Championship.

    Given today’s six-under par performance at the British Open, John Daly’s career isn’t done yet, but when it is, it will go down in sports marketing lore. In the history of sports, there has never been an athlete that has been sponsored by more companies and yet, for Daly, it has been either feast or famine.

  • Golden State Warriors Sell for Record $450 Million Thursday, 15 Jul 2010 | 1:23 PM ET

    Joe Lacob, managing partner at private equity firm Kleiner Perkins, and Peter Guber, chairman of Mandalay Entertainment, have won the bid for the NBA's Golden State Warriors, a source close to the sale has told CNBC.

  • Octopus Predictions? There's an App for That Thursday, 15 Jul 2010 | 9:20 AM ET
    An octopus named Paul sits on a box decorated with a Spanish flag and a shell inside on July 9, 2010 at the Sea Life aquarium in Oberhausen, western Germany. Paul's task is to decide in favour of one of the shells hidden in boxes with the flags of the Netherlands and Spain to act thus as oracle for the upcoming final match of the FIFA Football World Cup between the two countries on July 11, 2010. Paul, the 'psychic' octopus, who had predicted well the result of six German matches earlier in the

    Paul the Octopus made his name by trumping well-established investment banks' predictions about which team will win the World Cup.

  • Islanders Sign Official Cupcake Deal Wednesday, 14 Jul 2010 | 3:38 PM ET
    New York Islanders cupcakes

    Among the standard sports sponsorship categories it is not, but the New York Islanders have signed an official cupcake supplier. The tale is, as you might have guessed, not as vanilla as most sponsorship deals.

  • Did LeBron James Really Hurt His Brand? Wednesday, 14 Jul 2010 | 1:38 PM ET
    LeBron James

    It seemed like an interesting idea: Have the biggest of free agents in LeBron James announce the decision on where he’ll next sign on national television. But there was something in the way it went down that didn’t work out for James. Is it possible that James, who had built a marketing empire over seven years, took a hit with the public way of announcing that he was going to the Miami Heat?

  • Knicks Sell Out Of Season Tickets Wednesday, 14 Jul 2010 | 10:36 AM ET
    Amar'e Stoudemire New York Knicks jersery

    The New York Knicks didn't get LeBron. But team officials did get something else: A season ticket sellout. CNBC has learned that the Knicks have now started a waitlist after selling out its allotment of season tickets for this upcoming season.

  • Economists Claim Better Record than Paul the Octopus Wednesday, 14 Jul 2010 | 5:03 AM ET
    An octopus named Paul sits on a box decorated with a Spanish flag and a shell inside on July 9, 2010 at the Sea Life aquarium in Oberhausen, western Germany. Paul's task is to decide in favour of one of the shells hidden in boxes with the flags of the Netherlands and Spain to act thus as oracle for the upcoming final match of the FIFA Football World Cup between the two countries on July 11, 2010. Paul, the 'psychic' octopus, who had predicted well the result of six German matches earlier in the

    A German economic think tank said it has a stronger record for calling soccer games and a better foundation for its picks than an octopus who became an international celebrity for picking World Cup winners.

  • Agent Recalls Negotiating With "The Boss" Tuesday, 13 Jul 2010 | 3:27 PM ET
    George Steinbrenner at the 79th MLB All-Star Game at Yankee Stadium

    Earlier today, New York Yankees owner George Steinbrenner passed away at the age of 80. What was it like to negotiate with George Steinbrenner? What was he like as a person? For those questions, we went to Tom Reich, a longtime baseball agent who represented some of the biggest players in the game in the 70s and 80s and negotiated against but also went on to become good friends with The Boss. This is Tom’s take, in his own words, on the larger-than-life baseball owner.

  • Dissing Your Employer: Lessons from LeBron Monday, 12 Jul 2010 | 11:44 AM ET
    LeBron James

    Changing employers is part of the marketplace and while most of us won’t make media-frenzied transitions like James, we'll still have to do it at some point. Doing it well is just another test of professional acumen, and there are several reasons why the issue deserves our attention.

  • Watching the World Cup in Soccer's Home Monday, 12 Jul 2010 | 8:53 AM ET

    As many flocked to South Africa for the excitement of the World Cup, the UK's multicultural capital was also a non-stop party for the world's biggest sporting event.

  • Octopus Outshines Investment Banks as Spain Wins Monday, 12 Jul 2010 | 2:52 AM ET
    An octopus named Paul sits on a box decorated with a Spanish flag and a shell inside on July 9, 2010 at the Sea Life aquarium in Oberhausen, western Germany. Paul's task is to decide in favour of one of the shells hidden in boxes with the flags of the Netherlands and Spain to act thus as oracle for the upcoming final match of the FIFA Football World Cup between the two countries on July 11, 2010. Paul, the 'psychic' octopus, who had predicted well the result of six German matches earlier in the

    Paul the Octopus proved correct once more as Spain indeed won the World Cup against the Netherlands, as he predicted.

  • Jim Gray Says He Was Not Paid for LeBron Interview Friday, 9 Jul 2010 | 7:57 PM ET
    Jim Gray (L) of ESPN speaks with LeBron James at attends the LeBron James Pre Decision Meet and Greet on July 8, 2010 in Greenwich, Connecticut.

    Reporter Jim Gray told CNBC on Friday evening that he did not and will not receive any renumeration, beyond normal expenses, for his involvement in helping produce and report on Thursday night's LeBron James free agent decision exclusive on ESPN.

  • Reporter Jim Gray Paid By LeBron Entity, Not ESPN Friday, 9 Jul 2010 | 4:25 PM ET
    Jim Gray (L) of ESPN speaks with LeBron James at attends the LeBron James Pre Decision Meet and Greet on July 8, 2010 in Greenwich, Connecticut.

    As Jim Gray has told it, it was his idea to make LeBron James' free agent plan an hour special. He took the idea to James' marketing agent Maverick Carter of LRMR, who then worked with William Morris Endeavor to put the package together in front of ESPN executives.

  • Octopus Outshines Investment Bank Experts Friday, 9 Jul 2010 | 9:17 AM ET
    An octopus named Paul sits on a box decorated with a Spanish flag and a shell inside on July 9, 2010 at the Sea Life aquarium in Oberhausen, western Germany. Paul's task is to decide in favour of one of the shells hidden in boxes with the flags of the Netherlands and Spain to act thus as oracle for the upcoming final match of the FIFA Football World Cup between the two countries on July 11, 2010. Paul, the 'psychic' octopus, who had predicted well the result of six German matches earlier in the

    Paul the Octopus on Friday predicted Spain to win the World Cup Final. That's something the math modelers at investment banks just didn't see coming.

  • NBA Star LeBron James to Play for Miami Heat Friday, 9 Jul 2010 | 2:57 AM ET
    LeBron James

    LeBron James confirmed on Thursday he would be leaving the Cleveland Cavaliers to join the Miami Heat next season.

  • LeBron James

    Less than five hours from now, LeBron James will tell ESPN, on its hour special called “The Decision,” what team he is going to. As part of the deal with ESPN, James’ business team, LRMR Marketing, was given ad inventory to sell.

  • Poll: Which Team Will LeBron James Pick? Thursday, 8 Jul 2010 | 10:54 AM ET
    LeBron James

    The hype over which team LeBron James will choose is unprecented in NBA history. Which team will he pick? Take our poll and tell us what you think.

Contact Sports

  • CNBC NEWSLETTERS

    Get the best of CNBC in your inbox

    › Learn More