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  • Forget the Economy, the World Cup Is Here Thursday, 10 Jun 2010 | 4:17 AM ET
    A Vuvuzela

    Do you know your Laduma from your Vuvuzela? Your Diski from your Makarapa? And why is everyone in Johannesburg screaming Bafana Bafana at me?

  • One-on-One with Nike Brand President Charlie Denson Wednesday, 9 Jun 2010 | 4:51 PM ET
    Charlie Denson, Nike Brand President

    Today, Nike announced that it is bringing the world's best basketball teams to New York City for something called the World Basketball Festival.  I spoke to Nike Brand president Charlie Denson about the event and about other topics.

  • Beachbody’s P90X Making Serious Money Wednesday, 9 Jun 2010 | 4:32 PM ET
    Beachbody's P90X

    Get fit quick infomercial products and videos have been around for a long time. But it’s a safe bet that when we look back on the industry 20 years from now, P90X might be considered the gold standard. In the last couple years, the 12-DVD workout program, which includes a nutrition and workout guide, has turned into a $200 million franchise.

  • Stephen Strasburg Mania Hits Fever Pitch Wednesday, 9 Jun 2010 | 10:03 AM ET
    Pitcher Stephen Strasburg #37 of the Washington Nationals throws a pitch during the top of the third inning of his major league debut.

    With an incredible 14-strikeout win in his much heralded debut, the business of Stephen Strasburg can only heat up from here.

  • Top Pot Doughnuts' maple bars & doughnuts

    Now we know. Golden Tate is quite a fan of Top Pot Doughnut's Maple Bars. If you haven't heard by now, the Seattle Seahawks rookie was cited for trespassing after he and his friend snuck in through an open back door at one of the Washington-based chains.

  • Muscle Milk

    Powerful protein supplements manufacturers like Muscle Milk and Myoplex were on an incredible trajectory, benefiting strongly from the workout world philosophy that protein building was not only good for energy but for recovery. But a damning Consumer Reports investigation threatens to cripple the burgeoning business that is a big part of the $2.7 billion sports nutrition marketplace.

  • Stephen Strasburg

    No matter how much fans want a certain player, the bottom line for the bottom line is that most players don’t pay for themselves. When they do, they’re usually rookies, who have low salaries and they are playing for a team that isn’t particularly doing well at the box office.

  • Panini Includes Me In Their World Cup Sticker Set Monday, 7 Jun 2010 | 5:07 PM ET
    The cover to Panini's 2010 FIFA World Cup sticker packet

    Last month, I wrote about how companies and PR executives weren’t making the cut when it came to getting the attention of reporters in this world of increasing clutter. As an example of a company doing it right, I talked about Jack Daniels announcing its new partnership with golfer Trevor Immelman by putting my name on a bottle of Gentleman Jack, with a note from Immelman himself.

  • TV Math Doesn't Necessarily Add Up For Conferences Monday, 7 Jun 2010 | 3:26 PM ET
    University of Michigan football player

    Lost in the talk of the formation of college football mega conferences led by the Pac-10 and the Big 10 is that bigger isn’t necessarily more profitable. Yes, there are certain teams that will make sense for both conferences, but let’s not forget that we’re dividing money here.

  • The World Cup at Work: Tips for Execs Monday, 7 Jun 2010 | 11:43 AM ET
    The match ball for the opening World Cup fixture between South Africa and Mexico.

    I'll admit it: I've got World Cup fever already. The quadrennial tournament kicks off on Friday, and I'm adrift in a sea of speculation with fellow soccer-minded colleagues.

  • Sales of Wooden’s Books Skyrocket Monday, 7 Jun 2010 | 11:15 AM ET
    John Wooden

    Three weeks ago, Steve Jamison walked into to John Wooden's condo not sure what to expect from the 99-year-old coaching legend. Jamison, who has written eight books with Wooden since 1997, knew that it was touch and go at Wooden's age.

  • Luring LeBron: NYC Beckons; Cleveland Begs Saturday, 5 Jun 2010 | 9:43 AM ET
    LeBron James during Game 6 of the Cleveland Cavaliers v Boston Celtics playoff game.

