More than two months after a tearful goodbye to Major League Baseball, Mariano Rivera is still drawing a crowd.» Read More
I've picked my favorite Super Bowl ads, here's your chance to vote for the best commercial.
The economic slump came too late to sack this year's game in tampa bay, but if things continue, 2010's Miami's event may not be so super.
We think the site that can cash in most is Cash4Gold.com, which announced today that they will have a national spot featuring Ed McMahon and MC Hammer, who have obviously had their share of financial problems.
The Super Bowl is a strange beast in that it's one of the only events where there isn't a true public sale.
Yesterday, I wrote a piece about the NBA's exclusive trading card deal with Italian company Panini. Given the fact that the Panini name seemed to come out of nowhere, I thought it would be good to talk to the league to find out what drove this deal.
Despite the downturn in advertising — some experts expect overall ad spending to drop nine percent this year — the biggest ad event of the year is thriving.
The NBA announced yesterday that they are ditching Upper Deck and Topps by granting an exclusive trading card deal with an Italian company named Panini.
How do you sell a signature shoe of a player that doesn't wear it? It's a tough question to answer. But one shoe brand has been dealing with dilemma for almost three months now.
The New York Times said Wednesday it hired banking firm Goldman Sachs to help it sell its stake in the Boston Red Sox baseball team.
With the big game just around the corner, here are some more companies that are primed for big business on the back of Super Sunday...
Coca-Cola is recreating the famous Mean Joe Greene spot that ran during the Super Bowl 29 years ago. This time the company is using Pittsburgh Steelers safety Troy Polamalu.
Ultimate Fighting Championship has partnered with private equity firm New Evolution Fitness to develop UFC-themed gyms.
When the Super Bowl airs on NBC this Sunday a lot of people will be paying more attention to the commercials than the game itself, and this year those ads will be entering a whole new dimension.
The story you'll hear today is about some chicken/buffalo wing shortage. And while I doubt you'll really have problems finding your wings, it's hard denying that there are only so many young chickens to breed, especially given the recent bankruptcy of a company that produced chicken wings.
CNBC has confirmed that "Rod Tidwell" himself will be at the Super Bowl as his Arizona Cardinals play in the game for the first time. It is not known whether "he" will be wearing his No. 85 jersey around town.
Fans who are used to showing up to the Super Bowl city on Wednesday to go to the parties will have a rude awakening in Tampa this year if they're expecting much of the same.
Last year, I pointed out that the market historically has outperformed when an original NFL team wins the Super Bowl and lags when an original AFL team wins. This year is special then. Both the Cardinals and the Steelers were members of the original NFL before the merger with the AFL in 1970. So either way, an original NFL team will win this year. Of course the NY Giants upset of New England last year did not translate well for the markets...
The world's No. 1 men's tennis player, Rafael Nadal showed up at the Australian Open wearing shorts that are showing his full knee and his top and a regular polo with sleeves - And it is being called, by some, the most controversial clothing change in all of sports.
I called up Bodoglife.com sportsbook manager Richard Gardner to see what he had in store for this year's Super Bowl and how he came up with the odds for the strangest of bets.
In the past week two beleaguered newspaper companies — The New York Times and the Tribune Company — have found near term solutions to their long term problems.