A US judge issued a temporary restraining order after a request by the NFL, the NBA, the NHL, Major League Baseball and the NCAA.» Read More
If you've been to an airport recently, you might have seen those vending machines with high-priced Apple items. Well, the company behind that technology is now helping Reebok sell its products in this untraditional way.
Gatorade is vulnerable. For so long the brand has weathered the punches thrown at it, but the stats now show that the brand is bleeding.
The voice of Tiger Woods hit Twitter for the first time yesterday and a flock of followers came to make sure everything Tiger says appears in their timeline.
the New York Times reports.
With his Oklahoma State Cowboys football team at 9-1, Boone Pickens is the second proudest booster in the land. The No. 1 spot belongs to Phil Knight, of course, whose Oregon Ducks are undefeated and are in position to play in the BCS National Championship Game.
Michael Vick might have paid his debt to society, but he certainly hasn’t paid his debts. Vick, who filed for bankruptcy two years ago while still in prison, owes creditors $20 million from a plan that was approved by the court in August of last year, two weeks after he signed a contract with the Philadelphia Eagles.
Friend of SportsBiz, Dan Shanoff, is sending updates from the 12th annual Sports Media and Technology conference in New York City.
While most companies spread their marketing budget across a variety of platforms, Tecate officials aren't shy about the fact that they love boxing.
Legal representatives of helmet manufacturer Schutt sent a letter to the NFL this week telling commissioner Roger Goodell to immediately end deceptive practices on the branding of helmet chin straps, CNBC has learned.
Open up, Major League Baseball now has an official cookie. Mrs. Fields Famous Brands has joined the league's licensing roster as part of the company's first ever sports partnership.
I had seen 3D sports in the theatre and at times I was moderately impressed. I watched it in the store to get the "at home" feel for about 10 minutes. And, at the end of the day, I went home with the best HD TV I could find. The fact that a junkie like me made that decision for a mancave that I had already invested heavily in is a bad sign for 3D.
CNBC has obtained the latest list of top NFL jersey sales from April through October on NFLShop.com and Roethlisberger is nowhere to be found among the top 25. The last time he was out of the top 25 was early September of his rookie season six years ago, before he was made the Pittsburgh Steelers starting quarterback.
This afternoon, the United Football League announced that former TD Ameritrade CEO Joe Moglia will be the new head coach of the Virginia Destroyers, a team based in Hampton Roads, Va., that is scheduled to begin play next year.
On Oct. 23, Cain Velasquez beat Brock Lesnar to become the new UFC heavyweight champion. We sat down with Velasquez to talk about everything from the business of the UFC to Arizona’s new immigration status law.
There's a lot of hearsay regarding Auburn quarterback Cam Newton, the Heisman frontrunner who has led the team to an 10-0 record and a No. 2 ranking. Reports have suggested that a representative for Newton, who left University of Florida and attended junior college before coming to Auburn, shopped his services to the highest bidder.
You might have noticed the ads for brands like Dove, Neutrogena, Vaseline and Nivea, all angling for a piece of the valuable men’s skincare space. But something isn’t working. According to Mintel, a market research tracking firm, men are expected to spend 10.2 percent less than they did last year on this sector of the men’s grooming business.
As if Sunday wasn’t bad enough, as 19.4 million people watched the Dallas Cowboys get blown out by the Green Bay Packers on Sunday Night Football, there was a behind-the-scenes scramble in the early morning hours that day to make sure the team renewed the registration of its Web site.
From the glistening marble of Trump Tower, to NBC’s mega-hit, The Apprentice, the shadow of “The Donald” looms large over his eponymous empire.
For 12 years, the NBA Store in Manhattan has had prime real estate on Fifth Avenue, but now sources tell CNBC that it’s the value of the real estate that has led the league to not renew its lease.
Dallas Cowboys owner Jerry Jones earned his reputation as a maverick when he butted heads with the league after signing his own sponsorship deals fifteen years ago. So when Jones decided to be the only owner to have his own merchandising deal, not many were surprised.
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