Sports Business


  • Handicapping The 2009 Spelling Bee Tuesday, 26 May 2009 | 3:14 PM ET
    Kavya Shivashankar

    When it comes to handicapping the Spelling Bee, I'm one of the best in the world and I can easily show my work. In 2006, I picked eight spellers who could win, the winner Katherine Close was among my picks.

  • Today's Sports Genius: David Katzman Tuesday, 26 May 2009 | 11:13 AM ET
    Cleveland Cavaliers

    Last week, the Cleveland Cavaliers forged a deal with a group of Chinese investors that would give them the right, pending NBA approval, to buy at least 15 percent of the team.

  • Getting To Know This Year's Spellers Tuesday, 26 May 2009 | 10:21 AM ET
    National Spelling Bee

    As many of you know, I spend hours and hours each year trying to handicap the Scripps National Spelling Bee, which begins today.

  • Is MonaVie Endorsement Risky? Friday, 22 May 2009 | 11:58 AM ET
    Tomas Schecter

    Last week, Indy driver Tomas Scheckter got a much needed boost from MonaVie, a multi-level marketing brand whose main selling point is its fruit drink highlighted by the much talked about acai berry.

  • Huskies Bailout Program Misguided Thursday, 21 May 2009 | 3:46 PM ET
    Washington Huskies

    Last week, the University of Washington booster program announced a bailout program of sorts, where fans could donate to season ticket holders who, because of the economic environment, couldn’t pay for Huskies football games.

  • Howard Could Replace LeBron in Vitaminwater Spots Thursday, 21 May 2009 | 11:22 AM ET
    Dwight Howard

    With the Orlando Magic winning Game 1 of the Eastern Conference Finals, sports fans have come to understand that it is mathematically possible that the Cleveland Cavaliers and LeBron James won’t make it to the title matchup.

  • WWE/NBA Spat Is Resolved Wednesday, 20 May 2009 | 8:03 PM ET

    The battle between the Pepsi Center and World Wrestling Entertainment is over. CNBC has learned that Monday Night RAW on May 25 will move from the Pepsi Center to the Staples Center in Los Angeles, so that the Denver Nuggets can play Game 4 of the Western Conference Finals against the Los Angeles Lakers in Denver.

  • Lottery Winners Lose Wednesday, 20 May 2009 | 4:17 PM ET

    Last night, the Los Angeles Clippers won the NBA Draft Lottery. And they’re flaunting it today by virtually drafting Blake Griffin and using his image on their home page to help sell tickets.

  • An Endorsement Deal That Wasn’t Wednesday, 20 May 2009 | 3:43 PM ET

    I’m still trying to figure this one out. Yesterday, Ana Ivanovic’s manager Gavin Versi told Bloomberg that she signed an endorsement deal with NetJets. It was described as a one-year, rolling contract.

  • Where Does Vick Stick? Wednesday, 20 May 2009 | 3:10 PM ET

    With Michael Vick out of prison, the guessing game can now begin. If NFL commissioner Roger Goodell reinstates Vick, what owner would dare to sign him?

  • Will Dynamic Ticket Pricing Work? Wednesday, 20 May 2009 | 2:04 PM ET

    The San Francisco Giants are the first team to experiment with dynamic pricing, changing ticket prices of about 2,000 seats on gameday.

  • Nuggets In Legal Wrong In WWE Battle Wednesday, 20 May 2009 | 11:51 AM ET
    Denver Nuggets

    It’s common sense that the Denver Nuggets should be able to play in their own arena for a playoff game on the date and time that the NBA sets.

  • Adidas Goes Viral With Howard & Rose Wednesday, 20 May 2009 | 9:56 AM ET

    In celebration of Dwight Howard and Derrick Rose’s award winning seasons, Adidas is pushing out two videos that also mention the company’s products.

  • Interview with Magic COO Alex Martins Tuesday, 19 May 2009 | 1:41 PM ET

    This morning, I interviewed Orlando Magic chief operating officer Alex Martins. We talked about what playing into the Eastern Conference finals means to the team's bottom line.

  • Lingerie Football League Tryouts Video Tuesday, 19 May 2009 | 9:29 AM ET

    As expected, there was plenty of interest in our Lingerie Football League story yesterday. So we're offering a Web extra featuring some of the best action from the tryouts in Chicago on Friday.

  • Dana White: UFC More Valuable Than Last Year Monday, 18 May 2009 | 9:26 PM ET

    I just spoke to UFC president Dana White, who was on our show "CNBC Reports" tonight. White said that he believes that, despite the recession, the UFC brand is more valuable than it was a year ago.

  • "Raw" and NBA Playoff Game Conflict Monday, 18 May 2009 | 4:53 PM ET

    On Saturday, the NBA announced that Game 4 of the Western Conference Finals would take place at 9 p.m. ET.

  • NFL Owners Interested In Lingerie Football? Monday, 18 May 2009 | 4:12 PM ET

    This afternoon, we interviewed Mitch Mortaza, founder of the Lingerie Football League, to talk about the launching of his dream.

  • New MLB Caps Honor Veterans Monday, 18 May 2009 | 10:51 AM ET
    2009 New Era Cap Authentic Collection “Stars and Stripes” cap

    As part of a celebration of veterans, Major League Baseball players will wear hats that feature the American flag inside team logos on Memorial Day, through July 4th weekend as well as on Sept. 11.

  • Borel Should Pick Third Horse Monday, 18 May 2009 | 10:10 AM ET

    Rachel Alexandra’s win in the Preakness means that we’ll have another year without a Triple Crown. So many believe that Belmont and ABC's most marketable play is to hope that the fabulous filly comes back for the third leg in New York in a couple weeks.

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