    Cleveland, a city that has lost its share of celebrities to New York — John D. Rockefeller and George M. Steinbrenner come to mind — is desperate to keep LeBron James, the N.B.A. All-Star who is up for free agency next month.  But New York City, the capital of advertising, is fighting hard to lure him-and his economic impact- to one of its teams.

  • Triple Crown TV Deal Should Work On Incentive Model Friday, 4 Jun 2010 | 10:56 AM ET
    141st Running of the Belmont Stakes

    Did you know that the Belmont was on this weekend? Even if you are a sports fan who enjoys the Triple Crown, we forgive you if you forgot. Neither the winner of the Derby (Super Saver) nor the Preakness (Lookin' At Lucky) is even running in the race.

  • Griffey Rookie Is Most Iconic Baseball Card Thursday, 3 Jun 2010 | 4:21 PM ET
    Ken Griffey Jr.'s 1989 Upper Deck trading card

    Everyone talks about the T206 Honus Wagner card and the 1952 Mickey Mantle rookie card, but in baseball lore, Ken Griffey’s 1989 Upper Deck card is the defining card of the business. With the help of Beckett's Chris Olds and Tracy Hackler, I came up with a slideshow of the Top 10 Most Iconic Baseball Cards.

  • Pitcher Armando Galarraga #58 of the Detroit Tigers covers first base as Jason Donald #16 of the Cleveland Indians steps on the bag while umpire Jim Joyce watches on June 2, 2010 in Detroit, Michigan. Donald was called safe by Joyce, in what would have been the last out of a perfect game thrown by Galarraga.

    As I’m sure you know by now, Detroit Tigers pitcher Armando Galarraga lost his perfect game last night when first base umpire Jim Joyce called the 27th batter –- Jason Donald -– safe at first base. It’s not just a bad call, the whole thing has financial ramifications.

  • The Dale Jr. Fillet of Chicken sandwich from Wow! Foods

    Dale Earnhardt Jr. hasn’t won a race in 716 days, but Cole Richardson says he’s glad “Little E” is marketing his cheeseburger. Wait, his what? Yep, you heard that right. Dale Earnhardt Jr.’s name and signature is now on the packaging of cheeseburgers, wings, as well as pork and chicken sandwiches made by WOW! Foods.

  • Managers Ozzie Guillen of the Chicago White Sox and Lou Piniella of the Chicago Cubs

    A day after the US Coast Guard revealed that the sinking of an oil rig licensed by BP was leaking 1,000 barrels of crude oil a day into the Gulf of Mexico, the Chicago Cubs and the Chicago White Sox announced that their interleague games would be sponsored by the oil company in what would be called the “BP Crosstown Classic.”

  • Artist Looks To Make Career Painting On Nikes Wednesday, 2 Jun 2010 | 3:29 PM ET
    MJ Off The Wall

    We don’t usually do art here at “SportsBiz” but we couldn’t help notice the attention that was being given to a particular artist who used Nike shoes as his canvas. After seeing a couple of his “works,” we wanted to find out more about this man. His name is Daniel Reese and he’s a 22-year-old from Merseyside, a county in northwest England.

  • Michael Jordan To Appear On Video Game Cover Wednesday, 2 Jun 2010 | 1:42 PM ET
    NBA 2K11

    Michael Jordan might be retired, but he’s still the most powerful force in the basketball marketing world. He has proved that in the shoe business and now he’ll get his chance on a video game cover. Jason Argent, vice president of marketing for 2K Sports, confirmed to CNBC.com that the Charlotte Bobcats owner will appear on the cover of NBA 2K11, which will hit stores on Oct. 5.

  • Under Armour Will Sponsor Foreman-Cotto Fight Wednesday, 2 Jun 2010 | 12:26 PM ET
    Fight mat for the Foreman vs. Cotto Super Welterweight Championship bout at Yankee Stadium

    Those who watch Saturday night’s junior middleweight title fight between Yuri Foreman and Miguel Cotto, either in Yankee Stadium or on HBO, will see plenty of Under Armour logos. That’s because the apparel brand has agreed to sign a sponsorship deal with Top Rank Boxing, which is promoting the fight.

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