Sports Business


  • Roddick To Endorse New Sports Beverage Friday, 9 Apr 2010 | 2:49 PM ET
    Aqiss 59ml bottles

    Top ranked American tennis player Andy Roddick has a new sponsor in his bag. The 27-year-old, who took the title at the Sony Ericsson in Miami last week and is now ranked seventh in the world, will be the main spokesman for a new sports beverage called Aqiss.

  • Masters Product Buzz: Fred’s Shoes Friday, 9 Apr 2010 | 11:30 AM ET
    ECCO 2010 Golf Street Premier Moonless Black Chili Shoe.

    At 50 years old, Fred Couples entered today as the surprised leader after the first round of the Masters.

  • One-on-One with Tiger's Agent Friday, 9 Apr 2010 | 10:09 AM ET
    Tiger Woods walks alongside his manager Mark Steinberg of IMG during a practice round prior to the start of THE TOUR Championship at East Lake Golf Club in Atlanta, Georgia.

    This morning, I briefly spoke to Mark Steinberg, Tiger's agent and senior vice president and global managing director of IMG golf. Our first topic was the Nike ad that has generated so much buzz.

  • Following Tiger At The Masters Thursday, 8 Apr 2010 | 4:47 PM ET
    Tiger Woods

    Shortly after Tiger teed off this afternoon, I had to devise my strategy to follow him. Having been at my share of tournaments, I knew the way to go was to camp out at a hole where I could see Tiger tee off, putt and then walk in a fairway without taking too many steps. For me, that was the sixth hole.

  • QUIZ: What Do You Know About Famous Tax Evaders? Thursday, 8 Apr 2010 | 12:11 PM ET

    Take our tax evasion quiz to find out about the evaders and scammers who thought they could fool the IRS and get away with it.

  • Augusta’s Chairman Rebukes Woods Thursday, 8 Apr 2010 | 10:23 AM ET
    William Porter Payne

    The annual Masters address by the chairman of the Augusta National Golf Club is usually a routine, even humdrum, affair. The principal topic of conversation is often the speed of the greens, and the closest thing to controversy is the yearly refusal to discuss whether the club will some day include a woman as a member. On Wednesday, Billy Payne, who has led Augusta National since 2006, did something unprecedented.

  • Tiger Ad Touches Nerve Thursday, 8 Apr 2010 | 9:41 AM ET
    The Nike ad featuring Tiger Woods, seen here, will premiere tonight.

    No one does advertising like Nike and the company proved it again yesterday when the Tiger ad it unveiled was a spot that not a single company in the world besides them would dare to do.

  • Nike to Run New Tiger Woods Ad Tonight Wednesday, 7 Apr 2010 | 5:56 PM ET
    The Nike ad featuring Tiger Woods, seen here, will premiere tonight.

    Nike has confirmed to CNBC that it will run a new ad tonight featuring Tiger Woods on two networks—on ESPN between 6 and 7:30 pm New York time and on the Golf Channel between 6 and 7 pm.

  • Sports Betting Hedge Fund Becomes Reality Wednesday, 7 Apr 2010 | 12:39 PM ET
    Mark Cuban

    Five and a half years ago, Dallas Mavericks owner Mark Cuban caused quite a stir when he announced on his blog his intentions to launch a sports betting hedge fund. Cuban argued that betting on sports, due to the amount of information available, was much easier than betting on the stock market.

  • Cash Finally Flies On Masters Tickets Wednesday, 7 Apr 2010 | 8:55 AM ET
    Tickets scalpers look for badges along Washington Road in front of Augusta National Golf Club.

    Around 4 p.m. yesterday, near the door of a vacant formal wear store close to the gates of Augusta National, a ticket broker had a stack of $20 and $100 bills so large it took him more than a minute to count it. Folks, the Tiger Woods Masters ticket bump has finally arrived.

  • Tiger Woods Video Game Sees 'Strong Interest': EA Tuesday, 6 Apr 2010 | 4:17 PM ET

    There has been no drop-off in business since Tiger Woods’ scandal and our latest video game—Tiger Woods PGA Tour 11—will aim to draw sales from an uncommon group of audience, said Peter Moore, president of Electronic Arts Sports.

  • Playing With Tiger Is Worth Millions  Tuesday, 6 Apr 2010 | 2:02 PM ET
    Tiger Woods hits a shot as fans look on during a practice round prior to the 2010 Masters Tournament at Augusta National Golf Club.

    There’s little doubt that this week’s Masters in Augusta, Ga., will be the most-watched golf tournament of all-time.

  • Butler's Brad Stevens and His Lilly Launching Pad Tuesday, 6 Apr 2010 | 12:31 PM ET
    Brad Stevens

    Butler's Gordon Hayward threw a closing buzzer, half-court, long shot against Duke last night. It was oh-so-close. But when Butler coach Brad Stevens threw caution to the wind 10 years ago, it turns out it was a slam dunk.

  • Tiger Finally Lifts Burden Monday, 5 Apr 2010 | 4:10 PM ET
    Tiger Woods speaks at press conference for Masters golf tournament, Augusta National Golf Club, Augusta, Georgia.

    So many thought it would be another staged situation like a press conference with friends and family or two interviews with a strict time limit. Here it would only be golf reporters, who would be scared to ask questions and anything remotely revealing would be put down with "that's private" or "I've answered that already."

  • Big Money On Butler Merchandise Monday, 5 Apr 2010 | 8:48 AM ET
    Shawn Vanzant of the Butler Bulldogs reacts after defeating the Michigan State Spartans 52-50 guring the National Semifinal game of the 2010 NCAA Division I Men's Basketball Championship in Indianapolis, Indiana.

    Two years ago, 90 percent of all Butler merchandise was sold in its on campus bookstores and items would be ordered once a year. Oh, how times have changed.

  • Financial Story Makes Championship Game So Great Sunday, 4 Apr 2010 | 11:02 AM ET

    Simple fact: What makes tomorrow's game so awesome is that Butler just shouldn't be playing. Why? Because it's the ultimate have against the ultimate have-not.

  • All the polls might reflect that Tiger Woods is at his lowest approval ratings, but the memorabilia market for Woods' items hasn't cooled in the same fashion.

  • LeBron James Signs New Deal With Nike Wednesday, 31 Mar 2010 | 4:49 PM ET
    LeBron James

    Cleveland Cavaliers star LeBron James has signed a new shoe and apparel deal with Nike, the company acknowledged on Wednesday.

  • People might have watched Michael Phelps, but they weren't inspired enough to actually get in the pool. Americans who said they participated in swimming declined by 8.4 percent from 19 million people in 2008 to 17.4 million people last year.

  • Golf Retailer: Tiger Selling Better Than Last Year Tuesday, 30 Mar 2010 | 1:29 PM ET

    In light of all that has happened, Nike has understandably scaled back in its Tiger Woods presence both at the retail level and online. But data from one retailer suggests the shoe and apparel giant might want to step it up.

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