New York City Football Club's Tim Pernetti, discusses the growing popularity of soccer in the U.S. after the World Cup.» Read More
Every time a company buys naming rights to a stadium, their executives get challenged. Is this really a good deal? Why does it seem like companies who have put their name on stadiums face greater economic trouble than those who pass on the idea?
University of Florida quarterback Tim Tebow reportedly will be appearing in a pro-life TV commercial with his mother on Super Bowl Sunday. That along with the talk of how far Tebow might fall in the NFL Draft got us thinking: Just how marketable is Tim Tebow right now?
There have been no shortage of magazines catered to professional athletes over the past couple years. The most recent entry famously published by Lenny Dykstra called The Players Club fell flat on its face after financial troubles.
There's a fine line between commercialism and exploitation, especially when college athletes are involved. And Alabama's latest offering can certainly be considered questionable at best.
As I predicted here on this blog this morning, the American Needle vs. The NFL Supreme Court hearing was a total buzzkill.
You are going to be told over and over again today that this American Needle case against the NFL, that is being heard today in front of the Supreme Court, is a case of paramount importance. That it can forever change how sports leagues are run.
In 1998, during the Mark McGwire-Sammy Sosa home run chase, Associated Press reporter Steve Wilstein noticed a brown bottle in McGwire’s locker labeled “ANDROSTENEDIONE.” After doing some research, Wilstein understood it to be a legal steroid that was banned by other organizations, but not by Major League Baseball. McGwire subsequently admitted to using Andro for more than a year.
A couple months ago, when I was dreaming up ideas for my next CNBC documentary, I came up with the idea of doing something on the Sports Illustrated Swimsuit Issue. It’s an incredible icon in the sports business world that has been going for 47 years. It has turned Cheryl Tiegs, Carol Alt, Christie Brinkley and Kathy Ireland into household names.
The Super Bowl is now less than a month away, and it's not just football fans who are getting geared up. Advertisers and media giants are carefully watching this year's super bowl as a barometer of the health of the advertising economy.
Sources have told CNBC that Fila has signed tennis star Kim Clijsters to a multi-year shoe and apparel deal.
As the "Blind Side" continues to impress at the box office, Sandra Bullock's bank account has a better chance of growing.
“The Blind Side,” the movie based on Michael Lewis’ book about offensive tackle Michael Oher, has surpassed the $200 million barrier in box office receipts, according to BoxOfficeMojo.com. That’s a tough mark to reach, considering that only five other sports movies have made that much money in their domestic take.
Happy New Year! Time to resolve to do better, to enjoy life, and to become annoyed with people who tell you to do stop and smell the coffee.
Business hasn’t been good for Canh Oxelson of late. That’s because he’s a lookalike for Tiger Woods. “I was supposed to be a stand-in for a commercial a week after this all came out and that never came to fruition,” Oxelson, whose day job is the dean of students at a high school in southern California. “And since then, I’ve had other people pull contracts off the table.”
AT&T dropped its endorsement deal with Tiger Woods on Thursday morning. So what does that mean for Tiger?
There's little doubt that Twitter has changed the world of sports reporting and sports fan interaction in 2009. As we've cautioned with the other Twitter rankings we've released in the past, how many followers a person has is just one part of the equation in determining the most relevant tweeters in sports this year.
While Tiger Woods may be wondering what a divorce would cost him personally, shareholders in companies he endorses are already stinging from losses many times the golfer's net worth. At least that's what a new university study says.
On a recent Sunday in the sports book at the M Resort in nearby Henderson, gamblers seeking action on professional and college football games were engaging in a much different ritual: betting through hand-held devices no larger than a smartphone.
The Tiger Woods saga has been very good and potentially profitable to some media companies, but there’s a new company that stands to benefit that you haven’t yet heard about. It’s called Off the Market and it’s the brainchild of some of the love partners of NFL players. The idea? To help strengthen the relationships between pro athletes and their significant others.
Golf Digest acknowledged on Wednesday that it would be suspending Tiger Woods’ monthly golf articles in its magazine. Woods has been the magazine’s “Playing Editor” for years.
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