Sports Business


  • Are Naming Rights Deals A Good Buy? Wednesday, 20 Jan 2010 | 2:46 PM ET

    Every time a company buys naming rights to a stadium, their executives get challenged. Is this really a good deal? Why does it seem like companies who have put their name on stadiums face greater economic trouble than those who pass on the idea?

  • How Marketable Is Tim Tebow? Tuesday, 19 Jan 2010 | 10:29 AM ET
    Tim Tebow

    University of Florida quarterback Tim Tebow reportedly will be appearing in a pro-life TV commercial with his mother on Super Bowl Sunday. That along with the talk of how far Tebow might fall in the NFL Draft got us thinking: Just how marketable is Tim Tebow right now?

  • New Athletes Magazine Debuts Tuesday, 19 Jan 2010 | 9:40 AM ET
    Floyd Mayweather on the cover of the premier isue of Athlete's Quarterly.

    There have been no shortage of magazines catered to professional athletes over the past couple years. The most recent entry famously published by Lenny Dykstra called The Players Club fell flat on its face after financial troubles.

  • Bama's Autographed Football Walks Fine Line Thursday, 14 Jan 2010 | 11:38 AM ET
    2009 National Championship Commemorative Replica Team Signature Football

    There's a fine line between commercialism and exploitation, especially when college athletes are involved. And Alabama's latest offering can certainly be considered questionable at best.

  • American Needle Case Shouldn't Change Sports Wednesday, 13 Jan 2010 | 12:48 PM ET

    As I predicted here on this blog this morning,  the American Needle vs. The NFL Supreme Court hearing was a total buzzkill.

  • Supreme Court Case Won't Live Up To Hype Wednesday, 13 Jan 2010 | 9:46 AM ET

    You are going to be told over and over again today that this American Needle case against the NFL, that is being heard today in front of the Supreme Court, is a case of paramount importance. That it can forever change how sports leagues are run.

  • McGwire's Andro Cover Was Very Profitable Tuesday, 12 Jan 2010 | 11:20 AM ET
    Mark McGwire and Sammy Sosa

    In 1998, during the Mark McGwire-Sammy Sosa home run chase, Associated Press reporter Steve Wilstein noticed a brown bottle in McGwire’s locker labeled “ANDROSTENEDIONE.” After doing some research, Wilstein understood it to be a legal steroid that was banned by other organizations, but not by Major League Baseball. McGwire subsequently admitted to using Andro for more than a year.

  • A couple months ago, when I was dreaming up ideas for my next CNBC documentary, I came up with the idea of doing something on the Sports Illustrated Swimsuit Issue. It’s an incredible icon in the sports business world that has been going for 47 years. It has turned Cheryl Tiegs, Carol Alt, Christie Brinkley and Kathy Ireland into household names.

  • Super Bowl XLIV | South Florida 02.07.10

    The Super Bowl is now less than a month away, and it's not just football fans who are getting geared up. Advertisers and media giants are carefully watching this year's super bowl as a barometer of the health of the advertising economy.

  • Fila Deal With Clijsters: A Shoe-In Monday, 11 Jan 2010 | 10:50 AM ET
    Kim Clijsters

    Sources have told CNBC that Fila has signed tennis star Kim Clijsters to a multi-year shoe and apparel deal.

  • "The Blind Side" Should Be Bullock's Highest Payday Thursday, 7 Jan 2010 | 1:03 PM ET
    The Blind Side

    As the "Blind Side" continues to impress at the box office, Sandra Bullock's bank account has a better chance of growing.

  • “The Blind Side” Surpasses $200 Million Barrier Monday, 4 Jan 2010 | 1:28 PM ET
    The Blind Side

    “The Blind Side,” the movie based on Michael Lewis’ book about offensive tackle Michael Oher, has surpassed the $200 million barrier in box office receipts, according to BoxOfficeMojo.com. That’s a tough mark to reach, considering that only five other sports movies have made that much money in their domestic take.

  • Live. Laugh. Love. Oh, Be Quiet Monday, 4 Jan 2010 | 9:54 AM ET

    Happy New Year! Time to resolve to do better, to enjoy life, and to become annoyed with people who tell you to do stop and smell the coffee.

  • Tiger Lookalike Might Struggle In 2010 Monday, 4 Jan 2010 | 9:49 AM ET
    Tiger Woods impersonator Canh Oxelson (r) with a fan.

    Business hasn’t been good for Canh Oxelson of late. That’s because he’s a lookalike for Tiger Woods. “I was supposed to be a stand-in for a commercial a week after this all came out and that never came to fruition,” Oxelson, whose day job is the dean of students at a high school in southern California. “And since then, I’ve had other people pull contracts off the table.”

  • AT&T Drops Tiger: What It Means Thursday, 31 Dec 2009 | 11:38 AM ET

    AT&T dropped its endorsement deal with Tiger Woods on Thursday morning. So what does that mean for Tiger?

  • CNBC's Most Influential Sports Tweeters of 2009 Wednesday, 30 Dec 2009 | 2:10 PM ET

    There's little doubt that Twitter has changed the world of sports reporting and sports fan interaction in 2009.  As we've cautioned with the other Twitter rankings we've released in the past, how many followers a person has is just one part of the equation in determining the most relevant tweeters in sports this year.

  • Did Tiger Cost Shareholders $12 Billion? Tuesday, 29 Dec 2009 | 10:07 AM ET
    Tiger Woods

    While Tiger Woods may be wondering what a divorce would cost him personally, shareholders in companies he endorses are already stinging from losses many times the golfer's net worth. At least that's what a new university study says.

  • In Las Vegas, Sports Books in a Pocket Monday, 28 Dec 2009 | 12:06 PM ET
    Welcome to Las Vegas Sign

    On a recent Sunday in the sports book at the M Resort in nearby Henderson, gamblers seeking action on professional and college football games were engaging in a much different ritual: betting through hand-held devices no larger than a smartphone.

  • New Company Hopes To Help Athletes Stay Faithful Wednesday, 23 Dec 2009 | 12:50 PM ET

    The Tiger Woods saga has been very good and potentially profitable to some media companies, but there’s a new company that stands to benefit that you haven’t yet heard about. It’s called Off the Market and it’s the brainchild of some of the love partners of NFL players. The idea? To help strengthen the relationships between pro athletes and their significant others.

  • Golf Digest Suspends Woods' Monthly Articles Wednesday, 23 Dec 2009 | 10:33 AM ET
    Tiger Woods

    Golf Digest acknowledged on Wednesday that it would be suspending Tiger Woods’ monthly golf articles in its magazine. Woods has been the magazine’s “Playing Editor” for years.

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