Don't look now, but U.S. soccer is achieving major goals. MLS attendance outranks the NBA and NHL, and the league hopes to reach 24 teams by 2020.» Read More
It is being reported that Alex Rodriguez is having surgery to remove a cyst from his right hip and could be out 10 weeks and we here at "SportsBiz" think that this is actually good thing from a PR perspective.
Forced to get creative from the "Great Recession," sports teams — already freezing or lowering ticket prices — are using food to coax us to the ballpark or arena.
In the last couple of months, as the economy has turned sour, we've seen a couple companies offer deals that don't leave customers out in the cold if they lose their jobs.
Wealthy buyers will be flocking the Fasig-Tipton horse sale today at the Calder Racetrack in Miami to bid on thoroughbreds in the two-year-old-in-training sale.
Last month, the ShamWow! won our "As Seen On TV" Tournament. And while ShamWow! owner and spokesman Vince Offer accepted winning the title over the phone, we brought him into our studio on Friday to give him his prize.
This week, House Financial Services Committee chairman Barney Frank has been the force pushing companies who've received TARP money out of the sports marketing business.
Earlier today, I sat down with Casey Wasserman, CEO of the Wasserman Media Group, to discuss the state of sports marketing.
Wachovia's name will no longer appear on the 2009 PGA Tour tournament it sponsors. In fact, the tournament won't even use the name of bank's parent company, Wells Fargo , which received $25 billion in TARP funds.
A Bank of America official told us that for every $1 they spend on sports marketing, they net $3. They also said that out of all the new checking accounts that were opened in 2008, 10 percent of those were attributed to their sports marketing programs.
With the U.S. government agreeing today to boost its stake in Citigroup to as much as 36 percent, the pressure to undo the bank's 20-year, $400 million naming rights deal with the New York Mets could be growing.
Never has a sports star returned from major surgery with so few doubters. After an eight-month absence, Tiger Woods was a heavy 4-to-1 favorite to win the WGC-Accenture Match Play Championship.
NBA commissioner David Stern told CNBC on Thursday afternoon that the league expects to close today on a deal that will add $200 million to the league's existing $1.7 billion credit facility.
On Monday, we told you the story of the Mickey Mantle baseball that was signed "F**k Yogi. Before putting it in their upcoming auction, the folks at Grey Flannel Auctions tried to sell it first for $2,750.
CNBC has learned that despite the fact that Pontiac is the official car of the NCAA and the final games are being played in the city of GM's headquarters, the car company is not inviting anyone to watch the action from the luxury suites at The Palace at Auburn Hills.
Tonight on CNBC we have an amazing documentary premiering called, “Newbos: The Rise of America’s New Black Overclass.” It is reported and hosted by my colleague and friend, Lee Hawkins of the Wall Street Journal and a contributor here at CNBC. The documentary is based on some of the reporting Lee has done for his forthcoming book of the same title.
Given the Northern Trust situation and the subsequent pullback from tournament sponsors Morgan Stanley and Wachovia, we thought it would be a good time to check in with Ty Votaw, executive vice president of the PGA Tour.
Don't expect to see any Morgan Stanley executives or clients at the PGA Tour event they sponsor in June. If they show up at The Memorial Tournament presented by Morgan Stanley, they'll be paying their own way.
Since Tiger Woods last played, the stock of some of his sponsors have plummeted along with the rest of the market. But the biggest loss we've seen doesn't have to do with one of Tiger's sponsors. It's actually the main sponsor of his caddie Steve Williams.
In response to the current economic environment, the NFL confirmed today that it has reduced its staff by 15 percent.