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  • New York Islanders

    For years, college students have called their school's games alongside the broadcast crews that get paid to do it for real. Now, some of those college students will have a chance to call professional games while still in school.

  • Pirates Fan Bets Against Team Every Game, Wins Money Thursday, 7 Oct 2010 | 4:42 PM ET

    Greg Mercer has been a Pirates fan since was eight years old and even though he still likes the team, he spent the season betting that they’d lose every single game.

  • Hugh Hefner: A Life of Firsts Thursday, 7 Oct 2010 | 1:48 PM ET
    Hugh Hefner's lifestyle has forever changed American pop culture. From small publication to full blown international brand, Hefner became one of the most famous entrepreneurs of our time. But the man who grew up to be a magazine magnate and famous playboy came from humble beginnings in the Midwest. It was that background that informed and inspired his business and personal decisions.Here, we take a look at some of the "firsts" in Hefner's life — the moments that have shaped the man and the iconi

    Hugh Hefner's lifestyle has forever changed American pop culture. From small publication to full blown international brand, Hefner became one of the most famous entrepreneurs of our time.

  • BoSox Fans Now Face the Curse of Soccer Thursday, 7 Oct 2010 | 9:31 AM ET

    How do you make a $100 million in soccer? Start with $1 billion. This joke was first told in the 1980s by the chairman of an English soccer club.

  • No ‘Parity’ in Baseball? Think Again Wednesday, 6 Oct 2010 | 2:06 PM ET

    Money doesn’t guarantee success. Major League Baseball teams are proving it this postseason as only three of the teams among the top 10 in league payroll (Yankees, Phillies, Giants) made the playoffs. That’s the fewest teams of the heavy spenders to make the playoffs in the last decade. It’s also the first time since baseball added the Wildcard in 1995 that at least four playoff teams came from the bottom half of payrolls (Braves, Reds, Rays, Rangers).

  • Tom Brady Steps Into Under Armour Wednesday, 6 Oct 2010 | 11:06 AM ET

    New England Patriots quarterback Tom Brady won his 100th game as an NFL quarterback on Monday night against the Dolphins wearing something different on his feet: Under Armour.

  • Porn Flakes: The Story Behind 'OchocincO’s' Monday, 4 Oct 2010 | 2:28 PM ET
    Ochocinco's

    Last Wednesday, PLB Sports founder Ty Ballou was at his charity event in western Pennsylvania when his son Ryan got a call on his cell phone. It was a reporter from WCPO. A viewer had called the number on the box meant to be for Feed the Children, but it instead turned out to be a phone sex hotline. Ballou went to his car and dialed the number and sure enough, it was a phone sex line.

  • Ryder Cup Marketing Winner & Loser Monday, 4 Oct 2010 | 10:58 AM ET
    Europe Ryder Cup player Graeme McDowell.

    The Ryder Cup is now over with Europe winning by one point. So what golfer made the most out of the event and who lost out? Our winner is Graeme McDowell. Our loser is Tiger Woods.

  • In the endless quest for athletic advantage, professional baseball and football teams are looking to harness 3-D technology like that used in the movie "Avatar" to help players train — and recover from injuries — better.

  • Your NBA Labor Negotiations Primer Friday, 1 Oct 2010 | 2:58 PM ET
    Basketball

    Describing what’s going on on a court is a lot easier than doing a play-by-play of what’s going on behind closed doors. That’s why it’s tougher to explain exactly what’s happening in the labor negotiations over the new collective bargaining agreement between the NBA and the union.

  • Phil Mickelson of the USA rides on a buggy during the Morning Fourball Matches

    Executives at Sun Mountain Sports are undoubtedly feeling embarrassed this morning after the rainsuits it designed for the US Ryder Cup team weren't able to hold off the downpour in Wales. So the US team publicly ditched the custom outfits for raingear the team purchased in the merchandise tent — with the Europe Ryder Cup logo on it nonetheless.

  • Moving Athletes Has Become A Big Business Thursday, 30 Sep 2010 | 10:50 AM ET

    I love stories about people who identify a niche and succeed at developing that niche. That sums up Chris Dingman’s business. As founder and CEO of the Dingman Group, Dingman takes care of athletes on the move.

  • Exclusive: Interview with Adidas CEO Herbert Hainer Wednesday, 29 Sep 2010 | 3:36 PM ET

    I recently sat down with Adidas CEO Herbert Hainer to talk to him about the re-energizing of the Reebok brand, the licensing business and the state of the sports and shoe apparel business.

  • College Jersey Hypocrisy Continues Wednesday, 29 Sep 2010 | 11:44 AM ET
    A.J. Green

    A.J. Green will finally play this Saturday. In his absence his Georgia Bulldogs have gone 1-3. While Green has been apologetic for selling his Independence Bowl jersey to a person the NCAA terms an agent, which resulted in a four-game suspension, many -– including me –- haven’t been so gracious towards the NCAA’s hypocrisy.

  • Free Tickets For Rays Fans Is A Bad Idea Wednesday, 29 Sep 2010 | 11:07 AM ET

    After an announced crowd of 12,466 on Monday night, Tampa Bay Rays players Evan Longoria and David Price called the turnout “disheartening” and “embarrassing.” So team president Matt Silverman decided to give away 20,000 free tickets to tonight’s regular season finale. It’s a nice gesture, but I don’t think it’s good business.

  • Seattle Seahawks

    Sponsor redemptions have been going on for years, the most famous of which — at least in pro sports — is the Taco Bell Chalupa promotion when a basketball team scores more than 100 points.

  • Vick's Jersey Is Hot Seller Again Monday, 27 Sep 2010 | 10:49 AM ET

    Sources tell CNBC that retailers in the Philadelphia area have placed big orders for Vick's jersey since he was named the starter by Eagles coach Andy Reid this week.

  • ESPN Invests In Heat, LeBron: Will LeBron Give Back? Friday, 24 Sep 2010 | 3:58 PM ET
    LeBron James

    ESPN plans to shadow LeBron James and the Heat perhaps more than they have for any other athlete and team. The question is, will LeBron give ESPN anything worth their money?

  • How a near pristine black-and-white reel of the entire television broadcast of the deciding game of the 1960 World Series — long believed to be lost forever — came to rest in the dry and cool wine cellar of Bing Crosby’s home near San Francisco is not a mystery to those who knew him.

  • The Top 5 Best Selling Playoff Gimmicks Thursday, 23 Sep 2010 | 4:52 PM ET

    After clinching their sixth playoff spot in the last nine years, the Minnesota Twins announced they are bringing back the “Homer Hanky” for home playoff games. The Homer Hanky has been a part of Twins playoff lore since its debut in 1987. While immensely popular in Minnesota, the Hanky is not the most popular playoff gimmick of all-time.

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