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  • Nike proved why it's the most bold company in the world, with LeBron's excellent new spot coinciding with the nationwide launch of the LeBron 8's tomorrow.

  • Catching up with Bo Jackson Monday, 25 Oct 2010 | 11:10 AM ET

    With Auburn currently in line to play for the national championship and with Nike relaunching his Air Trainer from Nike 1986 (now called the Air Trainer 1.2), we thought it was the perfect time to briefly sit down with two-sport great Bo Jackson.

  • The Most Expensive NBA Tickets 2010-11 Friday, 22 Oct 2010 | 9:27 AM ET
    This past off-season, thanks to Lebron James’ move to the Miami Heat, the league sold an estimated $170 million in new season ticket sales. But for die-hard fans without season tickets, the secondary market - composed of individual buyers and sellers - is the only place to score a seat for some of the most highly-coveted and most expensive games. To get an idea of which seats are the most expensive in the NBA, ticket search engine generated the top 10 average listing prices by game. Ticket value

    To get an idea of which seats are the most expensive in the NBA, ticket search engine FanSnap.com generated the top 10 average listing prices by game. Here's what they found!

  • What makes a defensive player more marketable? If it’s big hits, does that mean that the NFL’s announcement that hits that could cause head and neck injuries will affect the commercial potential of defensive players? One marketing executive says no.

  • Wrangler Representative Calls Jenn Sterger’s Manager Thursday, 21 Oct 2010 | 3:26 PM ET
    Jenn Sterger

    A representative for Wrangler who has been handling the Brett Favre situation called the manager of Jenn Sterger, who the quarterback allegedly sent racy text and voice messages to when she was a Jets employee.

  • Last year, we received great feedback when we did a Q & A with Leroy Smith, the man who motivized Michael Jordan. Well, we’re bringing you another classic Q &A, this time with Norman Tugwater, the fantasy sports lawyer who sues on behalf of workhorse athletes. If the name sounds familiar, it’s because you’ve seen him in vitaminwater energy commercials.

  • Rally Monkey Creator Selling Angels World Series Ring Thursday, 21 Oct 2010 | 12:29 PM ET
    Championship Rings

    Robert Castillo, the Angels former production manager and creator of the Rally Monkey, is selling his World Series ring through ring dealer Tim Robins. The asking price is $19,000.

  • The folks at SCP Auctions announced yesterday that they are auctioning off Kirk Gibson’s jersey, bat and batting helmet from Game 1 of the 1988 World Series. The question about where the famous walk-off home run ball is naturally surfaced.

  • What Is Magic Johnson Doing? Wednesday, 20 Oct 2010 | 12:07 PM ET
    Magic Johnson

    A day after Magic Johnson sold his share of the Lakers, he reportedly sold the 105 Starbucks locations he owns. This liquidation of assets for cash so close together has caused many to try and speculate what Johnson is doing.

  • Face-to-Face Communication Key to Success: Duke's Coach K Wednesday, 20 Oct 2010 | 11:48 AM ET

    The head coach of Duke University’s championship men’s basketball team told CNBC Wednesday that frequent face-to-face communication is the way to develop a winning team, whether in sports or in business.

  • Athletic Propulsion Shoe

    Adam and Ryan Goldston did as much as they could to publicize their special $300 basketball shoe which they say increases your vertical leap. But in the back of their minds, they knew that the big day would come when and if the NBA decided that their shoes couldn’t be used by NBA players.

  • Union Wrangles 'NFL Lockout' Twitter Handle From Fans Tuesday, 19 Oct 2010 | 5:02 PM ET
    Twitter

    When Roshan Shetty, Gaetano Barbuto and Rocco Tomasetto registered the @NFLLockout handle on Twitter earlier this year, the three friends never expected to get into heated negotiations with the NFL Players Association themselves. But that’s exactly what happened soon after they started to use the handle it to post news articles and commentary about the potential of an NFL lockout.

  • Boombah Signs Arian Foster Tuesday, 19 Oct 2010 | 3:41 PM ET
    Arian Foster becomes the first football player to sign with Boombah

    CNBC has learned that Houston Texans running back Arian Foster, who leads the league in rushing, has signed an endorsement deal with Boombah, a shoe and apparel brand out of Morris, Ill., that started in the slowpitch softball space and has since branched out.

  • It's Official: NFL Is America's Sport Tuesday, 19 Oct 2010 | 12:03 PM ET
    Football

    The overnight ratings are in. And it’s not good for baseball. Last night’s Monday Night Football game between the Jacksonville Jaguars and the Tennessee Titans outrated Game 3 of the American League Championship Series between the New York Yankees and the Texas Rangers.

  • Wrangler Official: We Didn't Pull Favre Ads Monday, 18 Oct 2010 | 7:00 PM ET

    Earlier today, we reported that no Brett Favre Wrangler ads ran this Sunday during NFL broadcasts. In fact, the Favre spot only ran 10 total times on niche networks yesterday, well below the amount of times the spots ran in previous weeks.

  • Wrangler Cuts All Favre Commercials On NFL Broadcasts Monday, 18 Oct 2010 | 10:45 AM ET

    Something clearly changed this past weekend, as Wrangler either replaced the Favre spots with spots using its other high-profile spokesman Dale Earnhardt Jr. or ran the Favre spots on niche channels.

  • Rules To Remember About Investing In Memorabilia Monday, 18 Oct 2010 | 10:06 AM ET

    The market is not only vast, it is also dynamic and sometimes unpredictable. Diamonds may be forever, but the same can't be said of cultural icons.

  • New York Yankees

    I received some data from FanSnap, the secondary ticket listing site, and I had to call them back to make sure what I was seeing was true.

  • Tommie Smith won the Olympic gold medal in the 200 meters 42 years ago this Saturday. He's now selling the medal along with the shoes he wore in the race. The reason Smith is so remembered is because he and his fellow American John Carlos raised black gloves in the air on the medal podium to call out racial injustice in America. The men later said it was merely a gesture of support for the African American community, but others interpreted it as more of a protest.

  • Chairman of TD Ameritrade, Joe Moglia

    Joe Moglia has one of the greatest stories to tell. He went from football coach to CEO of TD Ameritrade and now he’s back in the football game, as executive advisor to Nebraska’s head football coach Bo Pelini. As the team gets set to take on Texas this weekend, we sat down with Moglia to talk about his job and his future in football.

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