Sports Business


  • SI Swimsuit Sneak Peek: Slideshow Thursday, 28 Jan 2010 | 4:28 PM ET

    We're counting down the days until the debut of "Business Model: Inside the Sports Illustrated Swimsuit Issue." We didn't want you to miss some of the great facts about the issue. So we created a slideshow of some of the best numbers -- and pictures, of course!

  • A Look At A Super Bowl Ad CBS Did Reject Thursday, 28 Jan 2010 | 4:25 PM ET

    There's been a lot of debate as to whether CBS should have rejected the Tim Tebow Focus On The Family ad, which is speculated to include a pro-life message. I've said that the state of the economy likely pushed CBS to say yes on that one. But then, there's this.

  • Baseball Video Game Franchise Offers $1 Million Prize Thursday, 28 Jan 2010 | 10:45 AM ET
    2K Sports Major League Baseball 2K10

    Video game marketing is a pretty standard business: Build the best game you can, hope to get good reviews and pray that the player on the box helps you sell more copies. But the minds behind Major League Baseball 2K10 are going where no sports video game marketer has gone before. They're offering a huge prize -- $1 million -- to the first player who pitches a perfect game in their game.

  • How Controversial Is The Tebow Ad? Wednesday, 27 Jan 2010 | 4:23 PM ET
    Tim Tebow

    There's been much ado about the Tim Tebow ad that is scheduled to run during the Super Bowl. What we know is that the ad was paid for by an organization called Focus on the Family.

  • As part of my continuing promotion of my upcoming documentary, "Business Model: Inside the Sports Illustrated Swimsuit Issue," we’re giving you a look at how Sports Illustrated’s MJ Day used Twitter to hype up this year’s issue.

  • Challenging BusinessWeek's Power 100 List Wednesday, 27 Jan 2010 | 10:46 AM ET
    LeBron James

    BusinessWeek has come out with its Power 100. This year, the list is only filled with athletes (no executives), but as with any list, there are some things that has our eyes popping. Athletes were ranked based on their on-field performance and their off-field endorsement income and appeal.

  • Quick Deal Company Blooms With Brees Tuesday, 26 Jan 2010 | 3:02 PM ET
    Drew Brees of the New Orleans Saints looks to pass against the Minnesota Vikings during the NFC Championship Game at the Louisiana Superdome on January 24, 2010 in New Orleans, LA.

    If you’re thinking about buying flowers on Valentine’s Day, perhaps Drew Brees can now help convince you. Provide Commerce, owner of online flower Web site Pro Flowers, signed a deal this week that will give the company the rights to use the New Orleans Saints quarterback’s image in its digital advertising for a period of two weeks beginning next Monday, Feb. 1.

  • The Pro Bowl Starring The Replacements Tuesday, 26 Jan 2010 | 1:54 PM ET

    For years, there has been plenty of debate as to what could spice up the Pro Bowl. This year, the NFL decided to take action by moving the game from Hawaii to Miami and playing it a week before the Super Bowl in the same city.

  • Former model Cheryl Tiegs wearing the famous "Fishnet Top". (partial image shown)

    The shot of Cheryl Tiegs in that fishnet suit is one of the most famous modeling photos of all time. And even though it was taken more than 30 years ago, it’s so controversial that Terry McDonell, editor of the Sports Illustrated group, says that even today, he wouldn’t consider putting that shot on the cover.

  • Archie Manning

    It’s hard to be more marketable than Peyton Manning, but by playing for both teams, his father Archie might have him beat this Super Bowl. The 60-year-old Manning is not only marketable as the father of Peyton –- as he has proven in ads for ESPN and DirecTV –- but he’s also strongly identified with the Colts’ opponent, the New Orleans Saints, who Archie played with for 10 seasons.

