Manchester United's American owners are to cut their stake in the club and look set to bank around $150 million as a result, the club said.» Read More
Not only did Sidney Crosby’s life change when the already popular Pittsburgh Penguins star scored the winning overtime goal in the gold medal game against the United States on Sunday. So too did the life of Brian Ehrenworth.
Manchester United, one of the richest soccer clubs in the world, is on the verge of shaking its ties with one of the world's most powerful investment banks, Goldman Sachs, the Financial Times reported Thursday.
LeBron James is changing his number next year from 23 to 6. Although the Cleveland Cavaliers star says it’s out of respect for Michael Jordan, who wore the number, many cynics have said that James will sell more jerseys and therefore make more money.
When adidas bought Reebok for $3.8 billion in 2005, it was thought that the merger would allow adidas to challenge Nike. It didn’t happen. What adidas found out was that Reebok had the NBA and NFL marketing deals, but didn’t really have any proprietary assets.
Sources told CNBC that Yankees players recently received a letter from the Major League Baseball Players Association that informed them that there was mistake in the calculation of the World Series championship share.
Jay Leno is back and bigger than ever: 6.65 million viewers tuned in for his first night at "The Tonight Show" since leaving for primetime last May.
There’s probably no brand that owns an event like Under Armour owns the Scouting Combine. Not only do they sponsor the event, but they buy commercials on the NFL Network and have their gear on all the prospective NFL athletes running through the drills.
As Sunday's gold medal hockey game between Canada and the United States forged on, NBC advertised at the NHL at breaks as if to say, "If you like this, you'll like us."
The embattled golfer was dropped by Gatorade, CNBC confirmed on Friday.
As the 2010 Winter Olympics come to a close, we wanted to know which athletes made the most of their Olympic opportunity.
Wall Street trading is often described as a blood sport. But inside the great investment houses, the sport of the moment is, of all things, curling — that oddball of the Olympics that is sort of like shuffleboard on ice, the New York Times reported.
If you're looking for the hottest ticket in Canadian sports history, look no further than Sunday's gold medal men's hockey matchup.
Last Wednesday, two days before Tiger Woods statement, Getty Images released a photo of the golfer jogging near his Florida home. When asked about how the photo — which dampened hopes of the paparazzi getting the first clear picture of Woods — was arranged, the folks at Getty had no comment.
Yesterday, Forbes had a blog that detailed online sentiment about Tiger Woods over the past couple months. The poll by PR firm Gregory FCA showed that feelings about Woods were actually worse after last week’s speech.
The window to cash in on marketing deals for Olympic athletes is very short, but another good games ensures that American speedskater Apolo Anton Ohno, who has so far won a silver and bronze, can be relevant for years to come.
There’s an undercurrent of crankiness in Vancouver over the invasion of Olympic tourists, and apprehension over the legacy of debt.
You’ll hear all about how everyone wants those red Canada mittens that had been on its way of selling out millions before Oprah mentioned it. But that’s not the best business to hit the Olympics.
Thirty years ago, the United States beat Russia in an Olympic hockey game now dubbed “The Miracle on Ice.” We spoke to Howard Schwartz of Grandstand Sports, who has exclusive rights to “Miracle” memorabilia.
For the 30-year anniversary of Miracle on Ice, we sat down with the game's play-by-play announcer, Al Michaels, who uttered one of the most famous calls in history during the famous game between the United States and Russia at Lake Placid that day.
When an Olympics comes to a country, they try their hardest to get to the top of the medal count.
Get the best of CNBC in your inbox