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  • In the endless quest for athletic advantage, professional baseball and football teams are looking to harness 3-D technology like that used in the movie "Avatar" to help players train — and recover from injuries — better.

  • Your NBA Labor Negotiations Primer Friday, 1 Oct 2010 | 2:58 PM ET
    Basketball

    Describing what’s going on on a court is a lot easier than doing a play-by-play of what’s going on behind closed doors. That’s why it’s tougher to explain exactly what’s happening in the labor negotiations over the new collective bargaining agreement between the NBA and the union.

  • Phil Mickelson of the USA rides on a buggy during the Morning Fourball Matches

    Executives at Sun Mountain Sports are undoubtedly feeling embarrassed this morning after the rainsuits it designed for the US Ryder Cup team weren't able to hold off the downpour in Wales. So the US team publicly ditched the custom outfits for raingear the team purchased in the merchandise tent — with the Europe Ryder Cup logo on it nonetheless.

  • Moving Athletes Has Become A Big Business Thursday, 30 Sep 2010 | 10:50 AM ET

    I love stories about people who identify a niche and succeed at developing that niche. That sums up Chris Dingman’s business. As founder and CEO of the Dingman Group, Dingman takes care of athletes on the move.

  • Exclusive: Interview with Adidas CEO Herbert Hainer Wednesday, 29 Sep 2010 | 3:36 PM ET

    I recently sat down with Adidas CEO Herbert Hainer to talk to him about the re-energizing of the Reebok brand, the licensing business and the state of the sports and shoe apparel business.

  • College Jersey Hypocrisy Continues Wednesday, 29 Sep 2010 | 11:44 AM ET
    A.J. Green

    A.J. Green will finally play this Saturday. In his absence his Georgia Bulldogs have gone 1-3. While Green has been apologetic for selling his Independence Bowl jersey to a person the NCAA terms an agent, which resulted in a four-game suspension, many -– including me –- haven’t been so gracious towards the NCAA’s hypocrisy.

  • Free Tickets For Rays Fans Is A Bad Idea Wednesday, 29 Sep 2010 | 11:07 AM ET

    After an announced crowd of 12,466 on Monday night, Tampa Bay Rays players Evan Longoria and David Price called the turnout “disheartening” and “embarrassing.” So team president Matt Silverman decided to give away 20,000 free tickets to tonight’s regular season finale. It’s a nice gesture, but I don’t think it’s good business.

  • Seattle Seahawks

    Sponsor redemptions have been going on for years, the most famous of which — at least in pro sports — is the Taco Bell Chalupa promotion when a basketball team scores more than 100 points.

  • Vick's Jersey Is Hot Seller Again Monday, 27 Sep 2010 | 10:49 AM ET

    Sources tell CNBC that retailers in the Philadelphia area have placed big orders for Vick's jersey since he was named the starter by Eagles coach Andy Reid this week.

  • ESPN Invests In Heat, LeBron: Will LeBron Give Back? Friday, 24 Sep 2010 | 3:58 PM ET
    LeBron James

    ESPN plans to shadow LeBron James and the Heat perhaps more than they have for any other athlete and team. The question is, will LeBron give ESPN anything worth their money?

  • How a near pristine black-and-white reel of the entire television broadcast of the deciding game of the 1960 World Series — long believed to be lost forever — came to rest in the dry and cool wine cellar of Bing Crosby’s home near San Francisco is not a mystery to those who knew him.

  • The Top 5 Best Selling Playoff Gimmicks Thursday, 23 Sep 2010 | 4:52 PM ET

    After clinching their sixth playoff spot in the last nine years, the Minnesota Twins announced they are bringing back the “Homer Hanky” for home playoff games. The Homer Hanky has been a part of Twins playoff lore since its debut in 1987. While immensely popular in Minnesota, the Hanky is not the most popular playoff gimmick of all-time.

  • Will New adidas Jerseys Pop in Stores? Wednesday, 22 Sep 2010 | 11:47 AM ET

    Today the NBA is announcing, in conjunction with adidas, its new NBA Revolution 30 jerseys, which promises to be 30 percent lighter and dry twice as quick as the previous uniforms.

  • Sports Marketers Challenged To Sell In New Landscape Tuesday, 21 Sep 2010 | 3:43 PM ET
    Football stadium seats

    What intrigued me most about taking in the IMG Sports Marketing Symposium in New York City today was that — from all external signs — sports marketing has never been in better shape.

  • If A Guard Holds Out, Does Anyone Notice? Monday, 20 Sep 2010 | 10:29 AM ET

    Fans can always tell you when a guard is holding. After all, the head referee announces his number and calls a 10-yard penalty. But can fans tell when a guard is holding out?

  • The Rush Is On For Denard Robinson Jerseys Friday, 17 Sep 2010 | 12:24 PM ET

    In November 2009, Dave Hirth didn’t know what to do. Here, in the middle of another bad Michigan football season, the co-owner of the M Den, the school’s official sports retailer, was forced to place his order with adidas for the following year’s jerseys. What number would he pick when the team didn’t have a clear-cut star?

  • New Washington Bullets Merchandise Being Sold Again Thursday, 16 Sep 2010 | 3:39 PM ET

    Using the Washington Wizards former nickname wasn’t quite appropriate after Gilbert Arenas’ locker room confrontation with Javaris Crittenton involved a gun. But sources say new Washington Bullets retro items are being made once again.

  • College Football Needs The Washington Generals Wednesday, 15 Sep 2010 | 2:32 PM ET

    The Washington Generals are employed by the Harlem Globetrotters to play against them –- and lose. Big time college football programs sort of do the same thing when they invite a team from the football championship series division (formerly I-AA) to play them at home. The problem is, the football powerhouse is cutting those checks, but seems to be having a harder time winning those games.

  • Since 1991, painter Ted Watts has spent his time painting all the Heisman Trophy winners. In his studio in Oswego, Kansas, he spends two months of his life on each one. So, now that Reggie Bush is returning his 2005 Trophy, does he regret painting it?

  • Nadal Didn’t Look At $1.7 Million Envelope Tuesday, 14 Sep 2010 | 3:48 PM ET
    Rafael Nadal from Spain poses with his trophy in Times Square September 14, 2010, the morning after winning the Men's Singles Final at the US Open 2010.

    On Monday night, Rafael Nadal won the largest check of his professional career — $1.7 million. But he was so happy about completing his career grand slam at the age of 24, he wasn’t thinking about the money.

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