  • Sneak Peek: Sports Illustrated Swimsuit Documentary Monday, 25 Jan 2010 | 10:18 AM ET

    In anticipation of my upcoming documentary called "Business Model: Inside the Sports Illustrated Swimsuit Issue," I’m going to start to roll out some CNBC.com extras to whet your appetite. The show debuts on Feb. 9 at 9 p.m. ET.

  • Super Bowl Ticket Should Be A Cheaper Buy This Year Monday, 25 Jan 2010 | 9:43 AM ET
    Fans of the Indianapolis Colts hold up a 'Super Bowl' sign in the fourth quarter as the Colts took on the New York Jets during the AFC Championship Game.

    Buying a Super Bowl ticket in recent years has been an investment. The average price for a ticket bought on StubHub over the last six years has been $2,983. But the matchup of teams this year should make the price somewhat cheaper, according to Robert Tuchman, executive vice president of Premiere Global Sports, a company that structures travel packages for corporate America.

  • Flashback: The Secrets Behind Nothin' But Net Friday, 22 Jan 2010 | 2:56 PM ET

    McDonald’s has reportedly shot a spot with LeBron James and Dwight Howard that recreates the famous Michael Jordan-Larry Bird “Nothin’ But Net” McDonald’s ad. The spot could run on the Super Bowl, just like the original one did 17 years ago.

  • Why CBS Wants The Jets To Lose Friday, 22 Jan 2010 | 1:08 PM ET
    Quarterback Mark Sanchez of the New York Jets walks off the field after the AFC Divisional Playoff Game against the San Diego Chargers at Qualcomm Stadium on in San Diego, California.

    It’s the barbershop and water cooler talk across the country. What Super Bowl matchup will yield the biggest ratings? Many fans immediately look to market size and figure that the New York Jets have to be one of the teams. And they’d be wrong.

  • How Much Will Tiger's Absence Affect Nike Golf? Friday, 22 Jan 2010 | 9:49 AM ET
    A Nike Golf display featuring Tiger Woods is shown at a golf shop in Orlando, Florida.

    I wrote a blog yesterday about how Nike Golf had scaled back the presence of Tiger Woods on its Web site and mentioned that Nike Brand President Charlie Denson had admitted that company officials expected to see a short term impact on Woods' absence from the game. How much of an impact? Not as much as you think.

  • The winter Olympics in Vancouver, Canada, are supposed to be a distraction from harsh economic realities and lift our spirits. Instead, it may itself be a victim of these brutal times.

  • EA Prez: Tiger Video Game Sales Not Affected Thursday, 21 Jan 2010 | 1:18 PM ET

    Earlier this morning, Electronic Arts announced that it was opening up the beta to its Tiger Woods PGA Tour Online game. The company also announced that it would go through with a console title with Tiger Woods as its lead endorser this summer. We sat down with EA Sports president Peter Moore to see why the company made these decisions.

  • Nike Scales Back Tiger's Internet Presence Thursday, 21 Jan 2010 | 9:32 AM ET
    Tiger Woods

    Tiger Woods' indefinite leave has affected how the world's No. 1 golfer is featured on the Nike Golf Web site. Instead of the usual Tiger on the brand's front page it's now occupied by pictures of Justin Leonard and Paul Casey. In fact, Woods isn't even featured on the athlete page. The athlete on the top of that page is Stephen Ames.

  • Will Super Bowl Save Jets From Lowering Prices? Wednesday, 20 Jan 2010 | 4:05 PM ET
    NY Jets

    The New York Jets are one win away from playing in their first Super Bowl in 41 years. And if there’s a year to get there, it’s this one. That’s because Jets owner Woody Johnson is trying to make good on his prediction that the new stadium will be completely sold out next year. Jets officials won’t say how many seats remain and they also won’t guarantee that prices won’t drop further.

  • Are Naming Rights Deals A Good Buy? Wednesday, 20 Jan 2010 | 2:46 PM ET

    Every time a company buys naming rights to a stadium, their executives get challenged. Is this really a good deal? Why does it seem like companies who have put their name on stadiums face greater economic trouble than those who pass on the idea?

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