Conference organizer and New England Patriots executive Jessica Gelman talks to CNBC about the cutting edge sports technology.» Read More
It was believed Tim Tebow, quarterback legend from the University of Florida, where Gatorade was invented 45 years ago, would sign with the PepsiCo sports drink brand.
What happens if I told you that there was a company that was guaranteeing that you could get tickets for under face value every time with no servicing fee? Well, it’s now reality.
Ramone Ward always marveled at how coaches covered their mouths when they called out plays. He thought there was an easy solution and it's a money generator as well.
It's hard to believe, but UCONN won the right to lose money by being the Big East's BCS participant. According to the New Haven Register, the school is now set to lose at least $2.5 million on the deal.
Over the last couple years, Everlast has licensed its brand to companies throughout the world. But I never expected to see that the 100-year-old boxing, now dubbed fighting, brand was going to license its name in the US.
Inventor Alan Amron has been working on a solution for the better part of this decade. He has four patents for his First Down Laser System, which shoots a six-inch wide green laser beam across the field that can be seen on both television and in the stadium, and has partnered with veteran player and announcer Pat Summerall. So why haven’t you seen it yet?
When you talk about free agent negotiations, the team that is willing to offer the largest amount of guaranteed money will win that player — give or take a couple million.
What's the best way to sign a new sponsor? The Phoenix Suns are surely taking an innovative approach.
Los Angeles Lakers guard Kobe Bryant has signed his second straight international endorsement deal. This time it’s with Turkish Airlines.
Polls and ratings may indicate LeBron James has lost his marketing appeal, but the cash register doesn’t lie. James heads into the holiday season with the best selling basketball shoe and the best selling jersey.
With plenty of topics to talk about, we caught up with IMG’s chairman and CEO Ted Forstmann.
For all the noise about concussions and helmets, some interesting news was all but buried yesterday. During a formal day-long conference put on by the NFL, top researchers and equipment makers gathered in name of improving helmet safety.
When I heard that former Anheuser-Busch executive Tony Ponturo was working with producer Fran Kirmser to take David Maraniss’ Lombardi book “When Pride Still Mattered” and adapt it to a Broadway show, I wondered what Tony was doing. But today marks the 7th week since the show debuted and it’s still going strong. So how did this all work out?
“As long as I’m president of the NCAA, we will not pay student athletes to play sports,” Emmert said, in a keynote speech at the IMG International Athletics Forum presented by Sports Business Journal and Sports Business Daily.
Madison Square Garden announced today that Foxwoods Resort Casino is now the exclusive advertising partner to the final five minutes of Knicks, Rangers, Islanders and Devils games on MSG and MSG Plus. The sponsorship, called The "Foxwoods Final Five" includes an in-arena buy at Madison Square Garden for Knicks and Rangers games.
The NBA announced today that it is buying the New Orleans Hornets. As far as I’m concerned, it’s not a good deal for the league and its teams. Why? Because, unless there’s a profit guaranteed, it’s just not good business for the league to own teams.
For 20 minutes on Sunday night, Wisconsin students swooped up the 5,800 Rose Bowl tickets that were available on the school’s athletic department Web site at the $150 face value.
Direct sales giant Amway has tapped Kurt Warner to endorse its stable of vitamins and supplements under its Nutrilite brand.
Of the 31 sponsors of college bowl games, 27 are consumer products or services, deals that were struck so that the public becomes more aware of their brand. But two bowl sponsors in particular stick out like a very sore thumb: Bell Helicopter and Northrop Grumman.