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  • Geoff's Son Jack

    I haven't seen a single Bud Light ad, but I've already decided that my favorite commercial during Sunday's game will be this one from VW.

  • VW Uses ‘The Force’ to Score Super Bowl Winner Friday, 4 Feb 2011 | 10:42 AM ET
    Darth Vader

    In a crowded field of Super Bowl ads for the car companies, Volkswagen has scored early with a commercial attracting scores of viewers before it even airs during the game Sunday.

  • What's On: Cairo, Jobs and Pro Athletes Gone Bust Friday, 4 Feb 2011 | 7:59 AM ET

    See what's happening, who's talking and what will be making headlines on Friday's Squawk on the Street.

  • Audi

    I hope the Super Bowl will be as exciting as expected. The commercials, that is. USA Today reports that six automakers will create a traffic jam during commercial breaks on Sunday, promoting nine different brands.

  • CNBC Poll: Business of the Super Bowl 2011 Thursday, 3 Feb 2011 | 12:16 PM ET

    With the running time of games stretching to four hours or more, the game may not be over until close to 11 p.m. ET Sunday. Some have wondered if the game and the event might be better suited to Saturday. What do you think?

  • Weather Will Affect Super Bowl Economics Thursday, 3 Feb 2011 | 10:35 AM ET
    Cash_100_Bills_93x70.jpg

    It appears as though the disastrous weather that came to Dallas this weekend, won't affect the ticket market much, as fans — for the most part — have been able to get down here.

  • New York Mets

    Lawyers representing Sterling Equities, whose principals Fred Wilpon and Saul Katz also own the New York Mets, said Wednesday that the lawsuit that is being built against their clients by Madoff bankruptcy trustee Irving Picard is without merit.

  • Madoff Had Wide Role in Mets’ Finances Wednesday, 2 Feb 2011 | 8:31 AM ET
    madoff_mets_200.jpg

    “Bernie was part of the business plan for the Mets,” according to a former employee of the team, reports 'The New York Times.'

  • Budget Crunch Sidelines New Super-Stadium Projects Wednesday, 2 Feb 2011 | 7:38 AM ET
    Dallas Cowboys Stadium

    Cash-strapped cities and states are finding it almost impossible to justify fat financing deals for state-of-the-art football arenas.

  • CNBC Poll: Business of the Super Bowl 2011 Wednesday, 2 Feb 2011 | 7:08 AM ET

    For some, the Super Bowl is as much about the TV commercials as the sporting contest—unless, of course, your favorite team is on the field.  Still, with all the commercials, is the game too long?

  • Why I’m Flying Back From Dallas For The Super Bowl Tuesday, 1 Feb 2011 | 4:46 PM ET
    Dallas Cowboys Stadium

    If weather cooperates, I will be leaving tomorrow to cover the business of the Super Bowl live from Dallas. But Friday night, after I do my last on air appearance, I’m boarding a plane and flying home before the game.

  • Football, Hollywood Style Tuesday, 1 Feb 2011 | 4:32 PM ET

    You know you're in La-La land when you don't have an NFL team, you don't have an NFL-approved stadium, but you do have the most enormous branding deal ever.

  • Sports Jersey Business Rife With Counterfeiting Tuesday, 1 Feb 2011 | 12:53 PM ET
    A man arranging fake NBA jerseys on sale at a market.

    Counterfeiting costs American businesses alone more than $200 billion and, not surprisingly, the sports apparel counterfeiting business is continuing to grow.

  • Rob Neyer

    The baseball columnist known for his in-depth analysis loved by baseball’s stat lovers told CNBC.com he is headed to SB Nation, a network of 295 sports blogs with more than 500 contributors that has raised nearly $24 million in funding since it was started by Tyler Bleszinski and his AthleticsNation blog in 2003.

  • Insanity_FitGuideCover_Web.jpg

    Under the leadership of co-founder Jon Congdon and Carl Daikeler, the company has developed a business model that seems to be Teflon, turning successful converts of its programs into network marketers who ensure that the brands flourish.

  • What Does National Letter Of Intent Look Like? Monday, 31 Jan 2011 | 4:16 PM ET

    On Wednesday, high school football recruits can formally declare their allegiance to a college by signing a National Letter of Intent. The document must be signed in order for a player to get a scholarship.

  • Good Ideas, Bad Ideas (One Kind of Gross) Monday, 31 Jan 2011 | 3:02 PM ET

    Good idea:bacon flavored vodka. Bacon, like chocolate, makes everything better. Bad idea: smoked salmon flavored vodka. Enjoy the rare and complex character ..." That works for a Cab Franc blend, not fish-infused vodka.

  • Mets' Minority Share Won't Sell as Pitched Monday, 31 Jan 2011 | 12:02 PM ET
    Fred Wilpon

    On Friday, the Wilpons, who own the New York Mets, had a press conference to announce that they were exploring the idea of selling up to 25 percent of the team in order to raise funds for a possible settlement in the case brought against them by the trustee in the Madoff case.

  • The Super Bowl and the NFL Monday, 31 Jan 2011 | 10:39 AM ET
    dallas_cowboys_stadium_140.jpg

    How much do you know about the big game and the business of football?

  • Their Commercials Got Game—Oh Baby! Monday, 31 Jan 2011 | 10:31 AM ET
    E*Trade's commercial that ran during the Super Bowl in 2010.

    It appears so, says one ad industry expert. “It makes sense that the share price would go up because its driven by people’s belief in that company having momentum, being aggressive, and taking their marketing seriously," says one ad industry executive.

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