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  • Paul the Octopus Backs England as World Cup Hosts Friday, 20 Aug 2010 | 9:44 AM ET
    An octopus named Paul sits on a box decorated with a Spanish flag and a shell inside on July 9, 2010 at the Sea Life aquarium in Oberhausen, western Germany. Paul's task is to decide in favour of one of the shells hidden in boxes with the flags of the Netherlands and Spain to act thus as oracle for the upcoming final match of the FIFA Football World Cup between the two countries on July 11, 2010. Paul, the 'psychic' octopus, who had predicted well the result of six German matches earlier in the

    Paul the Octopus "pledged allegiance" to his home country England and its bid to host the 2018 FIFA World Cup Friday - by swimming onto a box marked "England."

  • Skittles Makes Derrick Rose a Custom Candy Machine Thursday, 19 Aug 2010 | 2:37 PM ET

    Chicago Bulls guard Derrick Rose is known to eat a lot of candy. So when the folks at Wrigley found out that he likes to down their Skittles brand, they decided to do something a little special for the hometown boy.

  • Clemens to Be Indicted for Perjury Thursday, 19 Aug 2010 | 1:05 PM ET
    Roger Clemens being sworn in before testifying before US House Oversight and Government Reform Committee hearing on Capitol Hill on February 13, 2008.

    Federal authorities have decided to indict Roger Clemens on charges of making false statements to Congress about his use of performance-enhancing drugs, reports the New York Times

  • Sports Teams: SpongeTech Owes Us More Than $9 Million Thursday, 19 Aug 2010 | 1:03 PM ET
    SpongeTech sponges

    Almost a month ago, I wrote about the story of SpongeTech, the “smarter sponge” that spent all its money on sports sponsorships. The creditors in the bankruptcy proceedings have finally come forward with how much money they have owed and the carnage, as expected, is in the millions. Below is the list, in order of how much they are owed.

  • Nike Outsources Olympic Shoe Business Tuesday, 17 Aug 2010 | 4:20 PM ET
    Omada Rowing shoe

    If there’s a lesson to be learned from Under Armour’s rise to a $1 billion company, it’s that all niches of business are worth exploring.

  • Talking Cards With Panini America CEO Mark Warsop Tuesday, 17 Aug 2010 | 2:13 PM ET

    The NBA’s top rookies are in New York Tuesday to get their pictures taken for their trading cards. We sat down with Mark Warsop, CEO of Panini America, which has the exclusive rights to make the NBA product, to talk about the NBA and the state of business.

  • Is Blackpool The Greatest Pro Underdog Of All Time? Monday, 16 Aug 2010 | 3:49 PM ET
    Soccer

    Those of you who know me know that I don’t care for soccer. I don’t follow it either. But I do follow good stories. So I had my eye on the Blackpool Football Club when they were promoted to the Premier League in May.

  • Discover Financial Services

    The Orange Bowl lost an orange sponsor when FedEx decided not to renew the BCS game. But sources tell CNBC that Discover Card, which also has orange in its logo, is expected to be the new sponsor of the BCS game.

  • Yankees' Cano Scoring Marketing Deals Thursday, 12 Aug 2010 | 1:39 PM ET
    Cano Robinson

    In an infield that includes Derek Jeter, Alex Rodriguez and Mark Teixiera, it’s easy to overlook Robinson Cano. But the 27-year-old Yankees second baseman is finally reaping the rewards of being a pinstripes mainstay.

  • Buyers Competing for Sports Teams in Top Markets Thursday, 12 Aug 2010 | 1:21 PM ET

    Sports teams for sale in the top ten media markets are going to have a robust number of prospective buyers.  Take the sale of the Texas Rangers,  which was approved today by Major league Baseball, after a contentious bankruptcy case.

  • Nike President Comments On Tiger, LeBron Thursday, 12 Aug 2010 | 10:41 AM ET
    LeBron James and Dwyane Wade celebrate their 141-139 victory over the Western Conference during the 2010 NBA All-Star Game.

    This morning, in advance of the World Basketball Festival, a four-day event in New York City centered around Team USA and hugely invested in by Nike, I had a chance to speak to Nike president Charlie Denson. Denson talked, for the first time, about his reaction to LeBron's "Decision" and also about when the brand could possibly go back to using Tiger again.

  • Foreman's Grill Deal: Best In Sports Marketing History? Wednesday, 11 Aug 2010 | 10:56 AM ET
    George Foreman

    If not for Nike's signing of Michael Jordan in 1984, George Foreman's deal with Salton to put his name on what would become its Lean, Mean, Fat-Reducing Grilling Machines would undoubtedly be considered the best endorsement deal in sports marketing history.

  • Panini Signs Peyton Manning Wednesday, 11 Aug 2010 | 9:53 AM ET
    Peyton Manning

    Trading card company Panini has signed Indianapolis Colts quarterback Peyton Manning to a deal, which gives the company the rights to use the four-time league MVP's game-used memorabilia and autographs on its cards and his image on its packaging.

  • Golf Digest Resumes Relationship With Tiger Tuesday, 10 Aug 2010 | 2:11 PM ET

    After a seven issue hiatus, Golf Digest has resumed its editorial relationship with Tiger Woods. CNBC has learned that the golf publication, which suspended the golfer’s monthly instructional tips on Dec. 21, includes tips by Woods in the September issue, which hits newsstands today.

  • Frosted Flakes Gets More Free Publicity From Shaq Tuesday, 10 Aug 2010 | 1:19 PM ET

    Shaquille O’Neal has had his share of endorsements over the years — his longest standing deal is his seven-year tenure as the main spokesman for Icy Hot. But Shaq, at his introduction as a new member of the Boston Celtics on Tuesday, continued to mention Kellogg’s Frosted Flakes, a brand that he’s never gotten any money from.

  • Team Asks Fans To Name Their Ticket Price Tuesday, 10 Aug 2010 | 11:46 AM ET
    Florida Panthers announced their “Perfect Plan" on their website.

    You’ve heard of teams going with variable pricing or last-minute gameday pricing, but you’ve never heard of teams asking fans to name their price. That is until this week, when the Florida Panthers announced their "Perfect Plan." Pick a place in the arena where you want season tickets. Take a look at the retail price. Then, just like Priceline, name your price. Within 24 hours, the team will get back to you to tell you if it was accepted or not.

  • With Number Change, LeBron Changes Signature Monday, 9 Aug 2010 | 3:18 PM ET

    Anyone who has seen LeBron James’ signature knows that he begins his signature with an “L” and “B” that look like his uniform number “23.” But with his number changing to “6,” James has now changed his John Hancock to a more traditional beginning — adding the number at the end of his name.

  • PGA Tour's Problem: No Watching Tiger Unravel Monday, 9 Aug 2010 | 12:11 PM ET
    Tiger Woods

    The PGA Tour would benefit if they could have shown the train wreck from this weekend, but they can’t. If Woods isn’t playing well—and his best non-major finish was T19 at the Memorial in June—he doesn’t make it into the live television window.

  • Lenny Dykstra

    On a day that lawyers for JP Morgan Chase said was "really, really, really gonna be Mr. Dykstra's last chance" to make any case for himself in bankruptcy court, it really, really, really wasn't.

  • New York Knicks forward Amar’e Stoudemire garnered a lot of attention in recent weeks for his trip to Israel and the comments that he’d be practicing Judaism, including eating kosher and observing the Jewish holidays.

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