Even with their World Cup victory, U.S. women's soccer players will have a tough time converting success into financial gains.» Read More
Keegan Bradley undoubtedly was feeling the pressure as he was closing out the PGA Championship last night in a playoff victory over Jason Dufner. After all, the difference between first and second was $540,000.
For all I know, the folks in the footwear department at Under Armour have a picture of me on their dartboard. For years, I've dissed their shoes. At least for me, they just didn't feel good. I know many in the marketplace felt the same way. But Under Armour didn't grow in the face of Nike because its executives were ready to lose. And after a much needed year off to regroup, I'm here to tell you that Under Armour is now armed with the shoe and the idea that will at least give them a chance to grab some serious marketshare.
Dwight Howard was surprised at his home in an Orlando suburb on Wednesday by the folks at Skittles. The candy brand, owned by Wrigley, made a custom pinball machine featuring images of the Orlando Magic center accompanied by pictures of the candy. A slot in the front of the machine has room for about 30 packs of Skittles.
Professional athletes need people to make their lives run smoothly, so click ahead to see careers in sports that are performed outside of the spotlight.
One of the big mysteries in the business of the college game is how much donors pay for their seats at games. The ticket prices are public, but donation levels are rarely made explicit.
I've always been obsessed with crazy names. In 1997, as sports editor of the Northwestern Chronicle, I unveiled my first name team.
Tiger Woods is having an awful year. In the six tournaments he has completed, he has finished in an average position of 23rd. How badly is that hurting his bank account?
Mike Tyson has certainly had his ups and downs, but the 45-year-old who fought his last fight six years ago is more coveted in the collectible world now than he was during his career.
Some college athletic departments are figuring out the answer to juicing revenue — beer.
The latest and greatest performance enhancer, if you've been living under a rock, is deer antler velvet. On the surface, it seems like it could make sense. The coating on the antlers of young male deer that contribute to the growth of that part of their body could help athletes. First, the NFL prohibited Oakland Raiders coach Hue Jackson from endorsing it. Now, according to SI.com, Major League Baseball is warning players about using it.
Coaches are more likely to ban Twitter than deal with it.
My bucket list isn't a physical list I have somewhere, but I know an opportunity when I see it. I competed in a hot dog eating contest, took a Josh Beckett fastball, tried to return Andy Roddick's serve and flown in a blimp over New York City. This year, I decided I wanted to sing the National Anthem at a baseball stadium. I put the challenge out to Twitter and I had seven teams come back with offers.
It's something you'd never hear from a NFL fan, but I've certainly heard from more than a few DirecTV investors: Why doesn't DirecTV charge more for its Sunday Ticket package?
There was a lot more hanging in the balance than just the $3 billion in advertising revenue that football generates each season. Few franchises present better opportunities for brands and marketers to capture the hearts and minds of consumers than the NFL.
Athletes have never been able to monetize their Web sites. Content just hasn't been steady enough for those sites to drive regular page views and therefore sell ads. But a new venture by Brand Affinity Technologies (BAT), which has a network that allows companies to pick athlete spokespeople in a matter of days, might change the content revenue stream for athletes.
A class action lawsuit filed by former college athletes against the NCAA and Electronic Arts could take a huge bite out of the video game maker's revenues, should the athletes win the case.
In his brief tenure as commissioner of the Pac-10 (now Pac-12), Larry Scott has done an incredible job. He brought in Colorado and Utah, pulled in a 12-year, $3 billion TV contract with ESPN & Fox and recently announced a national Pac-12 Network along with six regional channels to more intensely cover the conferences' 12 schools. We sat down with Scott today to talk about the remarkable business that is college sports.
A company which obtained the marketing rights to Bo Jackson is suing fast food company Chick-fil-A , saying the unauthorized use of the dual sport great in one of the chicken company's commercials damaged the potential of one of its products.
If there was one NFL-related business that might not recover from the short offseason due to the work stoppage, fantasy football would have been it.
Private-sector meteorologists are selling customized weather data to a myriad of enterprises — from agriculture to construction to transportation .