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  • Big Masters Winner? Badge Holders Tuesday, 16 Mar 2010 | 3:03 PM ET
    Tiger Woods hits out of a bunker on the eighth green during a playoff round at the US Open golf tournament, Torrey Pines Golf, San Diego, California.

    It will be the greatest ratings we’ve ever seen. But ESPN and CBS are already restricted to the number of hours they can show the Masters and more importantly, the number of commercials they can sell.

  • London Olympic Plan Criticized by Report Monday, 15 Mar 2010 | 1:09 PM ET

    The London Olympics lacks a clear co-ordination plan to ensure the various bodies responsible for a successful 2012 Games know what each other are doing, according to a report published on February 25 by the government’s finance watchdog.

  • Breaking Down The Brackets From A Financial Standpoint Monday, 15 Mar 2010 | 10:39 AM ET
    Basketball

    The brackets were just released last night and you’ve seen about every tale of the tape you can possibly absorb. But we have one you haven’t seen. Here are some of the more interesting numbers behind the tournament.

  • Did Duke Basketball Really Lose $2 Million? Sunday, 14 Mar 2010 | 6:29 PM ET
    Duke Head coach Mike Krzyzewski directs his team during last year's NCAA Men's Basketball Tournament.

    Rarely does any tournament team report that its basketball team lost money and Duke's filing certainly suggests that the team did spend more than others in expenses.

  • You’ve all heard the speculation. Tiger Woods could return at Bay Hill. He could return at the Masters. Or he could even show up for the first time at the Tavistock Cup, a competition between two high-profile Florida clubs, Isleworth –- where Tiger belongs -– and Lake Nona.

  • F1 Highlights the Real Gulf Competition Friday, 12 Mar 2010 | 9:34 AM ET
    Bahrain skyline

    Four former world champions line up on the starting grid to start one of the most exciting and intriguing Formula One seasons for years. Personally, my head is supporting Button or Hamilton, but (as the years tick by) my heart is rooting for the old guy, Schumacher.

  • A rendering of Jerry Remy’s Sports Bar & Grill near Fenway Park

    Jerry Remy’s Sports Bar & Grill is opening near Fenway Park next week with a twist. It’s selling season tickets. For a one-time $500 fee, patrons will get a guaranteed table during Red Sox games. A same “ticket” for Patriots games costs $350 and $250 for Celtics games.

  • One Shining Moment Gets An Update Wednesday, 10 Mar 2010 | 4:00 PM ET

    Since 1987, the NCAA men's basketball tournament on CBS has concluded with a video montage backed up by David Barrett's original song "One Shining Moment." Barrett sang the song for the first decade before his voice was replaced by Teddy Pendergrass and then Luther Vandross.

  • Basketball Tourney Gets A New Official Car Wednesday, 10 Mar 2010 | 11:23 AM ET
    2011 Infiniti M Series

    For years, the official car of the NCAA men's basketball championship was Pontiac. This year, Infiniti takes over.

  • The Power Of Maybe: LeBron Selling Knicks Tickets Tuesday, 9 Mar 2010 | 1:24 PM ET
    LeBron James

    In just a couple of weeks, the New York Knicks have taken deposits on 1,800 new season tickets. For those keeping score at home, that's the fastest the team has sold this many new season tickets in its storied history. Considering the team is heading for another losing season and hasn't won a playoff series in a decade, it can be assumed that all this excitement has to do with the anticipation of the free agents the team is going to sign for next season.

  • Criticism of Tebow For Autograph Signing Is Ridiculous Tuesday, 9 Mar 2010 | 11:52 AM ET
    Tim Tebow Autographed Florida Gators Mini Helmet w/ "07 Heisman"

    I’ve heard a bunch of media types criticizing Tim Tebow for a huge autograph signing this weekend in which he charged $160 for an autograph and $75 for a photo. If I’m doing my math right, based on the tickets sold, Tebow grossed about $120,000 for the signing.

  • U.S. Census Spending Starts To Make Sense Monday, 8 Mar 2010 | 4:39 PM ET

    The U.S. Census is using sports to try to get the word out that people need to mail in their forms that will arrive in 120 million households next week. Its Super Bowl ad was lambasted for costing $2.5 million and not being to the point and others are now surprised that the Census has signed a $1.2 million deal to be on Greg Biffle’s car for three weeks, beginning this past Sunday.

  • Dominique To LeBron: Just Dunk Monday, 8 Mar 2010 | 3:49 PM ET
    Judges Michael Jordan, Julius Erving and Dominique Wilkins hold up the scores for the winning dunk by Gerald Green of the Boston Celtics in the Sprite Slam Dunk Competition during NBA All-Star Weekend in Las Vegas, Nevada.

    Dominique Wilkins, winner of the 1985 and 1990 NBA Slam Dunk Contest, thinks LeBron James should step up and dunk one of these years. The contest, which used to feature the game’s biggest names, has taken a hit in recent years. The back-to-back champion after all, Nate Robinson, isn’t even a starter.

  • Nikki Yanofsky sings during the opening ceremonies at the BC Place for the XXI Winter Olympic Games.

    When executives for Canadian television started dreaming up their coverage for the Olympics in Vancouver, they didn’t just want to commission a theme song to play on its telecasts. They wanted to own it.

  • Even Olympic Athletes Can't Seem To Save Wheaties Thursday, 4 Mar 2010 | 4:10 PM ET
    Lindsey Vonn featured on a box of Wheaties

    A couple of years ago, the folks at General Mills sensed trouble for its Wheaties, one of the oldest cereal franchises in the world. Athletes who used to say they would eat their Wheaties, no longer did. And so too followed a general public. Sales first flattened and then fell.

  • Wanted: Sidney Crosby's Signature Thursday, 4 Mar 2010 | 3:31 PM ET
    Sidney Crosby Jersey

    Not only did Sidney Crosby’s life change when the already popular Pittsburgh Penguins star scored the winning overtime goal in the gold medal game against the United States on Sunday. So too did the life of Brian Ehrenworth.

  • Old Trafford Stadium, home of Manchester United Football Club, in Manchester, Britain

    Manchester United, one of the richest soccer clubs in the world, is on the verge of shaking its ties with one of the world's most powerful investment banks, Goldman Sachs, the Financial Times reported Thursday.

  • LeBron Won’t Make More Money From Jersey Switch Wednesday, 3 Mar 2010 | 1:48 PM ET
    Hypothetical new jersey for LeBron James

    LeBron James is changing his number next year from 23 to 6. Although the Cleveland Cavaliers star says it’s out of respect for Michael Jordan, who wore the number, many cynics have said that James will sell more jerseys and therefore make more money.

  • Reebok Finally On The Rebound Wednesday, 3 Mar 2010 | 10:35 AM ET
    Reebok "ZigTech" Sneaker

    When adidas bought Reebok for $3.8 billion in 2005, it was thought that the merger would allow adidas to challenge Nike. It didn’t happen. What adidas found out was that Reebok had the NBA and NFL marketing deals, but didn’t really have any proprietary assets.

  • New York Yankees

    Sources told CNBC that Yankees players recently received a letter from the Major League Baseball Players Association that informed them that there was mistake in the calculation of the World Series championship share.

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