FIFA will not revisit the 2018 and 2022 votes for the World Cup.» Read More
Paul the Octopus "pledged allegiance" to his home country England and its bid to host the 2018 FIFA World Cup Friday - by swimming onto a box marked "England."
Chicago Bulls guard Derrick Rose is known to eat a lot of candy. So when the folks at Wrigley found out that he likes to down their Skittles brand, they decided to do something a little special for the hometown boy.
Federal authorities have decided to indict Roger Clemens on charges of making false statements to Congress about his use of performance-enhancing drugs, reports the New York Times
Almost a month ago, I wrote about the story of SpongeTech, the “smarter sponge” that spent all its money on sports sponsorships. The creditors in the bankruptcy proceedings have finally come forward with how much money they have owed and the carnage, as expected, is in the millions. Below is the list, in order of how much they are owed.
If there’s a lesson to be learned from Under Armour’s rise to a $1 billion company, it’s that all niches of business are worth exploring.
The NBA’s top rookies are in New York Tuesday to get their pictures taken for their trading cards. We sat down with Mark Warsop, CEO of Panini America, which has the exclusive rights to make the NBA product, to talk about the NBA and the state of business.
Those of you who know me know that I don’t care for soccer. I don’t follow it either. But I do follow good stories. So I had my eye on the Blackpool Football Club when they were promoted to the Premier League in May.
The Orange Bowl lost an orange sponsor when FedEx decided not to renew the BCS game. But sources tell CNBC that Discover Card, which also has orange in its logo, is expected to be the new sponsor of the BCS game.
In an infield that includes Derek Jeter, Alex Rodriguez and Mark Teixiera, it’s easy to overlook Robinson Cano. But the 27-year-old Yankees second baseman is finally reaping the rewards of being a pinstripes mainstay.
Sports teams for sale in the top ten media markets are going to have a robust number of prospective buyers. Take the sale of the Texas Rangers, which was approved today by Major league Baseball, after a contentious bankruptcy case.
This morning, in advance of the World Basketball Festival, a four-day event in New York City centered around Team USA and hugely invested in by Nike, I had a chance to speak to Nike president Charlie Denson. Denson talked, for the first time, about his reaction to LeBron's "Decision" and also about when the brand could possibly go back to using Tiger again.
If not for Nike's signing of Michael Jordan in 1984, George Foreman's deal with Salton to put his name on what would become its Lean, Mean, Fat-Reducing Grilling Machines would undoubtedly be considered the best endorsement deal in sports marketing history.
Trading card company Panini has signed Indianapolis Colts quarterback Peyton Manning to a deal, which gives the company the rights to use the four-time league MVP's game-used memorabilia and autographs on its cards and his image on its packaging.
After a seven issue hiatus, Golf Digest has resumed its editorial relationship with Tiger Woods. CNBC has learned that the golf publication, which suspended the golfer’s monthly instructional tips on Dec. 21, includes tips by Woods in the September issue, which hits newsstands today.
Shaquille O’Neal has had his share of endorsements over the years — his longest standing deal is his seven-year tenure as the main spokesman for Icy Hot. But Shaq, at his introduction as a new member of the Boston Celtics on Tuesday, continued to mention Kellogg’s Frosted Flakes, a brand that he’s never gotten any money from.
You’ve heard of teams going with variable pricing or last-minute gameday pricing, but you’ve never heard of teams asking fans to name their price. That is until this week, when the Florida Panthers announced their "Perfect Plan." Pick a place in the arena where you want season tickets. Take a look at the retail price. Then, just like Priceline, name your price. Within 24 hours, the team will get back to you to tell you if it was accepted or not.
Anyone who has seen LeBron James’ signature knows that he begins his signature with an “L” and “B” that look like his uniform number “23.” But with his number changing to “6,” James has now changed his John Hancock to a more traditional beginning — adding the number at the end of his name.
The PGA Tour would benefit if they could have shown the train wreck from this weekend, but they can’t. If Woods isn’t playing well—and his best non-major finish was T19 at the Memorial in June—he doesn’t make it into the live television window.
On a day that lawyers for JP Morgan Chase said was "really, really, really gonna be Mr. Dykstra's last chance" to make any case for himself in bankruptcy court, it really, really, really wasn't.
New York Knicks forward Amar’e Stoudemire garnered a lot of attention in recent weeks for his trip to Israel and the comments that he’d be practicing Judaism, including eating kosher and observing the Jewish holidays.
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