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  • The Shake Weight Hits $40 Million In Sales Friday, 20 Aug 2010 | 3:43 PM ET

    Call it this year’s Snuggie. The Shake Weight, thanks in big part to the sexual innuendo associated with its ad, is the “As Seen On TV” product of the year. Fitness IQ, which makes the weight, says it has sold more than two million of them in less than a year.

  • Can Small Agency Hold On To Victor Cruz? Friday, 20 Aug 2010 | 2:55 PM ET
    Victor Cruz #3 of the New York Giants breaks a tackle from Dwight Lowery #26 of the New York Gets during the preseason game.

    On Monday Night Football, the country was wowed by undrafted Giants wide receiver Victor Cruz, who became the first receiver to score three touchdowns in a preseason game since Terrell Owens did it in 1998. Until a couple of weeks ago, he was a virtual secret to almost everyone in the industry.

  • Plenty Riding On Under Armour’s Basketball Shoe Friday, 20 Aug 2010 | 12:22 PM ET
    Under Armour Micro G shoe.

    As expected, getting into the shoe business hasn’t been the easiest for Under Armour. They quickly took significant market share in the first year in football and baseball cleats, but decided to slow down their move into the category after investing heavily in the training and running shoe markets and not making as much noise.

  • Why London Outsings New York in Concerts Friday, 20 Aug 2010 | 11:15 AM ET
    Madonna performs onstage during the opening night of her 'Sticky and Sweet' tour at the O2 Arena on in London, England.

    At the turn of the century, London's Millennium Dome was dismissed by many as a failure and a waste of money after it did not attract the huge numbers of visitors that the government had hoped.

  • Paul the Octopus Backs England as World Cup Hosts Friday, 20 Aug 2010 | 9:44 AM ET
    An octopus named Paul sits on a box decorated with a Spanish flag and a shell inside on July 9, 2010 at the Sea Life aquarium in Oberhausen, western Germany. Paul's task is to decide in favour of one of the shells hidden in boxes with the flags of the Netherlands and Spain to act thus as oracle for the upcoming final match of the FIFA Football World Cup between the two countries on July 11, 2010. Paul, the 'psychic' octopus, who had predicted well the result of six German matches earlier in the

    Paul the Octopus "pledged allegiance" to his home country England and its bid to host the 2018 FIFA World Cup Friday - by swimming onto a box marked "England."

  • Skittles Makes Derrick Rose a Custom Candy Machine Thursday, 19 Aug 2010 | 2:37 PM ET

    Chicago Bulls guard Derrick Rose is known to eat a lot of candy. So when the folks at Wrigley found out that he likes to down their Skittles brand, they decided to do something a little special for the hometown boy.

  • Clemens to Be Indicted for Perjury Thursday, 19 Aug 2010 | 1:05 PM ET
    Roger Clemens being sworn in before testifying before US House Oversight and Government Reform Committee hearing on Capitol Hill on February 13, 2008.

    Federal authorities have decided to indict Roger Clemens on charges of making false statements to Congress about his use of performance-enhancing drugs, reports the New York Times

  • Sports Teams: SpongeTech Owes Us More Than $9 Million Thursday, 19 Aug 2010 | 1:03 PM ET
    SpongeTech sponges

    Almost a month ago, I wrote about the story of SpongeTech, the “smarter sponge” that spent all its money on sports sponsorships. The creditors in the bankruptcy proceedings have finally come forward with how much money they have owed and the carnage, as expected, is in the millions. Below is the list, in order of how much they are owed.

  • Nike Outsources Olympic Shoe Business Tuesday, 17 Aug 2010 | 4:20 PM ET
    Omada Rowing shoe

    If there’s a lesson to be learned from Under Armour’s rise to a $1 billion company, it’s that all niches of business are worth exploring.

  • Talking Cards With Panini America CEO Mark Warsop Tuesday, 17 Aug 2010 | 2:13 PM ET

    The NBA’s top rookies are in New York Tuesday to get their pictures taken for their trading cards. We sat down with Mark Warsop, CEO of Panini America, which has the exclusive rights to make the NBA product, to talk about the NBA and the state of business.

