Novak Djokovic is the bookmakers' favorite to win Wimbledon this year, but home-grown Andy Murray could be the winner for brands looking for a marketing boost.» Read More
Steelers wide receiver Antonio Brown had arrived in Indianapolis for the Super Bowl with some time on his hands and that led to what may be the greatest fan adventure - ever.
Europe’s 20 richest football teams defied the continent’s financial woes to generate total revenue of $5.8 billion last season, according to a new report by business advisory firm Deloitte.
Super Bowl ads may be entertaining—but do they work?
Terrorists combining a cyber attack with physical violence are the biggest security threat facing the 2012 Olympics, a digital forensics expert told CNBC.
While the Patriots and the Giants battle it out, the two screens that battle for consumers attention—your smartphone and TV—are teaming up.
On and off the field, New England Patriots quarterback Tom Brady has all the markings of a perfect endorser. He's a winner, he's got the crossover good looks and plenty of confidence. Eli Manning? Winner, sure. But beyond that the younger Manning doesn't exactly compete with Brady for national attention in the advertising world.
I decided to seek out some excellent growth candidates by taking a look at small-cap stocks with market capitalization below $1 billion that were members of the Russell 3000 Index. I screened out stocks with price-earnings-to-growth, or PEG, ratios that were less than 1. In other words, these stocks are selling at a discount to their earnings growth and they carry zero debt.
The Patriots and Giants don't face off for another few days, but the Super Bowl already has some big winners — advertisers.
Regardless of which team you're rooting for, TheStreet.com details five Super Bowl stocks that could see revenues climb thanks to Sunday's game.
To help breathe some life into your office pool, here are five new rules worth experimenting with.
In their “Freakonomics for sports” book, "Scorecasting: The Hidden Influences Behind How Sports Are Played and Games Are Won," the authors challenge conventional wisdom including the long-held belief that defense truly wins championships.
Boston is no New York, and those of us who cherish the city's impossible to imitate accents, and impossible to replace treasures like Fenway Park and the Esplanade are glad for that. Having transformed itself from an economy dependent on textiles and manufacturing, Boston's my bet for a better place to do business.
In the Super Bowl, the city with the lower unemployment rate wins the game 85-percent of the time. Right now, New York has a higher unemployment rate, hovering around 9-percent. BUT, the last city with a higher unemployment rate to win the big game? The Giants over the Patriots in 2008.
On-the-field athletic success does not always equate to off-the-field marketing fame.
John Netto is putting his own wager on the Big Game, and taking wagers too through his sports-odds making company called Quantitative Sports Strategies run out of Las Vegas, Nevada.
Over the past couple of years, Super Bowl advertisers have started to play with the idea of releasing their ads ahead of the game. Others have issued teasers, so as to hint what their plan is but not give away the surprise.
This being an election year, the American Restaurant Association has determined the average Super Bowl party is NOT better off now than it was four years ago.
If the so-called Super Bowl Indicator holds true this year—like it has almost 80 percent of the time—then stock investors should be rooting for a New York Giants victory over the New England Patriots this Sunday.
ConvergExMarket Group’s Nicholas Colas takes an annual look at “Super Bowl economics” to get a peek into the mind of the luxury consumer and this year there is very little inflation in ticket prices. What gives?
Here are the top 10 Super-Bowl advertisers, ranked by total ad dollars spent in the past 10 years (2002-2011), according to media valuation firm Kantar Media.