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  • Wanted: Sidney Crosby's Signature Thursday, 4 Mar 2010 | 3:31 PM ET
    Sidney Crosby Jersey

    Not only did Sidney Crosby’s life change when the already popular Pittsburgh Penguins star scored the winning overtime goal in the gold medal game against the United States on Sunday. So too did the life of Brian Ehrenworth.

  • Old Trafford Stadium, home of Manchester United Football Club, in Manchester, Britain

    Manchester United, one of the richest soccer clubs in the world, is on the verge of shaking its ties with one of the world's most powerful investment banks, Goldman Sachs, the Financial Times reported Thursday.

  • LeBron Won’t Make More Money From Jersey Switch Wednesday, 3 Mar 2010 | 1:48 PM ET
    Hypothetical new jersey for LeBron James

    LeBron James is changing his number next year from 23 to 6. Although the Cleveland Cavaliers star says it’s out of respect for Michael Jordan, who wore the number, many cynics have said that James will sell more jerseys and therefore make more money.

  • Reebok Finally On The Rebound Wednesday, 3 Mar 2010 | 10:35 AM ET
    Reebok "ZigTech" Sneaker

    When adidas bought Reebok for $3.8 billion in 2005, it was thought that the merger would allow adidas to challenge Nike. It didn’t happen. What adidas found out was that Reebok had the NBA and NFL marketing deals, but didn’t really have any proprietary assets.

  • New York Yankees

    Sources told CNBC that Yankees players recently received a letter from the Major League Baseball Players Association that informed them that there was mistake in the calculation of the World Series championship share.

  • Jay Leno Beats Letterman by a Landslide Tuesday, 2 Mar 2010 | 2:48 PM ET
    Jay Leno

    Jay Leno is back and bigger than ever: 6.65 million viewers tuned in for his first night at "The Tonight Show" since leaving for primetime last May.

  • Scouting Combine Gift Bag Tuesday, 2 Mar 2010 | 2:13 PM ET
    Under Armour

    There’s probably no brand that owns an event like Under Armour  owns the Scouting Combine. Not only do they sponsor the event, but they buy commercials on the NFL Network and have their gear on all the prospective NFL athletes running through the drills.

  • Will Gold Medal Game Help NHL? Monday, 1 Mar 2010 | 9:56 AM ET
    Zac Parise of the US scores the equalizer against Canada in the men's 2010 Winter Olympics ice hockey final.

    As Sunday's gold medal hockey game between Canada and the United States forged on, NBC advertised at the NHL at breaks as if to say, "If you like this, you'll like us."

  • Gatorade Drops Tiger Woods Friday, 26 Feb 2010 | 4:54 PM ET
    Tiger Woods Makes First Statement Since Crash.

    The embattled golfer was dropped by Gatorade, CNBC confirmed on Friday.

  • The 25 Most Marketable Winter Olympians Friday, 26 Feb 2010 | 1:32 PM ET
    Vancouver 2010 Winter Olympics gold medal

    As the 2010 Winter Olympics come to a close, we wanted to know which athletes made the most of their Olympic opportunity.

  • Wall Street Warms up to Curling Friday, 26 Feb 2010 | 7:21 AM ET
    A competitor releases his stone during the men's curling round robin game between Germany and the United States at the Vancouver 2010 Winter Olympics.

    Wall Street trading is often described as a blood sport. But inside the great investment houses, the sport of the moment is, of all things, curling — that oddball of the Olympics that is sort of like shuffleboard on ice, the New York Times reported.

  • Gold Medal Hockey Game Tickets Red Hot Thursday, 25 Feb 2010 | 6:20 PM ET
    Canadian flag

    If you're looking for the hottest ticket in Canadian sports history, look no further than Sunday's gold medal men's hockey matchup.

  • Getty Acknowledges Photo Setup With Tiger Thursday, 25 Feb 2010 | 3:01 PM ET
    Tiger Woods jogs near his home.

    Last Wednesday, two days before Tiger Woods statement, Getty Images released a photo of the golfer jogging near his Florida home. When asked about how the photo — which dampened hopes of the paparazzi getting the first clear picture of Woods — was arranged, the folks at Getty had no comment.

  • The Reply Of The Tiger Thursday, 25 Feb 2010 | 1:03 PM ET
    Tiger Woods Makes First Statement Since Crash.

    Yesterday, Forbes had a blog that detailed online sentiment about Tiger Woods over the past couple months. The poll by PR firm Gregory FCA showed that feelings about Woods were actually worse after last week’s speech.

  • Marketers Say Oh Yes To Ohno Thursday, 25 Feb 2010 | 12:50 PM ET
    Apolo Anton Ohno of the United States celebrates winning the bronze medal for the men's 1000 m short track speed skating at the Vancouver 2010 Winter Olympics.

    The window to cash in on marketing deals for Olympic athletes is very short, but another good games ensures that American speedskater Apolo Anton Ohno, who has so far won a silver and bronze, can be relevant for years to come.

  • Billion Dollar Hangover Thursday, 25 Feb 2010 | 9:39 AM ET
    The fog clears and black trees appear on the mountain at the Whistler Creekside Alpine skiing venue of the Vancouver 2010 Winter Olympics.

    There’s an undercurrent of crankiness in Vancouver over the invasion of Olympic tourists, and apprehension over the legacy of debt.

  • Japadog: Gold Medal Cuisine Wednesday, 24 Feb 2010 | 1:04 PM ET
    Japadog Big Bites

    You’ll hear all about how everyone wants those red Canada mittens that had been on its way of selling out millions before Oprah mentioned it. But that’s not the best business to hit the Olympics.

  • "Miracle On Ice" Still A Hot Seller Monday, 22 Feb 2010 | 3:31 PM ET

    Thirty years ago, the United States beat Russia in an Olympic hockey game now dubbed “The Miracle on Ice.” We spoke to Howard Schwartz of Grandstand Sports, who has exclusive rights to “Miracle” memorabilia.

  • Al Michaels

    For the 30-year anniversary of Miracle on Ice, we sat down with the game's play-by-play announcer, Al Michaels, who uttered one of the most famous calls in history during the famous game between the United States and Russia at Lake Placid that day.

  • No Canada? Monday, 22 Feb 2010 | 9:35 AM ET
    Canadian flag

    When an Olympics comes to a country, they try their hardest to get to the top of the medal count.

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