  • Is Blackpool The Greatest Pro Underdog Of All Time? Monday, 16 Aug 2010 | 3:49 PM ET
    Soccer

    Those of you who know me know that I don’t care for soccer. I don’t follow it either. But I do follow good stories. So I had my eye on the Blackpool Football Club when they were promoted to the Premier League in May.

  • Discover Financial Services

    The Orange Bowl lost an orange sponsor when FedEx decided not to renew the BCS game. But sources tell CNBC that Discover Card, which also has orange in its logo, is expected to be the new sponsor of the BCS game.

  • Yankees' Cano Scoring Marketing Deals Thursday, 12 Aug 2010 | 1:39 PM ET
    Cano Robinson

    In an infield that includes Derek Jeter, Alex Rodriguez and Mark Teixiera, it’s easy to overlook Robinson Cano. But the 27-year-old Yankees second baseman is finally reaping the rewards of being a pinstripes mainstay.

  • Buyers Competing for Sports Teams in Top Markets Thursday, 12 Aug 2010 | 1:21 PM ET

    Sports teams for sale in the top ten media markets are going to have a robust number of prospective buyers.  Take the sale of the Texas Rangers,  which was approved today by Major league Baseball, after a contentious bankruptcy case.

  • Nike President Comments On Tiger, LeBron Thursday, 12 Aug 2010 | 10:41 AM ET
    LeBron James and Dwyane Wade celebrate their 141-139 victory over the Western Conference during the 2010 NBA All-Star Game.

    This morning, in advance of the World Basketball Festival, a four-day event in New York City centered around Team USA and hugely invested in by Nike, I had a chance to speak to Nike president Charlie Denson. Denson talked, for the first time, about his reaction to LeBron's "Decision" and also about when the brand could possibly go back to using Tiger again.

  • Foreman's Grill Deal: Best In Sports Marketing History? Wednesday, 11 Aug 2010 | 10:56 AM ET
    George Foreman

    If not for Nike's signing of Michael Jordan in 1984, George Foreman's deal with Salton to put his name on what would become its Lean, Mean, Fat-Reducing Grilling Machines would undoubtedly be considered the best endorsement deal in sports marketing history.

  • Panini Signs Peyton Manning Wednesday, 11 Aug 2010 | 9:53 AM ET
    Peyton Manning

    Trading card company Panini has signed Indianapolis Colts quarterback Peyton Manning to a deal, which gives the company the rights to use the four-time league MVP's game-used memorabilia and autographs on its cards and his image on its packaging.

  • Golf Digest Resumes Relationship With Tiger Tuesday, 10 Aug 2010 | 2:11 PM ET

    After a seven issue hiatus, Golf Digest has resumed its editorial relationship with Tiger Woods. CNBC has learned that the golf publication, which suspended the golfer’s monthly instructional tips on Dec. 21, includes tips by Woods in the September issue, which hits newsstands today.

  • Frosted Flakes Gets More Free Publicity From Shaq Tuesday, 10 Aug 2010 | 1:19 PM ET

    Shaquille O’Neal has had his share of endorsements over the years — his longest standing deal is his seven-year tenure as the main spokesman for Icy Hot. But Shaq, at his introduction as a new member of the Boston Celtics on Tuesday, continued to mention Kellogg’s Frosted Flakes, a brand that he’s never gotten any money from.

  • Team Asks Fans To Name Their Ticket Price Tuesday, 10 Aug 2010 | 11:46 AM ET
    Florida Panthers announced their “Perfect Plan" on their website.

    You’ve heard of teams going with variable pricing or last-minute gameday pricing, but you’ve never heard of teams asking fans to name their price. That is until this week, when the Florida Panthers announced their "Perfect Plan." Pick a place in the arena where you want season tickets. Take a look at the retail price. Then, just like Priceline, name your price. Within 24 hours, the team will get back to you to tell you if it was accepted or not.

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