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  • So Much For That 'Watson Bump' Tuesday, 21 Jul 2009 | 2:31 PM ET
    Tom Watson

    I read an article in the Dallas Morning News today about the folks at Adams Golf and how they were hoping to capitalize on Tom Watson’s performance in the British Open. Watson has been an endorser for a decade and happened to be using Adams’ clubs and wearing a hat with their logo as he made his unlikely run at the British Open this past weekend.

  • The Vick Test: What Teams Have To Consider Tuesday, 21 Jul 2009 | 12:06 PM ET

    Michael Vick is a free man. So if NFL commissioner Roger Goodell allows him to play again, what do teams have to consider before signing him?

  • Jets Owner Says New Stadium Will Be Sold Out Monday, 20 Jul 2009 | 4:56 PM ET
    NY Jets owner Woody Johnson

    Last week, we included the New York Jets in our story about how, for some teams, season ticket waiting lists are irrelevant due to the economy.

  • CNBC’s Sports Twitter Rankings (July ’09) Monday, 20 Jul 2009 | 3:43 PM ET

    It’s the third month of our rankings that seek to determine the best tweeters in the sports world. As noted in our previous rankings, the idea is to call attention to the people who consistently put out the most relevant tweets - not necessarily the people with the most followers.

  • The Future Of Endorsements Monday, 20 Jul 2009 | 11:49 AM ET

    As the corporate dollar has been drained, the perception is that athletes have had a tougher time scoring sponsorship deals as companies have cut back budgets.

  • Dwyane Wade Switch Is Official Friday, 17 Jul 2009 | 9:58 AM ET
    Jordan logo

    Last night, we told you that Miami Heat guard Dwyane Wade was on the cusp of switching from the Converse to the Jordan brand. This morning that move will become official.

  • NFL Waiting Lists Go Poof! Friday, 17 Jul 2009 | 8:41 AM ET

    For years, new owners who bought NFL teams would marvel at the idea of a team’s huge waiting list. After all, how many businesses sell out everything they have and have people waiting, for years, at the door for the right to buy when something becomes available?

  • Wade Might Switch Nike Brands Friday, 17 Jul 2009 | 12:50 AM ET
    Dwayne Wade

    In a move that could rock the athletic shoe industry, Miami Heat guard Dwyane Wade is said to be on the cusp of switching Nike brands from Converse to the Jordan brand, CNBC has learned.

  • Poker

    The World Series of Poker has turned into a tremendous property for ESPN over the years. It’s basically the sporting world’s version of the lottery, with a little bit more skill attached.

  • Under Armour's New Recovery Suit Wednesday, 15 Jul 2009 | 3:43 PM ET
    The Under Armor "recharge" recovery suit

    Under Armour has made a living out of growing niche markets into big industries. But I was shocked when I was flipping through a catalogue last week and saw an ad for Recharge.

  • An In-Depth Look At MLB Attendance Tuesday, 14 Jul 2009 | 11:30 AM ET
    MLB ballpark attendance changes chart

    It’s the All-Star Game and that gives us a perfect time to discuss how Major League Baseball is doing from a business standpoint. The most obvious, public evidence is attendance, which is easy to tally but often misreported.

  • Will Obama Bounce It? You Can Bet On It Tuesday, 14 Jul 2009 | 9:45 AM ET
    President Barack Obama

    You can bet on everything these days. As evidence, consider this bet that was called to our attention for tonight’s All-Star Game in St. Louis.

  • General Motors Cuts Sports Spending Tuesday, 14 Jul 2009 | 9:30 AM ET
    GM Headquarters

    In order to emerge from bankruptcy protection, General Motors had the legal right to reject contracts that it had previously signed. GM has now emerged from bankruptcy, but 54 sponsorship agreements it terminated as part of the bankruptcy were filed with the courts yesterday. Here’s a glimpse at what the car company got rid of.

  • LPGA Can't Be Fixed Without Right Players Winning Monday, 13 Jul 2009 | 4:25 PM ET

    Carolyn Bivens certainly wasn’t the greatest commissioner in the world. Far from it. But to blame her for the LPGA's biggest problems is misleading.

  • Ultimate Fighting Championship logo

    After Brock Lesnar retained his heavyweight title at UFC 100 on Saturday night, he caused a stir by saying he’d be going home to drink a Coors Light “because Bud Light won’t pay me nuthin.”

  • EA & NCAA Ignoring Lawsuit? Monday, 13 Jul 2009 | 10:18 AM ET

    If the copies of Electronic Arts' NCAA Football '10 that we received are the same that hit stores at midnight, the damages against the video game company and the NCAA could grow in the suit against them.

  • One-on-One With UFC's Dana White Friday, 10 Jul 2009 | 1:00 PM ET

    The big event –- UFC 100 –- will take place this weekend in Las Vegas. With that in mind,  UFC president Dana White joined me on CNBC this morning to talk business.

  • Unemployed? Bored? Make Money Playing Beer Pong Friday, 10 Jul 2009 | 12:48 PM ET
    World Series of Beer Pong

    What started as a college drinking game (and, honestly, never stopped being one) is expanding beyond the frat house. Beer Pong leagues are popping up around the country — and there’s actually some substantial money in the game for expert players.

  • Lenny Dykstra: 'Bank Fraud' Led to Bankruptcy Thursday, 9 Jul 2009 | 6:44 PM ET

    Lenny Dykstra sat down with CNBC at his $24 million hilltop estate behind the gates of Sherwood Country Club.

  • Will LeBron Dunk Tape Ever Be Released? Thursday, 9 Jul 2009 | 12:31 PM ET
    LeBron James

    It's the talk of the sports world. Jordan Crawford's dunk over LeBron James at the Cavaliers star's Skills Academy.

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