LeBron James is opting out of his contract with the Cleveland Cavaliers, USA Today reports.» Read More
New York Mets owners Fred Wilpon and Saul Katz are reportedly desperate to find a new potential minority partner after it suddenly dawned on them that investor David Einhorn may be trying to take the whole team from them.
Once seen as untouchable, Philadelphia Eagles quarterback Michael Vick is making quite a marketing comeback. Fresh off a new deal with Nike, Vick told CNBC on Wednesday that he has a new deal with Double Eagle Holdings, parent company of Fuse Science, which has developed an anti-inflammatory topical gel as well as electrolyte and energy drops that are said to replenish and give a jolt to athletes who take them orally.
The definition of the word “sport” is wide and includes activities that nobody should be disqualified from participating in simply because they lack an Adonis-like physique.
Pittsburgh Steelers running back Rashard Mendenhall is firing back, suing the company that terminated him and asking for more than $1 million in damages.
Every couple years fans are put through the ringer with labor negotiations and each time it seems like it's a new experience. With an NFL deal on the horizon, after more than four months of a lockout, here are some lessons to save for the NBA labor negotiations or the next one you have to deal with.
Yankees fan Christian Lopez was not expecting to catch Derek Jeter’s historic 3,000th home run. He also wasn’t expecting $14k worth of taxes to fall into his hands from the IRS. But since his Yankees tax debacle, Lopez has found friends in some high—and unexpected—places.
It's not clear whether Christian Lopez, the fan that caught Derek Jeter's 3000th hit, will have to pay any taxes for the roughly $60,000 in tickets and the signed balls and jerseys they gave to him in return.
Soccer fever has hit this country. Well, as much as soccer fever can. The dramatic header by Abby Wambach, which eventually led to a shootout victory over Brazil last Sunday, has plenty of people drinking the marketing Kool-Aid.
K-Swiss has absolutely owned the sports marketing world's attention over the past couple days, as its viral video featuring Danny McBride of "Eastbound & Down" as Kenny Powers has been watched over and over again.
Age is just a number. Unfortunately, this axiom doesn’t always apply when it comes to professional sports. Who are the 10 most notable athletes still active after the age of 40?
Here, we take a look at the evolution of air travel: the good, the bad and the inbetween — they're all "firsts" that changed the industry.
Earlier today (Monday), Tiger's agent Mark Steinberg, former head of IMG Golf, announced that he would be joining Excel Sports Management. Here's our conversation.
The biggest free agent in the sports agency world told CNBC he was joining New York-based Excel Sports Management as a partner.
A year ago, LeBron "took his talents to Miami" on ESPN's "The Decision" show and the positive perception of the NBA star fell off a cliff. So, where are we now, a season later with of course a missed chance at a title?
An endorsement is only as good as the pairing between the athlete and the product. That's why I'm loving Skechers signing a guy like Danny Woodhead. Skechers was looking for an underdog type character to endorse its Resistance Prospeed running shoes and its ProTR training shoes.
Brandon Steiner has made a career out of selling autographs and memorabilia and his company's deal with the New York Yankees undoubtedly has him salivating over the business Derek Jeter's 3,000th hit will bring him.
Great ad campaigns can be revolutionary. They can change the way people live their daily lives—for better or for worse. Here we celebrate the Top 10 advertising campaigns of the 20th century.
Not many teams have balance sheets that are publicly available, but there is one team whose balance sheets anyone can view and it happens to be a team that at least claims to have lost a ton of money.
PyeongChang was the prohibitive favorite, not only because it has been through this bidding rodeo unsuccessfully twice before, but because they took the unique step of moving ahead with venues well before they were even declared winners.
Yesterday, we broke the story that Under Armour had signed a multi-year deal with NBA Draft pick Kemba Walker. Today, we sat down with Walker and Under Armour senior vice president of sports marketing Matt Mirchin to talk about the deal.