Sports Business


  • Archie Manning

    It’s hard to be more marketable than Peyton Manning, but by playing for both teams, his father Archie might have him beat this Super Bowl. The 60-year-old Manning is not only marketable as the father of Peyton –- as he has proven in ads for ESPN and DirecTV –- but he’s also strongly identified with the Colts’ opponent, the New Orleans Saints, who Archie played with for 10 seasons.

  • Sneak Peek: Sports Illustrated Swimsuit Documentary Monday, 25 Jan 2010 | 10:18 AM ET

    In anticipation of my upcoming documentary called "Business Model: Inside the Sports Illustrated Swimsuit Issue," I’m going to start to roll out some CNBC.com extras to whet your appetite. The show debuts on Feb. 9 at 9 p.m. ET.

  • Super Bowl Ticket Should Be A Cheaper Buy This Year Monday, 25 Jan 2010 | 9:43 AM ET
    Fans of the Indianapolis Colts hold up a 'Super Bowl' sign in the fourth quarter as the Colts took on the New York Jets during the AFC Championship Game.

    Buying a Super Bowl ticket in recent years has been an investment. The average price for a ticket bought on StubHub over the last six years has been $2,983. But the matchup of teams this year should make the price somewhat cheaper, according to Robert Tuchman, executive vice president of Premiere Global Sports, a company that structures travel packages for corporate America.

  • Flashback: The Secrets Behind Nothin' But Net Friday, 22 Jan 2010 | 2:56 PM ET

    McDonald’s has reportedly shot a spot with LeBron James and Dwight Howard that recreates the famous Michael Jordan-Larry Bird “Nothin’ But Net” McDonald’s ad. The spot could run on the Super Bowl, just like the original one did 17 years ago.

  • Why CBS Wants The Jets To Lose Friday, 22 Jan 2010 | 1:08 PM ET
    Quarterback Mark Sanchez of the New York Jets walks off the field after the AFC Divisional Playoff Game against the San Diego Chargers at Qualcomm Stadium on in San Diego, California.

    It’s the barbershop and water cooler talk across the country. What Super Bowl matchup will yield the biggest ratings? Many fans immediately look to market size and figure that the New York Jets have to be one of the teams. And they’d be wrong.

  • How Much Will Tiger's Absence Affect Nike Golf? Friday, 22 Jan 2010 | 9:49 AM ET
    A Nike Golf display featuring Tiger Woods is shown at a golf shop in Orlando, Florida.

    I wrote a blog yesterday about how Nike Golf had scaled back the presence of Tiger Woods on its Web site and mentioned that Nike Brand President Charlie Denson had admitted that company officials expected to see a short term impact on Woods' absence from the game. How much of an impact? Not as much as you think.

  • The winter Olympics in Vancouver, Canada, are supposed to be a distraction from harsh economic realities and lift our spirits. Instead, it may itself be a victim of these brutal times.

  • EA Prez: Tiger Video Game Sales Not Affected Thursday, 21 Jan 2010 | 1:18 PM ET

    Earlier this morning, Electronic Arts announced that it was opening up the beta to its Tiger Woods PGA Tour Online game. The company also announced that it would go through with a console title with Tiger Woods as its lead endorser this summer. We sat down with EA Sports president Peter Moore to see why the company made these decisions.

  • Nike Scales Back Tiger's Internet Presence Thursday, 21 Jan 2010 | 9:32 AM ET
    Tiger Woods

    Tiger Woods' indefinite leave has affected how the world's No. 1 golfer is featured on the Nike Golf Web site. Instead of the usual Tiger on the brand's front page it's now occupied by pictures of Justin Leonard and Paul Casey. In fact, Woods isn't even featured on the athlete page. The athlete on the top of that page is Stephen Ames.

  • Will Super Bowl Save Jets From Lowering Prices? Wednesday, 20 Jan 2010 | 4:05 PM ET
    NY Jets

    The New York Jets are one win away from playing in their first Super Bowl in 41 years. And if there’s a year to get there, it’s this one. That’s because Jets owner Woody Johnson is trying to make good on his prediction that the new stadium will be completely sold out next year. Jets officials won’t say how many seats remain and they also won’t guarantee that prices won’t drop further.

  • Are Naming Rights Deals A Good Buy? Wednesday, 20 Jan 2010 | 2:46 PM ET

    Every time a company buys naming rights to a stadium, their executives get challenged. Is this really a good deal? Why does it seem like companies who have put their name on stadiums face greater economic trouble than those who pass on the idea?

  • How Marketable Is Tim Tebow? Tuesday, 19 Jan 2010 | 10:29 AM ET
    Tim Tebow

    University of Florida quarterback Tim Tebow reportedly will be appearing in a pro-life TV commercial with his mother on Super Bowl Sunday. That along with the talk of how far Tebow might fall in the NFL Draft got us thinking: Just how marketable is Tim Tebow right now?

  • New Athletes Magazine Debuts Tuesday, 19 Jan 2010 | 9:40 AM ET
    Floyd Mayweather on the cover of the premier isue of Athlete's Quarterly.

    There have been no shortage of magazines catered to professional athletes over the past couple years. The most recent entry famously published by Lenny Dykstra called The Players Club fell flat on its face after financial troubles.

  • Bama's Autographed Football Walks Fine Line Thursday, 14 Jan 2010 | 11:38 AM ET
    2009 National Championship Commemorative Replica Team Signature Football

    There's a fine line between commercialism and exploitation, especially when college athletes are involved. And Alabama's latest offering can certainly be considered questionable at best.

  • American Needle Case Shouldn't Change Sports Wednesday, 13 Jan 2010 | 12:48 PM ET

    As I predicted here on this blog this morning,  the American Needle vs. The NFL Supreme Court hearing was a total buzzkill.

  • Supreme Court Case Won't Live Up To Hype Wednesday, 13 Jan 2010 | 9:46 AM ET

    You are going to be told over and over again today that this American Needle case against the NFL, that is being heard today in front of the Supreme Court, is a case of paramount importance. That it can forever change how sports leagues are run.

  • McGwire's Andro Cover Was Very Profitable Tuesday, 12 Jan 2010 | 11:20 AM ET
    Mark McGwire and Sammy Sosa

    In 1998, during the Mark McGwire-Sammy Sosa home run chase, Associated Press reporter Steve Wilstein noticed a brown bottle in McGwire’s locker labeled “ANDROSTENEDIONE.” After doing some research, Wilstein understood it to be a legal steroid that was banned by other organizations, but not by Major League Baseball. McGwire subsequently admitted to using Andro for more than a year.

  • A couple months ago, when I was dreaming up ideas for my next CNBC documentary, I came up with the idea of doing something on the Sports Illustrated Swimsuit Issue. It’s an incredible icon in the sports business world that has been going for 47 years. It has turned Cheryl Tiegs, Carol Alt, Christie Brinkley and Kathy Ireland into household names.

  • Super Bowl XLIV | South Florida 02.07.10

    The Super Bowl is now less than a month away, and it's not just football fans who are getting geared up. Advertisers and media giants are carefully watching this year's super bowl as a barometer of the health of the advertising economy.

  • Fila Deal With Clijsters: A Shoe-In Monday, 11 Jan 2010 | 10:50 AM ET
    Kim Clijsters

    Sources have told CNBC that Fila has signed tennis star Kim Clijsters to a multi-year shoe and apparel deal.

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