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  • Fila Deal With Clijsters: A Shoe-In Monday, 11 Jan 2010 | 10:50 AM ET
    Kim Clijsters

    Sources have told CNBC that Fila has signed tennis star Kim Clijsters to a multi-year shoe and apparel deal.

  • "The Blind Side" Should Be Bullock's Highest Payday Thursday, 7 Jan 2010 | 1:03 PM ET
    The Blind Side

    As the "Blind Side" continues to impress at the box office, Sandra Bullock's bank account has a better chance of growing.

  • “The Blind Side” Surpasses $200 Million Barrier Monday, 4 Jan 2010 | 1:28 PM ET
    The Blind Side

    “The Blind Side,” the movie based on Michael Lewis’ book about offensive tackle Michael Oher, has surpassed the $200 million barrier in box office receipts, according to BoxOfficeMojo.com. That’s a tough mark to reach, considering that only five other sports movies have made that much money in their domestic take.

  • Live. Laugh. Love. Oh, Be Quiet Monday, 4 Jan 2010 | 9:54 AM ET

    Happy New Year! Time to resolve to do better, to enjoy life, and to become annoyed with people who tell you to do stop and smell the coffee.

  • Tiger Lookalike Might Struggle In 2010 Monday, 4 Jan 2010 | 9:49 AM ET
    Tiger Woods impersonator Canh Oxelson (r) with a fan.

    Business hasn’t been good for Canh Oxelson of late. That’s because he’s a lookalike for Tiger Woods. “I was supposed to be a stand-in for a commercial a week after this all came out and that never came to fruition,” Oxelson, whose day job is the dean of students at a high school in southern California. “And since then, I’ve had other people pull contracts off the table.”

  • AT&T Drops Tiger: What It Means Thursday, 31 Dec 2009 | 11:38 AM ET

    AT&T dropped its endorsement deal with Tiger Woods on Thursday morning. So what does that mean for Tiger?

  • CNBC's Most Influential Sports Tweeters of 2009 Wednesday, 30 Dec 2009 | 2:10 PM ET

    There's little doubt that Twitter has changed the world of sports reporting and sports fan interaction in 2009.  As we've cautioned with the other Twitter rankings we've released in the past, how many followers a person has is just one part of the equation in determining the most relevant tweeters in sports this year.

  • Did Tiger Cost Shareholders $12 Billion? Tuesday, 29 Dec 2009 | 10:07 AM ET
    Tiger Woods

    While Tiger Woods may be wondering what a divorce would cost him personally, shareholders in companies he endorses are already stinging from losses many times the golfer's net worth. At least that's what a new university study says.

  • In Las Vegas, Sports Books in a Pocket Monday, 28 Dec 2009 | 12:06 PM ET
    Welcome to Las Vegas Sign

    On a recent Sunday in the sports book at the M Resort in nearby Henderson, gamblers seeking action on professional and college football games were engaging in a much different ritual: betting through hand-held devices no larger than a smartphone.

  • New Company Hopes To Help Athletes Stay Faithful Wednesday, 23 Dec 2009 | 12:50 PM ET

    The Tiger Woods saga has been very good and potentially profitable to some media companies, but there’s a new company that stands to benefit that you haven’t yet heard about. It’s called Off the Market and it’s the brainchild of some of the love partners of NFL players. The idea? To help strengthen the relationships between pro athletes and their significant others.

  • Golf Digest Suspends Woods' Monthly Articles Wednesday, 23 Dec 2009 | 10:33 AM ET
    Tiger Woods

    Golf Digest acknowledged on Wednesday that it would be suspending Tiger Woods’ monthly golf articles in its magazine. Woods has been the magazine’s “Playing Editor” for years.

  • Minor League Team Offers Win Insurance Wednesday, 23 Dec 2009 | 9:52 AM ET
    River City Rascals

    Tough times have forced even the most creative to be even more creative. For the River City Rascals, an independent Frontier League team based in O’Fallon, Mo., that means selling win insurance for the upcoming season. When sponsorship talks heated up with the Midwest Agency, a locally based insurance company, the talk focused on bringing more customers into the agency. So the team came up with the idea of selling win insurance.

  • Valvoline Stands By Tiger's Caddy Tuesday, 22 Dec 2009 | 4:37 PM ET
    Steve Williams, caddie for Tiger Woods

    Tiger Woods’ caddy Steve Williams got a public boost from his biggest sponsor on Tuesday afternoon.

  • Can Ping Pong Be The Next Niche Sport To Rise? Tuesday, 22 Dec 2009 | 2:40 PM ET
    Killerspin

    About a decade ago, just as the dot-com bubble set to burst, Robert Blackwell Jr. was struggling with how to get attention for his new technology company Electronic Knowledge Interchange. Instead of trying to make a pricey investment into mainstream sports, Blackwell happened upon the Chicago ping pong festival and made a small investment in the event. As it turned out, he felt his company got more than its money worth in buzz.

  • TAG Heuer Puts Tiger on Front of Web Site Tuesday, 22 Dec 2009 | 12:53 AM ET

    Swiss watch company TAG Heuer announced on Friday that it would phase maligned golfer Tiger Woods out of its US advertising, leading many to believe that Woods might disappear from the brand forever. But, in what might seem like an unusual move, TAG Heuer had Woods on the front of all eight of its web sites on Monday night.

  • Beef O'Brady's Uses Bowl To Get National Attention Monday, 21 Dec 2009 | 12:25 PM ET

    Around kickoff time of the St. Petersburg Bowl this past Saturday night, searches for the “Beef O’Brady’s” hit the “volcanic” level on Google. By halftime, it was the search engine’s third hottest search term. When the restaurant chain agreed to become the presenting sponsor of the bowl game less than two weeks before, executives were dreaming of this exact scenario.

  • TAG Heuer Adopts Gillette Strategy Friday, 18 Dec 2009 | 3:34 PM ET

    Swiss watch company TAG Heuer announced on Friday that it would curtail its advertising with Tiger Woods to "respect his desire of privacy."

  • Survivor Winner Selling Russian Sports Hats Friday, 18 Dec 2009 | 10:17 AM ET

    When the Soviet Union collapsed in 1991, Aras Baskauskas, then 10, went back to visit Lithuania, where his father was born. While there, his father, who is in the importing business, had the chance to buy 75,000 Russian winter hats for pennies. He shipped them back to California, where the family was living, and sold them all at a profit in less than a year.

  • Would Elin Nordegren Really Make A Good Endorser? Thursday, 17 Dec 2009 | 2:04 PM ET
    Tiger Woods' wife, c, stands on the sidelines before the Cardinal game against the California Bears at Stanford Stadium on November 21, 2009 in Palo Alto, California.

    Yesterday, the Tiger Woods tabloid world was buzzing at the notion that Puma’s Swedish brand Tretorn was interested in signing Tiger’s wife Elin. For its part, Puma denied any talks, but Tretorn told CNBC that it wouldn’t comment. This all got us thinking, would it really be smart to sign her to an endorsement deal?

  • Tiger or No Tiger, Pro Golf Will Be Just Fine: PGA Leader Thursday, 17 Dec 2009 | 10:58 AM ET
    PGA Tour Commissioner Tim Finchem

    Professional golf will survive and thrive even with one of its greatest-ever stars sidelined by the sport's worst-ever scandal, PGA Tour Commissioner Tim Finchem told CNBC.

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