GO
Loading...

Sports Business

More

  • Scouting Combine Gift Bag Tuesday, 2 Mar 2010 | 2:13 PM ET
    Under Armour

    There’s probably no brand that owns an event like Under Armour  owns the Scouting Combine. Not only do they sponsor the event, but they buy commercials on the NFL Network and have their gear on all the prospective NFL athletes running through the drills.

  • Will Gold Medal Game Help NHL? Monday, 1 Mar 2010 | 9:56 AM ET
    Zac Parise of the US scores the equalizer against Canada in the men's 2010 Winter Olympics ice hockey final.

    As Sunday's gold medal hockey game between Canada and the United States forged on, NBC advertised at the NHL at breaks as if to say, "If you like this, you'll like us."

  • Gatorade Drops Tiger Woods Friday, 26 Feb 2010 | 4:54 PM ET
    Tiger Woods Makes First Statement Since Crash.

    The embattled golfer was dropped by Gatorade, CNBC confirmed on Friday.

  • The 25 Most Marketable Winter Olympians Friday, 26 Feb 2010 | 1:32 PM ET
    Vancouver 2010 Winter Olympics gold medal

    As the 2010 Winter Olympics come to a close, we wanted to know which athletes made the most of their Olympic opportunity.

  • Wall Street Warms up to Curling Friday, 26 Feb 2010 | 7:21 AM ET
    A competitor releases his stone during the men's curling round robin game between Germany and the United States at the Vancouver 2010 Winter Olympics.

    Wall Street trading is often described as a blood sport. But inside the great investment houses, the sport of the moment is, of all things, curling — that oddball of the Olympics that is sort of like shuffleboard on ice, the New York Times reported.

  • Gold Medal Hockey Game Tickets Red Hot Thursday, 25 Feb 2010 | 6:20 PM ET
    Canadian flag

    If you're looking for the hottest ticket in Canadian sports history, look no further than Sunday's gold medal men's hockey matchup.

  • Getty Acknowledges Photo Setup With Tiger Thursday, 25 Feb 2010 | 3:01 PM ET
    Tiger Woods jogs near his home.

    Last Wednesday, two days before Tiger Woods statement, Getty Images released a photo of the golfer jogging near his Florida home. When asked about how the photo — which dampened hopes of the paparazzi getting the first clear picture of Woods — was arranged, the folks at Getty had no comment.

  • The Reply Of The Tiger Thursday, 25 Feb 2010 | 1:03 PM ET
    Tiger Woods Makes First Statement Since Crash.

    Yesterday, Forbes had a blog that detailed online sentiment about Tiger Woods over the past couple months. The poll by PR firm Gregory FCA showed that feelings about Woods were actually worse after last week’s speech.

  • Marketers Say Oh Yes To Ohno Thursday, 25 Feb 2010 | 12:50 PM ET
    Apolo Anton Ohno of the United States celebrates winning the bronze medal for the men's 1000 m short track speed skating at the Vancouver 2010 Winter Olympics.

    The window to cash in on marketing deals for Olympic athletes is very short, but another good games ensures that American speedskater Apolo Anton Ohno, who has so far won a silver and bronze, can be relevant for years to come.

  • Billion Dollar Hangover Thursday, 25 Feb 2010 | 9:39 AM ET
    The fog clears and black trees appear on the mountain at the Whistler Creekside Alpine skiing venue of the Vancouver 2010 Winter Olympics.

    There’s an undercurrent of crankiness in Vancouver over the invasion of Olympic tourists, and apprehension over the legacy of debt.

  • Japadog: Gold Medal Cuisine Wednesday, 24 Feb 2010 | 1:04 PM ET
    Japadog Big Bites

    You’ll hear all about how everyone wants those red Canada mittens that had been on its way of selling out millions before Oprah mentioned it. But that’s not the best business to hit the Olympics.

  • "Miracle On Ice" Still A Hot Seller Monday, 22 Feb 2010 | 3:31 PM ET

    Thirty years ago, the United States beat Russia in an Olympic hockey game now dubbed “The Miracle on Ice.” We spoke to Howard Schwartz of Grandstand Sports, who has exclusive rights to “Miracle” memorabilia.

  • Al Michaels

    For the 30-year anniversary of Miracle on Ice, we sat down with the game's play-by-play announcer, Al Michaels, who uttered one of the most famous calls in history during the famous game between the United States and Russia at Lake Placid that day.

  • No Canada? Monday, 22 Feb 2010 | 9:35 AM ET
    Canadian flag

    When an Olympics comes to a country, they try their hardest to get to the top of the medal count.

  • For Sponsors, Tiger's Open Timetable Most Troubling Friday, 19 Feb 2010 | 12:50 PM ET
    Tiger Woods Makes First Statement Since Crash.

    There are a lot of unanswered questions that will come out of Tiger Woods’ news conference, but the most valuable one focuses on how indefinite the world’s best golfer was about his return.

  • Julia Mancuso's Star Rises Friday, 19 Feb 2010 | 10:33 AM ET
    Julia Mancuso of the United States celebrates winning the silver medal during the medal ceremony for the Ladies' Super Combined on day 7 of the Vancouver 2010 Winter Olympics

    There was so much hope behind American skier Lindsey Vonn that many of forgot about Julia Mancuso. But focus is now on the 25-year-old beauty after she finished behind Vonn in the downhill and also took the silver in the combined yesterday.

  • Catching Tiger by The Tail … or Is It Tale? Friday, 19 Feb 2010 | 10:13 AM ET

    Catching Tiger by the tail … or is it tale? Reporting on the ground from where Tiger Woods is expected to make a public statement today feels a little like Waiting for Godot.

  • New Tiger Woods Odds Thursday, 18 Feb 2010 | 12:35 PM ET

    Yes, there are odds on the Tiger Woods news conference tomorrow.

  • What Tiger SHOULD Say Tomorrow Thursday, 18 Feb 2010 | 9:56 AM ET
    Tiger Woods

    'It was almost 14 years ago that I uttered those very words to you to announce my debut into professional golf. Today, it obviously comes with a much different tone.' That's how I think Tiger Woods should start off his statement tomorrow.

  • Fast And Curious Thursday, 18 Feb 2010 | 8:49 AM ET
    Lindsey Vonn of the Unites States looks on after a training run for the Alpine Skiing Women's Downhill at the Vancouver 2010 Winter Olympics.

    The Spyder skiwear company would love nothing better than to arrive in Vancouver for the 2010 Olympics this week amidst a little controversy.  Enter the  "slippery suit."

Contact Sports

  • CNBC NEWSLETTERS

    Get the best of CNBC in your inbox

    › Learn More