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  • Cleveland Paying Record To See LeBron Again Friday, 26 Nov 2010 | 10:12 AM ET

    They joked that when LeBron James returned, they'd make him play in an empty arena. In reality, former fans of the star who left them for Miami have paid top dollar to witness his return to Cleveland next week.

  • If It's Money He's Looking For, Jeter Will Stay A Yankee Wednesday, 24 Nov 2010 | 10:54 AM ET
    derek jeter

    Derek Jeter's contract negotiations have gone public. If you somehow haven't heard, the Yankees initial offer for their shortstop was a three-year, $45 million that Jeter's longtime agent Casey Close laughed at. Close's argument was easy to anticipate. Jeter's an icon, he's an essential Yankee or, perhaps better stated, he is the Yankees.

  • A Year Later: Tiger's Agent Opens Up Wednesday, 24 Nov 2010 | 7:53 AM ET
    Tiger Woods

    Throughout the year, Tiger's agent Mark Steinberg, IMG senior vice president and global managing director, chose to say very little publicly. With the year anniversary approaching, Steinberg sat down with CNBC.com for a wide ranging interview.

  • Lockout Predictions Are A Waste Of Air Tuesday, 23 Nov 2010 | 9:08 AM ET

    On Monday, after helping to distribute some 2,000 turkeys to the needy, NBA union chief Billy Hunter told the Associated Press he was "99 percent sure" there would be a lockout at the end of the NBA season."

  • Time Might Save Brett Favre From Suspension Monday, 22 Nov 2010 | 1:10 PM ET
    Brett Favre

    I’m not privy to what Brett Favre or Jenn Sterger specifically presented to the NFL, but given that we know that Sterger had enough to have a 3 ½-hour meeting with the league, I’m going to give the benefit of the doubt to Sterger. What does that mean? It means that Favre could be suspended or fined for a violation of the league’s personal conduct policy. But will it stop him from playing?

  • NASCAR Won't Return To Its Past Prominence Monday, 22 Nov 2010 | 10:41 AM ET
    Dale Earnhardt Jr.'s Budweiser Racecar

    Yesterday's finish of the Ford 400 was a must watch, even for the casual sports fan. Jimmie Johnson down 15 points going into the final race finished second in the race to edge Denny Hamlin and win his fifth straight championship. It could be argued that, other than the Daytona 500, which happens to be the first race of the year, it was the only time the casual sports fan tuned in to see the cars go round and round.

  • Is Thuuz a Sports Fan's Next Must Have? Friday, 19 Nov 2010 | 4:18 PM ET
    THUUZ Website

    Thuuz is the brain child of venture capitalist Warren Packard, who sought to solve the problem of great game overload for today's sports fan.

  • Lenny Dykstra's Mansion Sells at Auction Friday, 19 Nov 2010 | 2:11 AM ET
    Lenny Dykstra

    CNBC has learned that the hilltop mansion inside Sherwood Country Club which Lenny Dykstra bought from Wayne Gretzky for $17.5 million has been sold in a foreclosure auction.

  • Reebok Sees Future In Selling Out Of A Machine Thursday, 18 Nov 2010 | 4:04 PM ET

    If you've been to an airport recently, you might have seen those vending machines with high-priced Apple items. Well, the company behind that technology is now helping Reebok sell its products in this untraditional way.

  • Powerade Hits Brand Record Market Share Thursday, 18 Nov 2010 | 12:02 PM ET
    New Gatorade G2

    Gatorade is vulnerable. For so long the brand has weathered the punches thrown at it, but the stats now show that the brand is bleeding.

  • How Will Tiger Do On Twitter? Thursday, 18 Nov 2010 | 10:46 AM ET
    Tiger Woods

    The voice of Tiger Woods hit Twitter for the first time yesterday and a flock of followers came to make sure everything Tiger says appears in their timeline.

  • New Exotic Investment: Latin Baseball Futures Thursday, 18 Nov 2010 | 9:36 AM ET

    the New York Times reports.

  • With his Oklahoma State Cowboys football team at 9-1, Boone Pickens is the second proudest booster in the land. The No. 1 spot belongs to Phil Knight, of course, whose Oregon Ducks are undefeated and are in position to play in the BCS National Championship Game.

  • Man Who Vick Owes $6 Million To Is Cheering For Him Tuesday, 16 Nov 2010 | 2:52 PM ET
    Michael Vick

    Michael Vick might have paid his debt to society, but he certainly hasn’t paid his debts. Vick, who filed for bankruptcy two years ago while still in prison, owes creditors $20 million from a plan that was approved by the court in August of last year, two weeks after he signed a contract with the Philadelphia Eagles.

  • It's Already Time To Talk March Madness Tuesday, 16 Nov 2010 | 2:22 PM ET

    Friend of SportsBiz, Dan Shanoff, is sending updates from the 12th annual Sports Media and Technology conference in New York City.

  • While most companies spread their marketing budget across a variety of platforms, Tecate officials aren't shy about the fact that they love boxing.

  • Schutt Tells NFL To Stop Deceptive Practices Friday, 12 Nov 2010 | 12:52 PM ET
    New York Giants quarterback Eli Manning (10)passes against the Dallas Cowboys in their NFL football game, in this Sept. 9, 2007 photo, in Irving Texas.  Manning was at practice Wednesday, Sept. 12, 2007, taking snaps and handing off as he tested his bruised right shoulder. (AP Photo/Matt Slocum)

    Legal representatives of helmet manufacturer Schutt sent a letter to the NFL this week telling commissioner Roger Goodell to immediately end deceptive practices on the branding of helmet chin straps, CNBC has learned.

  • Major League Baseball Has An Official Cookie Thursday, 11 Nov 2010 | 1:21 PM ET
    Mrs. Fields Cookies MLB Giants

    Open up, Major League Baseball now has an official cookie. Mrs. Fields Famous Brands has joined the league's licensing roster as part of the company's first ever sports partnership.

  • 3D TV Future Relies on Sports Thursday, 11 Nov 2010 | 12:34 PM ET

    I had seen 3D sports in the theatre and at times I was moderately impressed. I watched it in the store to get the "at home" feel for about 10 minutes. And, at the end of the day, I went home with the best HD TV I could find. The fact that a junkie like me made that decision for a mancave that I had already invested heavily in is a bad sign for 3D.

  • Roethlisberger Jersey Sales Come To A Halt Thursday, 11 Nov 2010 | 10:40 AM ET
    Ben Roethlisberger

    CNBC has obtained the latest list of top NFL jersey sales from April through October on NFLShop.com and Roethlisberger is nowhere to be found among the top 25. The last time he was out of the top 25 was early September of his rookie season six years ago, before he was made the Pittsburgh Steelers starting quarterback.

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