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  • Julia Mancuso's Star Rises Friday, 19 Feb 2010 | 10:33 AM ET
    Julia Mancuso of the United States celebrates winning the silver medal during the medal ceremony for the Ladies' Super Combined on day 7 of the Vancouver 2010 Winter Olympics

    There was so much hope behind American skier Lindsey Vonn that many of forgot about Julia Mancuso. But focus is now on the 25-year-old beauty after she finished behind Vonn in the downhill and also took the silver in the combined yesterday.

  • Catching Tiger by The Tail … or Is It Tale? Friday, 19 Feb 2010 | 10:13 AM ET

    Catching Tiger by the tail … or is it tale? Reporting on the ground from where Tiger Woods is expected to make a public statement today feels a little like Waiting for Godot.

  • New Tiger Woods Odds Thursday, 18 Feb 2010 | 12:35 PM ET

    Yes, there are odds on the Tiger Woods news conference tomorrow.

  • What Tiger SHOULD Say Tomorrow Thursday, 18 Feb 2010 | 9:56 AM ET
    Tiger Woods

    'It was almost 14 years ago that I uttered those very words to you to announce my debut into professional golf. Today, it obviously comes with a much different tone.' That's how I think Tiger Woods should start off his statement tomorrow.

  • Fast And Curious Thursday, 18 Feb 2010 | 8:49 AM ET
    Lindsey Vonn of the Unites States looks on after a training run for the Alpine Skiing Women's Downhill at the Vancouver 2010 Winter Olympics.

    The Spyder skiwear company would love nothing better than to arrive in Vancouver for the 2010 Olympics this week amidst a little controversy.  Enter the  "slippery suit."

  • Golfer Tiger Woods to Break Silence on Friday Wednesday, 17 Feb 2010 | 3:17 PM ET

    Tiger Woods will speak to the media Friday for the first time since revelations about his infidelity, his agent says.

  • Lost Your Baseball Cards? Cal Ripken Wants to Help Tuesday, 16 Feb 2010 | 5:05 PM ET
    Cal Ripken's 1987 Topps Baseball card.

    Cal Ripken has teamed up with baseball card manufacturer The Topps Company for its Million Card Giveaway, a promotion designed to revive slumping baseball card sales and bring back interest to the collecters' items.

  • An Olympic Marketing Snafu By Olympia Tuesday, 16 Feb 2010 | 4:47 PM ET
    Vancouver 2010 Olympic Games - See Complete Coverage

    Marketing an ice machine isn’t exactly the same as marketing a fast food company, but when the folks at Resurfice landed the rights to for its electric ice resurfacing machine to be the official resurfacer of the Vancouver games, they were probably pretty psyched.

  • One-on-One With Bode Miller Tuesday, 16 Feb 2010 | 10:56 AM ET
    Bode Miller of the United States competes in the Alpine skiing Men's Downhill.

    Before Bode Miller won the bronze in the downhill yesterday, we spoke with him about that "60 Minutes" interview, how people perceive him and what, if anything, he'll do to change it.

  • One-on-One With Bode Miller's Agent Tuesday, 16 Feb 2010 | 10:07 AM ET
    USA's Bode Miller celebrates in the finish area during the Men's Vancouver 2010 Winter Olympics Downhill event.

    On Monday, American Bode Miller -- who famously went 0-for-5 in Torino in 2006 -- scored a bronze in the men's downhill. Darren Rovell sat down with Miller's agent, CAA's Lowell Taub, to talk about the Bode business.

  • Miller Scores Bronze, Sponsors To Capitalize? Monday, 15 Feb 2010 | 5:58 PM ET
    USA's bronze medallist Bode Miller celebrates during the medal ceremony for the Men's Alpine skiing downhill event.

    If I were to tell you that Bode Miller—who won the bronze medal in the downhill on Monday -- still has sponsors, you'd likely ask me HOW

  • What Is 'World's Fastest' Really Worth? Saturday, 13 Feb 2010 | 4:20 PM ET
    Whistler Sliding Centre in Whistler, Canada.

    While the "world's fastest" label might make a roller coaster more marketable, it doesn't make a sliding track more marketable to us. For the majority of people, speed is relative. It only matters who comes in first, second and third.

  • The fog clears and black trees appear on the mountain at the Whistler Creekside Alpine skiing venue of the Vancouver 2010 Winter Olympics.

    Another day and another note from the USOC. This time it's from Senator Orrin Hatch talking about "unfair and unauthorized marketing of the Olympic Games."

  • Ralph Lauren Makes Most Of Opening Ceremony Role Friday, 12 Feb 2010 | 9:39 AM ET

    When you see the Opening Ceremony tonight, it might be hard to resist saying "I want that" as Team USA strolls by.

  • Corporate America Returns to Pebble Beach Thursday, 11 Feb 2010 | 10:26 AM ET
    AT&T Pebble Beach National Pro-Am - Practice

    A quick glance at this year's pairings yields an impressive cross-section of some of the top execs in the country.

  • Swimsuit Continues To Boom For SI Wednesday, 10 Feb 2010 | 4:17 PM ET
    Brooklyn Decker, cover model for the Sports Illustrated 2010 Swimsuit issue on CNBC

    The Sports Illustrated Swimsuit Issue, in its 46th year, proved its worth as the most valuable franchise within the portfolio.

  • Looking For Sales Gold Wednesday, 10 Feb 2010 | 11:41 AM ET

    Betting that shoppers will want to look like the athletes on the medal stand, Macy’s, Polo Ralph Lauren, Target, Nike and others are outfitting their stores with apparel collections inspired by the games.

  • Games Go Mobile With Broadband Backbone Wednesday, 10 Feb 2010 | 11:41 AM ET
    A Bell Canada technician at work at Whistler Olympic Park.

    Bell Canada Enterprises' and Avaya's IP network will be powerful and versatile, c overing everything from logistics to communications to security.  And, yes, you can watch the games on your phone.

  • Just The Ticket For Fans Wednesday, 10 Feb 2010 | 11:41 AM ET
    US speed skater Shani Davis performs during a training session at Richmond Olympic Oval in Vancouver, ahead of the Vancouver 2010 Olympics.

    In an Olympic first, , organizers have set up a  fan-to-fan ticket marketplace. “It’s a safe and secure way to sell tickets to other fans around the world," says a Games spokesman.

  • The Money Pit That's Become Hosting Olympic Games Wednesday, 10 Feb 2010 | 11:40 AM ET
    View of the BC Place Stadium which will host the Winter Olympics opening and closing ceremonies in downtown Vancouver.

    "The cost of hosting an Olympic Games in the 21st century has escalated to such astronomical heights that it is almost certainly a losing proposition," says one sports business expert.

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