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  • Borel's Move Not Good For Horse Racing Friday, 5 Jun 2009 | 11:27 AM ET
    Kentucky Derby winner Mine That Bird

    There are going to be people who will celebrate jockey Calvin Borel should he lead Mine That Bird to a Belmont win this weekend. If you can’t get a Triple Crown for another year, you might as well celebrate the first-ever “Jockey Triple Crown,” right?

  • The Lie Of The Tiger Thursday, 4 Jun 2009 | 4:47 PM ET
    TJ Maxx Advertisement

    Times are tough. Everyone is looking for an edge. So maybe companies will start to do what discount retailer T.J. Maxx is doing: Hire lookalikes!

  • Adidas Gives Howard New Shoe For Finals Thursday, 4 Jun 2009 | 3:32 PM ET
    Dwight Howard shoe

    Superman might spend plenty of time flying, but he needs to be light on his feet when he is on the ground. With that rationale in mind, Adidas has provided Orlando Magic center Dwight Howard with a lighter size 18 pair of shoes for the NBA Finals.

  • Howard Stars In New Vitaminwater Spot Thursday, 4 Jun 2009 | 9:55 AM ET

    Sick of hearing the Kobe vs. LeBron debate in ads by Nike and Vitaminwater, Dwight Howard, a Vitaminwater spokesman himself, called the brand's chief marketing officer Rohan Oza and told him that when the Magic made the finals he wanted his own ad.

  • Is Competitive Eating The Best Bang For The Buck? Wednesday, 3 Jun 2009 | 5:04 PM ET
    Joey Chestnut after winning the 2008 Nathan's Hot Dog Eating contest.

    Those of you who know me, know I love the world of competitive eating. I'm credited with bringing the Nathan's Hot Dog Eating Contest to ESPN (I did sideline reporting for the live broadcast for two years) and I'm recognized by most of the stars of the Major League Eating tour.

  • Risky Danica Spot Not As Effective Wednesday, 3 Jun 2009 | 2:28 PM ET

    Yesterday, we showed you two advertisements by Boost Mobile utilizing Danica Patrick. Both of them are on the edgy side, but we thought the one of Patrick autographing the flabby pecs of two fans was so over the top that it actually wasn't as effective as it could have been.

  • Boise State Uniforms: Good Or Bad? Wednesday, 3 Jun 2009 | 2:07 PM ET
    2009 New Football Uniforms

    If staring at the "Smurf Turf" wasn't bad enough, now college football fans that watch the Boise State Broncos this year will have to look at these uniforms.

  • Aon To Take AIG’s Place On Manchester United Jersey Wednesday, 3 Jun 2009 | 11:39 AM ET

    With AIG not extending its jersey sponsorship deal with Manchester United, Aon Corporation, a $10 billion company who specializes in risk management, insurance and consulting, is expected to take over.

  • NFL Teams Selling Space On Practice Jerseys Wednesday, 3 Jun 2009 | 9:36 AM ET

    Earlier this year, the NFL allowed teams to sell sponsorship patches on their practice jerseys. No one has forged a deal yet, but we're hearing a couple teams are close.

  • In what might be a shocking move to some, Nike will continue to run commercials featuring the Kobe Bryant and LeBron James puppets.

  • You Make The Call: Danica's Chest vs Legs Spot Tuesday, 2 Jun 2009 | 12:44 PM ET

    It has taken a while for these ad to spread, but the new Boost Mobile spots with Danica Patrick are pretty amazing.

  • Is Howard The Next Great Endorser? Monday, 1 Jun 2009 | 4:15 PM ET
    Dwight Howard

    Orlando Magic center Dwight Howard has big endorsement deals with Adidas, T-Mobile, Warner Brothers, McDonald's and Vitaminwater, but should the NBA Finals go in Orlando's favor, Howard might be the next big marketing icon.

  • Is Nadal’s Clothing Change Working? Monday, 1 Jun 2009 | 1:31 PM ET
    Nike Air CourtBallistec 1.3 Men Shoe Gry/Pink

    Earlier this year, I applauded Nike’s forcing of Rafael Nadal to change his wardrobe, reasoning that the shoe and apparel company couldn’t sell his outfits at country clubs.

  • Roddick's French Ties Make Each Win More Valuable Monday, 1 Jun 2009 | 11:27 AM ET
    Babolat Ad

    Andy Roddick might be an American tennis player, but nearly all his business interests are actually based his France.

  • Soderling's Upset Tops Buster Douglas Monday, 1 Jun 2009 | 9:41 AM ET
    Rafael Nadal

    Going into yesterday’s match against Robin Soderling, Rafael Nadal was 31-0 at Roland Garros and was aiming for his fifth straight French Open title. The odds of Nadal losing Soderling, the 29th ranked player in the world, were extremely high. How high?

  • Branded Jerseys Come to the WNBA Sunday, 31 May 2009 | 11:35 PM ET

    Corporate logos are already on NASCAR firesuits and on MLS shirts, so when will the mainstream leagues allow teams to sell space on jerseys? If Monday's announcement by the WNBA's Phoenix Mercury is any indication, it might be coming sometime soon.

  • Upper Deck To Debut Michael Jordan HOF Items Friday, 29 May 2009 | 4:05 PM ET
    Jordan Signed Poster

    With Michael Jordan being inducted into the Hall of Fame this year, memorabilia company Upper Deck is launching a new line of  Jordan memorabilia.

  • Eli & Abby Manning Birthing Center Ad Friday, 29 May 2009 | 1:50 PM ET
    Eli & Abby Manning Birthing Center

    Earlier this month, it was announced that New York Giants quarterback and his wife Abby were donating enough money to a new birthing center at St. Vincent's Hospital in Manhattan that it would become known as the Eli & Abby Manning Birthing Center.

  • CNBC's Sports Twitter Rankings Friday, 29 May 2009 | 10:27 AM ET
    Twitter and CNBC

    Given that Twitter has, at least momentarily, taken over the world, I decided to debut a new monthly feature. It’s my own Twitter rankings, not based on followers, but on relevancy of tweets. This is by no means a definitive list and that's why we're promising to roll it out at the end of every month.

  • I Picked Spelling Bee Winner: How I Beat The Odds Friday, 29 May 2009 | 8:34 AM ET
    Kavya Shivashankar

    There were 293 spellers in the Scripps National Spelling Bee this year. And when Kavya Shivashankar won it last night with Laodicean, I said, "I told you so."

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